Health Trends

Known for its rich antioxidant content, this product helps combat free radicals, supports cellular health, and enhances digestion. Traditionally used for thousands of years, it is valued for its potential health benefits and nutritional properties. True sea moss is primarily targeted at individuals seeking natural supplements to improve overall health and wellness.

Company specializing in creating organic, allergy-friendly candies and treats. YumEarth differentiates itself by offering a variety of sweets such as lollipops, licorice, and gummies that are made without the top 8 allergens, ensuring safety and enjoyment for those with food sensitivities. The target demographic includes families and individuals affected by food allergies who seek delicious and safe treat options.

A brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair thinning and those for women over 45 addressing hair health during and after menopause. These supplements are primarily targeted at individuals seeking to enhance their hair's health through natural ingredients and are available for purchase online and through various retailers.

A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

Culture Pop Soda is a beverage brand that emphasizes the use of natural and organic ingredients in its products. The sodas incorporate organic fruit juices and spices like cardamom, juniper, and chili to create unique and flavorful drinks, offering a healthier alternative to traditional sodas. This brand primarily targets health-conscious consumers looking for natural and organic beverage options.

Brand specializing in men's athletic wear, particularly running and workout shorts. Pudolla's products are designed to be lightweight, quick-drying, and often feature zipper pockets, differentiating them from competitors by focusing on functionality and convenience. The target demographic includes active men seeking durable and practical athletic wear for running and workouts.

A leading B2C e-commerce company based in the United States that focuses on sports health. The company promotes the idea of maintaining health through sports and offers products such as mini muscle massagers, differentiating itself by specializing in sports-related health products. Cotsoco primarily targets fitness enthusiasts and individuals seeking to improve their health through sports and physical activity.

An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.

Company founded in 2016, headquartered in California, specializing in manufacturing and selling mattresses and bedding online. The company offers a range of products including memory foam and hybrid mattresses, adjustable bed frames, pillows, and sheets, and is known for its generous 365-day return policy and positive customer reviews. Nectar Sleep primarily targets consumers looking for competitively priced, high-quality bedding solutions.

These are specialized footwear designed to connect the wearer with the Earth's electrons, potentially offering benefits such as reduced inflammation, stress relief, and improved sleep. Grounding socks are distinguished by their antimicrobial properties and comfort, making them low-maintenance and easy to wear. They are primarily targeted at individuals seeking natural wellness solutions and those interested in alternative health practices.

Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.

Skincare product designed to moisturize and rejuvenate the skin on the hands. It typically contains collagen, which helps to smooth and plump lines and wrinkles, preserve moisture, and promote overall skin health, differentiating it from other hand creams. This product is particularly beneficial for individuals looking to maintain softer, more youthful-looking hands, especially in harsh, dry weather conditions.

Flash reflex training system that uses innovative light-based technology to enhance agility, reflexes, and quickness. It differentiates itself by providing real-time data and insights during training sessions, helping athletes and coaches improve performance through various drills and exercises. The system is primarily targeted at athletes and coaches seeking to push their limits and achieve better results faster.

Odor suppositories are a holistic solution used to address vaginal odor by being inserted into the vagina. Typically containing boric acid, these suppositories help maintain vaginal pH balance and combat odor-causing bacteria, providing a natural alternative to other treatments. They are primarily used by individuals seeking to manage vaginal odor and maintain feminine hygiene naturally.

Compact, portable treadmills designed for use in small spaces like home offices. They are quiet, often come with remote controls, and are suitable for light exercise while working at a standing desk. Walking pads are ideal for individuals looking to incorporate light physical activity into their daily routine without needing a full-sized treadmill.

Pharmacy care services company that is part of Optum, a division of UnitedHealth Group. It provides pharmacy benefit management (PBM) services, including mail order pharmacy services, specialty pharmacy services, and home delivery of medications, aiming to manage prescription drug benefits and improve health outcomes. The primary beneficiaries are health plans, employers, and government programs seeking efficient and effective management of prescription drug benefits.

Air purification product that uses advanced photocatalytic oxidation (PCO) technology to clean air and surfaces by destroying mold spores and musty odors. Originally developed for the International Space Station, Puraclenz has been proven effective in third-party laboratory tests, setting it apart from traditional air purifiers. It is particularly beneficial for individuals seeking to improve indoor air quality, including those with allergies or respiratory issues.

Brand offering a variety of women's yoga and workout pants, including bootcut and straight leg styles. Yogipace differentiates itself by providing multiple inseam lengths and pockets, catering to diverse body types and preferences. The brand primarily targets women seeking comfortable and functional activewear, available for purchase on Amazon.

A tool designed to release muscle tension and trigger points in the pelvic floor muscles. Often made from medical-grade materials, it is used under the guidance of a healthcare professional to alleviate pelvic pain and improve muscle function. This device is primarily beneficial for individuals experiencing pelvic floor dysfunction or chronic pelvic pain.

Company founded in 2017 that offers affordable testing through a simple hair analysis. Their tests measure food and environmental substances that cause non-IgE mediated reactions, known as intolerances, helping individuals identify the root causes of daily discomforts such as upset stomachs, skin irritation, or bloating. The target demographic includes individuals seeking to make informed decisions about their health and well-being by understanding their intolerances.

A lip sleeping mask is an overnight lip care product designed to hydrate, nourish, and repair dry or chapped lips. Formulated with moisturizing ingredients like hyaluronic acid, shea butter, and vitamins, it works to lock in moisture and improve the lips' texture and appearance while you sleep. Lip sleeping masks are popular among individuals seeking intensive lip care, especially during dry or cold seasons, or for those with persistently dry lips.

Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.

Non-hormonal product designed to alleviate vaginal dryness and enhance intimate well-being. It contains a unique formulation of Hyaluronic Acid, Vitamin E, and Lactic Acid, and is pH balanced, isotonic, and free of estrogen, oil, parabens, and glycerin. Gynatrof is primarily targeted at women experiencing vaginal dryness who seek a non-hormonal solution for improved intimate health.

Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.

A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.

Breast milk collection cups are devices designed to fit inside a bra to catch leaking milk and letdowns. These cups can be used while breastfeeding on the other side, in-between pumping and breastfeeding sessions, or overnight, providing convenience and reducing milk wastage. They are particularly beneficial for breastfeeding mothers who experience frequent milk leakage and want to maximize milk collection.

A device designed to remove impurities and potentially harmful chemicals from shower water, such as chlorine. Filtered shower heads typically use a combination of activated carbon and other materials to trap contaminants, thereby improving the overall quality of the water. They are beneficial for individuals seeking healthier skin and hair, as well as a reduction in exposure to harmful substances present in unfiltered water.

Feminine hygiene product designed to maintain vaginal health by improving vaginal pH levels, reducing odor, and minimizing irregular excreta. Inclear differentiates itself with its formulation that includes water, glycerin, hydroxyethylcellulose, sodium citrate, and lactic acid, which work together to provide a gentle and effective solution for vaginal care. This product is primarily targeted at women seeking to maintain or improve their vaginal health and hygiene.

An incretin hormone that plays a crucial role in glucose metabolism by stimulating insulin secretion, inhibiting glucagon release, slowing gastric emptying, and promoting satiety. It serves as the basis for several therapeutic agents used in the treatment of type 2 diabetes and obesity, differentiating itself by its multifaceted approach to managing blood sugar levels and weight. The primary beneficiaries of GLP-1 therapies are individuals with type 2 diabetes and those struggling with obesity.