17 Fast-Growing B2C Companies & Startups In 2024

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It’s never been a better time for startups ranging from apps to baby clothing to sell to consumers with a wide variety of internet-based marketing channels available, and the rise of social media and influencers to help nascent brands grow quickly.

Business to consumer (B2C) companies are thriving in the Internet age with a projected total market size of $8.3T by 2026.

Read below for our list of exciting startups that are shaking up the status quo in traditional industries like flower delivery, beauty, and consumer products that have long relied on middlemen to sell and distribute their wares.

1. Shein

5-year search growth: 359%

Search growth status: Exploding

Year founded: 2008

Location: Nanjing, China

Funding: $4.1B (Private Equity)

What they do: Shein beat out Amazon as one of the world’s top 3 globally downloaded apps in 2021. How’d they do it? By connecting rabid American fashion shoppers directly with China’s efficient garment factories pumping out the latest clothing trends. Based on 2023 data, Shein accounted for a staggering 50% of all American fast fashion sales.

2. Speechify

5-year search growth: 99x+

Search growth status: Exploding

Year founded: 2017

Location: Miami, Florida

Funding: Undisclosed (Seed)

What they do: Estimates say that between 5-12% of students in America have dyslexia, but very few effective solutions have existed to help students stay on track with their peers. Speechify has over 23 million users and is one of the top Google Chrome extensions in existence.

The application allows students or readers to listen to any PDF with their innovative text-to-speech reader.

3. Swappie

5-year search growth: 252%

Search growth status: Regular

Year founded: 2016

Location: Helsinki, Finland

Funding: $187.9M (Debt Financing)

What they do: Swappie’s business model is dead simple. Offer quality refurbished iPhones with a 12-month warranty at a fraction of the price of new iPhones. Available in many of the EU countries, Swappie’s secret sauce is their in-house technician team that runs through a 52 step technical testing process in combination with top-tier customer support.

In March 2024, Europe's largest iPhone refurbished secured a $18.2 million loan from the European Investment Bank (EIB) to expand research and development. 

4. Glossier

5-year search growth: -29%

Search growth status: Peaked

Year founded: 2010

Location: New York, New York

Funding: $266.4M (Series E)

What they do: Glossier has exploded in fame since its founding in 2010. Product features for their beauty products in publications like the New York Times dramatically grew their organic fanbase. The DTC powerhouse based in NYC recently opened its first international flagship brick and mortar location in London.

Today, Glosser generates around $270M in revenue and has scaled to 450+ employees.

5. Airalo

5-year search growth: 99x+

Search growth status: Exploding

Year founded: 2019

Location: Singapore, Singapore

Funding: $67.3M (Series B)

What they do: Airalo is a digital service where customers can purchase eSIMs for travel in 200+ countries and regions. The startup offers prepaid local, regional, and global eSIM plans at affordable rates without incurring additional roaming charges. Currently, Airalo supports more than 10 million customers globally. 

6. Transparent Labs

5-year search growth: 376%

Search growth status: Exploding

Year founded: 2015

Location: New York, New York

Funding: Undisclosed

What they do: Transparent Labs is a supplement brand that only uses natural and grass-fed ingredients and provides 100% formula transparency. Their products include pre-workout blends, post-workout supplements, protein powders, health and wellness supplements, and more. They never use any artificial colors, sweeteners, preservatives, or proprietary blends. All products on the company's website have 3rd-party testing results and certificates of analysis and composition. 

7. Therabody

5-year search growth: 4,700%

Search growth status: Regular

Year founded: 2008

Location: Dallas, Texas

Funding: $165M (Private Equity)

What they do: Therabody, the parent company behind the worldwide sensation Theragun, has managed to create an entirely new segment in health and wellness with their line of at-home massage and recovery products.

Before Theragun massages were typically only enjoyed by wealthy consumers but Theragun gives everyone the ability to be their own masseuse at home. Therabody was founded by an MD who was recovering from a nasty motorcycle accident.

8. Photoroom

5-year search growth: 9,300%

Search growth status: Exploding

Year founded: 2019

Location: Paris, France

Funding: $62.1M (Series B)

What they do: Photoroom is an AI-powered photo editing and background removal tool. The app is particularly popular among e-commerce sellers, content creators, and marketers who need to quickly create professional-looking product images or marketing materials. The suite of tools includes a photo editor, image generator, resizing, and more.

Because of the company's growth, they've also expanded into the B2B space with enterprise plans and API access. Photoroom is currently valued at $500 million with more than 150 million downloads.

9. Taylor & Hart

5-year search growth: 144%

Search growth status: Exploding

Year founded: 2010

Location: London, U.K.

Funding: $11.6M (Debt Financing)

What they do: After being featured in publications ranging from Forbes to GQ, Taylor & Hart has taken off with their accessible take on picking out that perfect engagement ring. A DTC shakeup on what’s typically been a very old-fashioned process, Taylor & Hart has numerous customization options and payment plans like buy now, pay later.

T&H has racked up an impressive list of awards including Professional Jewelers Digital Innovator of the Year and Young Jeweler of the Year finalist nods.

10. Javy Coffee

5-year search growth: 99x+

Search growth status: Exploding

Year founded: 2020

Location: New York, New York

Funding: $9.4M (Series A)

What they do: Javy Coffee is a coffee concentrate brand that uses water-infused 100% Arabica coffee beans. This brand allows customers to make hot or iced coffee in just seconds by adding 1 to 2 teaspoons of concentrate to 8 ounces of water. 

Not only is Javy Coffee more convenient than traditional coffee, but it's a huge savings because a 6oz bottle of concentrate contains approximately 30 servings. The company's CEO, Justin Kemperman, says the brand has done over $50M in revenue since inception. 

11. Mori

5-year search growth: 51%

Search growth status: Regular

Year founded: 2015

Location: London, U.K.

Funding: $8.2M (Series A)

What they do: Parents love pampering their babies and what better way to pamper than organic, sustainably crafted pajamas and clothes. Baby Mori offers a wide range of soft baby clothing that is produced in two renowned garment factories on the Turkish coast.

Since 2016, Mori has been growing around 30% month over month, with roughly half their revenue coming from repeat buyers. Mori claims many mothers have purchased between 15-20 pieces.

12. Geologie

5-year search growth: 4,000%

Search growth status: Regular

Year founded: 2018

Location: New York, New York

Funding: $5M (Debt Financing)

What they do: Men’s skincare startup Geologie is making noise for their no-nonsense take on providing men with effective, clinically-proven ingredients across their skincare line. Geologie offers a 30 day trial period where users can send back products if they’re not impressed.

13. Calm

5-year search growth: -7%

Search growth status: Regular

Year founded: 2012

Location: San Francisco, California

Funding: $218M (Series C)

What they do: Partnerships with elite athletes like Lebron James and storied actors like Cillian Murphy have put SF-based meditation Calm firmly on the map for American consumers. Calm has the distinct honor of being named the 2017 iPhone App of the Year and editor’s choice on Google Play in 2018. As of today, Calm has generated over 150 million downloads and 2.5 million 5-star reviews. 

14. Yooji

5-year search growth: 265%

Search growth status: Exploding

Year founded: 2012

Location: Bordeaux, France

Funding: $19.3M (Series Unknown)

What they do: Yooji offers parents a new choice when it comes to baby food. Fresh, organic ingredients in pre-portioned packaging make it easy for parents to dole out the daily dose of nutrients and vitamins to their little ones.

15. Huel

5-year search growth: 110%

Search growth status: Regular

Year founded: 2014

Location: Hertford, U.K.

Funding: $132.8M (Series Unknown)

What they do: Founder Julian Hearn started Huel after selling his last media startup to Interbrands in 2011. Huel, his healthy meal DTC, recently hit 200M meals sold. The brand has mixed up its product line with an apparel launch and aims to be the premier DTC nutrition brand. Over 100 countries and 1M paying members use Huel.

16. CodeSpark

5-year search growth: 46%

Search growth status: Regular

Year founded: 2014

Location: Pasadena, California

Funding: $4.2M (Convertible Note)

What they do: CodeSpark is a B2C startup that provides a fun and educational coding platform for children aged 5 to 9. The company's mission is to empower kids to become future innovators and problem-solvers through coding, while also fostering creativity and critical thinking skills. With games, puzzles, and interactive coding challenges, CodeSpark makes learning to code engaging and accessible for young learners.

17. FirstCry

5-year search growth: 18%

Search growth status: Regular

Year founded: 2010

Location: Pune, India

Funding: $793.7M (Secondary Market)

What they do: FirstCry is the dominant player in India’s baby and children clothing industry. Over 25M babies are born each year in the world’s second-largest country, which would explain why FirstCry has reached unicorn status with over 900 stores across India as of the end of 2023.

Conclusion

The internet has revolutionized the ability of startups to reach their ideal customer, and we’re just getting started. By knocking down the walls of startup costs, removing rent-seeking middlemen, and allowing brands to tell their own story, it’s no surprise that many business to consumer brands have thrived in the internet age.

Be sure to keep track of these high-flying names as they continue to scale and innovate.