Performance-based advertising

Performance-based advertising is a type of online advertising where advertisers pay for specific actions taken by users, such as clicks, conversions, or sales, rather than for impressions or views. This model includes methods like Pay-Per-Click (PPC), Pay-Per-Conversion (PPC), Pay-Per-Sale (PPS), and Pay-Per-Lead (PPL), ensuring cost-effective and measurable results. It is particularly beneficial for businesses looking to optimize their advertising spend and achieve specific marketing objectives.