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Scent marketing

3.6K
Volume
+456%
Growth
exploding

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About the Topic

Strategic use of fragrances at customer touchpoints to communicate a clear and likable brand identity. Scent marketing aims to increase sales and brand loyalty by creating unique and memorable customer experiences, differentiating brands through olfactory cues. This approach primarily benefits retail businesses, hospitality sectors, and any customer-facing environments seeking to enhance their brand presence and customer engagement.

Scent marketing was discovered on November 30th 2022 and it currently has a search volume of 3.6K with a growth of +733%.

Key Indicators
Growth
  • Exploding
  • Regular
  • Peaked
Speed
  • Exponential
  • Constant
  • Stationary
Seasonality
  • High
  • Medium
  • Low
Volatility
  • High
  • Average
  • Low
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Categories
BeautyMarketing
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