Influencer marketing

Influencer marketing is a type of social media marketing that involves endorsements and product placements from individuals or organizations with significant social influence. This marketing strategy leverages the credibility and reach of influencers to promote products or services, often resulting in higher engagement and trust from the target audience. It is particularly effective for brands aiming to reach specific demographics through authentic and relatable content.

Influencer marketing was discovered on July 19th 2019 and it currently has a search volume of 90.5K with a growth of +63%.