Beauty Trends

Beauty brand that creates products designed to enhance natural beauty by lengthening, thickening, and densifying real lashes, brows, hair, and lips. Grande Cosmetics differentiates itself with its focus on clinically tested formulas that aim to deliver visible results, particularly in the areas of lash and brow enhancement. The brand primarily targets individuals seeking to improve the appearance of their natural lashes, brows, and hair without resorting to extensions or other artificial enhancements.

A beard roller, also known as a derma roller, is a grooming tool designed to promote beard growth by stimulating hair follicles and improving blood circulation through the use of tiny needles. This device helps enhance beard thickness and growth by creating micro-injuries on the skin, which can trigger the body's natural healing process and increase collagen production. Beard rollers are primarily targeted at men looking to improve the density and overall appearance of their facial hair.

Skincare approach that incorporates fermented ingredients to enhance the efficacy of skincare products. The fermentation process boosts the potency of these ingredients, aiding in the support of a healthy skin barrier and improving overall skin health. Fermented skincare is particularly beneficial for individuals with sensitive or inflamed skin seeking enhanced skin health and reduced irritation.

Company that specializes in creating haircare products specifically designed for curl types 3a-4c. Bread Beauty Supply focuses on producing items such as hair masks, washes, and oils using clean ingredients, aiming to simplify hair care routines and provide healthy hair care alternatives. The target demographic includes women with curly hair seeking effective and clean haircare solutions.

A versatile skincare ingredient known for its antibacterial, anti-inflammatory, and exfoliating properties. It is commonly used to treat acne, rosacea, and hyperpigmentation, and it helps in improving overall skin texture and tone. Azelaic acid powder is particularly beneficial for individuals with sensitive or acne-prone skin seeking to enhance their complexion and address specific skin concerns.

Innovative skin treatment that utilizes siliceous bio microneedles derived from freshwater sponges to create micro channels in the skin. This process stimulates the skin for up to 72 hours, enhancing nutrient delivery and waste removal, while significantly improving the absorption of topical skincare products. Bio Microneedling is primarily targeted at individuals seeking advanced skin rejuvenation and enhanced effectiveness of their skincare regimen.

Skincare serum designed to provide hydrating, illuminating, anti-aging, and pore-minimizing benefits. This product is known for its versatility, being suitable for various skin types including oily skin, and can also be used as a makeup primer. Niacinamide dew drops are particularly popular among individuals seeking a cruelty-free skincare solution that enhances skin radiance and texture.

A skincare product that combines the properties of both a toner and an essence, typically featuring a viscous texture. It is designed to provide a dewy and smooth finish to the skin while preparing it for the rest of the skincare routine by locking in moisture, thereby enhancing the effectiveness of other skincare products. Essence toner is particularly beneficial for individuals seeking to improve their skin's hydration and overall texture.

Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.

Cosmetic product used to set foundation and concealer, reduce shine, absorb excess oil, and give the skin a matte finish. It is available in loose and pressed forms and can be either translucent or tinted, providing versatility for different skin tones and types. Setting powder is primarily used by individuals seeking to prolong the wear of their makeup and achieve a polished, matte complexion.

Grooming tools made from jade, a precious stone valued for its beauty and supposed healing properties, particularly in Chinese culture. Jade combs are often used in traditional Chinese medicine and beauty routines for their purported benefits, which include improving blood circulation, reducing stress, and promoting hair health. They are primarily targeted at individuals interested in holistic health practices and traditional beauty treatments.

Company that offers skincare solutions formulated using ancestral ingredients. Founded in 2017 and headquartered in San Francisco, California, Symbiome differentiates itself by using scientifically and intentionally designed products to provide skincare as nature intended. The target demographic includes individuals seeking natural and scientifically-backed skincare solutions.

Panthenol cream is a skincare product formulated with panthenol, a derivative of vitamin B5, which acts as a moisturizer and skin-soothing agent. It promotes skin hydration, reduces inflammation, and aids in the repair of the skin barrier, making it effective for treating dry, irritated, or damaged skin. Panthenol cream is commonly used by individuals with sensitive skin or those seeking relief from conditions like eczema, minor burns, or irritation caused by environmental factors.

Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.

Skincare and haircare brand known for its affordable, high-quality products. The company emphasizes simplicity and transparency, offering popular items like the Salicylic Acid Cleanser and Caffeine Eye Cream, which differentiate it from competitors by providing effective solutions at budget-friendly prices. The Inkey List primarily targets consumers seeking effective and affordable skincare and haircare solutions.

A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.

Brand or initiative focused on men's skincare, aiming to create resources to help men feel confident in their skin. Douxds differentiates itself by providing specialized skincare products and educational content tailored specifically for men's unique skin needs, promoting a comprehensive approach to skincare. The primary target demographic for Douxds includes men who are interested in improving their skincare routine and overall skin health.

Styling product designed for easy and natural hair styling, providing a soft, non-frizzy finish. Hair wax sticks are effective for smoothing out irregular hair and do not harden the hair, allowing it to remain supple and enhancing its natural luster. They are ideal for individuals seeking to maintain their hair's best condition throughout the day.

Peptide-based serum designed to target dynamic facial lines and wrinkles by inhibiting muscle contractions. Often referred to as 'Botox in a bottle,' it is used in various anti-aging skincare products to reduce the appearance of fine lines and wrinkles. This solution is primarily targeted at individuals seeking non-invasive anti-aging treatments to improve skin appearance.

pH balancing body wash is a gentle cleanser specifically formulated to maintain the natural pH balance of the intimate area, which is typically slightly acidic to support a healthy microbiome. It contains mild, non-irritating ingredients to cleanse without disrupting the area’s natural defenses, helping to prevent discomfort or infections. This product is targeted at individuals seeking a safe, dermatologist-recommended solution for maintaining hygiene and comfort in sensitive areas.

A species of red algae that grows abundantly along the rocky parts of the Atlantic coasts of Europe and North America. It is used in various applications, including as a food additive for its thickening properties (carrageenan) and for its nutritional benefits, being low in calories and fat, and containing small amounts of sodium and carbohydrates. Irish sea moss is particularly beneficial for individuals seeking natural food additives and those looking to enhance their diet with nutrient-rich, low-calorie options.

Niche fragrances are a category of perfumes produced by specialized, often smaller, perfume houses. These fragrances are characterized by their unique, high-quality ingredients and distinctive scents, emphasizing artistry and creativity over mass-market appeal. Niche fragrances are typically marketed towards fragrance enthusiasts seeking exclusive and unique scents not commonly found in mainstream perfumes.

Anti-aging skincare product designed to reduce the appearance of lines and wrinkles, particularly around the eyes, mouth, and forehead. It contains a peptide called Argireline™, which works by lessening facial tension, thereby relaxing and smoothing out the skin. This serum is primarily targeted at individuals seeking to minimize signs of aging and achieve a more youthful complexion.

A lightweight, medium-to-full coverage serum designed to instantly blur the appearance of dark circles and spots. It contains active ingredients that work to brighten the skin over time, providing both immediate and long-term benefits. This product is ideal for individuals seeking to conceal imperfections while also improving their skin's overall brightness and tone.

Peptide commonly used in anti-aging skincare products to reduce the appearance of wrinkles. Typically found in serums and creams, Argireline helps to relax facial muscles, thereby minimizing the formation of fine lines and wrinkles. It is primarily targeted at individuals seeking to diminish signs of aging and improve skin texture.

Skincare product known for its soothing, anti-inflammatory, hydrating, antioxidant, and balancing properties. Mugwort toner is particularly beneficial for sensitive, acne-prone, or irritated skin, and is used after cleansing to prepare the skin for further treatment. This product is primarily targeted at individuals with sensitive or problematic skin seeking gentle and effective skincare solutions.

The skin microbiome refers to the community of microorganisms, including bacteria, fungi, viruses, and mites, that reside on the skin. These microorganisms play a crucial role in maintaining skin health by protecting against pathogens, modulating the immune system, and contributing to the skin's barrier function. The skin microbiome is particularly important for individuals seeking to maintain healthy skin and prevent dermatological issues.

Fragrance product infused with pheromones, chemicals that can influence social and sexual behavior in humans and animals. These oils are marketed as perfumes or colognes and are claimed to enhance attractiveness and social interactions, though scientific evidence supporting these claims is limited. Pheromones oil is targeted at individuals looking to boost their confidence and improve social interactions.

A luxury skincare brand known for its high-end products that focus on anti-aging and skin rejuvenation. The brand emphasizes the use of advanced technology and high-quality ingredients to deliver effective skincare solutions, differentiating itself with products like the Golden Light Therapy Treatment Mask and Micro-Peeling Glow Essence. MZ SKIN primarily targets individuals seeking premium skincare treatments and solutions for maintaining youthful and healthy skin.

A skincare product designed specifically to hydrate and protect men's skin, often formulated to address common issues such as dryness, irritation, and signs of aging. Men's moisturizers come in various types, including cream-based for dry and sensitive skin and lotion-based for normal to oily skin, offering benefits like hydration, protection, anti-aging, and soothing properties. These products are primarily targeted at men looking to maintain healthy, youthful skin and address specific skin concerns.