Marketing Trends

Nickelytics is a company that develops an out-of-home advertising platform aimed at making shared mobility more sustainable. Their platform connects offline advertising to the digital world, helping advertisers reach their target audience more effectively and efficiently by leveraging data-driven insights. The primary target demographic for Nickelytics includes advertisers and brands looking to enhance their marketing reach through innovative and sustainable advertising solutions.

Linking tool that allows users to consolidate multiple links into one simple, shareable page. This is particularly useful for social media bios, where space for links is limited, enabling users to add the InstaBio link to their profiles for easy access to all their important links. InstaBio is designed for social media users who want to optimize their online presence by providing clickable links, messengers, and social network connections in one place.

A professional responsible for enhancing the audio quality of podcast recordings, ensuring the final product is polished and engaging. They perform tasks such as audio editing, mixing, mastering, content editing, adding effects and music, and quality control, differentiating themselves through proficiency in audio editing software and sound design knowledge. Podcast editors primarily serve podcasters and content creators who seek high-quality audio production for their shows.

Online video editing tool developed by the Australian company Clipchamp Pty Ltd, now owned by Microsoft. It allows users to import, edit, and export audiovisual material directly in an Internet browser window, offering both free and premium features. Clipchamp is suitable for content creators, marketers, and individuals seeking an accessible and versatile video editing solution.

Email template builder that enables users to create professional and responsive emails without needing HTML skills. Stripo offers a drag-and-drop interface and a variety of pre-designed templates, making it easy to automate email production and streamline the design process. This tool is particularly useful for marketers, businesses, and individuals looking to enhance their email marketing campaigns efficiently.

A marketing arrangement where affiliates, such as bloggers, influencers, or social media content creators, receive a commission for each visit, signup, or sale they generate for a merchant. This platform connects companies with affiliates to help outsource part of the sales process, providing a cost-effective way for businesses to expand their reach and increase sales. The primary users of affiliate platforms are companies looking to boost their marketing efforts and affiliates seeking to monetize their online presence.

Hedra is a data observability and optimization platform designed to enhance API performance and testing through automated workflows. The platform offers advanced insights and monitoring, allowing users to identify and resolve issues in real-time while optimizing the speed and reliability of their APIs. Hedra is aimed at developers, data engineers, and organizations that prioritize API efficiency and want to streamline their development and testing processes.

A comprehensive analysis of a website to assess its performance in search engine rankings. The goal is to identify issues that could be affecting the site's visibility and to provide recommendations for improvement, covering aspects such as technical SEO, on-page SEO, off-page SEO, user experience, content quality, competitor analysis, and analytics. SEO audits are primarily beneficial for website owners and digital marketers aiming to enhance their site's search engine performance and overall online presence.

Strategic marketing approach where businesses treat individual prospect or customer accounts as distinct markets. This method involves tailoring marketing efforts to specific high-value accounts to create personalized and effective campaigns, often requiring close alignment between marketing and sales teams. Account-Based Marketing is particularly beneficial for B2B companies targeting high-value clients and seeking higher ROI through focused resource allocation.

AI content and art generation tool designed to create SEO-optimized, accurate, and on-brand content. It is particularly useful for generating bulk ecommerce descriptions and other types of content, making it a valuable tool for businesses looking to streamline their content creation process. The platform aims to produce content that aligns with the user's brand and voice, offering great value for money.

The process of collecting opinions, suggestions, and concerns from members of a community. Community feedback is typically gathered through methods such as town hall meetings, public hearings, workshops, focus groups, listening sessions, and direct conversations, providing valuable insights for decision-making and policy development. This process benefits community leaders, policymakers, and organizations seeking to understand and address the needs and preferences of their constituents.

Company that offers a platform for content distribution, audience engagement, and monetization. Streann Media differentiates itself by providing a comprehensive suite of tools for live streaming, video on demand, and interactive content, aiming to enhance user experience and revenue generation for content creators. The platform primarily targets broadcasters, media companies, and content creators seeking innovative ways to distribute and monetize their content.

Online platform providing editable templates for creating professional graphics and visual content. It enables small businesses to quickly and easily design visual content, offering free downloads of the created materials. Wepik is particularly beneficial for small business owners and marketers seeking efficient and cost-effective graphic design solutions.

AI writing assistant designed to help users create high-quality content quickly and efficiently. It leverages advanced language models to generate text for various purposes, including blog posts, social media updates, and emails, aiming to streamline the content creation process by providing tools for idea generation, drafting, and refinement. Rytr is particularly useful for content creators, marketers, and professionals seeking to enhance their writing productivity and quality.

Social commerce platform that enhances digital commerce through live shopping experiences. It offers an all-in-one solution that includes a live shopping platform, along with strategy, production, and talent services to help businesses plan and execute live events, differentiating itself by providing comprehensive support for live shopping initiatives. Livescale primarily targets e-commerce businesses and brands looking to engage customers through interactive and immersive live shopping events.

Emerging social media trend where influencers advise followers on which products to avoid purchasing. This trend contrasts with traditional influencer roles by focusing on negative experiences or opinions about products, aiming to help consumers make more informed decisions and avoid unnecessary purchases. Deinfluencing primarily targets social media users who seek honest reviews and wish to avoid unnecessary spending.

A comprehensive tool in the field of digital marketing and SEO, offering a suite of features to analyze website performance, track backlinks, research keywords, and monitor competitors. It stands out for its extensive database and accurate data, providing valuable insights to improve search engine rankings and drive organic traffic. Ahrefs is widely used by SEO professionals, marketers, and website owners aiming to enhance their online presence.

Copy writer that helps users get the most out of software via text elements like button text, menu labels and error messages.

One-sided psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, such as celebrities, influencers, and fictional characters. These interactions involve the audience extending emotional energy, interest, and time, while the media figures are unaware of the audience's existence. Parasocial interactions are common among fans of media personalities and can influence their emotional and social behaviors.

Platform that leverages artificial intelligence to assist users in creating real-time, accurate content that aligns with their brand style. It integrates with the user's knowledge base to help with various stages of content creation, including research, planning, writing, optimization, and publishing, thereby streamlining the content creation process. The platform is designed for content creators, marketers, and businesses seeking to enhance the efficiency and effectiveness of their content production.

A brand specializing in Korean cuisine, offering a variety of food products such as dumplings, sauces, and ready-to-eat meals. Owned by CJ CheilJedang, a South Korean food company, it aims to deliver authentic Korean flavors globally, known for high-quality ingredients and convenience. The brand primarily targets consumers interested in Korean cuisine and those seeking quick, flavorful meal options.

Web-based design tool that enables users to create websites, portfolios, presentations, and other digital projects without coding. It offers features such as multi-step animations, custom cursors, slideshows, galleries, and advanced SEO options, making it versatile and user-friendly. Readymag is ideal for individual designers and teams looking for a collaborative and comprehensive design platform.

Tool for creating powerful forms, surveys, and quizzes, enabling users to design interactive content. Fillout allows for seamless integration and storage of responses directly in the desired location, differentiating itself with its user-friendly interface and customization options. It is particularly useful for businesses, educators, and researchers who need to collect and analyze data efficiently.

Method used by companies to measure the health and performance of their brand over time by regularly collecting data on metrics such as brand awareness, brand perception, customer satisfaction, and brand loyalty. This approach helps companies understand market perception, identify trends, and make informed decisions to improve their brand strategy, differentiating it from competitors by providing actionable insights. Brand tracking is particularly valuable for marketing teams and brand managers aiming to enhance brand equity and customer engagement.

Adhesive labels that contain a QR (Quick Response) code, which can be scanned using a smartphone or QR code reader to quickly access information. These stickers are used for various purposes such as marketing, providing product information, event management, contact information, and inventory management, offering a convenient way to bridge the physical and digital worlds. QR code stickers are beneficial for businesses, event organizers, and individuals seeking to provide or access information efficiently.

​Make is a no-code automation platform that enables users to connect applications and design workflows to streamline business processes. It offers a visual interface for building automations, supports integration with over 2,000 apps, and provides AI capabilities to enhance workflow efficiency. This platform is particularly beneficial for businesses and individuals seeking to automate tasks without extensive coding knowledge, aiming to improve productivity and operational efficiency.

Software company founded in 2005, known for its award-winning engagement platform used by thousands of churches and ministries. The platform allows organizations to create custom mobile apps with features such as giving, sermon delivery, push notifications, and digital bulletins, enhancing community engagement through technology. Subsplash primarily serves churches and ministries seeking to improve their digital presence and community interaction.

Software company that operates the platform Shop LTK, enabling users to shop for fashion, home, beauty, and fitness products recommended by influencers. Founded in 2011 and based in Dallas, TX, LTK differentiates itself by leveraging influencer marketing to provide curated shopping experiences. The platform primarily targets consumers interested in influencer-recommended products and brands, as well as influencers looking to monetize their content.

LinkedIn offers a variety of ad types designed to help businesses achieve their marketing goals. These include Sponsored Content, Sponsored Messaging, Text Ads, Dynamic Ads, Video Ads, and Carousel Ads, each tailored to engage professionals through different formats and placements on the platform. LinkedIn ads are particularly beneficial for businesses aiming to reach a professional audience and enhance their B2B marketing efforts.

Field focused on studying and understanding how users interact with a product or service to improve its design, usability, and overall user satisfaction. User Experience Research employs various methods such as interviews, surveys, and usability testing to gather insights and data that inform design decisions, aiming to create more intuitive and effective user experiences. This field is particularly valuable for product designers, developers, and businesses looking to enhance user engagement and satisfaction.