Health Trends

Individuals who were assigned female at birth but identify more with masculinity. This group includes transgender men, non-binary people who lean towards masculinity, and others who identify with masculine traits or roles, offering a broad spectrum of gender identities. Transmasculine people often face challenges due to society's binary view of gender, and they benefit from inclusive and supportive environments that recognize diverse gender expressions.

Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering antimicrobial and anti-inflammatory benefits. This product is particularly beneficial for individuals seeking to enhance skin healing and reduce infection risks.

Liquid Carnitine 3000 is a dietary supplement that delivers 3,000 milligrams of L-carnitine per serving in liquid form. L-carnitine is an amino acid derivative that supports the body's energy production by transporting fatty acids into the mitochondria, often used to enhance athletic performance, fat metabolism, and recovery. This supplement is primarily targeted at athletes, fitness enthusiasts, and individuals engaged in weight management or endurance training seeking a convenient and fast-absorbing energy support product.

Fitness systems that integrate technology to provide interactive and personalized workout experiences at home. These systems often include features like virtual personal trainers, on-demand workout classes, and real-time performance tracking, differentiating themselves with connectivity and advanced analytics. They are primarily targeted at fitness enthusiasts who prefer the convenience of exercising at home with the guidance and motivation of digital tools.

A company dedicated to empowering women with the information, products, and access to healthcare they need to take control of their fertility and reproductive health. The company offers various services and products aimed at supporting women's reproductive health, including fertility tracking, consultations, and access to fertility treatments, differentiating itself by providing personalized and accessible solutions. Kin Fertility primarily targets women seeking to manage their fertility and reproductive health effectively.

A digital solution designed to facilitate the hosting of online coaching businesses by providing essential tools and features. These platforms typically include functionalities such as scheduling, sales management, and video meeting capabilities, which streamline the coaching process and enhance client engagement. Online coaching platforms are primarily targeted at coaches, trainers, and consultants who seek to offer their services remotely and efficiently manage their client interactions.

Brand specializing in baby feeding, cleaning, and travel essentials. The product line includes award-winning breastmilk baby bottles, Flexy silicone baby bottles, diaper bags, pacifiers, and other baby care items, designed with a focus on health and convenience. Nanobébé primarily targets modern parents seeking innovative and practical solutions for baby care.

Coffee alternative made from adaptogenic mushrooms and other natural ingredients, designed to provide sustained energy and focus without the negative side effects of caffeine. It differentiates itself by offering a blend that includes ingredients like cacao, turmeric, and chai, which are known for their health benefits and unique flavors. MUD\WTR is targeted at individuals seeking a healthier, lower-caffeine alternative to traditional coffee, particularly those interested in wellness and natural products.

Tool that leverages artificial intelligence to create and enhance photos and videos of real people. It is particularly useful for generating portrait-style images with customizable features and backgrounds, allowing users to choose from different AI characters or upload their own images, customize character features, styles, and settings, and easily download the generated images. This tool is often used by social media content creators and marketers to auto-generate photo and video content.

Clinical-stage biotechnology company founded in 2017 and headquartered in South San Francisco, CA. The company is pioneering the development of allogeneic CAR T (AlloCAR T™) products for cancer and autoimmune diseases, differentiating itself by focusing on off-the-shelf cell therapies. The target demographic includes patients with cancer and autoimmune diseases seeking innovative cell therapy treatments.

Small family business based in Los Angeles, California, specializing in premium pain relief and support products. Modvel offers a range of items including braces, orthopedic cushions, and sleep pillows, aiming to alleviate pain and discomfort while boosting productivity and enhancing daily life. The target demographic includes individuals seeking effective solutions for pain relief and improved comfort in their daily activities.

A digital health company focused on supporting women through menopause by offering telemedicine services and personalized care plans. The company differentiates itself by providing evidence-based care, education, and community support, aiming to break the menopause taboo and modernize women's health. Elektra Health primarily targets women experiencing menopause who seek comprehensive, technology-driven healthcare solutions.

Brand offering a variety of women's yoga and workout pants, including bootcut and straight leg styles. Yogipace differentiates itself by providing multiple inseam lengths and pockets, catering to diverse body types and preferences. The brand primarily targets women seeking comfortable and functional activewear, available for purchase on Amazon.

A type of cleanser designed to effectively remove makeup, SPF, and impurities from the skin. Melting balms are formulated to transform from a solid or semi-solid state into an oil upon contact with the skin, providing deep cleansing while also helping to strengthen the skin barrier. This product is particularly beneficial for individuals who wear heavy makeup or sunscreen and seek a thorough yet gentle cleansing solution.

The self-healing process refers to the ability of a system, organism, or material to repair itself after damage or injury. In biological contexts, it involves mechanisms like clotting, inflammation, and tissue regeneration, while in materials science, it includes the release of healing agents or reversible chemical bonds. In software, it pertains to systems that detect and correct faults automatically using redundancy, error detection, and automated recovery procedures.

Multi-collagen peptides powder is a dietary supplement formulated to provide a blend of collagen types sourced from various proteins, such as bovine, marine, chicken, or eggshell membranes. It is designed to support skin elasticity, joint health, hair growth, and overall wellness by replenishing the body’s natural collagen levels, which decline with age. This product is targeted at health-conscious individuals, including those interested in anti-aging benefits, fitness recovery, and improved overall vitality.

A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.

Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.

Topical medication used primarily to treat mildly to moderately inflamed acne and mild to moderate rosacea. It works by killing the bacteria that cause acne and by keeping the skin pores clean, and for rosacea, it helps to clear the bumps, lesions, and swelling. This medication is available only with a doctor's prescription and is targeted at individuals suffering from acne or rosacea.

Company that offers at-home fertility screening tests designed to detect various hormones related to fertility. Proov provides medical-quality diagnostic testing and support to help increase the chances of pregnancy, distinguishing itself with a 99% accuracy rate in hormone detection. The primary target demographic includes individuals and couples seeking to monitor and improve their fertility health from the comfort of their home.

Swimwear designed to manage menstrual flow while swimming, utilizing treated outer nylon fabric to repel water and contain menstrual blood. This technology is similar to that used in period pants, ensuring that menstrual flow does not mix with the water, providing comfort and confidence for users. Period swimwear is primarily targeted at menstruating individuals who wish to swim without the need for additional menstrual products like tampons or pads.

Clinical-stage company focused on developing small molecule precision medicines for common diseases. Maze Therapeutics differentiates itself with its Maze Compass™ Platform, which aids in the discovery and development of novel therapeutic programs. The company's target demographic includes patients suffering from common diseases who may benefit from precision medicine treatments.

Biotechnology company specializing in precision medicine for psychiatric drug development. The company aims to match the right patient with the right treatment using advanced technologies and data, differentiating itself by focusing on personalized treatment plans. Alto Neuroscience primarily targets patients with psychiatric conditions and healthcare providers seeking more effective, individualized treatment options.

Innovative biotechnology company focused on developing allogeneic induced pluripotent stem cell (iPSC)-derived cell therapies. Century Therapeutics leverages advanced gene editing, protein engineering, and manufacturing technologies to create iPSC-derived natural killer (NK) and T cell therapies, aiming to provide off-the-shelf solutions for cancer treatment. The primary beneficiaries of Century Therapeutics' innovations are patients with cancer, as well as healthcare providers seeking advanced therapeutic options.

Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.

Portable devices designed to infuse water with molecular hydrogen, which is believed to offer health benefits such as antioxidant properties and reduced inflammation. These bottles differentiate themselves by providing a convenient way to consume hydrogen-rich water on the go, often featuring rechargeable batteries and compact designs. Hydrogen water bottles are primarily targeted at health-conscious individuals seeking to enhance their hydration with potential therapeutic benefits.

Skincare product containing Beta Hydroxy Acid (BHA), typically salicylic acid, used to exfoliate the skin and treat acne and blackheads. BHA serum penetrates deep into the pores to improve overall skin texture and reduce inflammation, making it effective for oily and acne-prone skin types. It is primarily targeted at individuals with acne, blackheads, and uneven skin texture seeking a clearer and smoother complexion.

Company specializing in creating custom probiotics tailored to an individual's gut microbiota. Their flagship product, Floré, utilizes microbiome testing to personalize probiotics aimed at improving digestion, energy levels, and reducing bloating. The primary target demographic includes individuals seeking personalized health solutions for digestive health and overall well-being.

A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.

Company that provides personalized nutrition support and recommendations through a platform where users can interact with a coach via calls and digital messaging. It aims to help individuals develop healthy and lasting eating habits by making nutrition care accessible to millions of Americans at little-to-no cost. Wellory primarily targets individuals seeking affordable and personalized nutrition guidance to improve their overall health and well-being.