Beauty Trends

Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.

Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering antimicrobial and anti-inflammatory benefits. This product is particularly beneficial for individuals seeking to enhance skin healing and reduce infection risks.

Makeup product with a creamy texture used to add warmth and dimension to the face, providing a natural, sun-kissed glow. It blends seamlessly into the skin and is ideal for achieving a dewy, radiant look, differentiating itself from powder bronzers by offering a more natural finish. Cream bronzer is popular among individuals seeking a subtle, luminous complexion, particularly those with dry or mature skin who benefit from its hydrating properties.

Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.

A beauty science company that focuses on empowering individuals to achieve their full beauty potential through scientifically-based solutions. Mediheal differentiates itself by offering a range of skincare products that are developed with advanced scientific research and innovative ingredients, aiming to provide effective and targeted beauty treatments. The company's products are primarily targeted at individuals seeking high-quality, science-backed skincare solutions to enhance their beauty regimen.

A skincare product that utilizes rice water, known for its skin-brightening, anti-aging, soothing, hydrating, and acne-reducing properties. Rice water face wash can be prepared by soaking, boiling, or fermenting rice in water and is used as a face wash, toner, or mask, offering a natural and gentle cleansing option. This product is suitable for individuals seeking a natural skincare solution for daily use or a few times a week, depending on their skin needs.

A self-cleaning hairbrush is a grooming tool designed with a mechanism that allows users to easily remove trapped hair and debris from the bristles. It typically features a push-button or retractable plate system that separates the bristles, enabling effortless hair removal and keeping the brush clean without manual detangling. This product is aimed at individuals who regularly use hairbrushes and seek a more hygienic and convenient solution for maintaining their grooming tools.

Skincare product designed to moisturize and nourish the skin, often incorporating pistachio oil or extract known for its hydrating properties and rich nutrient content. This body butter is distinguished by its creamy texture and nutty, sweet scent, providing a luxurious feel while softening and smoothing dry or rough skin areas. It is particularly favored by individuals seeking intensive hydration and a pleasant aromatic experience for their skincare routine.

Skincare product designed to hydrate and repair the skin's health by supplementing the skin's natural ceramide production. Ceramides are lipids that help form the skin's barrier and retain moisture, making the skin soft, smooth, and healthy. This toner is particularly beneficial for individuals looking to improve their skin barrier function and maintain overall skin hydration.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

This face wash is formulated to combat acne, blackheads, and breakouts using 1% encapsulated salicylic acid. It also includes glycolic acid, fruit AHAs, and blueberry extracts to hydrate and brighten the skin. The product is particularly suitable for individuals with acne-prone skin who are looking for a hydrating and brightening face wash solution.

Chrome eyeshadow is a highly pigmented cosmetic product that provides a reflective, metallic finish to the eyelids, creating a bold, eye-catching look. Its unique formula often includes light-reflecting particles that deliver a multidimensional, shiny effect, mimicking the appearance of chrome or metal. This eyeshadow is particularly popular among individuals seeking dramatic, high-impact makeup looks for special occasions or fashion-forward styles.

Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.

Skincare products designed to improve the appearance of the skin under the eyes. They work by being occlusive, trapping moisture in the skin to increase hydration and plump the skin, making fine lines and wrinkles less noticeable. Under-eye patches are particularly beneficial for individuals looking to reduce puffiness, dark circles, and signs of aging around the eye area.

Turmeric soap is a skincare product that incorporates turmeric, known for its anti-inflammatory and antimicrobial properties. It helps reduce acne breakouts and maintain clear skin by minimizing bacteria and inflammation, making it beneficial for individuals with acne-prone or sensitive skin. This soap is particularly useful for those with skin conditions such as eczema, as it can help reduce irritation and promote overall skin health.

A kojic acid mask is a skincare treatment formulated with kojic acid, an ingredient known for its skin-brightening and hyperpigmentation-reducing properties. It works by inhibiting melanin production, helping to fade dark spots, acne scars, and uneven skin tone while promoting a more radiant complexion. Kojic acid masks are primarily used by individuals looking to address hyperpigmentation, dull skin, or discoloration as part of their skincare routine.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.

Hair care products designed to repair dry or damaged hair using advanced biomimetic technology. The K18 Biomimetic Hairscience Molecular Repair Leave-In Hair Mask is particularly noted for its ability to restore hair health by reconnecting broken keratin chains, offering a unique solution compared to traditional hair treatments. These products are targeted at individuals with dry, damaged, or chemically treated hair seeking effective and scientifically-backed repair solutions.

Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.

Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.

A type of gel base with a thicker inhibition layer and greater elasticity compared to regular gel bases. Its elastic self-leveling formula allows it to curve and self-level with the natural nail, creating a perfect apex, which provides a strong and flexible foundation for nail enhancements. Rubber base gel is ideal for nail technicians and individuals seeking durable and flexible nail enhancements.

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.

Beauty brand offering high-performance products formulated with non-irritating ingredients, specifically designed for sensitive skin. Tower28 differentiates itself by providing clean, vegan, and cruelty-free products at affordable prices, starting at $12. The brand primarily targets individuals with sensitive skin who seek effective and gentle beauty solutions.

This deep conditioning treatment is renowned for its ability to repair and nourish damaged hair. It features ingredients such as royal jelly extract and lipidure, which enhance hair texture, moisture retention, and overall manageability, setting it apart from other hair masks. The Fino hair mask is particularly beneficial for individuals with dry, damaged, or unmanageable hair seeking intensive care and restoration.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.

Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.

Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.

Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.