Beauty Trends

The process of restoring the integrity and function of the skin's outermost layer, known as the stratum corneum. This involves using moisturizers with ingredients like ceramides, avoiding irritants, gentle cleansing, and maintaining hydration to prevent issues such as dryness, irritation, and increased sensitivity. Skin barrier repair is particularly beneficial for individuals with compromised skin barriers due to environmental factors, harsh skincare products, or underlying skin conditions.

Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.

Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.

A recovery bath soak is a wellness product formulated to help relax muscles, relieve soreness, and rejuvenate the body after physical exertion or stress. It often contains ingredients like Epsom salt, essential oils, and minerals known for their soothing and therapeutic properties. Recovery bath soaks are ideal for athletes, fitness enthusiasts, and individuals seeking a restorative and calming bathing experience.

Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.

Grooming tools made from jade, a precious stone valued for its beauty and supposed healing properties, particularly in Chinese culture. Jade combs are often used in traditional Chinese medicine and beauty routines for their purported benefits, which include improving blood circulation, reducing stress, and promoting hair health. They are primarily targeted at individuals interested in holistic health practices and traditional beauty treatments.

Methylene Blue cream is a skincare formulation that utilizes methylene blue for its antioxidant and cellular regenerative properties. It aims to protect the skin from oxidative damage, enhance mitochondrial function, and improve skin texture and elasticity, making it suitable for anti-aging applications. This cream is primarily targeted at individuals interested in innovative skincare treatments focused on age-related concerns and skin vitality.

Ashwagandha lotion is a body care product formulated with ashwagandha extract to nourish and calm the skin while providing adaptogenic support. It is designed to alleviate dryness and improve skin texture, particularly in stress-affected or reactive skin types. This lotion is targeted at individuals looking for holistic skin hydration with herbal benefits.

Company that offers skincare solutions formulated using ancestral ingredients. Founded in 2017 and headquartered in San Francisco, California, Symbiome differentiates itself by using scientifically and intentionally designed products to provide skincare as nature intended. The target demographic includes individuals seeking natural and scientifically-backed skincare solutions.

Panthenol cream is a skincare product formulated with panthenol, a derivative of vitamin B5, which acts as a moisturizer and skin-soothing agent. It promotes skin hydration, reduces inflammation, and aids in the repair of the skin barrier, making it effective for treating dry, irritated, or damaged skin. Panthenol cream is commonly used by individuals with sensitive skin or those seeking relief from conditions like eczema, minor burns, or irritation caused by environmental factors.

Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.

Skincare and haircare brand known for its affordable, high-quality products. The company emphasizes simplicity and transparency, offering popular items like the Salicylic Acid Cleanser and Caffeine Eye Cream, which differentiate it from competitors by providing effective solutions at budget-friendly prices. The Inkey List primarily targets consumers seeking effective and affordable skincare and haircare solutions.

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

A skincare product that combines the protective benefits of sunscreen with the antioxidant properties of Vitamin C. This combination helps prevent skin cancer, painful burns, fine lines and wrinkles, sun spots, and collagen depletion, enhancing overall skin protection. Vitamin C sunscreen is particularly beneficial for individuals seeking comprehensive skin protection from UV damage while also addressing signs of aging and skin discoloration.

Characterized by its deep, rich, and sweet scent, caramel perfume features warm, buttery tones that are often used as a base note in various fragrances. This type of perfume provides a lingering sensual heat, making it a popular choice for those seeking a warm and inviting aroma. Caramel perfume is typically favored by individuals who appreciate gourmand scents and desire a fragrance that evokes comfort and indulgence.

Lip liner stain is a cosmetic product designed to define the lips and provide long-lasting color. It combines the precision of a lip liner with the enduring effect of a stain, ensuring that the color stays in place for an extended period without smudging or fading. Lip liner stain is ideal for individuals seeking a durable lip makeup solution that maintains a sharp, defined look throughout the day.

A skincare product that utilizes rice water, known for its anti-inflammatory properties, to benefit sensitive or irritated skin. It helps soothe redness, calm breakouts, and may reduce symptoms of eczema and rosacea, providing a gentle and natural solution for skin care. This toner is particularly beneficial for individuals with sensitive skin or those experiencing skin irritation and inflammation.

A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.

Brand or initiative focused on men's skincare, aiming to create resources to help men feel confident in their skin. Douxds differentiates itself by providing specialized skincare products and educational content tailored specifically for men's unique skin needs, promoting a comprehensive approach to skincare. The primary target demographic for Douxds includes men who are interested in improving their skincare routine and overall skin health.

COSRX is a Korean Beauty (K-Beauty) skincare brand known for its effective and affordable products. The brand emphasizes using minimal yet highly effective ingredients to address various skin concerns, offering a wide range of products including cleansers, toners, essences, serums, moisturizers, and treatments. COSRX is particularly popular among skincare enthusiasts seeking gentle yet effective solutions for their skin issues.

We are paradoxx is a brand that offers a range of hair care products, including shampoos and conditioners. Their products are organic, cruelty-free, and free from sulfates and parabens, focusing on providing volumizing, moisturizing, reconstructing, clarifying, and smoothing benefits, while also promoting hair growth. The brand primarily targets individuals seeking high-quality, eco-friendly hair care solutions that are both effective and ethically produced.

Skincare company offering a range of products including exfoliating pads, whitening creams, and anti-aging bundles. QRxLabs differentiates itself by incorporating ingredients like Green Tea, Witch Hazel, Hydroxy Acid, and Vitamin C to address skin concerns such as hyperpigmentation and aging. The products are primarily targeted at individuals seeking effective skincare solutions for aging and uneven skin tone.

A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.

A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.

A highly concentrated formula designed to be absorbed deeply into the hair to treat damage. It provides intense, weightless moisture, adds shine, smoothness, and body, resulting in visibly healthier hair. This product is particularly beneficial for individuals with damaged, dry, or brittle hair seeking intensive repair and hydration.

Manicure style that provides a shiny, metallic finish to nails, resembling polished metal. This effect is achieved using special chrome powders, nail polishes, or gel polishes, resulting in a highly reflective, mirror-like surface. Chrome nails are popular among individuals seeking a bold, eye-catching look for their nails.

Hair accessory designed to hold hair in place using a spring mechanism and interlocking teeth. Claw clips come in various sizes and designs, making them suitable for different hair types and styles, and are popular for their ease of use and ability to create quick, secure hairstyles. They are particularly favored by individuals looking for a convenient and versatile way to manage their hair.

Peptide-based serum designed to target dynamic facial lines and wrinkles by inhibiting muscle contractions. Often referred to as 'Botox in a bottle,' it is used in various anti-aging skincare products to reduce the appearance of fine lines and wrinkles. This solution is primarily targeted at individuals seeking non-invasive anti-aging treatments to improve skin appearance.

Clearya is a browser extension and mobile app that alerts users to potentially harmful ingredients in personal care and household products as they shop online. By scanning product labels in real time, Clearya flags chemicals associated with health risks, making it easier for consumers to make safer and more informed purchasing decisions. Clearya is primarily intended for health-conscious shoppers who prioritize safety and transparency in product ingredients.

pH balancing body wash is a gentle cleanser specifically formulated to maintain the natural pH balance of the intimate area, which is typically slightly acidic to support a healthy microbiome. It contains mild, non-irritating ingredients to cleanse without disrupting the area’s natural defenses, helping to prevent discomfort or infections. This product is targeted at individuals seeking a safe, dermatologist-recommended solution for maintaining hygiene and comfort in sensitive areas.