Beauty Trends

Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.

Skincare brand offering targeted solutions for anti-aging, acne, and general skincare. Geologie differentiates itself by providing personalized skincare regimens based on individual skin types and concerns, utilizing active ingredients like retinol and salicylic acid. The brand primarily targets individuals seeking customized skincare solutions to address specific skin issues and improve overall skin health.

Company specializing in personal care products, including lotions, powders, setting sprays, oils, mousse, and skincare items. Supergoop differentiates itself by focusing on sun protection, offering a wide range of SPF-infused products designed to protect the skin from harmful UV rays while providing additional skincare benefits. The brand primarily targets individuals who are conscious about sun protection and skincare, including those with active outdoor lifestyles and those seeking daily sun protection in their beauty routines.

A skincare product formulated to address dark spots and uneven skin tone using key ingredients like melatonin, niacinamide, and kojic acid. This serum aims to reduce hyperpigmentation and improve skin clarity, with users generally observing results within three weeks to a month. It is primarily targeted at individuals seeking to diminish dark spots and achieve a more even complexion.

Skincare product formulated with polyglutamic acid, known for its exceptional hydrating properties. It creates a flexible, smooth, moisture-binding film on the skin's surface, aiding in moisture retention even in low humidity conditions, thus acting as an effective humectant. Polyglutamic serum is particularly beneficial for individuals seeking to maintain optimal skin hydration and improve overall skin texture.

The Mermade hair pro waver is a hot hair tool equipped with three 32mm ionic ceramic barrels designed to create voluminous, frizz-free waves. It is known for its performance and ease of use, allowing users to achieve salon-quality waves at home with minimal effort. This product is particularly popular among individuals seeking to style their hair with professional-looking waves without visiting a salon.

A tool designed to help clean and exfoliate the scalp, typically featuring soft silicone bristles. It is used to massage the scalp, remove dandruff, and promote hair growth, often in conjunction with shampoo during a shower. Scalp scrubbers are beneficial for individuals looking to enhance their scalp health and improve the effectiveness of their hair care routine.

Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.

A skincare tool used to gently remove dead skin cells from the surface of the skin. By rubbing the washcloth over the skin in gentle circular motions, it helps to exfoliate and reveal softer, smoother skin underneath, improving skin texture and promoting cell turnover. Exfoliating washcloths are suitable for individuals looking to enhance their skincare routine by improving the effectiveness of other skincare products through better absorption.

Prestige hair care brand known for its unique scientific discovery, Alpha Keratin 60ku®. This technology allows Virtue products to significantly improve the health and quality of hair, setting them apart from other beauty products. Virtue Labs primarily targets individuals seeking high-quality, scientifically-backed hair care solutions to enhance hair health and appearance.

Decorative item made from high-quality soy wax and cotton wicks, designed to provide a safe and aesthetically pleasing experience. Cube candles are known for their unique geometric shape and clean-burning properties, making them a popular choice for home decor and relaxation. These candles are particularly appealing to individuals who appreciate stylish home accessories and seek a safe, eco-friendly option for ambiance and aromatherapy.

A type of headwear made from satin fabric, designed to protect hair while sleeping. It helps to keep hair frizz-free and tangle-free by reducing friction between the hair and the pillow, and often comes with adjustable features to ensure a secure fit throughout the night. Satin bonnets are particularly popular among individuals with natural, curly, or textured hair, as they help to maintain moisture and prevent breakage.

Cosmetic product designed to enhance the appearance, health, and growth of eyebrows. It typically contains ingredients that nourish and strengthen the brow hairs, making them less likely to break or fall out, leading to healthier, fuller, and more defined eyebrows. Brow serum is particularly beneficial for individuals looking to improve the density and overall condition of their eyebrows.

Skincare products that contain ceramides, which are lipid molecules essential for maintaining the skin's barrier function and retaining moisture. These moisturizers help restore the skin barrier, improve hydration, and protect against environmental damage, making them particularly beneficial for individuals with dry, sensitive, or aging skin. Ceramide moisturizers are often recommended for people with conditions like eczema and psoriasis.

A skincare product formulated with potent antioxidants derived from strawberries, aimed at combating free radicals that cause premature aging and skin damage. The serum promotes a youthful and glowing complexion through regular use, differentiating itself with its natural strawberry-based ingredients. It is primarily targeted at individuals seeking anti-aging solutions and a radiant skin appearance.

Skincare brand founded in 2014, known for being the first to use probiotics in its formulations. Gallinée's products aim to soothe, balance, and strengthen the skin microbiome, offering innovative solutions that support the health of the skin's natural ecosystem. The brand primarily targets individuals seeking advanced skincare solutions that promote a healthy skin barrier and overall skin wellness.

Oil extracted from the seeds of the Plukenetia volubilis plant, native to the Amazon rainforest. It is rich in omega-3, omega-6, and omega-9 fatty acids, as well as protein, vitamin E, and antioxidants, making it beneficial for dietary supplements, skincare products, and cooking. Sacha inchi oil is particularly valued by health-conscious individuals and those seeking natural, nutrient-dense products.

Lightweight, gel-based sunscreen offering broad spectrum SPF 50 protection. It includes moisturizing oils, nourishing vitamins, and ethically-sourced rose gold pearlescent elements, providing both sun protection and a radiant glow. This product is ideal for individuals seeking effective sun protection with added skincare benefits and a luminous finish.

Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.

A wellness company founded in 2017, focusing on redefining the supplement industry by merging scientific research with natural innovation. The Nue Co. offers a range of functional supplements designed to improve overall health and well-being, differentiating itself through its commitment to clean, sustainable ingredients and evidence-based formulations. Their products are primarily targeted at health-conscious individuals seeking effective and natural solutions for their wellness needs.

Skincare company offering a variety of products aimed at improving skin appearance and addressing issues such as dark spots, blemish scars, melasma, and sun damage. Good Molecules differentiates itself by providing effective skincare solutions with a focus on transparency in ingredients and affordability. The target demographic includes individuals seeking to enhance their skin health and appearance, particularly women dealing with specific skin concerns.

Jarrah honey is a type of honey derived from the nectar of the Jarrah tree, native to Western Australia. It is renowned for its antimicrobial, antibacterial, and antifungal properties, largely due to its high hydrogen peroxide content, which helps inhibit the growth of bacteria such as Golden Staph. This honey is particularly beneficial for individuals seeking natural remedies for preventing ulcers, soothing sore throats, and managing blood sugar levels due to its low glycemic index.

Leaves from the Moringa oleifera tree, known for their high nutritional value and health benefits. These leaves are rich in vitamins A, C, and E, calcium, potassium, protein, and antioxidants, which help combat oxidative stress and reduce inflammation. Moringa leaves are beneficial for individuals seeking to improve their overall health and nutrition, particularly those looking for natural supplements to support anti-inflammatory and antioxidant needs.

Topical treatments designed to promote hair growth and reduce hair loss. They often contain active ingredients like Minoxidil, Finasteride, or natural extracts that aim to stimulate hair follicles and improve scalp health. These serums are typically used by individuals experiencing hair thinning or hair loss, seeking to enhance hair density and overall scalp health.

A type of cream blush makeup designed to melt into the skin, providing a natural and dewy finish. Blush balms are known for their ease of application and nourishing properties, often receiving high ratings and positive reviews from users. They are particularly popular among individuals seeking a natural, radiant look with minimal effort.

Duo chrome eyeshadow is a type of eyeshadow that shifts between two distinct colors depending on the angle of light, creating a multidimensional and iridescent effect on the eyelids. It is formulated with special pigments that reflect light in different hues, offering a unique and dynamic appearance compared to standard eyeshadows. This product is ideal for individuals seeking creative, bold makeup looks, especially for those who enjoy experimenting with eye-catching, transformative color effects.

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

Glutathione ampoule is a skincare product that typically contains a concentrated dose of glutathione, a powerful antioxidant known for its skin-brightening and detoxifying properties. These ampoules are formulated to reduce hyperpigmentation, combat oxidative stress, and promote a more even and luminous skin tone, often used in intensive skincare regimens. Glutathione ampoules are primarily targeted at individuals seeking to address pigmentation issues, dullness, or signs of aging, particularly within premium or specialized skincare routines.

Hair styling product designed to replicate the texture and volume effects of ocean water on hair. Sea salt spray typically includes ingredients such as water, sea salt, conditioning agents, and essential oils, providing a beachy, tousled look with added texture and a matte finish. It is particularly popular among individuals seeking natural waves and enhanced curls without the use of heat styling tools.

Eyelash extensions designed to create a glossy, wet appearance by using lighter lashes to form narrow, nearly closed fans. This style provides a unique, sleek look that differentiates it from traditional eyelash extensions, offering a modern aesthetic. Wet look lashes are popular among individuals seeking a bold, high-fashion appearance for their eyelashes.