Lifestyle Trends

A professional responsible for promoting diversity, equity, and inclusion within an organization. Their duties include developing DEI strategies, conducting training, ensuring diverse hiring practices, and advising senior management on DEI issues and best practices. This role primarily benefits organizations seeking to foster an inclusive workplace culture and comply with relevant laws.

Health food company founded in 2007 by Guy Blaskey, specializing in nutritious food for dogs. Pooch & Mutt focuses on promoting canine health and well-being through a range of products including dry food, wet food, treats, and supplements, each designed to address specific health issues and dietary needs. The company's offerings are particularly beneficial for dog owners seeking high-quality, health-focused nutrition for their pets.

Employee engagement platform designed to improve workplace satisfaction and productivity through various tools. It offers features such as collaboration, recognition, and communication tools to empower teams and foster a more connected and motivated workforce. Empuls primarily targets organizations looking to enhance employee engagement and create a positive work environment.

Location-based online dating application available for iOS and Android that facilitates communication between people interested in ethical non-monogamy, polyamory, casual sex, kink, swinging, and other alternative relationship models and sexual preferences. Initially released in July 2014 and developed by Feeld Ltd, it differentiates itself by focusing on inclusivity and diverse relationship dynamics. The app primarily targets individuals seeking non-traditional relationship structures and those exploring various sexual preferences.

Company specializing in agricultural solutions using patent-pending technology to control fungi and bacteria. Clearleaf's technology is organic certified in the EU and Japan, providing a sustainable and eco-friendly approach to crop protection. The primary beneficiaries of Clearleaf's products are farmers and agricultural businesses seeking effective and organic methods to manage plant diseases and improve crop yields.

A portable electric chainsaw is a lightweight, battery- or cord-powered tool designed for cutting trees, branches, and other wood materials. It provides the convenience of portability with reduced noise and maintenance compared to gas-powered models, making it suitable for light to medium-duty tasks. This tool is primarily aimed at homeowners, gardeners, and DIY enthusiasts seeking an efficient and easy-to-use chainsaw for pruning, yard work, or small-scale cutting projects.

The TikTok Creator Marketplace (TTCM) is an official platform designed to facilitate collaborations between brands and TikTok creators. It provides a space where brands and agencies can connect with over 800,000 qualified creators globally, enabling partnerships and promotional activities. This platform is particularly beneficial for brands and marketers looking to leverage TikTok's vast user base for targeted advertising and influencer marketing campaigns.

The unemployment rate for adult women in 2023 is 3.3 percent, indicating the percentage of women in the labor force who are without jobs but actively seeking employment. This metric is crucial for understanding gender disparities in the labor market and assessing the economic well-being of women. Policymakers, economists, and social scientists closely monitor this rate to develop strategies aimed at reducing unemployment and promoting gender equality in the workforce.

Buy Me a Coffee is a platform that enables fans to support creators through small donations, often symbolized as 'buying a coffee.' The platform allows creators to offer exclusive content and community access to their most dedicated fans, providing a simple and effective way to monetize their work. It primarily targets independent creators, artists, and influencers seeking financial support and engagement from their audience.

A type of sofa upholstered with corduroy fabric, known for its durability and distinctive ridged texture. These couches often come in various styles and configurations, designed for comfort with features like memory foam and additional pillows. They are popular among individuals seeking a blend of comfort and durability in their living room furniture.

GPS dog fences utilize GPS technology to establish invisible boundaries for pets, enabling them to move freely within a specified area while ensuring their safety. These systems, such as the Halo Collar and SpotOn GPS Dog Fence, offer features like real-time tracking and customizable boundaries, differentiating them from traditional physical fences. GPS dog fences are particularly beneficial for pet owners who seek a flexible and effective way to manage their pets' outdoor activities without the need for physical barriers.

Specialized medical centers focused on optimizing health and preventing diseases through personalized approaches. These clinics provide services such as genetic testing, biomarker analysis, and lifestyle counseling to tailor health strategies for individual longevity goals. They primarily cater to individuals seeking proactive health management and extended lifespan through advanced medical interventions.

KOReader is an open-source document viewer designed primarily for e-ink devices. It supports a wide range of file formats, including EPUB, PDF, and DJVU, providing a customizable and feature-rich reading experience. KOReader is mainly targeted at e-reader users who seek an alternative to default reading apps, offering enhanced functionality and greater control over their reading environment.

A mobile application designed to assist users in maintaining the health and growth of their plants. It offers features such as individual care schedules, reminders, personalized recommendations, step-by-step guides, plant identification, and a light meter to measure light exposure. The app is particularly useful for plant enthusiasts and individuals looking to improve their plant care routines.

Gacha gacha, also known as Gachapon, is a Japanese culture-based capsule toy business brand powered by Kitan Club. These machines dispense a variety of small toys and collectibles, which are typically enclosed in plastic capsules and often part of a themed series, encouraging collectors to try to obtain the entire set. Gacha gacha is popular among both children and adults who enjoy collecting unique and themed toys.

Bugalugs is a brand that offers a variety of dog care products, such as plaque removers, biodegradable grooming wipes, and luxury shampoos. These products are designed to maintain the hygiene and grooming of dogs, providing convenience and quality care for pet owners. Bugalugs primarily targets dog owners who are looking for effective and eco-friendly grooming solutions for their pets.

Modern form of shared housing where residents share living spaces and amenities, often with a focus on community and collaboration. Coliving spaces typically offer private bedrooms with shared common areas such as kitchens, living rooms, and sometimes coworking spaces, providing a more affordable and flexible living arrangement compared to traditional housing. This concept is particularly popular among young professionals, digital nomads, and individuals who value social interaction and a sense of community.

Organic cotton underwear brand that focuses on providing well-fitting basics for all body types. The company is committed to environmental and social responsibility, with all its products being GOTS, Oeko-Tex, and Fair Trade certified, and ensuring that their shipping is 100% carbon and plastic-free. Knickey primarily targets environmentally conscious consumers seeking sustainable and ethically produced underwear options.

Premium variety of strawberries originally found in the foothills of the Japanese Alps, known as the Omakase Berry. They are cultivated indoors using a vertical farming method, which allows for precise control over growing conditions to ensure optimal taste and texture. These strawberries are targeted at consumers seeking high-quality, flavorful berries with a unique cultivation process.

E-commerce children's brand dedicated to promoting emotional wellness through various products and resources. Slumberkins differentiates itself by offering plush toys and educational kits that are designed to empower children to be caring, confident, and resilient, often incorporating storytelling to support emotional development. The brand primarily targets caregivers and educators who seek tools to enhance children's emotional well-being.

Brand offering premium Vietnamese coffee in single-serve formats, including classic and flavored lattes. Known for convenient pour-over kits and high-quality ingredients, it differentiates itself by providing an easy and authentic Vietnamese coffee experience. The target demographic includes coffee enthusiasts and busy individuals seeking a quick yet premium coffee option.

A measure of the positive impact that a company, product, or service can have on reducing greenhouse gas (GHG) emissions. It quantifies the amount of GHG emission reductions achieved through the use of a particular product or service compared to a baseline, indicating a greater positive impact on the climate. This concept is particularly relevant for businesses and consumers aiming to make environmentally conscious choices and reduce their overall carbon footprint.

A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being

A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.

Dissolvable strips serve as an eco-friendly and convenient alternative to traditional liquid or powder detergents. These sheets are pre-measured, often free from harsh chemicals, biodegradable, and come in minimal packaging, providing an environmentally conscious cleaning solution. They are particularly appealing to environmentally conscious consumers seeking sustainable and easy-to-use laundry options.

Influencer marketing is a type of social media marketing that involves endorsements and product placements from individuals or organizations with significant social influence. This marketing strategy leverages the credibility and reach of influencers to promote products or services, often resulting in higher engagement and trust from the target audience. It is particularly effective for brands aiming to reach specific demographics through authentic and relatable content.

Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers, who are individuals or organizations with a significant following and influence in their field. This marketing strategy leverages the trust and credibility that influencers have built with their audience to promote products or services, often resulting in higher engagement and conversion rates compared to traditional advertising methods. Influencer marketing primarily targets brands looking to reach specific demographics through authentic and relatable content created by influencers.

Gingham is a classic pattern that is often used in fashion, including tops. It typically features a checkered design, usually in two colors, with one being white. Gingham tops are popular for their timeless and versatile style, often associated with a casual, country, or vintage look.

A step stool designed for young children to safely reach higher surfaces, often used in kitchens. Toddler towers come with safety features and are adjustable to accommodate different ages, providing a secure platform for children to participate in activities like cooking or washing hands. They are particularly beneficial for parents and caregivers who want to involve their children in daily tasks while ensuring their safety.

Wildling Shoes is a brand that specializes in minimalist footwear designed to mimic the natural shape and movement of the foot. These shoes are crafted from sustainable and eco-friendly materials, such as organic cotton and wool, and are known for their wide toe box and thin, flexible sole that provide a barefoot-like experience. Wildling Shoes are targeted at individuals seeking comfortable, eco-conscious footwear that promotes natural foot movement and overall foot health.