Beauty Trends

Indian multi-brand beauty retailer founded in 2011 and headquartered in Mumbai, Maharashtra. The company offers a wide range of cosmetic and wellness products, including cosmetics, fragrances, skin care, and hair care items, primarily through its online store, distinguishing itself with competitive pricing and a diverse product selection. Purplle primarily targets beauty and wellness enthusiasts looking for a variety of products at affordable prices.

Seeds of the Dipteryx odorata tree, native to Northern South America, known for their strong, pleasant aroma. Tonka beans are used in culinary and perfumery applications, providing a unique fragrance and flavor profile. They are particularly popular among chefs and perfumers, although their coumarin content has led to regulatory restrictions in some countries.

Protective hairstyle that involves twisting two strands of hair around each other to create a rope-like braid. This style is versatile, low maintenance, and popular in various cultures, offering multiple styling options while protecting natural hair from damage and promoting growth. Island twist braids are particularly favored by individuals with natural hair seeking a stylish yet protective and low-maintenance option.

A waterproof makeup bag is a storage accessory designed to protect cosmetics and toiletries from water and moisture. It is typically made from water-resistant materials, ensuring that the contents remain dry and secure even in wet environments. This bag is ideal for travelers, beach-goers, and anyone needing reliable protection for their beauty products against spills and humidity.

A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.

This skincare tool utilizes high-frequency electrical currents to address skin concerns such as acne and wrinkles. It enhances blood circulation and stimulates collagen production, offering a non-invasive method to improve skin texture and appearance. The high frequency wand is primarily used by individuals seeking to enhance their skincare routine with advanced technology for clearer and more youthful skin.

Skincare product that utilizes the benefits of ginseng extract, known for its anti-aging properties. It helps to prevent skin aging, improve facial wrinkles, and enhance skin elasticity, while also aiding in inflammation reduction and skin brightening. Ginseng serum is popular among individuals seeking to improve their overall skin health and appearance.

Agent Nateur is a brand that offers clean, non-toxic skincare and wellness products, including anti-aging supplements and face serums. The brand differentiates itself by using organic ingredients designed to address skin concerns such as hyperpigmentation, enlarged pores, and wrinkles, providing a natural alternative to conventional skincare products. Agent Nateur primarily targets individuals seeking high-quality, organic skincare solutions that promote overall skin health and wellness.

Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.

A grooming product designed to stimulate beard growth, soften, condition, and moisturize both the beard and the skin underneath. Beard growth balms often contain natural ingredients like shea butter, coconut oil, and biotin, which help in styling the beard and preventing dandruff. These products are primarily targeted at men looking to enhance their beard growth and maintain a well-groomed appearance.

The Caffeine wash process involves steaming coffee beans to open their pores and then washing them for about ten hours with Ethyl Acetate, a compound naturally found in fruit. This method allows the caffeine to adhere to the Ethyl Acetate, which is then separated from the beans, effectively decaffeinating them. The process is primarily used by coffee producers aiming to offer decaffeinated coffee options to consumers who prefer or require lower caffeine intake.

Hair care product formulated to promote hair growth and strengthen hair strands by incorporating biotin, a B-vitamin known for its role in hair health. Biotin spray often includes additional ingredients like collagen and panthenol to enhance its effectiveness in improving overall hair condition and appearance. This product is particularly beneficial for individuals experiencing hair thinning or looking to improve the strength and health of their hair.

Skincare products that contain peptides, which are short chains of amino acids. These lotions offer benefits such as anti-aging, skin repair, hydration, improved firmness and elasticity, and anti-inflammatory properties, making them valuable for enhancing skin health and appearance. Peptide lotions are commonly used by individuals seeking to improve their skin's overall condition and combat signs of aging.

Cosmetic products designed to give the skin a radiant, glowing appearance through the use of light-reflecting particles. These oils often include nourishing ingredients that hydrate and enhance the skin's texture, setting them apart from other cosmetic products. Body shimmer oils are primarily targeted at individuals looking to achieve a luminous, healthy-looking skin tone for special occasions or everyday use.

Reusable eye masks are designed to be used multiple times, offering a sustainable and cost-effective alternative to single-use eye masks. They are typically made from materials like silicone or fabric and can be used for various purposes, such as reducing puffiness, dark circles, and providing relaxation. These masks are often used in conjunction with serums or creams to enhance their effectiveness, making them popular among individuals seeking eco-friendly and effective eye care solutions.

Glycolic acid exfoliating toner is a skincare product designed to gently remove dead skin cells and improve skin texture using glycolic acid, a type of alpha hydroxy acid (AHA). This toner helps to exfoliate the skin, promote cell turnover, and enhance the effectiveness of other skincare products by allowing for better absorption. It is particularly beneficial for individuals with dull, uneven skin tone, and those looking to achieve smoother, brighter skin.

Grooming tool designed to fill in and shape beards, providing a fuller and more defined look. Beard pens often feature temporary color solutions and waterproof properties, differentiating them from other beard grooming products by offering precision and durability. They are primarily targeted at individuals seeking to enhance the appearance of their beards, particularly those with patchy or uneven facial hair.

Hair care brand offering products like the 3-in-1 Cactus Fruit Styling Cream and Mirage Mist Leave-In Conditioner, designed to smooth styles, prep shiny blowouts, define curls, and provide moisture. Dae Hair differentiates itself by being cruelty-free and receiving high user ratings for its effective formulations. The brand primarily targets individuals seeking high-quality, versatile hair care solutions that are ethically produced.

A home device used for various skin treatments, including eliminating toxins and acne-causing bacteria. It offers benefits such as shrinking enlarged pores, increasing collagen and elastin production, reducing the appearance of fine lines, wrinkles, and cellulite, and fading dark eye circles. The skin therapy wand is primarily targeted at individuals seeking non-invasive, at-home solutions for improving skin health and appearance.

Beauty brand known for its initial success with the 'Like a Virgin Hair Masque' and has since expanded to include a range of haircare, body care, self-tanning, and skincare products. The brand differentiates itself by infusing its products with tropical Balinese ingredients, earning numerous awards and a strong following in the beauty community. Coco and Eve primarily targets beauty enthusiasts seeking high-quality, innovative products with a tropical twist.

This skincare product is formulated to address hyperpigmentation and melasma by reducing melanin production, which helps in lightening dark spots and evening out skin tone. It is recognized for being a milder option compared to other skin-lightening agents, making it suitable for sensitive skin. The cream is primarily targeted at individuals seeking to improve skin tone uniformity and reduce pigmentation issues.

Cosmetic product designed to be more sustainable and environmentally friendly by allowing consumers to reuse the lipstick case and purchase refills. This approach reduces waste and can lead to cost savings over time, while still providing rich color, moisture, and additional benefits like lip plumping and line blurring. Refillable lipstick is particularly appealing to environmentally conscious consumers and those looking to reduce their cosmetic waste footprint.

A skincare product formulated with tranexamic acid, known for its anti-inflammatory and anti-angiogenic properties. Tranexamic acid serum is effective in treating skin conditions such as melasma, acne, post-inflammatory hyperpigmentation, rosacea, and angioedema by suppressing melanogenesis. This serum is primarily targeted at individuals seeking to improve skin tone and reduce hyperpigmentation and inflammation.

K-beauty skincare product designed to exfoliate and hydrate the skin, contributing to a 'glass skin' appearance. It combines exfoliating properties with moisturizing ingredients to enhance skin texture and luminosity, setting it apart from other skincare products by focusing on achieving a smooth, radiant complexion. This product is primarily targeted at individuals seeking to improve their skin's clarity and hydration, often appealing to those interested in Korean beauty trends and skincare routines.

Hair care product that incorporates hyaluronic acid to retain moisture and improve hair health. This conditioner helps lock in moisture in the hair follicles, reduce frizz, and potentially add volume, while also moisturizing dry, flaky areas on the scalp. It is particularly beneficial for individuals with dry or damaged hair and those experiencing scalp dryness.

Natural substance produced by bees, propolis is renowned for its antibacterial, anti-inflammatory, and antioxidant properties, making it a valuable ingredient in skincare. It aids in treating acne, soothing irritated skin, promoting healing, maintaining moisture, and enhancing skin texture, distinguishing itself from other skincare ingredients with its multifaceted benefits. Propolis is particularly beneficial for individuals with acne-prone, sensitive, or aging skin seeking natural and effective skincare solutions.

Chewing gum designed to strengthen jaw muscles and improve jawline definition by providing more resistance during chewing. This type of gum is typically harder than regular gum, offering a workout for the jaw muscles to enhance facial aesthetics. It is primarily targeted at individuals seeking to improve their jawline appearance and facial muscle tone.

Movement within the beauty industry that emphasizes sustainability, ethical practices, and environmental responsibility. It includes products that are sustainably packaged, clean, vegan, and cruelty-free, aiming to make a positive impact on the world. Conscious beauty primarily appeals to environmentally conscious consumers who prioritize ethical and sustainable choices in their beauty routines.

This type of deodorant is formulated with glycolic acid to help reduce body odor by lowering the skin's pH and inhibiting bacterial growth. In addition to odor control, it provides skincare benefits such as reducing razor bumps, ingrown hairs, and hyperpigmentation, resulting in brighter underarms. Glycolic acid deodorants are particularly beneficial for individuals seeking both odor protection and skincare improvements in their underarm area.

Dietary supplements formulated to provide multiple types of collagen along with additional beneficial ingredients such as hyaluronic acid and vitamin C. These supplements support various aspects of health, including skin health, joint health, and overall vitality, with the inclusion of strawberry flavoring to enhance palatability. They are primarily targeted at individuals seeking to improve skin elasticity, reduce joint pain, and enhance overall wellness.