Beauty Trends

A folding hair dryer is a compact, travel-friendly hair styling tool designed with a foldable handle to reduce its size for easy storage and portability. Despite its compact form, it typically includes multiple heat and speed settings, as well as attachments like diffusers or concentrators for versatile styling. Folding hair dryers are primarily targeted at travelers and individuals with limited storage space who need a convenient and efficient hair drying solution.

A grooming product designed to stimulate beard growth, soften, condition, and moisturize both the beard and the skin underneath. Beard growth balms often contain natural ingredients like shea butter, coconut oil, and biotin, which help in styling the beard and preventing dandruff. These products are primarily targeted at men looking to enhance their beard growth and maintain a well-groomed appearance.

Urea moisturizer is a skincare product formulated with urea to provide deep hydration and gentle exfoliation for dry or rough skin. It enhances the skin's ability to retain moisture while promoting the shedding of dead skin cells, resulting in smoother and healthier-looking skin. This type of moisturizer is primarily intended for individuals with dry, sensitive, or compromised skin conditions seeking both hydration and mild exfoliation.

Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.

Hair care product formulated to enhance hair density and stimulate growth by incorporating peptides that support hair follicle health and scalp condition. These serums differentiate themselves by targeting the root causes of hair thinning and promoting a healthier scalp environment, which can lead to thicker and fuller hair over time. Hair peptide serums are particularly beneficial for individuals experiencing hair thinning or looking to improve overall hair health and density.

This hair treatment product is designed to repair damage in just four minutes by utilizing the K18PEPTIDE™ to reconnect broken keratin chains. It stands out by being a leave-in solution that is particularly effective for hair that has been chemically treated, heat-styled, or environmentally damaged, offering a quick and efficient repair process. The target demographic includes individuals with damaged hair seeking a fast and effective repair treatment to restore hair health and strength.

Brand specializing in hair styling products, particularly known for their hair styling powder that provides strong hold, texture, and volume. Slick Gorilla differentiates itself by offering cruelty-free products that cater to modern grooming needs, available through their official website and various retailers. The brand primarily targets individuals seeking high-quality, ethical hair styling solutions, including both professional stylists and everyday consumers.

Liquid lipstick that provides a high-shine, vinyl-like finish with long-lasting, smudge-proof wear. It is known for its vibrant color and ease of application, often available from popular brands like Maybelline. Vinyl lipstick is particularly appealing to individuals seeking bold, glossy lip color that lasts throughout the day.

Innovative skin treatment that utilizes siliceous bio microneedles derived from freshwater sponges to create micro channels in the skin. This process stimulates the skin for up to 72 hours, enhancing nutrient delivery and waste removal, while significantly improving the absorption of topical skincare products. Bio Microneedling is primarily targeted at individuals seeking advanced skin rejuvenation and enhanced effectiveness of their skincare regimen.

A skincare product that combines the properties of both a toner and an essence, typically featuring a viscous texture. It is designed to provide a dewy and smooth finish to the skin while preparing it for the rest of the skincare routine by locking in moisture, thereby enhancing the effectiveness of other skincare products. Essence toner is particularly beneficial for individuals seeking to improve their skin's hydration and overall texture.

Brand specializing in haircare and natural beauty products, inspired by a six-generation beekeeping heritage. Gisou differentiates itself by using sustainably sourced ingredients from the Mirsalehi Bee Garden, incorporating honey and other bee-derived elements into its formulations to enhance hair health and beauty. The brand primarily targets individuals seeking high-quality, natural haircare solutions with a focus on sustainability and heritage.

Glass Skin serum is a skincare product designed to help achieve a smooth, luminous, and dewy complexion, often associated with the "glass skin" trend popularized by Korean beauty routines. It typically contains hydrating ingredients like hyaluronic acid, antioxidants, and peptides that work together to improve skin texture, radiance, and overall hydration. This serum is primarily targeted at individuals aiming for a flawless, glowing complexion and those who prioritize hydration and skin clarity in their skincare regimen.

​Be Bodywise is a women's health and wellness platform offering products and services tailored to various aspects of women's well-being, including hair care, skincare, nutrition, body care, and fitness. Developed by doctors and backed by science, their offerings address concerns such as hair fall, dandruff, body acne, and dry skin, aiming to provide effective solutions that work harmoniously with the body. Their primary target demographic is women seeking comprehensive and scientifically formulated health and wellness products

A topical skincare product used to lighten visible sun damage, age spots, or scars, resulting in an anti-aging effect on the skin. Kojic acid gel also possesses antimicrobial properties, which can help in reducing bacterial growth on the skin. It is primarily targeted at individuals looking to improve skin tone and reduce hyperpigmentation, as well as those seeking anti-aging benefits.

This skincare product is designed to diminish fine lines and wrinkles, enhancing the skin's softness and smoothness. It is typically offered at wellness centers and medical spas, distinguishing itself by targeting skin rejuvenation and anti-aging. The primary audience for this serum includes individuals seeking to improve their skin's appearance and reduce signs of aging.

Skincare products that incorporate ceramides, which are lipids naturally found in the skin, to enhance skin barrier function and retain moisture. These products help to protect the skin from environmental damage, prevent dryness, and maintain overall skin health by replenishing the ceramides that may be lost due to aging or external factors. Ceramide skincare is particularly beneficial for individuals with dry, sensitive, or aging skin who seek to improve hydration and skin barrier integrity.

Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.

A popular hair treatment product known for its protein-rich formula, often used to repair and nourish damaged hair. It is particularly famous for its collagen coating hair protein treatment, which is designed to improve hair texture, strength, and shine. The product is widely used by people looking to restore their hair's health and manageability.

Niacinamide drops are a skincare treatment containing a concentrated form of niacinamide, a form of vitamin B3 known for its ability to reduce redness, regulate oil production, and improve skin texture. These drops are typically lightweight and easily absorbed, targeting concerns such as enlarged pores, uneven skin tone, and dullness while promoting a stronger skin barrier. Niacinamide drops are suitable for individuals with sensitive, acne-prone, or combination skin who seek to enhance their overall complexion and address specific skin concerns without irritation.

A skincare brand known for its use of stem cell technology in its products, focusing on anti-aging and regenerative skincare solutions. The brand often incorporates growth factors and cytokines derived from bone marrow stem cells to promote skin health, reduce signs of aging, and improve overall skin appearance. AnteAGE products are typically used in professional skincare settings and are popular among dermatologists and aestheticians.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

Extracted from the nuts of the murumuru palm tree native to the Amazon rainforest in Brazil, this butter is typically white or yellow in appearance. It is commonly used in beauty products such as lotions, body butters, leave-in conditioners, and lip balms due to its high fatty acid content, which provides deep hydration and nourishment. Murumuru butter is particularly beneficial for individuals with dry or damaged skin and hair, offering intensive moisture and restoration.

A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Hair care product that incorporates hyaluronic acid to retain moisture and improve hair health. This conditioner helps lock in moisture in the hair follicles, reduce frizz, and potentially add volume, while also moisturizing dry, flaky areas on the scalp. It is particularly beneficial for individuals with dry or damaged hair and those experiencing scalp dryness.

Brightening soap is a skincare product formulated to cleanse the skin while promoting a more even complexion and reducing the appearance of dark spots and discoloration. It often contains ingredients such as vitamin C, kojic acid, or licorice extract, which help to lighten hyperpigmentation and enhance skin radiance. Brightening soap is commonly used by individuals seeking to improve skin tone, minimize blemishes, and achieve a more luminous appearance.

Online retailer specializing in niche perfume samples, decants, and exclusive fragrances. Scent Split differentiates itself by offering travel-size decants and samples from original large bottles using methods like spraying, pouring, or sterile pipettes, allowing customers to explore a wide range of scents before committing to full-sized purchases. The service primarily targets fragrance enthusiasts and individuals looking to discover their signature scent without purchasing full bottles.

Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.

Eyelash extensions designed to create a glossy, wet appearance by using lighter lashes to form narrow, nearly closed fans. This style provides a unique, sleek look that differentiates it from traditional eyelash extensions, offering a modern aesthetic. Wet look lashes are popular among individuals seeking a bold, high-fashion appearance for their eyelashes.

Skincare ingredient recognized for its moisturizing, healing, and anti-inflammatory properties, often used in cosmetic products. As a provitamin of B5, it enhances skin hydration and supports the healing process, distinguishing itself by its ability to soothe and repair the skin. Panthenol is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking improved hydration and skin barrier function.