Marketing Trends

Technology that assists businesses in generating high-intent leads by monitoring various social media platforms. Devi AI uses browser extensions to track potential customers who are ready to make a purchase, providing valuable insights and opportunities for businesses to engage with these leads. This technology is particularly beneficial for sales and marketing teams looking to optimize their lead generation efforts and improve conversion rates.

Software company based in Paris, France, providing full-stack business intelligence software tailored for Shopify merchants. The platform offers customizable reports and charts to help e-commerce businesses analyze and optimize their performance, distinguishing itself with its user-friendly interface and comprehensive data integration capabilities. Polar Analytics primarily targets Shopify merchants and e-commerce businesses seeking to enhance their data-driven decision-making processes.

Marketing strategy where brands promote and sell products through live broadcasts on digital platforms. This often involves collaboration with influencers or celebrities who host the livestream, providing an immersive and interactive experience for consumers. Livestream shopping primarily targets digital-savvy consumers who enjoy real-time engagement and the convenience of online shopping.

The TikTok Creator Marketplace (TTCM) is an official platform designed to facilitate collaborations between brands and TikTok creators. It provides a space where brands and agencies can connect with over 800,000 qualified creators globally, enabling partnerships and promotional activities. This platform is particularly beneficial for brands and marketers looking to leverage TikTok's vast user base for targeted advertising and influencer marketing campaigns.

Interaction between users and a product, service, or platform, often used to gauge the success and effectiveness of a product in meeting user needs and expectations. User engagement is measured through various metrics such as time spent on a platform, frequency of visits, number of interactions (likes, shares, comments), and user retention rates. It is crucial for businesses and platforms aiming to retain users and enhance their overall experience.

Online video editing tool developed by the Australian company Clipchamp Pty Ltd, now owned by Microsoft. It allows users to import, edit, and export audiovisual material directly in an Internet browser window, offering both free and premium features. Clipchamp is suitable for content creators, marketers, and individuals seeking an accessible and versatile video editing solution.

Corporate power refers to the authority and influence that a business entity possesses under its governing documentation and applicable law. This power enables the entity to enter into contracts, acquire assets, sue and be sued, and engage in other activities necessary for its operation and growth. Corporate power primarily benefits business entities, allowing them to function effectively and pursue their strategic objectives.

All-in-one Twitter growth tool designed to help users grow and monetize their Twitter audience. It offers features such as content scheduling, audience engagement, analytics, and growth strategies, differentiating itself by providing a comprehensive suite of tools for Twitter growth. Tweet Hunter is targeted at individuals and businesses looking to expand their reach and influence on Twitter.

Community-building tool that connects brands and agencies with social media influencers and creators. It allows for the creation of a stand-alone community website or integration into existing products, enabling users to engage through various interactive features such as asking questions, following, starting discussions, commenting, sharing content, and upvoting. The Tribe platform is primarily targeted at brands, agencies, and social media influencers looking to foster engagement and build a dedicated community around their content.

A comprehensive creator marketing platform designed to help brands scale beyond traditional influencer marketing. It offers tools for influencer discovery, campaign management, analytics, content management, compliance, and integration capabilities, providing a seamless workflow for marketing teams. CreatorIQ is primarily targeted at brands and marketing teams looking to enhance their influencer marketing strategies and optimize campaign performance.

Platforms that operate on distributed networks rather than being controlled by a single entity. They offer greater user control, enhanced privacy, resistance to censorship, and potential interoperability, distinguishing them from traditional social media platforms. These platforms are particularly appealing to users who prioritize data privacy, freedom of expression, and decentralized governance.

Individuals who choose to follow a LinkedIn profile to receive updates and posts in their feed. Unlike connections, followers do not require mutual acceptance, allowing anyone to follow without needing approval, which is beneficial for influencers, thought leaders, and businesses aiming to reach a broader audience. LinkedIn followers are particularly valuable for professionals and organizations looking to expand their reach and engage with a larger network.

Online wagering activities where players bet on the outcome of games or events, including sports betting, online casino games, and poker. The industry is characterized by its digital nature, allowing for convenient access and a wide variety of gaming options, supported by software providers, payment processors, and marketing affiliates. iGaming primarily targets individuals interested in gambling and betting, offering them a diverse and accessible platform for their activities.

User-Generated Content (UGC) marketing is a strategy that leverages content created by customers or users of a brand, such as reviews, testimonials, social media posts, videos, and photos. This approach is valued for its authenticity and trustworthiness, as it comes from real users rather than the brand itself, helping to build community, increase engagement, and drive conversions. UGC marketing primarily benefits brands looking to enhance their credibility and engagement by utilizing the creativity and experiences of their user base.

Software company that operates the platform Shop LTK, enabling users to shop for fashion, home, beauty, and fitness products recommended by influencers. Founded in 2011 and based in Dallas, TX, LTK differentiates itself by leveraging influencer marketing to provide curated shopping experiences. The platform primarily targets consumers interested in influencer-recommended products and brands, as well as influencers looking to monetize their content.

Tool for creating powerful forms, surveys, and quizzes, enabling users to design interactive content. Fillout allows for seamless integration and storage of responses directly in the desired location, differentiating itself with its user-friendly interface and customization options. It is particularly useful for businesses, educators, and researchers who need to collect and analyze data efficiently.

One-sided psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, such as celebrities, influencers, and fictional characters. These interactions involve the audience extending emotional energy, interest, and time, while the media figures are unaware of the audience's existence. Parasocial interactions are common among fans of media personalities and can influence their emotional and social behaviors.

Software company that provides an all-in-one marketing and online revenue platform for restaurants, offering services such as website creation, social media management, and email marketing. SpotHopper differentiates itself by offering a comprehensive suite of tools specifically tailored to the needs of the restaurant industry, helping establishments enhance their online presence and drive customer engagement. The platform primarily targets restaurant owners and managers looking to streamline their marketing efforts and boost online revenue.

RedTrack is an all-in-one performance marketing analytics platform that provides real-time tracking and attribution for advertising campaigns across multiple channels. It offers features such as ad spend and revenue synchronization, customizable reports and dashboards, and automation tools to optimize media buying and improve return on investment. RedTrack primarily serves affiliates, e-commerce businesses, and agencies seeking to consolidate their marketing data and enhance campaign performance.

Platform designed to assist creators in monetizing their content and services by facilitating connections with their audience. It provides tools for offering exclusive content, workshops, and other monetization strategies, distinguishing itself by focusing on empowering creators to build sustainable income streams. The platform is particularly popular in India and targets content creators seeking to enhance their revenue through direct audience engagement.

A critical component in data analytics that manages relationships between various data attributes to create a simplified and unified business view. This layer abstracts the complexity of underlying data structures, providing a user-friendly interface for querying and deriving insights, allowing business users to interact with data using common business terms rather than technical database jargon. It is particularly beneficial for business users who need to generate reports and perform analysis quickly and cost-effectively, ensuring consistency in data interpretation and maintaining data integrity across different business intelligence tools and platforms.

Business methodology where the product itself is the primary driver of user acquisition, expansion, conversion, and retention. This approach emphasizes creating a product that delivers high value and user experience, naturally attracting and retaining customers through user-centric design, self-service, freemium models, data-driven decisions, and viral loops. Product-Led Growth primarily benefits companies aiming to scale efficiently by leveraging their product as the main growth engine.

A highly regarded Salesforce Multi-Cloud Expert Partner specializing in consulting, implementation, and managed services. The company differentiates itself by forming meaningful relationships with its customers and delivering impactful work, making it a trusted innovation partner. Coastal Cloud primarily serves businesses, nonprofits, and government entities seeking expert Salesforce solutions.

The process of collecting opinions, suggestions, and concerns from members of a community. Community feedback is typically gathered through methods such as town hall meetings, public hearings, workshops, focus groups, listening sessions, and direct conversations, providing valuable insights for decision-making and policy development. This process benefits community leaders, policymakers, and organizations seeking to understand and address the needs and preferences of their constituents.

Text to video technology is an emerging field in artificial intelligence that allows for the generation of video content based on textual descriptions. This technology leverages advanced machine learning models to understand and interpret text, then generate corresponding video sequences, offering significant promise for applications in content creation, entertainment, and marketing. It primarily benefits content creators, marketers, and entertainment professionals looking to streamline video production and enhance creative workflows.

Media company that focuses on aggregating, curating, and narrating local content to engage and activate communities. It delivers daily emails with relevant local news and events, aiming to redefine community engagement and communication by providing easily accessible and concise information. The primary audience includes local residents and community members who seek to stay informed about local happenings and events.

Business function that aligns and optimizes the processes and tools across marketing, sales, and customer success teams to drive revenue growth. It involves data management, process optimization, technology integration, performance measurement, and alignment of teams to ensure a seamless customer experience and efficient revenue generation. Revenue operations primarily benefit organizations looking to enhance their revenue generation processes and improve cross-departmental collaboration.

The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.

Social media management tool designed to streamline the posting process, prepare schedules, and publish posts across various platforms efficiently. It helps users increase the efficiency and volume of their social media posts by allowing them to add posts directly into a schedule, offering features like content categorization and recycling. SocialBee is primarily targeted at businesses, marketers, and social media managers looking to optimize their social media presence and engagement.

Software company based in Toronto, Ontario, specializing in programmatic advertising. The company offers a self-serve programmatic advertising platform that helps marketers execute data-driven campaigns across various digital channels, distinguishing itself with its user-friendly interface and advanced targeting capabilities. StackAdapt primarily serves digital marketers in North America looking to optimize their advertising strategies.