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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Purple toothpaste
40.5K
Volume
+1300%
Growth
Toothpaste formulated with a purple hue to neutralize yellow stains on teeth based on color theory. The product provides a temporary cosmetic effect, creating an optical illusion of whiter teeth rather than offering a long-term solution for oral health. It is primarily targeted at individuals seeking an immediate, albeit short-lived, improvement in the appearance of their teeth.
peaked
Tower 28 Beauty
3.6K
Volume
+1280%
Growth
A beauty brand that offers a variety of skincare and makeup products, including the Tower 28 Essentials Set, SOS Daily Rescue Facial Spray, and SOS Intensive Rescue Serum. Tower 28 Beauty differentiates itself with high customer ratings, a 30-day return policy, and occasional discounts, emphasizing clean and effective formulations. The brand primarily targets individuals seeking high-quality, reliable skincare and makeup solutions with a focus on sensitive skin.
exploding
Snail mucin
246K
Volume
+1275%
Growth
A natural ingredient derived from snail secretion, commonly used in skincare products for its purported benefits. It is believed to offer anti-aging, antimicrobial, and anti-inflammatory properties, aiding in skin hydration, treating breakouts, and protecting the skin from damage. Snail mucin is primarily targeted at individuals seeking natural skincare solutions for improving skin texture and appearance.
exploding
Ubtan face wash
18.1K
Volume
+1250%
Growth
Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.
exploding
Carpe deodorant
40.5K
Volume
+1243%
Growth
Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews and a 60-day return policy. This product is targeted at individuals who experience excessive sweating and are seeking a reliable solution to manage it.
exploding
Red light mask
60.5K
Volume
+1240%
Growth
A red light mask is a skincare device designed for skin rejuvenation and anti-aging, utilizing red LED light therapy. These masks are typically FDA-cleared and clinically proven to improve skin texture, reduce wrinkles, and promote collagen production, differentiating themselves by their non-invasive nature and ease of use. Red light masks are primarily targeted at individuals seeking effective, at-home skincare treatments to enhance their skin's appearance and health.
exploding
Brow glue
4.4K
Volume
+1225%
Growth
Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.
regular
Rosemary water
301K
Volume
+1220%
Growth
Infusion made from rosemary leaves, known for its potential health benefits. Rosemary water is valued for its properties that may enhance hair health, skin care, cognitive function, digestive health, and provide anti-inflammatory and antimicrobial effects. It is primarily used by individuals seeking natural remedies for various health and wellness purposes.
exploding
Lip liner stain
14.8K
Volume
+1217%
Growth
Lip liner stain is a cosmetic product designed to define the lips and provide long-lasting color. It combines the precision of a lip liner with the enduring effect of a stain, ensuring that the color stays in place for an extended period without smudging or fading. Lip liner stain is ideal for individuals seeking a durable lip makeup solution that maintains a sharp, defined look throughout the day.
regular
Bonding conditioner
590
Volume
+1200%
Growth
Specialized hair care products aimed at repairing and strengthening damaged hair. They often contain ingredients that target the hair's internal structure, making them ideal for color-treated or chemically processed hair. These conditioners are particularly beneficial for individuals with damaged, color-treated, or chemically processed hair seeking to restore strength and health.
exploding
Triangle powder puff
2.9K
Volume
+1200%
Growth
A triangle powder puff is a makeup applicator tool designed in a triangular shape to help apply and blend powder products on the face. Its unique shape allows for precise application, especially in hard-to-reach areas like the corners of the eyes and around the nose, providing a smooth and even finish. This product is particularly useful for makeup enthusiasts and professionals seeking to achieve a flawless complexion.
peaked
Tubing mascara
90.5K
Volume
+1183%
Growth
A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.
exploding
Snail mucin toner
1.9K
Volume
+1175%
Growth
Skincare product that utilizes snail mucin, known for its anti-aging, anti-inflammatory, antibacterial, hydrating, and wound healing properties. This toner aims to improve skin texture, reduce wrinkles, and provide hydration, differentiating itself with the unique benefits of snail mucin. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce signs of aging, and improve overall skin health.
exploding
Toner pads
60.5K
Volume
+1167%
Growth
Pre-soaked cotton pads infused with toner, designed to cleanse the skin, remove impurities, and balance the skin's pH. These pads offer convenience for quick application and can address specific skin concerns such as acne, uneven skin tone, and sensitivity, often containing ingredients like Centella Asiatica, tea tree oil, and PHA for gentle exfoliation. Toner pads are particularly beneficial for individuals seeking an easy and effective skincare routine to maintain clear and balanced skin.
exploding
Niacinamide for hair
2.4K
Volume
+1157%
Growth
Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.
exploding
Botox serum
9.9K
Volume
+1150%
Growth
A cosmetic product designed to reduce the appearance of wrinkles and fine lines by temporarily paralyzing facial muscles. Botox serum works by blocking nerve signals to the muscles where it is injected, preventing them from contracting and thereby smoothing the skin. It is primarily used by individuals seeking non-surgical methods to achieve a more youthful appearance.
exploding
Hair wax stick
110K
Volume
+1129%
Growth
Styling product designed for easy and natural hair styling, providing a soft, non-frizzy finish. Hair wax sticks are effective for smoothing out irregular hair and do not harden the hair, allowing it to remain supple and enhancing its natural luster. They are ideal for individuals seeking to maintain their hair's best condition throughout the day.
exploding
Collagen hair mask
400
Volume
+1100%
Growth
A collagen hair mask is a deep conditioning treatment formulated to strengthen and repair hair by infusing it with collagen, a protein that helps maintain hair's structure and elasticity. This mask works to nourish and revitalize damaged or brittle hair, promoting smoother, shinier, and healthier-looking strands. It is particularly beneficial for individuals with dry, damaged, or aging hair who are seeking intensive restoration and enhanced hair resilience.
exploding
Blue light sunscreen
1.9K
Volume
+1086%
Growth
Sunscreen formulated to protect the skin from both UV rays and blue light emitted by digital screens. It includes ingredients that block or absorb blue light and often contains antioxidants and other beneficial components to enhance skin health. This type of sunscreen is ideal for individuals who are frequently exposed to digital devices and seek comprehensive skin protection.
exploding
Viori
60.5K
Volume
+1083%
Growth
Online store offering all-natural, plastic-free shampoo and conditioner bars inspired by the ancient haircare rituals of the Red Yao Tribe. Viori differentiates itself by focusing on sustainable, eco-friendly products that are free from harmful chemicals and packaged without plastic, appealing to environmentally conscious consumers. The primary target demographic includes individuals seeking natural haircare solutions and those committed to reducing their environmental footprint.
exploding
Seed oils
135K
Volume
+1063%
Growth
Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.
exploding
Gisou
301K
Volume
+1060%
Growth
Brand specializing in haircare and natural beauty products, inspired by a six-generation beekeeping heritage. Gisou differentiates itself by using sustainably sourced ingredients from the Mirsalehi Bee Garden, incorporating honey and other bee-derived elements into its formulations to enhance hair health and beauty. The brand primarily targets individuals seeking high-quality, natural haircare solutions with a focus on sustainability and heritage.
exploding
Revive Collagen
22.2K
Volume
+1043%
Growth
Premium liquid marine collagen supplement designed to support skin health, improve hydration, and reduce the appearance of fine lines and wrinkles. Revive Collagen differentiates itself by offering its product in convenient sachets and has received generally positive reviews from customers. The target demographic includes individuals seeking to enhance their skin's appearance and overall health, particularly those concerned with aging and hydration.
regular
Tinted serum
18.1K
Volume
+1017%
Growth
A tinted serum is a facial skincare product that combines the benefits of a serum with a hint of color to provide light coverage. It aims to even out the skin tone while delivering skincare benefits such as hydration and nourishment. Tinted serums are particularly popular among individuals seeking a natural, no-makeup look with added skincare advantages.
exploding
Rice toner
74K
Volume
+1014%
Growth
Skincare product known for its hydrating and exfoliating properties. It helps to cleanse the skin gently without causing irritation or dryness, making it suitable for sensitive skin. The toner forms a protective barrier over the skin to prevent water loss, leaving the skin feeling plump, smooth, and radiant, and is particularly beneficial for individuals with dull, fatigued, dry, or irritated skin.
exploding
BioRePeel
40.5K
Volume
+1014%
Growth
Cosmetic treatment that utilizes biostimulation technology to encourage the production of collagen and elastin, while also improving cellular turnover. The innovative peel formula helps to exfoliate the top layer of the skin by dissolving the bonds between old, dead, or damaged cells and promoting regeneration, aiming to rejuvenate the skin and make it look fresher and more youthful. This treatment is primarily targeted at individuals seeking to improve skin texture, reduce signs of aging, and achieve a more radiant complexion.
exploding
Head spa
301K
Volume
+1011%
Growth
A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being
exploding
Rice water face wash
18.1K
Volume
+1011%
Growth
A skincare product that utilizes rice water, known for its skin-brightening, anti-aging, soothing, hydrating, and acne-reducing properties. Rice water face wash can be prepared by soaking, boiling, or fermenting rice in water and is used as a face wash, toner, or mask, offering a natural and gentle cleansing option. This product is suitable for individuals seeking a natural skincare solution for daily use or a few times a week, depending on their skin needs.
exploding
Plum face wash
40.5K
Volume
+1011%
Growth
This face wash is formulated to combat acne, blackheads, and breakouts using 1% encapsulated salicylic acid. It also includes glycolic acid, fruit AHAs, and blueberry extracts to hydrate and brighten the skin. The product is particularly suitable for individuals with acne-prone skin who are looking for a hydrating and brightening face wash solution.
exploding
Codeage
9.9K
Volume
+1011%
Growth
Company specializing in nutritional supplements aimed at improving overall health and well-being. Codeage differentiates itself by offering high-quality ingredients and a wide selection of unique formulas, including multi-collagen protein powders, liposomal NAD+ supplements, and multivitamins for men. The target demographic includes health-conscious individuals seeking premium dietary supplements to enhance their wellness routines.
exploding
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