White-label product

Referring to a product or service that is manufactured or provided by one company and rebranded by another company to make it appear as their own, the term 'white-label product' comes into play. Originating from the concept of a blank label on the packaging that can be customized with the marketer's branding, this process is also known as white labeling. It's a common practice in various industries, including software, consumer goods, and food products.