Beauty Trends

This topical product is designed to deliver magnesium through the skin, often used for muscle relaxation, skin health, stress relief, and sleep improvement. It differentiates itself by providing a transdermal method of magnesium supplementation, which can be beneficial for those who have difficulty absorbing magnesium through dietary means. The lotion is primarily targeted at individuals seeking natural remedies for muscle tension, stress management, and improved sleep quality.

A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.

Makeup product designed to prepare the skin for foundation or other makeup application by providing hydration. It typically contains moisturizing ingredients like hyaluronic acid and glycerin to create a smooth and even base, enhancing the longevity and appearance of makeup. This product is particularly beneficial for individuals with dry skin or those seeking a dewy makeup finish.

Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.

A gentle facial cleanser particularly suitable for normal to sensitive skin, featuring a creamy lather that effectively removes impurities and excess sebum without stripping the skin. Known for its soothing properties, the cleanser often includes ingredients like Centella Asiatica (Cica), which is renowned for its calming and healing effects on the skin, helping to keep the skin hydrated and reduce breakouts. The Cica cleanser is primarily targeted at individuals with sensitive or easily irritated skin who seek a gentle yet effective cleansing solution.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.

Hair care product formulated to promote hair growth and strengthen hair strands by incorporating biotin, a B-vitamin known for its role in hair health. Biotin spray often includes additional ingredients like collagen and panthenol to enhance its effectiveness in improving overall hair condition and appearance. This product is particularly beneficial for individuals experiencing hair thinning or looking to improve the strength and health of their hair.

Skincare product formulated to address issues around the eye area, such as puffiness and dark circles. It boosts circulation, reduces puffiness, improves discoloration, and protects the skin, making it effective in enhancing the appearance of the under-eye region. This serum is particularly popular among individuals seeking to reduce the appearance of dark circles and under-eye bags.

Non-toxic body washes are personal care products formulated without harmful chemicals and ingredients that can be harsh on the skin or harmful to the environment. They often contain natural and organic ingredients, avoiding substances like parabens, sulfates, phthalates, synthetic fragrances, and artificial dyes, making them gentle on the skin. These products are particularly suitable for individuals with sensitive skin or those who prefer eco-friendly and health-conscious options.

Skincare products that contain peptides, which are short chains of amino acids. These lotions offer benefits such as anti-aging, skin repair, hydration, improved firmness and elasticity, and anti-inflammatory properties, making them valuable for enhancing skin health and appearance. Peptide lotions are commonly used by individuals seeking to improve their skin's overall condition and combat signs of aging.

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

Skincare product designed to exfoliate, hydrate, and provide anti-aging benefits through the use of lactic acid. It helps in treating hyperpigmentation and reducing acne, while being gentle on the skin and suitable for various skin types, including sensitive skin. Lactic acid serum is particularly beneficial for individuals looking to improve skin texture, tone, and overall appearance.

A skincare product formulated with glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. Glycolic acid cleansers help to remove dead skin cells, reduce signs of aging, treat acne, and address hyperpigmentation, while also potentially reversing sun damage. These cleansers are primarily targeted at individuals seeking to improve skin texture, clarity, and overall appearance, particularly those with concerns about aging, acne, or uneven skin tone.

Skincare product formulated with ceramides, which are lipid molecules essential for maintaining the skin's barrier function and moisture retention. Ceramide serum helps to increase skin hydration, reduce redness and irritation, and ease inflammation, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with dry, sensitive, or acne-prone skin seeking to improve their skin's overall health and appearance.

Clean, skin-centric beauty brand that focuses on creating products to enhance natural skin radiance. Ilia Beauty emphasizes transparency and uses safe, potent formulas designed to protect and revive the skin, challenging conventional clean beauty standards with innovative and effective products. The brand primarily targets individuals seeking high-quality, clean beauty products that promote skin health and natural beauty.

Peptide skincare involves the use of short chains of amino acids in cosmetic products to enhance skin health and appearance. These peptides can stimulate collagen production, improve skin barrier function, and reduce the appearance of fine lines and wrinkles, differentiating them from other skincare ingredients by their ability to target specific skin concerns at a molecular level. Peptide skincare products are particularly beneficial for individuals seeking anti-aging solutions and improved skin resilience.

Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods. They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.

Microneedle patches are a relatively recent development in medical technology, designed to deliver drugs or vaccines through the skin in a minimally invasive way. They consist of an array of tiny needles, often made from materials like silicon, metal, or polymers, which are small enough to avoid causing pain but large enough to penetrate the outer layer of the skin. This method can improve the delivery of medications by bypassing the digestive system and directly entering the bloodstream, potentially increasing the efficacy and speed of drug delivery.

Soap made using breast milk, known for its soothing and hydrating properties. It can help reduce the appearance of fine lines and wrinkles, and is beneficial for people with eczema, including infant eczema, by reducing inflammation and soothing irritated skin. This soap is particularly useful for individuals with sensitive skin and infants suffering from diaper rash.

Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.

A cosmetic product designed to provide a hydrated, dewy, and glowing finish to the skin. Dewy setting sprays are often used to enhance the skin's appearance by locking in makeup and adding a radiant sheen, differentiating themselves from matte setting sprays by offering a luminous effect. This product is particularly popular among individuals seeking a fresh, youthful look and those with dry skin who desire a more moisturized appearance.

Hair care product that contains pigments designed to brighten, tone, or enhance your current hair color. In addition to these color benefits, it also hydrates and softens the hair, similar to regular conditioners, making it a multifunctional product. Color depositing conditioners are particularly popular among individuals looking to maintain or refresh their hair color between salon visits.

Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.

A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.

This deep conditioning treatment is renowned for its ability to repair and nourish damaged hair. It features ingredients such as royal jelly extract and lipidure, which enhance hair texture, moisture retention, and overall manageability, setting it apart from other hair masks. The Fino hair mask is particularly beneficial for individuals with dry, damaged, or unmanageable hair seeking intensive care and restoration.