Beauty Trends

Skincare products that incorporate ceramides, which are lipids naturally found in the skin, to enhance skin barrier function and retain moisture. These products help to protect the skin from environmental damage, prevent dryness, and maintain overall skin health by replenishing the ceramides that may be lost due to aging or external factors. Ceramide skincare is particularly beneficial for individuals with dry, sensitive, or aging skin who seek to improve hydration and skin barrier integrity.

A hair straightener comb is a styling tool that combines the functionality of a hair straightener and a comb, designed to smooth and straighten hair while detangling it. It typically features heated bristles or plates that deliver consistent heat to style hair efficiently, often with adjustable temperature settings for various hair types. This product is aimed at individuals seeking a quick, convenient, and versatile tool for achieving straight, frizz-free hairstyles at home.

Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.

Dietary supplements that provide an easy and tasty way to increase biotin intake, a water-soluble vitamin known for supporting metabolic functions and promoting healthy hair, skin, and nails. These gummies are often marketed for their potential to improve hair growth, strengthen nails, and enhance skin health, and they typically come in various flavors designed to be chewed rather than swallowed whole. Biotin gummies are particularly popular among individuals looking for a convenient supplement to support their beauty and wellness routines.

Skincare product formulated to address issues around the eye area, such as puffiness and dark circles. It boosts circulation, reduces puffiness, improves discoloration, and protects the skin, making it effective in enhancing the appearance of the under-eye region. This serum is particularly popular among individuals seeking to reduce the appearance of dark circles and under-eye bags.

Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.

Fragrances that evoke the scent of the ocean, sea breeze, and other water-related elements. They often feature fresh, clean, and crisp notes such as sea salt, marine notes, and water lily, providing a refreshing and invigorating quality. Aquatic perfumes are ideal for individuals seeking a sense of freshness and tranquility, particularly in warm weather or daytime settings.

Line of hair styling products by Conair, including multi-attachment styling systems, automatic curling irons, and other styling tools. These products are designed to offer professional-quality styling at home, featuring advanced technologies such as ceramic and ionic conditioning to enhance hair health and appearance. InfinitiPRO is targeted at individuals seeking versatile and high-performance hair styling tools, available at major retailers like Target, Amazon, and Ulta Beauty.

Hair care product designed to hydrate and nourish the scalp and hair strands by using hyaluronic acid, a molecule known for its ability to retain moisture. By attracting and retaining moisture, hyaluronic acid shampoo helps to improve hair elasticity, reduce dryness, and promote a healthier, shinier appearance, making it beneficial for individuals with dry or brittle hair. Hyaluronic acid shampoo is particularly popular among individuals with dry, damaged, or aging hair who are seeking intensive hydration and restoration of hair health and vibrancy.

Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.

Reparative styling creme designed to smooth and repair hair, reducing frizz and enhancing manageability. The product is highly rated for its effectiveness in making hair more manageable and is available in a 3.3 oz size for around $30.00 on platforms like Sephora, Amazon, and Ulta Beauty. It is particularly beneficial for individuals seeking to improve hair texture and reduce frizz.

Goodwipes provides a range of flushable, plant-based wipes available in various scents including Shea-Coco, Rosewater, and Lavender. These wipes are well-reviewed by customers and are sold in multi-packs at major retailers like Walmart and Target, with prices ranging from approximately $6.19 to $8.78. Goodwipes primarily targets consumers looking for convenient, eco-friendly personal hygiene products.

A negative ion brush is a hair care tool designed to reduce frizz and enhance shine by emitting negatively charged ions that neutralize the positively charged ions often found in dry, damaged hair. This brush works by sealing the hair cuticle, which helps to retain moisture, reduce static, and promote a smoother appearance. It is primarily targeted at individuals with frizzy, dry, or static-prone hair seeking to improve hair texture and manageability.

Retail company based in Cheadle Hulme, UK, specializing in beauty devices and related accessories. Currentbody differentiates itself by sourcing breakthrough, clinically proven technologies and making them accessible for home use, providing a wide range of products that cater to various beauty and wellness needs. The company primarily targets consumers interested in advanced beauty treatments and home-use beauty devices.

Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.

Eye gel formulated to revitalize and energize tired, puffy eyes using yerba mate extract. Rich in antioxidants and polyphenols, it helps fight oxidative damage, resulting in brighter and more radiant skin around the eyes. This product is particularly beneficial for individuals looking to reduce puffiness and dark circles, often appealing to those with busy lifestyles or insufficient sleep.

Brand specializing in natural, DEET-free mosquito repellent products. Cliganic offers items such as mosquito repellent bracelets and stickers infused with essential oils, providing a safe and effective alternative to traditional chemical repellents. These products are suitable for both kids and adults, appealing to those seeking natural and convenient mosquito protection.

Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.

Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.

Fragrances that are imitations or inspired versions of more expensive or well-known perfumes. These clones aim to replicate the scent profile of popular perfumes at a more affordable price, offering a similar olfactory experience without the high cost. Clone perfumes are primarily targeted at consumers who desire the scent of luxury fragrances but are looking for more budget-friendly options.

Skincare product that utilizes snail mucin, a substance secreted by snails, as a key ingredient. Known for its deep cleansing properties, it reaches even the deepest pores while providing moisturizing care and minimizing skin stimulation. This cleanser is particularly beneficial for individuals with sensitive skin seeking hydration and soothing effects.

Skincare brand founded by Connie Lo and Laura Burget, focusing on natural and sustainable products. Three Ships Beauty differentiates itself by emphasizing transparency and affordability, aiming to transform the clean beauty space with effective formulations. The brand primarily targets consumers interested in clean, eco-friendly skincare solutions.

A dandruff comb is a specialized grooming tool designed to help remove dandruff flakes from the hair and scalp. These combs typically feature fine, closely spaced teeth that gently lift and remove flakes while also helping to distribute natural oils, which can aid in scalp health. Dandruff combs are mainly targeted at individuals dealing with dandruff, scalp irritation, or dry scalp conditions who seek a non-chemical, easy-to-use solution to maintain a cleaner, flake-free appearance.

Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.

Subscription-based beauty product company that offers samples of makeup, skincare, and other beauty products to its subscribers. Founded in 2010, Blissim differentiates itself by providing a curated selection of high-quality beauty products from various brands, allowing customers to discover new favorites. The service primarily targets beauty enthusiasts and individuals looking to explore and try new beauty products without committing to full-sized purchases.

A cordless water flosser is a portable oral hygiene device that uses a pressurized stream of water to remove plaque and debris between teeth and along the gumline. Powered by a rechargeable battery, it offers flexibility and ease of use without the constraints of a cord, making it suitable for travel or limited counter space. Cordless water flossers are primarily targeted at individuals seeking an effective alternative to traditional flossing, particularly those with braces, implants, or sensitive gums.

A skincare product derived from rendered animal fat, typically beef or mutton, known for its nourishing and moisturizing properties. Tallow moisturizer is valued for its ability to deeply hydrate and protect the skin, closely mimicking the natural oils found in human skin, which makes it a favored choice for natural skincare enthusiasts. It is particularly beneficial for individuals with dry or sensitive skin seeking a natural and effective moisturizing solution.

Tool designed to help users analyze the ingredient lists of skincare products by providing science-based explanations of each component. This tool aids in understanding the benefits and potential risks associated with each ingredient, thereby enabling informed decisions about skincare routines. It is particularly useful for individuals who are conscious about the ingredients in their skincare products and seek to avoid harmful substances.

Tiny plastic particles less than 5 millimeters in diameter, originating from sources such as the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. These particles are a significant environmental concern due to their ability to be ingested by marine life and enter the food chain, potentially impacting human health and ecosystems. Microplastics primarily affect marine environments and are a concern for environmental scientists, policymakers, and public health officials.

This nail trend emphasizes sophistication and understated elegance, utilizing sheer pinks, nudes, milky whites, and classic French manicure styles. It differentiates itself by focusing on timeless and subtle aesthetics rather than bold or flashy designs, appealing to those who appreciate a classic and refined look. The trend is particularly popular among individuals who value traditional elegance and prefer a minimalist approach to nail art.