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Account based marketing

14.8K
Volume
+42%
Growth
exploding

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About the Topic

Strategic marketing approach where businesses treat individual prospect or customer accounts as distinct markets. This method involves tailoring marketing efforts to specific high-value accounts to create personalized and effective campaigns, often requiring close alignment between marketing and sales teams. Account-Based Marketing is particularly beneficial for B2B companies targeting high-value clients and seeking higher ROI through focused resource allocation.

Account based marketing was discovered on January 27th 2023 and it currently has a search volume of 14.8K with a growth of +42%.

Key Indicators
Growth
  • Exploding
  • Regular
  • Peaked
Speed
  • Exponential
  • Constant
  • Stationary
Seasonality
  • High
  • Medium
  • Low
Volatility
  • High
  • Average
  • Low
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