Beauty Trends

Highly regarded for their advanced formulations, lightweight textures, and effective sun protection. They often include additional skincare benefits such as hydration, anti-aging properties, and soothing ingredients, differentiating them from other sunscreens. These products are popular among individuals seeking broad-spectrum protection, high SPF ratings, and formulations that cater to various skin types and tones.

A tool designed to help cleanse and exfoliate the scalp while washing hair. It typically features soft silicone bristles that gently massage the scalp, promoting blood circulation and helping to remove dirt, product build-up, and dead skin cells. The benefits of using this tool include improved scalp health, potential stimulation of hair growth, and a more thorough and enjoyable cleansing experience.

Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.

A microfiber towel used in a heatless drying technique known as hair plopping. This method involves wrapping the hair in the towel to air-dry curls, enhancing and defining the natural curl pattern without causing frizz. The plopping towel is particularly beneficial for individuals with curly or wavy hair who seek to maintain and enhance their natural curls without heat damage.

Hair-care product that uses micellar technology to cleanse the scalp and hair by attracting and removing dirt, oil, and product buildup. Micellar shampoo is gentle and effective, providing a deep clean without stripping the hair of its natural oils, making it suitable for frequent use. This type of shampoo is particularly beneficial for individuals with dry, brittle hair or those who experience significant product buildup.

A personal care product that combines the functions of a deodorant with skincare benefits. Serum deodorants often include ingredients like hyaluronic acid, niacinamide, and botanical extracts to provide skin nourishment, protection, and irritation reduction while controlling odor. This product is particularly beneficial for individuals seeking a multi-functional deodorant that also cares for their skin.

A face tightener is a skincare product or device designed to firm and tighten the skin, reducing the appearance of sagging and fine lines. It often contains ingredients like peptides, collagen, or utilizes technologies such as radiofrequency or microcurrents to stimulate skin elasticity and collagen production. Face tighteners are targeted at individuals looking to achieve a more youthful and lifted appearance without invasive procedures.

A cosmetic product designed to add brightness under the eyes, creating a halo effect. Unlike concealers, which offer full coverage to conceal dark circles and imperfections, under eye brighteners provide light to medium coverage and aim to give a more natural, no-makeup makeup look. This product is particularly popular among individuals looking to achieve a refreshed and awake appearance without heavy makeup.

A device used in red light therapy (RLT) that emits low-level red light wavelengths capable of penetrating the skin. It is utilized for treating various skin conditions such as wrinkles, redness, acne, scars, and other signs of aging, although more clinical trials are needed to confirm its effectiveness. The Red light wand is primarily targeted at individuals seeking non-invasive skin treatments and anti-aging solutions.

Brand offering DIY eyelash extensions designed for at-home application. Flutterhabit differentiates itself by providing handmade, ultra-light segments that are applied underneath natural lashes, offering a soft and beautiful appearance. The product is targeted at individuals seeking convenient, salon-quality eyelash extensions without the need for professional application.

A folding hair dryer is a compact, travel-friendly hair styling tool designed with a foldable handle to reduce its size for easy storage and portability. Despite its compact form, it typically includes multiple heat and speed settings, as well as attachments like diffusers or concentrators for versatile styling. Folding hair dryers are primarily targeted at travelers and individuals with limited storage space who need a convenient and efficient hair drying solution.

Brand offering a system designed to help with thin, damaged, and slow-growing hair. Moerie's products aim to nourish hair and promote fuller-looking, vibrant locks, differentiating themselves with a focus on natural ingredients and effectiveness. The brand primarily targets women seeking to improve the health and appearance of their hair.

Skincare technique that involves using two different types of cleansers consecutively to ensure a thorough cleanse. The first cleanser, typically oil-based or a balm, breaks down makeup, oil-based products, and excess oil, while the second, water-based cleanser removes remaining impurities from the skin's surface. This method is particularly effective for individuals who wear heavy makeup or sunscreen and want to ensure their skin is properly prepared for subsequent skincare steps.

Plant-based compound extracted from the seeds and leaves of the Psoralea corylifolia plant, commonly known as babchi. It has gained popularity in skincare for its potential anti-aging and anti-inflammatory properties, offering benefits similar to retinol such as reducing fine lines and wrinkles, improving skin elasticity, and evening out skin tone, but with less irritation. Bakuchiol oil is particularly appealing to individuals seeking a gentler alternative to retinol for their skincare routine.

This is a personal care product designed to provide long-lasting odor protection and freshness. It is distinguished by its ability to maintain effectiveness during intense physical activities, such as workouts, offering a reliable solution for active individuals. The target demographic includes those seeking a durable and effective deodorant option, particularly people with active lifestyles.

Skincare product designed to moisturize and repair the skin barrier by incorporating ceramides, which are lipid molecules naturally found in the skin. Ceramide body lotions provide anti-aging benefits, soothe irritated skin, and enhance overall skin health, making them a valuable addition to daily skincare routines. These lotions are suitable for all skin types, particularly beneficial for individuals with dry or sensitive skin seeking to improve skin hydration and barrier function.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Oil-based facial cleansers with a rich texture that effectively remove makeup, dirt, and impurities while hydrating and soothing the skin. They are suitable for various skin types and are often used as the first step in a double cleansing routine, with modern formulations including additional beneficial ingredients to enhance their skincare benefits. Cleansing balms are particularly popular among individuals seeking a thorough yet gentle cleansing method that also provides hydration and nourishment to the skin.

Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.

Hair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among professional stylists, focusing on providing high-quality, salon-worthy hair care at an affordable price. The brand primarily targets individuals seeking effective and ethical hair care solutions without compromising on quality or budget.

A mini refrigerator designed specifically for storing skincare and beauty products, helping to maintain their efficacy by keeping them cool. These fridges often include features such as LED mirrors and are valued for extending product shelf life and enhancing the soothing effects of skincare items. The Beauty Fridge is particularly popular among skincare enthusiasts and individuals looking to optimize the performance and longevity of their beauty products.

Skincare brand offering products designed to treat skin conditions such as acne, folliculitis, and ingrown hairs. Almond Clear differentiates itself by using mandelic acid as a key ingredient in treatments like the Butt Acne Treatment and Fungal Acne Treatment, as well as in their Mandelic Acid Face & Body Wash. The brand primarily targets individuals seeking effective solutions for persistent skin issues and is well-reviewed by users.

A liquid foundation housed in a sponge-like cushion within a compact, designed for convenient and easy application. Cushion foundations offer buildable coverage and often include skincare benefits, differentiating them from traditional liquid foundations. This product is particularly popular among individuals seeking a portable and quick makeup solution with added skincare advantages.

Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.

A cosmetic tool designed to create the appearance of natural freckles on the skin, often used to achieve a sun-kissed look. The freckle pen allows for precise application and is typically available in various shades to match different skin tones, with Lime Crime being one notable brand offering this product. This product is primarily targeted at individuals seeking to enhance their facial features with a natural, freckled appearance.

A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.

Lip care product designed to hydrate, nourish, and plump the lips using a combination of ingredients such as peptides, shea butter, babassu, and cupuaçu. These components work together to replenish moisture and soften the lips, often providing a glossy finish similar to that of a lip gloss. Peptide lip treatments are particularly beneficial for individuals seeking to enhance lip hydration and achieve a fuller, more youthful appearance.

Heeta is a brand that specializes in personal care and outdoor products. Known for their hair scalp massage brush launched in 2016, Heeta aims to simplify scalp care and provide a salon-like experience at home. The brand primarily targets individuals seeking effective and convenient personal care solutions.

Skincare product formulated to improve vascular health and skin appearance. It enhances blood flow and reduces capillary fragility, addressing issues like stretch marks, varicose veins, bruising, undereye puffiness, and dark circles. This serum is particularly beneficial for individuals seeking to improve skin tone and overall skin health.

Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.