Beauty Trends

Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.

Jarrah honey is a type of honey derived from the nectar of the Jarrah tree, native to Western Australia. It is renowned for its antimicrobial, antibacterial, and antifungal properties, largely due to its high hydrogen peroxide content, which helps inhibit the growth of bacteria such as Golden Staph. This honey is particularly beneficial for individuals seeking natural remedies for preventing ulcers, soothing sore throats, and managing blood sugar levels due to its low glycemic index.

Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.

A luxury skincare brand known for its high-end products that focus on anti-aging and skin rejuvenation. The brand emphasizes the use of advanced technology and high-quality ingredients to deliver effective skincare solutions, differentiating itself with products like the Golden Light Therapy Treatment Mask and Micro-Peeling Glow Essence. MZ SKIN primarily targets individuals seeking premium skincare treatments and solutions for maintaining youthful and healthy skin.

A gentle skincare product designed for sensitive skin, Cica toner helps to hydrate the skin and remove excess debris after washing your face. It is typically scentless and non-drying, making it suitable for those with sensitive skin concerns. This product is particularly beneficial for individuals with sensitive or easily irritated skin who seek a mild and effective toner.

An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.

A stylish and versatile manicure option that replaces the traditional white tips with black. Black French tip nails can be customized with various designs, shapes, and accents to suit different occasions and personal styles, offering a modern twist on a classic look. This manicure style is popular among individuals seeking a chic and sophisticated appearance for their nails.

Beauty product designed to enhance the appearance of natural eyelashes by lifting and curling them. These kits are typically hypoallergenic and formulated with premium quality, non-irritating ingredients to ensure the health of natural lashes, often including upgraded glue for a better lifting effect. Lash lift kits are ideal for individuals seeking a long-lasting, natural-looking enhancement to their eyelashes without the need for extensions or mascara.

Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.

A facial toning device is a tool that uses microcurrent technology to deliver electrical currents to the muscles and skin cells of the face. This electrical stimulation aims to build up the facial muscles, which can help lift and tighten the skin, potentially restoring a more youthful appearance. The device is primarily targeted at individuals seeking non-invasive methods for facial rejuvenation and anti-aging treatments.

Solawave provides advanced skincare devices designed to offer anti-aging and skin-improving benefits through technologies like red light therapy, galvanic current, and facial massage. Their products, such as the Radiant Renewal Skincare Wand, are often paired with activating serums to enhance their effectiveness, setting them apart from competitors by combining multiple skincare technologies in one device. Solawave primarily targets individuals seeking comprehensive, at-home skincare solutions to improve skin health and appearance.

Founder and driving force behind Irene Forte Skincare, a brand known for its commitment to natural and scientific skincare solutions. The brand emphasizes the use of natural ingredients sourced from an organic farm in Sicily and sustainable practices, differentiating itself through its blend of nature and science. Irene Forte Skincare primarily targets individuals seeking high-quality, eco-friendly skincare products.

A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.

Turmeric and kojic soap is a skincare product that combines the benefits of turmeric and kojic acid to enhance skin health. Turmeric is known for its anti-inflammatory and antioxidant properties, while kojic acid is used for its skin-brightening effects and ability to reduce the appearance of dark spots. This soap is especially popular among individuals looking to achieve a more even skin tone and reduce hyperpigmentation.

An electric foot file is a grooming device designed to remove dead skin, calluses, and rough patches from the feet through the use of a motorized abrasive surface. It operates by gently buffing the skin, providing a more efficient and less labor-intensive alternative to manual foot filing. This product is primarily targeted at individuals looking for convenient, at-home solutions for maintaining smooth and soft feet.

Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.

A type of medicinal mushroom known for its unique appearance, resembling a lion's mane. It has been used in traditional Chinese medicine for centuries and is known for its potential health benefits, including cognitive enhancement, nerve regeneration, and anti-inflammatory properties. This mushroom is particularly beneficial for individuals seeking natural supplements to support mental health and improve digestive health.

Growth factor gel is a skincare product formulated with growth factors—proteins that stimulate cell regeneration and tissue repair—to enhance skin renewal and reduce signs of aging. It aims to improve skin texture, firmness, and elasticity by encouraging collagen production and healing processes at the cellular level. Growth factor gels are primarily targeted at individuals seeking advanced anti-aging treatments, including those undergoing cosmetic procedures or managing skin damage.

A company specializing in hair care products aimed at promoting hair growth and combating hair loss. Vegamour differentiates itself by using natural and vegan ingredients in its product line, which includes serums and treatments designed to improve hair thickness, length, and overall health. The target demographic includes individuals experiencing thinning hair, hair loss, or graying hair who are seeking plant-based hair care solutions.

Skincare brand founded in 2014, known for being the first to use probiotics in its formulations. Gallinée's products aim to soothe, balance, and strengthen the skin microbiome, offering innovative solutions that support the health of the skin's natural ecosystem. The brand primarily targets individuals seeking advanced skincare solutions that promote a healthy skin barrier and overall skin wellness.

A self-cleaning hairbrush is a grooming tool designed with a mechanism that allows users to easily remove trapped hair and debris from the bristles. It typically features a push-button or retractable plate system that separates the bristles, enabling effortless hair removal and keeping the brush clean without manual detangling. This product is aimed at individuals who regularly use hairbrushes and seek a more hygienic and convenient solution for maintaining their grooming tools.

Niacinamide jelly is a skincare product formulated with niacinamide, a form of vitamin B3, in a lightweight, gel-like consistency. It is designed to improve skin texture, reduce the appearance of pores, and brighten the complexion while providing hydration without feeling heavy. Niacinamide jelly is suitable for individuals with various skin types, especially those seeking to address issues like uneven skin tone, dullness, and fine lines.

A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.

Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.

A device used to stimulate the lymphatic system, which plays a vital role in the body's immune function. These machines often employ methods such as air pressure, vibration, or massage to enhance lymphatic flow, reduce swelling, and improve circulation. They are primarily utilized in therapeutic settings and are beneficial for individuals seeking to alleviate lymphatic congestion or improve overall circulation.

Blackhead remover strips are skincare products designed to adhere to the skin and extract blackheads and impurities from pores upon removal. These strips often contain adhesive ingredients that bond with oil and dirt, helping to clear clogged pores, particularly on the nose and T-zone areas. They are primarily marketed to individuals with oily or acne-prone skin seeking a quick and convenient solution to reduce visible blackheads and improve skin clarity.

A hair finishing stick is a product designed to tame flyaway hairs and small broken hairs, providing a polished and neat appearance. It typically comes in a stick form, similar to a mascara wand, and is formulated to be non-greasy and non-sticky, making it easy to apply and manage. This product is particularly useful for individuals seeking a quick and convenient solution to maintain a sleek hairstyle throughout the day.

Beauty trend that emphasizes using minimal products to create a natural, understated look. It focuses on enhancing one's features subtly with lightweight foundations, neutral eyeshadows, a touch of mascara, and natural-looking lip colors, aiming for simplicity and a fresh, clean appearance. This trend is particularly popular among individuals who prefer a low-maintenance beauty routine and a more natural appearance.

Skincare brand known for its focus on innovation and quality, emphasizing the use of high-quality ingredients while rejecting harsh chemicals. NourishMax offers a range of products including Vitamin C + B + E + Ferulic Serum, Diamond Infused Eye Cream, and Neck Firming Cream, aiming to provide effective skincare solutions with visible results. The brand primarily targets individuals seeking safe and effective skincare products that deliver noticeable improvements.

A beauty professional who specializes in applying eyelash extensions to enhance the appearance of natural lashes. They use various tools and products, such as mink trays with different curl types, to achieve desired lash styles and effects, ensuring safe and effective application through certification and training. This service primarily benefits individuals seeking to improve the length, volume, and curl of their eyelashes for aesthetic purposes.