Marketing Trends

Tool designed to assist Etsy sellers in enhancing their SEO and growing their business by offering various optimization tools and insights. eRank provides features such as keyword research, competition analysis, and trend tracking to help sellers optimize their listings and understand buyer behavior, setting it apart from other SEO tools with its specific focus on Etsy. The primary users of eRank are Etsy sellers looking to improve their search rankings, increase visibility, and boost sales on the platform.

Cloud-based tools and platforms designed to assist companies in their marketing efforts. These solutions help businesses manage and optimize their marketing strategies, campaigns, and customer interactions through functionalities like CRM, email marketing, social media management, CMS, analytics, and automation tools. Martech SaaS is primarily targeted at marketing professionals and businesses seeking to enhance marketing efficiency, improve customer engagement, and drive better business outcomes.

A tool designed to help brands identify and connect with social media influencers across various platforms such as YouTube, Instagram, and TikTok. It provides valuable insights and data to facilitate collaborations for marketing campaigns, differentiating itself by offering advanced search filters and analytics to find the most suitable influencers. This tool is primarily targeted at e-commerce and direct-to-consumer brands looking to enhance their marketing strategies through influencer partnerships.

The practice of optimizing an online store to improve its visibility on search engine results pages (SERPs). Ecommerce SEO involves fine-tuning the website to meet search engine best practices and updating content to align with what potential customers are searching for, thereby increasing website traffic, enhancing brand awareness, and driving higher sales. This practice is particularly beneficial for online retailers and businesses looking to improve their digital presence and attract more customers through organic search results.

AI voice generator offering over 600 AI voices for creating ultra-realistic text-to-speech voiceovers. It enables users to convert text to audio and download the audio files in MP3 and WAV formats, providing a versatile tool for content creators and businesses. PlayHT is particularly beneficial for content creators, educators, and businesses seeking high-quality, realistic voiceovers for various applications.

Concept that refers to the degree to which a product satisfies a strong market demand. It is a critical milestone for startups and businesses, indicating that the product has found its place in the market and is meeting the needs of its target customers effectively. Achieving product/market fit is often seen as a key indicator of potential for growth and success.

Company that enhances restaurant websites by transforming their menus into dynamic customer conversion tools. Popmenu integrates photos, reviews, and ratings directly into the menu, creating a more engaging and informative experience for potential customers, and consolidates various marketing and menu tools in one place to increase foot traffic and sales. The platform primarily benefits restaurant owners looking to improve customer engagement and drive sales through enhanced online presence and marketing capabilities.

Platform that collects and analyzes conversation data from various customer interaction channels, such as calls, web conferencing, text, and websites, to provide insights into the customer lifecycle. It differentiates itself by using artificial intelligence to deliver actionable insights that help businesses optimize their customer interactions and improve sales performance. Gong.io is primarily targeted at sales teams and customer service departments looking to enhance their engagement strategies and drive better outcomes through data-driven decisions.

GTmetrix is a web-based tool that provides an analysis of website speed.

A content strategist is a professional responsible for planning, developing, and managing content to achieve specific business goals. They analyze target audiences, perform content audits, and create content strategies that align with marketing objectives and brand messaging, ensuring that content is engaging, consistent, and effectively distributed across various platforms. Content strategists are essential for businesses looking to enhance their digital presence and engage audiences, particularly in industries like marketing, publishing, and media.

Conversion Rate Optimization (CRO) is the process of increasing the percentage of users or website visitors who take a desired action, such as making a purchase or filling out a form. It involves analyzing user behavior, collecting feedback, conducting A/B testing, and improving user experience and copywriting to enhance the effectiveness of a website. CRO primarily benefits businesses and marketers looking to maximize the efficiency of their online presence and improve their return on investment.

A free platform provided by Tableau Software that allows users to create, share, and explore data visualizations online. It enables users to design interactive and shareable dashboards and visualizations, which are stored on Tableau's public server and accessible to anyone. Tableau Public is aimed at individuals ranging from beginners to advanced users who want to tell stories with data.

An individual who sets up and runs a business independently, managing all aspects without a team. Solopreneurs handle tasks such as marketing, sales, product development, and customer service on their own, often leveraging technology and outsourcing to manage their workload. This business model primarily appeals to self-motivated individuals seeking autonomy and control over their professional endeavors.

Refers to the interactions and experiences that a customer has with a brand or business across various touchpoints. It encompasses the ways in which a company communicates and builds relationships with its customers, aiming to foster loyalty, satisfaction, and advocacy. Customer engagement can occur through multiple channels, including social media, email, customer service, and in-person interactions.

Ad tracking software designed to provide businesses with accurate ad performance data. Hyros differentiates itself by offering detailed insights that help identify successful ads, thereby optimizing marketing strategies and improving ROI. The software is primarily targeted at businesses and marketers seeking precise ad tracking and performance analytics.

Marketing strategy that involves creating a narrative around a brand or product to engage and connect with the audience on an emotional level. This approach leverages the power of stories to make the brand more relatable, memorable, and compelling, often incorporating elements like character, conflict, resolution, and emotion. Storytelling marketing primarily targets consumers who seek a deeper, more emotional connection with brands and products.

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

Salesforce Integration involves connecting Salesforce, a leading customer relationship management (CRM) platform, with other systems, applications, or data sources to streamline processes, enhance data accuracy, and improve overall business efficiency. It offers various integration methods such as APIs, middleware, and pre-built apps from the AppExchange, enabling seamless data synchronization, process automation, and user interface embedding. This integration is particularly beneficial for businesses looking to unify their CRM with ERP systems, marketing automation tools, and customer support platforms.

Data that a customer intentionally and proactively shares with a brand, including preference center data, purchase intentions, and personal context. Zero-party data is explicitly provided by the customer, differentiating it from first-party data, which is collected through customer interactions and behaviors. This type of data is valuable for brands aiming to personalize customer experiences and build stronger relationships with their audience.

Condition of living in a digital culture, emphasizing the pervasive use of digital technologies. Digitality highlights the shift towards digital interactions and the integration of digital devices, such as smartphones, into daily life, influencing communication, work, and entertainment. This concept primarily affects younger generations who are more inclined to adopt and integrate digital technologies into their lifestyles.

Off-page SEO encompasses all activities conducted outside of your website to improve its ranking on search engines. This includes link building, social media marketing, guest blogging, influencer outreach, brand mentions, forum posting, content marketing, and local SEO, all aimed at increasing the website's authority and visibility. Off-page SEO is crucial for website owners and digital marketers looking to enhance their site's search engine ranking and attract more organic traffic.

Process of monitoring digital conversations to understand customer sentiment and industry trends. Social listening involves tracking, analyzing, and responding to conversations on social media to gain insights into customer opinions, emerging trends, and potential issues, thereby aiding in strategic decision-making. It is particularly beneficial for businesses looking to improve their customer engagement and marketing strategies.

Cloud-based software platform and patient engagement technology company based in Chicago, Illinois. It automates the collection of patient-reported outcomes and offers procedure-specific education modules to help prepare patients for treatments and monitor their recovery, with built-in analytics and a biostatistical modeling engine for actionable insights. The platform is targeted at healthcare providers and institutions seeking to improve patient care, quality improvement, research, and marketing efforts.

Field that involves the use of statistical methods, predictive models, and data analysis to make informed business decisions. It encompasses various techniques and tools to analyze business data, identify trends, and provide actionable insights, differentiating itself by its focus on data-driven decision-making. Business analytics primarily benefits organizations and professionals seeking to optimize operations, improve performance, and gain a competitive edge through data insights.

The ability to effectively and critically navigate, evaluate, and create information using a range of digital technologies. It encompasses skills such as using digital tools, understanding digital content, and engaging in online communication and collaboration, which are essential for participating fully in today's digital society. Digital literacy benefits individuals by enabling them to access information, engage in lifelong learning, and participate in personal, educational, and professional development.

Cognitive bias that favors recent events over historic ones, leading individuals to give undue weight to the most recent information or experiences they have encountered. This bias can result in skewed decision-making and judgments, as it often disregards older, potentially more relevant data. Recency bias primarily affects individuals in decision-making roles, such as investors, managers, and analysts, who rely on historical data to make informed choices.

Marketing approach that focuses on promoting products and brand values that are environmentally and socially beneficial. Sustainable marketing aims to reduce the negative impact of marketing activities on the environment and society while also considering financial aspects, differentiating itself by emphasizing long-term ecological and social responsibility. This approach primarily targets environmentally conscious consumers and businesses committed to sustainability and ethical practices.

User-Generated Content (UGC) marketing is a strategy that leverages content created by customers or users of a brand, such as reviews, testimonials, social media posts, videos, and photos. This approach is valued for its authenticity and trustworthiness, as it comes from real users rather than the brand itself, helping to build community, increase engagement, and drive conversions. UGC marketing primarily benefits brands looking to enhance their credibility and engagement by utilizing the creativity and experiences of their user base.

Revenuehero is a company that offers a solution to help sales representatives enhance their sales pipeline. It achieves this by qualifying, routing, and scheduling meetings with prospects directly from their website, thereby enabling sellers to close sales deals more efficiently. Revenuehero primarily targets sales teams and representatives looking to streamline their sales processes and improve conversion rates.

Online community for showcasing creative work, particularly in graphic design, web design, illustration, and photography. It serves as a platform for designers to share their work, receive feedback, and connect with potential clients or collaborators, differentiating itself with its focus on visual content and community engagement. Dribbble primarily targets designers and creative professionals looking to showcase their portfolios and network within the industry.