Content repurposing

Strategy used in content marketing where existing content is adapted and reused in different formats or on different platforms to reach a broader audience and maximize the value of the original content. This can involve transforming a blog post into a video, an infographic, a podcast, or social media posts, among other formats, to extend the lifespan of the content, improve SEO, and engage with different audience segments. Content repurposing is particularly beneficial for marketers and businesses looking to optimize their content creation efforts and reach diverse audience preferences.