Beauty Trends

Skincare product designed to hydrate and protect the skin, presented in an ampoule-like form. It is infused with Birch Extract to form a moisture barrier and contains Vitamin Hyaluronic Acid for deep hydration, enhancing skin's moisture retention and overall health. Birch toner is particularly beneficial for individuals with dry or dehydrated skin seeking intensive hydration and a fortified skin barrier.

Skincare product formulated with Vitamin B3, known for its multiple benefits. It helps to visibly minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. Niacinamide toner is typically used by individuals seeking to balance their skin's pH, hydrate, and enhance overall skin health.

Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.

Orthodontic devices made from transparent plastic, used as an alternative to traditional metal braces to adjust teeth. They work by applying gentle pressure to move teeth into the desired position over time, with patients receiving a series of aligners, offering advantages such as aesthetics, removability, and comfort. Clear aligners are particularly beneficial for individuals seeking a discreet and comfortable orthodontic treatment option, though they require discipline in wearing them and may not be suitable for complex cases.

This skincare product is formulated to address hyperpigmentation and melasma by reducing melanin production, which helps in lightening dark spots and evening out skin tone. It is recognized for being a milder option compared to other skin-lightening agents, making it suitable for sensitive skin. The cream is primarily targeted at individuals seeking to improve skin tone uniformity and reduce pigmentation issues.

Skincare brand founded by Connie Lo and Laura Burget, focusing on natural and sustainable products. Three Ships Beauty differentiates itself by emphasizing transparency and affordability, aiming to transform the clean beauty space with effective formulations. The brand primarily targets consumers interested in clean, eco-friendly skincare solutions.

A chemical exfoliant used in skincare, known for its ability to penetrate pores and remove dead skin cells. It is particularly effective in treating acne and blackheads, making it a popular choice for those with oily and acne-prone skin. The primary users of BHA exfoliants are individuals seeking to improve skin texture and clarity, especially those dealing with acne-related concerns.

A skincare product that combines the protective benefits of sunscreen with the antioxidant properties of Vitamin C. This combination helps prevent skin cancer, painful burns, fine lines and wrinkles, sun spots, and collagen depletion, enhancing overall skin protection. Vitamin C sunscreen is particularly beneficial for individuals seeking comprehensive skin protection from UV damage while also addressing signs of aging and skin discoloration.

Blush tape is a makeup technique that involves using adhesive tape to create a precise and lifted blush application along the cheekbones. This method helps achieve a sculpted and contoured look by ensuring sharp edges and a clean gradient effect, often complementing other makeup styles like draping or high cheekbone emphasis. Blush tape is primarily used by makeup enthusiasts, beauty influencers, and individuals looking for a structured and professional-looking blush application.

Skincare product formulated to provide intense hydration and improve skin texture and tone through the use of hyaluronic acid, a molecule renowned for its moisture-retaining properties. Hyaluronic acid serum helps to reduce the appearance of fine lines and wrinkles, strengthen the skin's natural barrier, and enhance overall skin health, making it a valuable addition to anti-aging skincare routines. This serum is suitable for all skin types and is particularly beneficial for individuals seeking to address dryness, uneven skin texture, and signs of aging.

A tool designed to help cleanse and exfoliate the scalp while washing hair. It typically features soft silicone bristles that gently massage the scalp, promoting blood circulation and helping to remove dirt, product build-up, and dead skin cells. The benefits of using this tool include improved scalp health, potential stimulation of hair growth, and a more thorough and enjoyable cleansing experience.

An intensive treatment concentrated with active ingredients designed to specifically target and combat dark spots on the skin. Dark spot serums work by reducing the appearance of hyperpigmentation and preventing the formation of new dark spots, often containing ingredients like vitamin C, niacinamide, and hydroquinone. These serums are primarily used by individuals looking to achieve a more even skin tone and reduce the visibility of age spots, sun spots, and post-inflammatory hyperpigmentation.

Niacinamide, also known as vitamin B3 or nicotinamide, is an essential nutrient involved in various biological processes. It is widely used in skincare products for its anti-inflammatory properties and its ability to improve the appearance of enlarged pores, uneven skin tone, fine lines, and dullness. Niacinamide is particularly beneficial for individuals looking to enhance skin elasticity, support the skin barrier, and boost the skin's natural defense mechanisms.

This skincare product is formulated with ingredients such as fermented Black Rice, Bamboo Shoot Bark extract, and plant-derived Bakuchiol, aimed at addressing wrinkles and brightening dark circles around the eyes. It differentiates itself by combining these natural ingredients to provide a revitalized appearance to the eye area, enhancing skin texture and tone. The target demographic includes individuals seeking anti-aging solutions and those looking to improve the appearance of dark circles and fine lines around the eyes.

Microneedle acne patches are skincare treatments that use tiny, dissolvable microneedles to deliver active ingredients directly into the skin to treat acne. These microneedles penetrate the skin’s outer layer to deposit compounds such as salicylic acid, niacinamide, or hyaluronic acid at the site of blemishes for enhanced efficacy. Microneedle acne patches are mainly targeted at individuals with moderate to severe acne who are seeking fast-acting, localized solutions.

Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.

Collagen supplements are dietary products designed to support skin health, joint function, and overall well-being by providing additional collagen, a protein essential for connective tissues. These supplements are available in various forms, such as powders, capsules, and liquids, and are typically sourced from bovine or marine collagen. They are primarily targeted at individuals seeking to improve skin elasticity, reduce wrinkles, and support joint health, although scientific evidence on their effectiveness is still evolving.

A skincare product that incorporates zinc oxide as a key component, known for its protective and soothing qualities. This mineral-based cream provides a physical barrier on the skin, reflecting UV radiation and offering sun protection, while also possessing anti-inflammatory and antibacterial properties to soothe irritated skin. It is particularly beneficial for individuals seeking sun protection and relief from minor skin irritations.

Skincare brand offering products designed to improve skin texture, clarity, and hydration. UBeauty differentiates itself with formulations like the Resurfacing Compound and SUPER Hydrator, which aim to provide visible results through advanced skincare technology. The brand primarily targets individuals seeking high-performance skincare solutions available through their official website and other retailers like Dermstore.

Adhesive stickers designed to treat acne by absorbing excess fluid and reducing inflammation. Typically made from hydrocolloid material, these patches may include active ingredients such as salicylic acid to enhance their effectiveness in treating blemishes. Blemish patches are primarily used by individuals with acne-prone skin seeking a convenient and discreet solution to manage breakouts.

A 5-in-1 hair brush dryer is a multifunctional styling tool that combines a hairdryer, straightener, curler, volumizer, and detangler into one device. It features interchangeable or multifunctional brush heads designed to dry, style, and shape hair while reducing the need for multiple tools, often incorporating ionic or ceramic technology for smoother, frizz-free results. This tool is ideal for individuals looking for a convenient, space-saving solution for creating a variety of hairstyles with minimal effort and time.

This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

A skincare product derived from rendered beef fat, known for its moisturizing properties. It serves as a natural alternative to commercial lotions and creams, being rich in vitamins A, D, E, and K, and closely resembling the natural oils found in human skin. This balm is particularly favored by individuals seeking natural skincare solutions, especially those with sensitive skin or a preference for products without synthetic ingredients.

Grooming tool designed to fill in and shape beards, providing a fuller and more defined look. Beard pens often feature temporary color solutions and waterproof properties, differentiating them from other beard grooming products by offering precision and durability. They are primarily targeted at individuals seeking to enhance the appearance of their beards, particularly those with patchy or uneven facial hair.

Panthenol cream is a skincare product formulated with panthenol, a derivative of vitamin B5, which acts as a moisturizer and skin-soothing agent. It promotes skin hydration, reduces inflammation, and aids in the repair of the skin barrier, making it effective for treating dry, irritated, or damaged skin. Panthenol cream is commonly used by individuals with sensitive skin or those seeking relief from conditions like eczema, minor burns, or irritation caused by environmental factors.

Skincare product formulated with glycolic acid, an alpha-hydroxy acid (AHA) known for its exfoliating properties. This face wash helps remove the top layer of dead skin cells, promoting a smoother and brighter complexion while reducing acne, hyperpigmentation, and signs of aging. It is particularly beneficial for individuals seeking to improve skin texture, tone, and clarity.

Hair care brand offering products like the 3-in-1 Cactus Fruit Styling Cream and Mirage Mist Leave-In Conditioner, designed to smooth styles, prep shiny blowouts, define curls, and provide moisture. Dae Hair differentiates itself by being cruelty-free and receiving high user ratings for its effective formulations. The brand primarily targets individuals seeking high-quality, versatile hair care solutions that are ethically produced.

This beauty product offers a long-lasting lip color by staining the lips, providing an alternative to traditional lip liners. It is distinguished by its peel-off application method, which has gained popularity for its durability, lasting up to two days, and affordability, typically priced around $12. The product primarily appeals to individuals seeking a low-maintenance, long-lasting lip color solution, often popularized through social media platforms like TikTok.

Goodwipes provides a range of flushable, plant-based wipes available in various scents including Shea-Coco, Rosewater, and Lavender. These wipes are well-reviewed by customers and are sold in multi-packs at major retailers like Walmart and Target, with prices ranging from approximately $6.19 to $8.78. Goodwipes primarily targets consumers looking for convenient, eco-friendly personal hygiene products.

Skincare product containing a high concentration of Vitamin C, an antioxidant known for its ability to brighten the skin, reduce fine lines and wrinkles, and protect against environmental damage. Vitamin C serum improves skin texture, tone, and overall radiance, often formulated with L-ascorbic acid for potency or other stable forms like sodium ascorbyl phosphate. It is primarily used by individuals seeking to enhance skin health, particularly those concerned with aging, hyperpigmentation, and dullness.