Marketing Trends

​Liquid Death is a beverage company that offers mountain water products packaged in aluminum cans, aiming to promote sustainability and reduce plastic waste. Founded in 2017 by Mike Cessario, a former creative director at Netflix, the brand utilizes edgy marketing strategies to appeal to a younger demographic. Liquid Death's product line includes still and sparkling waters, as well as flavored variants like Mango Chainsaw and Severed Lime. The company targets environmentally conscious consumers seeking alternatives to traditional bottled water, combining hydration with a commitment to environmental responsibility.

Leading illustration agency that started in 1929 in London's Covent Garden. IllustrationX has grown to have agents active across four continents and is known for its commitment to exceeding expectations and delivering on promises, offering a wide range of artistic styles and services. The agency primarily serves businesses, publishers, and advertising agencies seeking high-quality, professional illustration work.

Global company offering technology solutions such as computer-assisted translation, machine translation, content development, and consulting. Welocalize differentiates itself by integrating translation tools, functional testing, and automation to enhance the efficiency and accuracy of language services. The company's services are primarily targeted at businesses and organizations requiring comprehensive language and localization solutions to operate effectively in international markets.

Creating an intuitive, fast, and accurate search functionality optimized for both desktop and mobile users. Best practices include user-centered design, relevance and accuracy of search results, speed and performance, personalization, and the use of advanced features like voice and image search. This experience is beneficial for website owners and developers aiming to enhance user satisfaction and engagement.

Social software encompasses a variety of communication tools designed to facilitate interaction and collaboration among users. These tools, such as email, Facebook, Skype, instant messaging, web blogs, and chat rooms, manage the capture, storage, and presentation of communication, enabling users to connect and share information efficiently. Social software is primarily used by individuals and organizations seeking to enhance communication, collaboration, and information sharing in both personal and professional contexts.

Pinduoduo is a Chinese e-commerce platform founded in 2015 that offers a unique group-buying model. It allows users to team up with others to purchase products at significantly lower prices, combining social commerce with traditional online shopping. Pinduoduo primarily targets price-sensitive consumers looking for affordable products and enjoys a large user base in China due to its engaging and cost-saving shopping experience.

Privacy-focused website analytics tool designed for teams of all sizes, providing insights into website visitors without compromising their privacy. It serves as a lightweight alternative to Google Analytics (GA4), offering essential analytics features while ensuring user data protection. Fathom Analytics is ideal for businesses and organizations that prioritize user privacy and need straightforward, compliant analytics solutions.

Augmented analytics platform designed for growth teams, providing automated data insights in natural language. Narrative BI simplifies data interpretation by converting complex data sets into easily understandable narratives, enabling users to make informed decisions quickly. It is particularly beneficial for growth teams and business analysts seeking to enhance their data-driven strategies without requiring advanced technical skills.

Open-source mail server suite that provides a modern web interface for managing email services. It is designed to be easy to install and configure, offering features such as email filtering, spam protection, and support for various email protocols (IMAP, SMTP, etc.). Mailcow is popular among small to medium-sized businesses and individuals who want to host their own email services without relying on third-party providers.

SEO tool that provides insights into the pages currently ranking for target keywords, outlining their content strategies, backlink profiles, and other essential SEO metrics. SurferSEO differentiates itself by offering a comprehensive analysis that allows users to compare their content against competitors' strategies to improve their own SEO performance. It is primarily targeted at digital marketers, SEO professionals, and content creators looking to enhance their search engine rankings and online visibility.

Email Octopus is an email marketing platform known for its affordability and ease of use. It features a simple and modern drag-and-drop email editor, high-quality email templates, and a generous free plan that allows users to manage up to 2,500 contacts and send up to 10,000 emails per month. The platform is designed to be user-friendly, making it a good choice for beginners.

The practice of building a narrative around a set of data and its accompanying visualizations to help convey insights in a compelling and easily understandable way. It combines data, visuals, and narrative to tell a story that can influence decision-making and drive action, making complex data more accessible and engaging. Data storytelling is widely used in fields such as business, journalism, and academia to enhance the communication of data-driven insights.

A professional responsible for enhancing the audio quality of podcast recordings, ensuring the final product is polished and engaging. They perform tasks such as audio editing, mixing, mastering, content editing, adding effects and music, and quality control, differentiating themselves through proficiency in audio editing software and sound design knowledge. Podcast editors primarily serve podcasters and content creators who seek high-quality audio production for their shows.

A tool designed to help brands identify and connect with social media influencers across various platforms such as YouTube, Instagram, and TikTok. It provides valuable insights and data to facilitate collaborations for marketing campaigns, differentiating itself by offering advanced search filters and analytics to find the most suitable influencers. This tool is primarily targeted at e-commerce and direct-to-consumer brands looking to enhance their marketing strategies through influencer partnerships.

Strategy used in content marketing where existing content is adapted and reused in different formats or on different platforms to reach a broader audience and maximize the value of the original content. This can involve transforming a blog post into a video, an infographic, a podcast, or social media posts, among other formats, to extend the lifespan of the content, improve SEO, and engage with different audience segments. Content repurposing is particularly beneficial for marketers and businesses looking to optimize their content creation efforts and reach diverse audience preferences.

Information collected directly by a company from its customers or users through various channels, ensuring accuracy and relevance. This data includes demographics, purchase history, and preferences, and is used to enhance customer experiences and personalize marketing efforts. First-party data is particularly valuable for businesses aiming to improve customer engagement and tailor their marketing strategies effectively.

Digital signage software that enables users to convert any screen or TV into a digital sign. It is recognized for its user-friendly interface and offers features such as media display, easy management and scheduling, intuitive scheduling, and remote control capabilities, with a free plan available for the first screen and various pricing plans for more extensive use. Yodeck is particularly beneficial for businesses and organizations looking to implement multi-screen installations and manage digital content efficiently.

Business-to-Business Search Engine Optimization (B2B SEO) involves optimizing a company's online presence to attract and engage other businesses rather than individual consumers. It focuses on industry-specific and technical keywords, detailed and informative content, and high-quality backlinks from reputable industry sources to improve search engine rankings and visibility. B2B SEO primarily benefits companies looking to reach decision-makers within other businesses, enhancing their online visibility and lead generation efforts.

Online advertising network that caters to brands, agencies, and media buyers. It offers over 20 targeting settings to deliver ads to the most relevant audiences, providing high-quality CPM, CPC, and CPA traffic from over 35,000 direct publishers. Adsterra is particularly beneficial for advertisers and media buyers looking for precise targeting and high-quality traffic sources.

​Make is a no-code automation platform that enables users to connect applications and design workflows to streamline business processes. It offers a visual interface for building automations, supports integration with over 2,000 apps, and provides AI capabilities to enhance workflow efficiency. This platform is particularly beneficial for businesses and individuals seeking to automate tasks without extensive coding knowledge, aiming to improve productivity and operational efficiency.

Content collaboration platform designed to streamline marketing teamwork. It allows users to create, plan, review, and approve various types of marketing content, including social media posts, blogs, newsletters, and press releases, making the process more efficient and organized. Planable is primarily targeted at marketing teams and agencies seeking to enhance their content management and collaboration workflows.

Marketing strategy that directly involves consumers in the brand experience, encouraging active participation rather than passive reception. Engagement marketing focuses on creating interactive experiences, personalizing efforts, and fostering community to build deeper connections and loyalty. This approach is particularly beneficial for brands aiming to enhance consumer loyalty and advocacy through meaningful interactions.

Software company based in Chennai, India, specializing in digital marketing infrastructure solutions. Customer Labs differentiates itself by providing easy-to-use marketing technology aimed at empowering small and scaling marketers, offering tools that simplify data collection, integration, and activation across various platforms. The primary target demographic for Customer Labs includes small businesses and growing marketing teams seeking efficient and user-friendly digital marketing solutions.

Strategic approach that combines psychology, data analysis, and persuasive communication techniques to understand and influence human behavior. Influence engineering involves understanding emotions and the science behind influencing people effectively, aiming to shape decisions and actions in various contexts such as marketing, politics, and social campaigns. This approach is particularly valuable for marketers, political strategists, and organizations looking to enhance their persuasive capabilities and achieve specific behavioral outcomes.

An unsolicited email sent to a recipient without prior contact or relationship, often used in sales, marketing, and networking. The primary goal is to initiate a conversation, generate interest, and achieve a specific objective, such as setting up a meeting or making a sale. Cold emails are typically targeted at potential clients, partners, or other contacts who may benefit from the sender's offer or proposal.

A virtual space where a group of people united by interests, goals, or other commonalities come together to meet, connect, and build relationships. Community platforms provide tools and features that facilitate communication, collaboration, and engagement among members, often including forums, chat rooms, and content sharing capabilities. These platforms are beneficial for individuals and organizations looking to foster a sense of community, share knowledge, and support each other in achieving common objectives.

The process of guiding new users to find value in a product or service. It involves a series of steps or interactions designed to help users understand and effectively use a product, ensuring they have a positive initial experience. User onboarding is particularly beneficial for software companies and digital platforms aiming to improve user retention and satisfaction.

Headless content management system (CMS) that empowers developers and content teams to create better content experiences across any digital channel. It allows for the separation of content from its presentation, enabling more flexibility and control over how content is delivered and displayed, which facilitates collaboration and innovation. Storyblok is particularly beneficial for developers and marketers looking to streamline content management and accelerate the delivery of digital experiences.

Tool designed to automate WordPress sites without requiring any coding. It allows users to create automations that connect various WordPress plugins, sites, and applications, offering billions of possible recipe combinations to streamline workflows and enhance functionality. Uncanny Automator is particularly useful for WordPress site administrators and developers looking to enhance site efficiency and user experience through automation.

Unified revenue platform designed to accelerate the sales process. It offers a range of tools including CPQ (Configure, Price, Quote), Contract Management, Subscription Management, Proposals, and e-Signature, along with guided selling playbooks to help sales teams optimize their strategies and follow best practices. The platform is primarily targeted at sales teams and organizations looking to streamline their sales processes and improve efficiency.