Beauty Trends

Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.

Skincare product that contains propolis, a resinous substance produced by bees, known for its anti-inflammatory and antibacterial properties. Propolis toner helps reduce redness, prevent acne, enhance skin elasticity, and provide deep hydration, making it beneficial for overall skin health. It is particularly suitable for individuals with irritated or acne-prone skin seeking soothing and nutrient-rich skincare solutions.

California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.

Cosmetics brand offering products such as 'Freck The Original Freckle' and 'Shadow Slide Long Wear H20 Shadow Sticks.' Freck Beauty differentiates itself with innovative and unique products that cater to niche beauty trends, particularly focusing on natural-looking freckles and long-lasting eye makeup. The brand primarily targets beauty enthusiasts and individuals looking for distinctive, high-quality cosmetic products available on platforms like Sephora.

A skincare wand is a handheld device designed to enhance skincare routines by promoting the absorption of skincare products and stimulating the skin. Utilizing technologies such as microcurrents, red light therapy, or ultrasonic vibrations, these devices aim to improve skin tone, reduce fine lines, and support overall skin rejuvenation. Skincare wands are primarily targeted at individuals looking for advanced, at-home skincare solutions to enhance their skin's health and appearance.

Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

We are paradoxx is a brand that offers a range of hair care products, including shampoos and conditioners. Their products are organic, cruelty-free, and free from sulfates and parabens, focusing on providing volumizing, moisturizing, reconstructing, clarifying, and smoothing benefits, while also promoting hair growth. The brand primarily targets individuals seeking high-quality, eco-friendly hair care solutions that are both effective and ethically produced.

This skincare product features propolis extract and royal jelly extract, providing vitamins and antioxidants for skin nourishment and revitalization. It differentiates itself by combining these natural ingredients to enhance skin health and vitality, offering a unique blend of nourishment and protection. The product is targeted at individuals seeking to improve their skin's appearance and health through natural and effective skincare solutions.

Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.

Peptide skincare involves the use of short chains of amino acids in cosmetic products to enhance skin health and appearance. These peptides can stimulate collagen production, improve skin barrier function, and reduce the appearance of fine lines and wrinkles, differentiating them from other skincare ingredients by their ability to target specific skin concerns at a molecular level. Peptide skincare products are particularly beneficial for individuals seeking anti-aging solutions and improved skin resilience.

A blend of matcha green tea and collagen peptides designed to promote skin health and overall wellness. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen. Collagen matcha is primarily targeted at individuals seeking to enhance their skin health and benefit from the combined effects of matcha and collagen.

Skincare brand that emphasizes the use of probiotic extracts and superfoods in its products. Tula Skincare differentiates itself by incorporating ingredients that are beneficial for both the body and skin, aiming to promote overall skin health and radiance. The brand primarily targets individuals seeking natural and scientifically-backed skincare solutions to enhance their skin's appearance and health.

Orthodontic devices made from transparent plastic, used as an alternative to traditional metal braces to adjust teeth. They work by applying gentle pressure to move teeth into the desired position over time, with patients receiving a series of aligners, offering advantages such as aesthetics, removability, and comfort. Clear aligners are particularly beneficial for individuals seeking a discreet and comfortable orthodontic treatment option, though they require discipline in wearing them and may not be suitable for complex cases.

This skincare product is formulated to address hyperpigmentation and melasma by reducing melanin production, which helps in lightening dark spots and evening out skin tone. It is recognized for being a milder option compared to other skin-lightening agents, making it suitable for sensitive skin. The cream is primarily targeted at individuals seeking to improve skin tone uniformity and reduce pigmentation issues.

Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.

Ashwagandha lotion is a body care product formulated with ashwagandha extract to nourish and calm the skin while providing adaptogenic support. It is designed to alleviate dryness and improve skin texture, particularly in stress-affected or reactive skin types. This lotion is targeted at individuals looking for holistic skin hydration with herbal benefits.

Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.

Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.

Specialized medical centers focused on optimizing health and preventing diseases through personalized approaches. These clinics provide services such as genetic testing, biomarker analysis, and lifestyle counseling to tailor health strategies for individual longevity goals. They primarily cater to individuals seeking proactive health management and extended lifespan through advanced medical interventions.

Panthenol cream is a skincare product formulated with panthenol, a derivative of vitamin B5, which acts as a moisturizer and skin-soothing agent. It promotes skin hydration, reduces inflammation, and aids in the repair of the skin barrier, making it effective for treating dry, irritated, or damaged skin. Panthenol cream is commonly used by individuals with sensitive skin or those seeking relief from conditions like eczema, minor burns, or irritation caused by environmental factors.

A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.

A solid shampoo product that incorporates rice water as a key ingredient to promote hair growth, strengthen hair, and improve overall hair health. It is made with natural ingredients and is used by creating a lather and massaging it into the scalp and hair. This product is particularly beneficial for individuals seeking natural hair care solutions and those looking to enhance hair strength and growth.

Skincare product known for its soothing, anti-inflammatory, hydrating, antioxidant, and balancing properties. Mugwort toner is particularly beneficial for sensitive, acne-prone, or irritated skin, and is used after cleansing to prepare the skin for further treatment. This product is primarily targeted at individuals with sensitive or problematic skin seeking gentle and effective skincare solutions.

Founded in 2016 by Irish dentists Dr. Lisa and Dr. Vanessa Creaven, this company specializes in creating high-quality oral care products. Spotlight Oral Care differentiates itself by offering clean, clinically proven, and sustainable products that are both effective and ethically created. The brand primarily targets individuals seeking innovative and eco-friendly oral care solutions.

Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.

SaaS-enabled marketplace that allows users to find, review, and book aesthetic treatments online with medically qualified and established clinics. Glowday differentiates itself by ensuring that all listed clinics are medically qualified, providing a trustworthy platform for users seeking aesthetic treatments. The platform primarily targets individuals looking for reliable and professional aesthetic services, ensuring safety and quality in their treatment choices.

Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.

"Heartleaf" typically refers to plants with heart-shaped leaves, the most common being Houttuynia cordata, also known as Chameleon plant or Fish Mint. This plant is known for its distinctive heart-shaped leaves and is used in traditional medicine and culinary applications, particularly in East Asia. It is often used in skincare products due to its anti-inflammatory and antioxidant properties, making it popular in treatments for sensitive and acne-prone skin.

A skincare product that utilizes rice water, known for its skin-brightening, anti-aging, soothing, hydrating, and acne-reducing properties. Rice water face wash can be prepared by soaking, boiling, or fermenting rice in water and is used as a face wash, toner, or mask, offering a natural and gentle cleansing option. This product is suitable for individuals seeking a natural skincare solution for daily use or a few times a week, depending on their skin needs.