Beauty Trends

Protective hairstyle that involves twisting two strands of hair around each other to create a rope-like braid. This style is versatile, low maintenance, and popular in various cultures, offering multiple styling options while protecting natural hair from damage and promoting growth. Island twist braids are particularly favored by individuals with natural hair seeking a stylish yet protective and low-maintenance option.

A skincare product known for its moisturizing properties, often used to hydrate and improve skin texture. Squalane cream is derived from squalene, a lipid naturally produced by the skin, and is valued for being lightweight, non-greasy, and non-comedogenic, making it suitable for all skin types. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce fine lines, and maintain a healthy skin barrier.

Face repair moisturizers are skincare products formulated to protect and hydrate the skin, often incorporating ingredients such as ceramide-3, niacinamide, and glycerin. These moisturizers are distinguished by their ability to shield the skin from daily stressors, sun exposure, and environmental factors, promoting a healthier complexion. They are primarily targeted at individuals seeking to improve skin hydration and repair damage caused by external elements.

Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering antimicrobial and anti-inflammatory benefits. This product is particularly beneficial for individuals seeking to enhance skin healing and reduce infection risks.

The Glow Rice Ampoule is a skincare product designed to exfoliate, hydrate, and brighten the skin using rice-derived ingredients. Formulated with rice water extract, niacinamide, and PENTAVITIN, it gently removes dead skin cells, controls excess sebum, and provides deep hydration, resulting in a smoother and more radiant complexion. This ampoule is suitable for individuals seeking a gentle exfoliation and hydration routine, particularly those with sensitive skin or concerns about pore congestion and skin dullness.

A type of cleanser designed to effectively remove makeup, SPF, and impurities from the skin. Melting balms are formulated to transform from a solid or semi-solid state into an oil upon contact with the skin, providing deep cleansing while also helping to strengthen the skin barrier. This product is particularly beneficial for individuals who wear heavy makeup or sunscreen and seek a thorough yet gentle cleansing solution.

Multi-collagen peptides powder is a dietary supplement formulated to provide a blend of collagen types sourced from various proteins, such as bovine, marine, chicken, or eggshell membranes. It is designed to support skin elasticity, joint health, hair growth, and overall wellness by replenishing the body’s natural collagen levels, which decline with age. This product is targeted at health-conscious individuals, including those interested in anti-aging benefits, fitness recovery, and improved overall vitality.

Lip liner stain is a cosmetic product designed to define the lips and provide long-lasting color. It combines the precision of a lip liner with the enduring effect of a stain, ensuring that the color stays in place for an extended period without smudging or fading. Lip liner stain is ideal for individuals seeking a durable lip makeup solution that maintains a sharp, defined look throughout the day.

A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.

Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.

Topical medication used primarily to treat mildly to moderately inflamed acne and mild to moderate rosacea. It works by killing the bacteria that cause acne and by keeping the skin pores clean, and for rosacea, it helps to clear the bumps, lesions, and swelling. This medication is available only with a doctor's prescription and is targeted at individuals suffering from acne or rosacea.

Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.

Skincare product containing Beta Hydroxy Acid (BHA), typically salicylic acid, used to exfoliate the skin and treat acne and blackheads. BHA serum penetrates deep into the pores to improve overall skin texture and reduce inflammation, making it effective for oily and acne-prone skin types. It is primarily targeted at individuals with acne, blackheads, and uneven skin texture seeking a clearer and smoother complexion.

A wellness company founded in 2017, focusing on redefining the supplement industry by merging scientific research with natural innovation. The Nue Co. offers a range of functional supplements designed to improve overall health and well-being, differentiating itself through its commitment to clean, sustainable ingredients and evidence-based formulations. Their products are primarily targeted at health-conscious individuals seeking effective and natural solutions for their wellness needs.

A microfiber towel used in a heatless drying technique known as hair plopping. This method involves wrapping the hair in the towel to air-dry curls, enhancing and defining the natural curl pattern without causing frizz. The plopping towel is particularly beneficial for individuals with curly or wavy hair who seek to maintain and enhance their natural curls without heat damage.

Tiny plastic particles less than 5 millimeters in diameter, originating from sources such as the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. These particles are a significant environmental concern due to their ability to be ingested by marine life and enter the food chain, potentially impacting human health and ecosystems. Microplastics primarily affect marine environments and are a concern for environmental scientists, policymakers, and public health officials.

A skincare product formulated to seal in hydration and effectively moisturize the skin. It provides a natural glow and is lightweight, making it suitable for those who prefer a less heavy moisturizer. Rice moisturizer is particularly beneficial for individuals seeking a gentle yet effective hydration solution for their skin.

This nail art style is characterized by chic and captivating designs that often incorporate intricate patterns, bold colors, and playful elements. Coquette nails stand out due to their ability to blend elegance with a touch of whimsy, making them a popular choice for fashion-forward individuals seeking to express their personality through nail art. The trend primarily appeals to young adults and fashion enthusiasts who enjoy experimenting with unique and eye-catching nail designs.

Skincare product designed for eyebrow care, combining the benefits of a growth-supporting serum and a grooming gel. Rye serum aims to enhance eyebrow growth while also providing a grooming effect, making it a dual-purpose product for eyebrow maintenance. It is primarily targeted at individuals looking to improve the fullness and appearance of their eyebrows.

Skincare brand known for products targeting acne and skin imperfections. Hero Cosmetics differentiates itself with innovative solutions like the Mighty Patch, Superfuel Serum Stick, and Exfoliating Jelly Cleanser, which are designed to effectively address various skincare needs. The brand primarily appeals to individuals seeking effective treatments for acne and other skin concerns.

A non-invasive cosmetic device designed to improve skin laxity and address various skin imperfections. It works by contracting the skin through collagen stimulation, which helps to tighten loose skin and reduce scar tissue. This device is primarily targeted at individuals seeking to enhance their skin's appearance without undergoing surgical procedures.

Skincare product formulated to plump, hydrate, and stimulate radiant skin. It is designed to enhance the benefits of the HD Red Light Face Mask by providing additional hydration and promoting a glowing complexion. The HigherDOSE Glow Serum is targeted at individuals seeking to improve their skin's appearance and maximize the effects of their skincare routine.

A skincare company that offers a range of products targeting various skin concerns such as anti-aging, anti-wrinkle, scar removal, and acne treatment. Ebanel differentiates itself by focusing on ingredients-driven formulations designed to address specific skin issues effectively. The brand primarily caters to individuals seeking targeted skincare solutions for improving skin health and appearance.

Methylene Blue cream is a skincare formulation that utilizes methylene blue for its antioxidant and cellular regenerative properties. It aims to protect the skin from oxidative damage, enhance mitochondrial function, and improve skin texture and elasticity, making it suitable for anti-aging applications. This cream is primarily targeted at individuals interested in innovative skincare treatments focused on age-related concerns and skin vitality.

Local beauty brand offering a range of skincare, makeup, and beauty tools. Known for using high-quality ingredients and holding a halal certification, it caters to consumers seeking halal beauty products. Somethinc aims to provide premium quality products at competitive prices, appealing to budget-conscious beauty enthusiasts who prioritize halal and high-quality ingredients.

A thermal styling tool designed to help users achieve a salon-quality blowout at home. It often features heated elements, negative ion technology, and ceramic tourmaline to reduce frizz and add shine, differentiating it from regular hairbrushes. These brushes are ideal for individuals looking to style their hair with professional results without visiting a salon.

Skincare product formulated with retinol, a derivative of vitamin A, known for its ability to enhance skin cell production and boost collagen. Retinol face serum helps to reduce the appearance of fine lines and wrinkles, unclog pores, and improve skin texture and tone, making it a valuable addition to anti-aging skincare routines. This product is primarily targeted at individuals seeking to address signs of aging and improve overall skin health.

Sunscreen formulated to protect the skin from both UV rays and blue light emitted by digital screens. It includes ingredients that block or absorb blue light and often contains antioxidants and other beneficial components to enhance skin health. This type of sunscreen is ideal for individuals who are frequently exposed to digital devices and seek comprehensive skin protection.

A type of headwear typically made from materials like silk or satin, designed to be worn while sleeping. It helps protect hair from friction and breakage, retains moisture, and preserves hairstyles, making it particularly beneficial for individuals with curly, natural, or textured hair. Sleep bonnets are popular among those looking to maintain hair health and style overnight.

A skin tint is a lightweight, sheer coverage makeup product that combines the properties of a foundation and a moisturizer. It provides a subtle, natural-looking coverage that evens out the skin tone while often including hydrating and protective ingredients like hyaluronic acid, SPF, and antioxidants. Skin tints are ideal for individuals seeking a minimal, dewy finish with a 'no-makeup' makeup look, making them especially popular among those with dry to normal skin who prefer a more natural appearance