20 Amazing Alcohol Companies & Startups to Watch in 2024
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Despite the lack of in-person events during the pandemic, alcohol lovers were still finding ways to connect about their passion, even if it meant through an online wine club or virtual happy hour.
Despite this, alcohol startups saw a steep drop in VC funding in 2020, only netting $343 Million, less than half of the amount from the year prior.
Post-pandemic life is a completely different story, however. In 2021, alcohol startup investments came roaring back to over $1 Billion — for the first time ever. Additionally, Fortune Business Insights projects the alcohol beverage market size will catapult to over $4.1 billion by 2029.
It seems as though the industry is headed in the right direction and it's out of the dip. Here are some of the major players in the space that are leading the way.
1. Gratsi
5-year search growth: 99x+
Search growth status: Exploding
Year founded: 2020
Location: Austin, Texas
Funding: Undisclosed
What they do: Gratsi is an alcohol company that offers Mediterranean-inspired, low-sugar boxed wines. All Gratsi wines are vegan, gluten-free, and keto-friendly with no additives. After selling 2,000 cases in its first year, the company is growing at 10x YoY and expects to sell 65,000+ cases this year.
2. Vivino
5-year search growth: 87%
Search growth status: Regular
Year founded: 2010
Location: San Francisco, California
Funding: $221.8M (Series D)
What they do: Vivino is an online wine marketplace and mobile app for users to access unbiased information about wines, including ratings, reviews, prices, tasting notes, and food pairings. Users can upload images of wine labels to find that bottle's detailed rating and average pricing. All wine ratings and reviews are sourced from a community of 65 million users.
3. Flying Embers
5-year search growth: 81%
Search growth status: Peaked
Year founded: 2016
Location: Ojai, CA
Funding: $45M (Series C)
What they do: Flying Embers offers botanical beverages that include hard kombucha, hard seltzer, and wine spritz. With taprooms in Boston and Los Angeles, the startup released 28 new products in 2021 and wants to continue to craft more organic, low-sugar beverages in 2022. In March 2024, Flying Embers was acquired by JuneShine to form an industry powerhouse. Together, the two brands account for 63% of all US hard kombucha sales (1.6 million cases per year).
4. Onda Tequila
5-year search growth: 15%
Search growth status: Regular
Year founded: 2019
Location: New York, NY
Funding: $23.4M (Series Unknown)
What they do: Onda Tequila produces a line of canned sparkling tequila beverages, as well as a complementary clothing line called Onda Sport. The company was co-founded by actress Shay Mitchell and was inspired by LA ‘90s surf culture. The beverages are 100 calories, zero sugar and 5% ABV.
5. DRINKS
5-year search growth: 10%
Search growth status: Exploding
Year founded: 2013
Location: Los Angeles, CA
Funding: $26M (Series B)
What they do: DRINKS is a Wine as a Service (WaaS) platform that allows any e-commerce company to start its own ship-to-home service. With clients such as Wine Insiders and Martha Stewart Wine Co, DRINKS enables companies to reach 96% of adults in the US. The startup also uses AI-based algorithms to craft customized recommendations for each shopper.
6. Provi
5-year search growth: 65%
Search growth status: Regular
Year founded: 2016
Location: Chicago, IL
Funding: $124.9M (Series C)
What they do: Provi communication tool that simplifies the alcohol ordering process for retailers, bars and restaurants. Clients can chat with all their reps and easily manage their inventory in one place. Orders take 5 minutes or less to place. The startup has over 1M orders sent and over 4M products sold on its platform.
7. Ritual Zero Proof
5-year search growth: 4,100%
Search growth status: Peaked
Year founded: 2019
Location: Chicago, IL
Funding: Undisclosed (Seed)
What they do: Ritual Zero Proof is a low-calorie, zero-alcohol spirit replacement. With investment from Diageo, the company offers a variety of liquor replacements, including tequila, rum, whiskey, and gin. The products are available nationwide.
8. 21 Seeds
5-year search growth: 488%
Search growth status: Exploding
Year founded: 2018
Location: London, England
Funding: Undisclosed (Seed)
What they do: 21 Seeds is a craft-infused tequila brand that uses real fruit and no artificial chemicals or coloring. The company currently offers three distinct flavors: Cucumber Jalapeno, Grapefruit Hibiscus, and Valencia Orange.
9. Highclere Castle Spirits
5-year search growth: -32%
Search growth status: Peaked
Year founded: 2019
Location: Centervrook, CT
Funding: $765K (Equity Crowdfunding)
What they do: Highclere Castle Spirits manufactures and distributes gin and spirits. Named after the “real Downton Abbey,” the company distributes to 40 states in the US and 27 EU countries. Since launching, Highclere Castle has won 53 international awards for flavor and design.
10. Brewdog
5-year search growth: 16%
Search growth status: Peaked
Year founded: 2007
Location: Aberdeenshire, United Kingdom
Funding: $252.3M (Equity Crowdfunding)
What they do: Brewdog is a Scotland-based beer brewery that offers bottled and canned beers. The range of craft beers includes both alcoholic and alcohol-free options. For UK residents, the startup also offers monthly subscription boxes which contain a variety of beers.
11. Wakaze
5-year search growth: -6%
Search growth status: Peaked
Year founded: 2017
Location: Fukui, Japan
Funding: $10.5M (Series B)
What they do: Wakaze is a startup that brews sake. With breweries in Japan and France, shipping is available to Japan and various countries in Europe. The company also runs a restaurant in Tokyo in which customers can enjoy a sake-paired course meal.
12. CleanCo
5-year search growth: 9%
Search growth status: Regular
Year founded: 2019
Location: London, England
Funding: $11.5M (Series A)
What they do: CleanCo produces low and no alcohol spirits. Specifically, the startup offers tequila, rum, gin and vodka alcohol alternatives that are no more than 0.5% ABV. The company partners with a few distributors, including Amazon, BetterRhodes and Reservebar.
13. The Long Drink
5-year search growth: 112%
Search growth status: Regular
Year founded: 2017
Location: New York, New York
Funding: $41M (Series Unknown)
What they do: The Long Drink Company distributes an alcoholic-soda mixed drink made from gin and grapefruit soda. It comes in numerous versions, including traditional, high-ABV, zero-calorie, and cranberry-flavored options, with an average ABV of 5-5.5%. In January 2023, actor Miles Teller increased his stake in the startup and became a co-owner.
14. Tequila Ocho
5-year search growth: 405%
Search growth status: Exploding
Year founded: 2008
Location: Zapopan, Mexico
Funding: Undisclosed
What they do: Crafted by Carlos Camarena, a third-generation Tequilero, Tequila Ocho is a premium tequila brand known for its artisanal approach and single-estate agave harvest. This brand stands out for its unaged tequila offerings, distinct flavor profile, and traditional production process, which makes each bottle rare and collectible.
15. Ten to One Rum
5-year search growth: 1,600%
Search growth status: Peaked
Year founded: 2018
Location: New York, NY
Funding: $8.3M (Series Unknown)
What they do: Ten to One Rum is an NYC-based spirits startup that offers a range of different types of rum. With angel backing from musician Ciara, the product is available nationwide and also in Trinidad and Tobago.
16. Wynk Seltzer
5-year search growth: 99x+
Search growth status: Exploding
Year founded: 2021
Location: Landenberg, Pennsylvania
Funding: Undisclosed
What they do: Wynk is a cannabis-infused seltzer beverage with bubbly buzz and refreshing flavors. This non-alcoholic seltzer drink has zero calories, zero sugar, and a 1:1 ratio of THC and CBD. In January 2024, the company expanded into 30 US states, including New Jersey, Connecticut, and Massachusetts.
17. Talea Beer
5-year search growth: 58%
Search growth status: Regular
Year founded: 2018
Location: New York, NY
Funding: Undisclosed (Angel)
What they do: Talea is the first female-founded brewery and taproom in NYC. The company’s mission is to create easy-to-drink beers that cater to a wider audience than the typical craft beers. Both the brewery and taproom are located in Williamsburg, NYC and the space is available for co-working and enjoying a beer.
18. Montucky Cold Snacks
5-year search growth: 105%
Search growth status: Regular
Year founded: 2012
Location: Bozeman, Montana
Funding: $5.7M (Series A)
What they do: Montucky Cold Snacks is a brewer of light beer that targets outdoor enthusiasts. The startup is also known for giving 8% of their profits back to the communities they serve. Montucky Cold Snacks raised $5.7M in a Series A round. Previous to their Series A, the startup raised $2.13M through debt funding (Pitchbook).
19. Kura
5-year search growth: 10%
Search growth status: Peaked
Year founded: 2015
Location: Bourgogne, France
Funding: $1.1M (Seed)
What they do: Kura produces a variety of food and beverage products, including beer, sake, and miso. Available mostly in specialized shops across France, the company aims to create organic products that blend the cultures of France and Japan.
20. WineView
5-year search growth: -6%
Search growth status: Regular
Year founded: 2020
Location: Birmingham, Alabama
Funding: $900K (Seed)
What they do: WineView is an app that helps customers select the best wine to pair with their food at restaurants. Once the customer opens the app at a participating restaurant and confirms their location, they can select the entree ordered and the app will provide suggested wine pairings.
Conclusion
That wraps up our list of alcohol startups to watch out for in 2024.
One major trend among these companies is the emphasis on creating a distinct brand image. Customers want to see themselves represented in the products they consume, and alcohol is no different.
Another commonality is companies meeting increased consumer demand for low and no-alcohol options of their favorite drinks.
