20 Trending Furniture Startups

by Josh Howarth - August 20, 2021

The global home furnishings market is worth over $190B (as of 2020) and projected to grow to $283B in the next five years, which means it’s a good time to be home decor or furniture startup.

Whether fueled by the pandemic-influenced “nesting instinct” of consumers or the need to live up to the Instagrammable, HGTV-ready standards for modern decor, home decor is a huge industry right now.

We’ve rounded up 20 furniture startups that are doing things differently. Keep reading to learn about these companies and uncover a very earth-friendly trend.

1. Wakefit

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5-year search growth: 5900%

Search growth status: Regular

Year founded: 2016

Location: Bengaluru, Karnataka, India

Funding: ~$26M (Series B)

What they do: Wakefit is a home furnishings company with a specific focus on mattresses. The company’s co-founders, Ankit Garg and Chaitanya Ramalingegowda, were inspired to create quality mattresses and sleep solutions after observing the overpriced and uninspired mattresses dominating the industry. In late 2020, the company brought in ₹185 crore, and leadership had plans to launch “experience centers” and broaden their product line.

2. The Inside

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5-year search growth: 250%

Search growth status: Regular

Year founded: 2017

Location: New York, New York

Funding: $6.7M (Seed round)

What they do: The Inside is a furniture and home decor company. Co-founders include interior design industry heavyweight Christiane Lemieux, former Chief Creative Officer at Wayfair and founder of DwellStudio, and Britt Bunn, who also founded the customized clothing app Hamlet. The company produces uber-customizable, American-made furniture with pattern and fabric collaborations with well-known designers. In 2018 the startup brought in $2.6M in a seed funding round with contributions from VC firms and angel investors.

3. Sixpenny

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5-year search growth: 33%

Search growth status: Regular

Year founded: 2017

Location: New York, New York

Funding: Unknown

What they do: Sixpenny is a furniture startup that designs and sells high-quality furniture without compromising on price. The self-funded, DTC furnishings company was founded by furniture design pros Kevin Lehrer and Jonathan Allen, who bring years of experience from well-known companies like Bed Bath & Beyond and Restoration Hardware. A key differentiator of Sixpenny’s offerings is free shipping on any order of any amount.

4. Oliver Space

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5-year search growth: 355%

Search growth status: Regular

Year founded: 2018

Location: San Francisco, California

Funding: ~$37M (Series A)

What they do: Oliver Space is a technology-driven home furnishings startup that allows customers to rent furniture on a month-to-month basis and easily switch out pieces based on their needs. The business concept fits the changing needs of U.S. consumers and supports the idea of a circular economy. In early 2021, the company completed a Series A funding round amounting to $13M with contributions from firms including Abstract VC, Burst Capital, and others. Oliver Space saw considerable growth in revenue and orders in the previous year and plans to use the investment to cause even more growth.

5. Furlenco

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5-year search growth: 0%

Search growth status: Regular

Year founded: 2012

Location: Bengaluru, Karnataka, India

Funding: $240M+ (Series D)

What they do: Furlenco allows customers to rent premium furniture, appliances, laptops and other electronics, fitness equipment, and more. The startup, which is currently focused on several Indian cities, touts quick deliveries and low monthly rates for rentals. In mid-2021, the company raised a sizable $140M in a Series D funding round from Zinnia Global Fund and others. With the financial injection, the company is eyeing expansion in the South Asian and international markets as well as a $300M revenue goal by 2026.

6. Pabio

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5-year search growth: 75%

Search growth status: Peaked

Year founded: 2020

Location: Bern, Switzerland

Funding: Unknown (Pre-seed)

What they do: Pabio is a furniture rental startup with the added benefit of interior design assistance. Customers can share their design preferences with designers, view a 3D model of the proposed designs, and have the selected furniture shipped to them. The Swiss company, which was rebranded from Koj to Pabio in May 2021, was founded by two Forbes 30 Under 30-recognized entrepreneurs, Carlo Badini and Anand Chowdhary.

7. FlexFineer

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5-year search growth: 4000%

Search growth status: Regular

Year founded: 2019

Location: Tubbergen, Overijssel, The Netherlands

Funding: Unknown

What they do: FlexFineer, aka FlexVeneer, offers DIY, real wood veneer products that can be applied to multiple types of furniture and interior surfaces for a fresh, new look. The company services individual homeowners and interior design professionals with its self-produced, easy-to-use product.

8. Wooden Street

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5-year search growth: 172%

Search growth status: Regular

Year founded: 2015

Location: Jaipur, Rajasthan, India

Funding: $4M (Series A)

What they do: Wooden Street is an online furniture brand selling custom, affordable pieces. The Jaipur-based company completed a Series A round of funding that amounted to $3M in June 2020 and aims to use the investment to expand its reach and grow toward becoming an internationally recognized name in home decor.

9. Maiden Home

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5-year search growth: 91%

Search growth status: Regular

Year founded: 2017

Location: New York, New York

Funding: $730.1K (Seed round)

What they do: Maiden Home specializes in providing authentic, hand-crafted, American-made furniture and home decor at affordable prices. Founder Nidhi Kapur, former Birchbox exec, launched the company in 2017 after witnessing the decline of the artisanal furniture industry in North Carolina when purchasing authentic furniture for her own home.

10. Feather

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5-year search growth: 4800%

Search growth status: Regular

Year founded: 2017

Location: New York, New York

Funding: $76M (Debt Financing)

What they do: Feather offers rental services for home furnishings. The company was launched to meet the requirements of transient apartment-dwellers and now provides services in New York City and three California locations. Customers can choose from two different rental options that vary in cost, commitment, and perks. Founder Jay Reno was inspired to start the company by his own furniture difficulties while living in apartments and by the waste issues inherent to the furniture industry.

11. Kaiyo

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5-year search growth: 287%

Search growth status: Exploding

Year founded: 2014

Location: New York, New York

Funding: $7.1M (Series A)

What they do: Kaiyo is an ecommerce startup specializing in lightly-used furniture. Customers can both buy and sell items on Kaiyo’s marketplace, all the while contributing to greater sustainability. The company received a $5M investment in mid-2021 from Moderne Ventures, who initiated the funding round, and others to fuel the company’s expansion in the U.S. Alongside the funding, Kaiyo has also joined the Moderne Passport Program, a six-month workshop focused on helping businesses expand their customer base.

12. Burrow

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5-year search growth: 1833%

Search growth status: Regular

Year founded: 2017

Location: New York, New York

Funding: $55M (Series C)

What they do: Burrow is an online furniture startup. The company’s inaugural product offerings were modular sofas, and they have since expanded to offer seating, rugs, and other home decor items. They tout no-tools assembly, free delivery, and minimal modern style. The company closed a $25M Series C funding round in early 2021 and plans to put the funds to use by growing its product offerings.

13. CasaOne

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5-year search growth: 0%

Search growth status: Peaked

Year founded: 2017

Location: San Francisco, California

Funding: $77.5M (Debt Financing)

What they do: CasaOne is a furniture company offering renting and buying options for home goods and appliances. They service a handful of U.S. cities and areas, including Los Angeles, Connecticut, Philadelphia, and northern Virginia, offering delivery and installation services along with their rentals. Credit Suisse, a Swiss financial services firm and investment entity, delivered $50M in debt financing to the company in 2020, bringing total funds raised to nearly $80M.

14. SlumberPod

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5-year search growth: 7700%

Search growth status: Regular

Year founded: 2016

Location: Columbus, Georgia

Funding: $400K (Angel)

What they do: SlumberPod offers an enclosure designed to provide the optimal sleep environment for young children. The startup founders pitched their idea in Season 11, Episode 10, of the investment show Shark Tank and secured a $400K investment from cast member Barbara Corcoran in exchange for a 20% share of the company.

15. Benchmade Modern

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5-year search growth: 121%

Search growth status: Regular

Year founded: 2015

Location: San Francisco, California

Funding: Unknown (Convertible Note)

What they do: Benchmade Modern is an ecommerce home furnishings startup focused on durable, custom-made sofas completed in weeks. Customers can select a “collection” as a design starting point, then specify size and material. The company was founded by furniture industry veteran Edgar Blazona, whose work in the industry helped to drive the popularity of prefab furniture.

16. SolGreen

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5-year search growth: 0%

Search growth status: Regular

Year founded: 2009

Location: Oxon Hill, Maryland

Funding: Unknown

What they do: SolGreen creates renewable energy-driven outdoor products. The company’s patented Evodia Off-Grid Outdoor Workstation was developed in 2012 to give cities, governments, and corporations a way to provide a remote, off-grid solar power source to their constituents. The company was founded by Matthew Portis, also the inventor of SolGreen’s products, who holds a Masters of Engineering Management from George Washington University and a B.S. in Electrical and Electronics Engineering Technology from Devry University.

17. Pepperfry

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5-year search growth: 33%

Search growth status: Regular

Year founded: 2011

Location: Mumbai, Maharashtra, India

Funding: $245.3M (Debt Financing)

What they do: Pepperfry is an Indian internet home goods seller with a vast (read: 100K+) product lineup that includes furniture and home accessories for every room, plus mattresses. The company has raised nearly $250M to date, according to Crunchbase, and has received funding from Goldman Sachs and adhesive company Pidilite Industries.

18. Fernish

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5-year search growth: 450%

Search growth status: Regular

Year founded: 2017

Location: Los Angeles, California

Funding: $45M (Series A)

What they do: Fernish is a premium “furniture-as-a-service” company designed to serve as an alternative to fast furniture. Founders Michael Barlow and Lucas Dickey experienced the multiple headaches of owning furniture as an apartment dweller firsthand. With Fernish, they aimed to provide an easier, lower-waste option. The startup has raised around $45M to date with a $15M Series A round in 2020. That round featured a star-studded investor list with participation from entrepreneurs and executives from Amazon, Intuit, Zillow, and more.

19. Modsy

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5-year search growth: 342%

Search growth status: Regular

Year founded: 2015

Location: San Francisco, California

Funding: $72.7M (Series C)

What they do: Modsy is a digital interior design and home furnishings shopping platform. Customers can provide photographs and details about their interior design goals, receive professional designer services complete with 3D designs, and easily shop the items in their completed design. In 2019, Modsy added its own line of furniture to the shopping experience.

20. Outer

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5-year search growth: 99X+

Search growth status: Regular

Year founded: 2017

Location: Santa Monica, California

Funding: $15M (Series A)

What they do: Outer is a DTC outdoor furniture company selling products made from sustainable materials at a lower price point than competitors. Founders Jiake Liu and Terry Lin started the company in 2017 with the goal of disrupting the outdoor furniture industry. In January 2021, Outer landed $10.5M in funding on the heels of another round in mid-2020. Company leaders plan to use the funds to broaden their product lineup and invest in more customer-influenced, in-person showroom experiences.

Conclusion

Look at this list of trending furniture startups, and you’ll see a clear theme: sustainability. Rental furniture companies, in particular, are surfacing to provide consumers with a less wasteful and more flexible option to stylishly furnish their homes. Other trends include customized furniture and “home decor plus design” services.

Written By
Josh Howarth
Co-founder of Exploding Topics.
548 Market St. Suite 95149
San Francisco, California
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