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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
human norms
70
Volume
+255%
Growth
Shared expectations and rules that guide behavior within social groups, varying widely across different cultures and societies. These norms include guidelines for social etiquette, dress codes, communication, family roles, workplace behavior, legal norms, and cultural practices, helping to maintain order and predictability in society. Human norms benefit individuals and communities by promoting coexistence and cooperation.
regular
Travelnest
12.1K
Volume
+253%
Growth
Edinburgh-based startup that assists vacation rental owners in maximizing their revenue by consolidating property listings across multiple travel sites such as Airbnb and Booking.com. Travelnest offers a fully managed channel that simplifies the distribution of properties worldwide, leading to increased occupancy and earnings for property owners. The service is particularly beneficial for vacation rental owners seeking to streamline their property listings, bookings, and payments.
regular
Ugc marketing
5.4K
Volume
+252%
Growth
User-Generated Content (UGC) marketing is a strategy that leverages content created by customers or users of a brand, such as reviews, testimonials, social media posts, videos, and photos. This approach is valued for its authenticity and trustworthiness, as it comes from real users rather than the brand itself, helping to build community, increase engagement, and drive conversions. UGC marketing primarily benefits brands looking to enhance their credibility and engagement by utilizing the creativity and experiences of their user base.
exploding
mdpi
135K
Volume
+248%
Growth
MDPI is a publisher of open-access scientific journals, founded in 1996 in Basel, Switzerland. It publishes over 390 peer-reviewed, open access journals and is one of the largest publishers in the world in terms of journal article output, dedicated to fostering open scientific exchange across all disciplines. MDPI primarily serves researchers, academics, and institutions seeking accessible and widely disseminated scientific knowledge.
exploding
Inkind
370
Volume
+248%
Growth
Company based in Austin, Texas, offering a platform for users to receive bonuses and exclusive perks for dining at popular restaurants and venues nationwide. The app facilitates seamless payment of restaurant bills and can be used at top venues, including Michelin-starred establishments, differentiating itself by providing unique dining incentives. The primary target demographic includes food enthusiasts and frequent diners seeking enhanced dining experiences and rewards.
exploding
Mailcow
14.8K
Volume
+246%
Growth
Open-source mail server suite that provides a modern web interface for managing email services. It is designed to be easy to install and configure, offering features such as email filtering, spam protection, and support for various email protocols (IMAP, SMTP, etc.). Mailcow is popular among small to medium-sized businesses and individuals who want to host their own email services without relying on third-party providers.
exploding
Creatio
22.2K
Volume
+235%
Growth
No-code platform designed to accelerate application development, implementation, and scaling. It emphasizes customization, flexibility, and scalability, making it suitable for a wide range of business applications, differentiating itself by enabling users to create and modify applications without extensive coding knowledge. Creatio is targeted at businesses and organizations looking to streamline their development processes and enhance their operational efficiency through tailored software solutions.
exploding
rocketreach
201K
Volume
+233%
Growth
Company that provides verified contact details for a vast database of professionals across a variety of fields, allowing businesses to phone or email decision-makers directly.
exploding
Contentsquare
18.1K
Volume
+233%
Growth
Global leader in digital experience analytics that provides insights into user behavior on websites and apps. The platform analyzes billions of digital interactions to offer unique metrics, visualizations, and actionable recommendations, helping businesses enhance user engagement and drive revenue growth. Contentsquare primarily serves digital marketing teams, UX designers, and e-commerce businesses looking to optimize their digital experiences and improve customer satisfaction.
regular
Data as a Service
3.6K
Volume
+232%
Growth
Data as a Service (DaaS) is a cloud-based data management strategy that provides data storage, processing, and analytics services over the internet. It enables organizations to access and manage data without the need for on-premises infrastructure, offering benefits such as scalability, cost efficiency, and enhanced data integration. DaaS is particularly beneficial for businesses with distributed teams, remote workers, or those looking to reduce the costs associated with maintaining traditional data infrastructure.
exploding
Semantic layer
5.4K
Volume
+229%
Growth
A critical component in data analytics that manages relationships between various data attributes to create a simplified and unified business view. This layer abstracts the complexity of underlying data structures, providing a user-friendly interface for querying and deriving insights, allowing business users to interact with data using common business terms rather than technical database jargon. It is particularly beneficial for business users who need to generate reports and perform analysis quickly and cost-effectively, ensuring consistency in data interpretation and maintaining data integrity across different business intelligence tools and platforms.
exploding
cookieless
1.9K
Volume
+227%
Growth
The term refers to the shift away from using third-party cookies for tracking and data collection on the web. This change is driven by increasing privacy concerns, regulations, and changes in browser policies, necessitating new advertising strategies that rely less on third-party data for targeting and retargeting ads. The cookieless future primarily benefits users by enhancing privacy and data security.
exploding
toky
190
Volume
+226%
Growth
Capital city of Japan and one of the most populous metropolitan areas globally, known for its modern architecture and rich cultural heritage. Tokyo serves as a major financial hub, housing the Tokyo Stock Exchange, and offers a blend of traditional and contemporary attractions, including historic temples and cutting-edge technology. The city appeals to tourists, business professionals, and residents who appreciate a vibrant urban environment with diverse cultural and recreational opportunities.
exploding
monetized
110K
Volume
+225%
Growth
Refers to the process of earning revenue from an asset, content, or service. This can apply to various contexts such as websites, videos, apps, and other digital content, where revenue is generated through ads, subscriptions, or sales. The target demographic includes content creators, businesses, and developers looking to generate income from their digital assets.
regular
off-page
1.6K
Volume
+225%
Growth
Off-page SEO encompasses all activities conducted outside of your website to improve its ranking on search engines. This includes link building, social media marketing, guest blogging, influencer outreach, brand mentions, forum posting, content marketing, and local SEO, all aimed at increasing the website's authority and visibility. Off-page SEO is crucial for website owners and digital marketers looking to enhance their site's search engine ranking and attract more organic traffic.
peaked
Loomly
33.1K
Volume
+223%
Growth
Social media management platform designed to assist marketers in reaching new audiences and building their brand online. It enables users to create, optimize, schedule, and analyze content across multiple social media channels from a single collaborative interface, distinguishing itself with its user-friendly design and comprehensive features. Loomly is primarily targeted at marketers and businesses seeking to streamline their social media strategies and enhance their online presence.
exploding
Convertio
450K
Volume
+222%
Growth
Online tool that allows users to convert files between more than 309 different formats, including documents, images, spreadsheets, ebooks, archives, presentations, audio, and video formats. It also offers OCR (Optical Character Recognition) capabilities to convert scanned documents into editable formats such as Word, PDF, Excel, and Text, providing a versatile solution for various file conversion needs. Convertio is particularly useful for individuals and businesses requiring frequent and diverse file format conversions without the need for software downloads.
exploding
Product led growth
6.6K
Volume
+222%
Growth
Business methodology where the product itself is the primary driver of user acquisition, expansion, conversion, and retention. This approach emphasizes creating a product that delivers high value and user experience, naturally attracting and retaining customers through user-centric design, self-service, freemium models, data-driven decisions, and viral loops. Product-Led Growth primarily benefits companies aiming to scale efficiently by leveraging their product as the main growth engine.
exploding
thrivecart
18.1K
Volume
+219%
Growth
A popular shopping cart platform designed to help businesses sell their products and services online. It offers features such as one-click upsells, bump offers, subscription management, and detailed analytics, differentiating itself with a user-friendly interface and robust functionality. ThriveCart is primarily targeted at online entrepreneurs and marketers seeking efficient and comprehensive e-commerce solutions.
exploding
Personalized content
1.3K
Volume
+217%
Growth
The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.
exploding
Keychain power bank
3.6K
Volume
+217%
Growth
A compact and portable charger designed to be attached to a keychain, making it easy to carry around. These devices serve as emergency backup power sources for smartphones and other small electronic devices, offering a quick power boost when needed. Keychain power banks are particularly useful for individuals who require a lightweight and convenient solution for on-the-go charging.
exploding
Email octopus
5.4K
Volume
+213%
Growth
Email Octopus is an email marketing platform known for its affordability and ease of use. It features a simple and modern drag-and-drop email editor, high-quality email templates, and a generous free plan that allows users to manage up to 2,500 contacts and send up to 10,000 emails per month. The platform is designed to be user-friendly, making it a good choice for beginners.
exploding
First-party data
8.1K
Volume
+212%
Growth
Information collected directly from customers or users through various touchpoints like websites, apps, social media, surveys, and customer feedback. This data includes demographic, behavioral, engagement, and transactional information, providing high value for personalized marketing, improving customer experience, and making data-driven business decisions. First-party data is particularly beneficial for companies aiming to enhance customer relationships and optimize their marketing strategies.
regular
List Perfectly
18.1K
Volume
+212%
Growth
Software tool designed for online sellers to streamline their listing processes. It offers features such as unlimited listing, crossposting to multiple platforms, importing listings, using templates, delisting and relisting items, marking items as sold, handling up to 30 images per listing, providing analytics, and downloading listings via spreadsheets with images included. This tool is particularly useful for resellers looking to manage and optimize their online sales across various marketplaces.
regular
Kajabi
165K
Volume
+210%
Growth
All-in-one platform designed to enable users to create, market, and sell online courses, membership sites, and other digital products. It offers a comprehensive suite of tools including course creation, website building, marketing automation, payment processing, and analytics, setting it apart from competitors by providing an integrated solution for digital entrepreneurs. Kajabi primarily targets online educators, content creators, and small business owners looking to monetize their expertise and digital products.
exploding
Trellus
620
Volume
+208%
Growth
Service that assists businesses in setting up online e-commerce stores and provides delivery services. Trellus differentiates itself by offering a comprehensive solution that includes both the creation of e-commerce platforms and the logistics of delivery, streamlining the process for businesses. This service is particularly beneficial for small to medium-sized businesses looking to establish an online presence and manage their delivery operations efficiently.
peaked
Minea
135K
Volume
+208%
Growth
Comprehensive e-commerce product research tool designed to help eCommerce sellers find profitable items to sell. It provides valuable insights and data analysis on various product metrics, including sales performance, competition levels, and pricing trends, and tracks all ads on all networks. Minea is particularly useful for eCommerce sellers looking to optimize their product listings and understand market trends.
exploding
Short video editor
1K
Volume
+208%
Growth
Software or tools specifically designed for editing short videos, typically used for social media platforms like Instagram, TikTok, and YouTube Shorts. These editors often come with features that make it easy to trim, cut, and add effects to short video clips, with some popular options including Adobe Premiere Pro for its professional-grade features and DaVinci Resolve as a highly regarded free option. Short video editors are primarily targeted at content creators and social media influencers who need to produce engaging and polished video content quickly.
exploding
Virtual influencer
4.4K
Volume
+206%
Growth
Computer-generated characters designed to act like real-life influencers on social media platforms. Created using CGI and managed by teams of marketers, designers, and social media strategists, these virtual personas engage with followers, promote products, and collaborate with brands. They primarily target social media users and brands looking for innovative marketing strategies.
exploding
freeup
40.5K
Volume
+206%
Growth
Company that offers autonomous water sensors for collecting data at scale. These sensors can be deployed in various water environments and send their data to an online dashboard, helping users understand and predict water quality and significant water-related events. The primary target demographic includes environmental researchers, water management authorities, and industries reliant on water quality monitoring.
exploding
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