Beauty Trends

Nixit is a brand that offers an ultra-soft silicone menstrual cup, also known as a menstrual disc. This product is suction-free, reusable, and BPA-free, designed to provide comfort and a secure fit during menstruation. Nixit primarily targets individuals seeking a sustainable and comfortable alternative to traditional menstrual products.

Company specializing in natural anti-aging skincare products, emphasizing the use of organic, cruelty-free, and paraben-free ingredients. Earth's Cure differentiates itself by offering a range of skincare solutions that are both environmentally friendly and effective in promoting youthful skin. The target demographic includes individuals seeking natural and ethical skincare options, particularly those concerned with aging and skin health.

Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.

Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.

Skincare trend that emphasizes embracing and appreciating one's unique skin qualities, including imperfections. It advocates for simplifying skincare and makeup routines, focusing on the principle that 'less is more,' aiming to achieve healthy, radiant skin with minimal products and effort. Skinimalism primarily appeals to individuals seeking a more natural and low-maintenance approach to skincare and beauty.

Modern, premium beauty and skincare brand founded by Trinny Woodall. Known for its multitasking formulas that are personalized to individual needs, the brand offers a range of products designed to simplify beauty routines while delivering effective results. Trinny London primarily targets individuals seeking personalized, high-quality beauty solutions that cater to their specific skin and makeup needs.

Beauty product that offers a DIY kit for making fermented rice water, commonly used in hair and skin care routines. The kit provides all necessary ingredients and instructions, allowing users to create a natural, nutrient-rich solution that can enhance hair strength and skin hydration. Mimosu is targeted at individuals interested in natural beauty treatments and DIY skincare solutions.

Face taping is a beauty trend involving the application of tape to the face to achieve a temporary lifting and smoothing effect on the skin. This method is often used to create a quick facelift appearance, differentiating itself by offering a non-invasive and immediate solution for skin tightening. It primarily appeals to individuals seeking a temporary cosmetic enhancement without undergoing surgical procedures.

Brand offering hair care products specifically designed for locs, dreadlocks, and similar hairstyles. Locsanity's products are typically organic, cruelty-free, and focus on moisturizing, heat protection, and anti-dandruff care, differentiating them from competitors by catering to the unique needs of these hairstyles. The target demographic includes individuals with locs or dreadlocks seeking specialized, natural hair care solutions.

Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.

Sunscreen formulated to protect the skin from both UV rays and blue light emitted by digital screens. It includes ingredients that block or absorb blue light and often contains antioxidants and other beneficial components to enhance skin health. This type of sunscreen is ideal for individuals who are frequently exposed to digital devices and seek comprehensive skin protection.

Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.

Skincare products designed to address issues like puffiness, dark circles, fine lines, and dryness in the delicate under-eye area. Infused with active ingredients, they provide benefits such as hydration, de-puffing, brightening, and soothing, and are typically applied to clean, dry skin for 10-20 minutes. These patches are particularly beneficial for individuals seeking targeted treatment for under-eye concerns and a refreshed appearance.

Cosmetic procedure involving the injection of dermal fillers into the chin to enhance its shape and appearance. This minimally invasive treatment aims to improve facial symmetry and create a more defined jawline, often utilizing hyaluronic acid-based fillers. It is primarily sought by individuals looking to enhance their facial profile and achieve a more balanced appearance.

Skincare product known for its hydrating and exfoliating properties. It helps to cleanse the skin gently without causing irritation or dryness, making it suitable for sensitive skin. The toner forms a protective barrier over the skin to prevent water loss, leaving the skin feeling plump, smooth, and radiant, and is particularly beneficial for individuals with dull, fatigued, dry, or irritated skin.

A split end trimmer is a tool designed to remove split ends from hair without affecting the overall length. These devices, such as the Split-Ender Pro 2 and Jiity Barber 2 In1 Women Hair Split Ends Trimmer, are typically cordless, automatic, and easy to use, providing a convenient solution for maintaining healthy hair. Split end trimmers are particularly beneficial for individuals looking to maintain smooth and healthy hair without frequent trips to the salon.

Skincare product formulated with caffeine as a primary ingredient to reduce inflammation, redness, and puffiness. By constricting blood vessels, it helps alleviate inflammation and diminish the appearance of puffy eyes and dark circles, making the skin look more refreshed. This product is particularly beneficial for individuals seeking to improve the appearance of tired or inflamed skin, especially around the eye area.

A lip product that combines the mirror shine of a lip gloss with the comfort of intense lip care. Formulated with cherry oil, it provides a rich, balmy texture that is non-sticky and non-greasy, offering both aesthetic appeal and nourishment. This product is ideal for individuals seeking a glossy finish with added lip care benefits.

Beauty trend that emphasizes using minimal products to create a natural, understated look. It focuses on enhancing one's features subtly with lightweight foundations, neutral eyeshadows, a touch of mascara, and natural-looking lip colors, aiming for simplicity and a fresh, clean appearance. This trend is particularly popular among individuals who prefer a low-maintenance beauty routine and a more natural appearance.

A tool used for drying eyelash extensions during and after their application. It helps ensure that the adhesive sets properly, contributing to a more durable and long-lasting result. Eyelash fans are primarily used by professional eyelash technicians and beauty enthusiasts who seek to achieve optimal results in eyelash extension procedures.

Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.

Skin condition characterized by a higher susceptibility to breakouts and acne. Managing this condition often requires consistent and long-term treatment, including a dedicated skincare routine to keep it under control. Individuals with this skin type benefit from specialized products and treatments designed to reduce acne and prevent future breakouts.

Noninvasive cosmetic procedure used to smooth wrinkles and enhance the appearance of the jawline, making it look more defined and youthful. The effects are temporary, typically lasting between six to 18 months, requiring repeat injections to maintain the results. Jaw fillers are primarily sought by individuals looking to achieve a more contoured and youthful facial appearance without undergoing surgery.

A cosmetic product designed to enhance the growth and health of nails by moisturizing and nourishing the cuticles. Nail growth oil increases circulation around the nails, which stimulates growth, and helps protect the nail and cuticle from trauma, improving overall nail health and appearance. This product is particularly beneficial for individuals looking to strengthen their nails, improve their appearance, and maintain longer-lasting nail polish shine.

A skincare product that utilizes snail secretion filtrate to provide hydration and repair to the skin. Snail mucin spray is known for its ability to address dull skin, fine lines, and improve overall skin texture and tone, making it a popular choice for those seeking effective skincare solutions. This product is particularly beneficial for individuals with dry or aging skin looking for intensive hydration and rejuvenation.

A natural ingredient derived from snail secretion, commonly used in skincare products for its purported benefits. It is believed to offer anti-aging, antimicrobial, and anti-inflammatory properties, aiding in skin hydration, treating breakouts, and protecting the skin from damage. Snail mucin is primarily targeted at individuals seeking natural skincare solutions for improving skin texture and appearance.

A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.

A lip balm phone case is a multifunctional phone accessory designed to combine phone protection with a built-in compartment for storing lip balm. This product typically features a secure, compact slot or holder integrated into the phone case, making it convenient for users to carry and access lip balm without additional clutter. The lip balm phone case appeals to individuals who prioritize both functionality and portability, particularly those who frequently use lip balm and prefer to keep essentials in one place.

Self-tanning drops are a concentrated blend of self-tanner that can be mixed into moisturizer and applied to the face or body to achieve a bronzed glow. They offer customization, allowing users to control the final color based on the number of drops used, providing a tailored tanning experience. These drops are particularly popular among individuals seeking a gradual, natural-looking tan without exposure to UV rays.

Brand established in 2017 by Maxine and Darcy Laceby, offering marine collagen supplements. Originating from an experiment with chicken broth, the brand has developed a line of award-winning products aimed at enhancing skin, hair, and nail health. Absolute Collagen primarily targets individuals seeking to improve their overall beauty and wellness through high-quality collagen supplementation.