Account based marketing

Strategic marketing approach where businesses treat individual prospect or customer accounts as distinct markets. This method involves tailoring marketing efforts to specific high-value accounts to create personalized and effective campaigns, often requiring close alignment between marketing and sales teams. Account-Based Marketing is particularly beneficial for B2B companies targeting high-value clients and seeking higher ROI through focused resource allocation.

Account based marketing was discovered on January 27th 2023 and it currently has a search volume of 14.8K with a growth of +16%.