How Many Google Searches Are There Per Day? (October 2024)
Despite the rise of AI and alternative search engines, Google remains the king of search in 2024. The search giant processes billions of search queries daily and is the most visited website in the world.
In this report, we’ll do a deep dive into the latest data on how many people use Google and the number of searches they process each day.
People Using Google Stats (Top Picks)
- There are approximately 8,323,333,333 searches on Google every day
- Google processes 96,335 searches per second
- India has the highest Google adoption rate at 92.9%
- The United States accounts for 19.44% of all Google traffic
- Google’s global market share among search engines is 91.47%
How Many Google Searches Are There Per Day?
Based on September search data, Google processes approximately 8,323,333,333 searches per day. That equals 96,335 searches per second or 5,780,093 searches per minute.
According to a 2019 survey, the majority of users claim to use Google more than three times per day. Based on our more recent data, the average Google user performs 2.6 searches per day.
| Timeframe | Number of Searches |
| Every day | 2.6 |
| Every week | 18.2 |
| Every month | 78 |
| Every year | 949 |
Source: Exploding Topics Industry Research
Number of Google Searches Over Time
In Google’s first year, they processed only 3.5 million searches per day. That figure rose to roughly 3.3 billion in 2012.
| Date | Daily Searches |
| September 1998 | 10,000 |
| September 1999 | 3,500,000 |
| June 2000 | 18,000,000 |
| August 2004 | 200,000,000 |
| August 2012 | 3,300,000,000 |
| Septemeber 2024 | 8,323,333,333 |
Google’s dominance over alternative search engines has remained steady for years. In 2024, their global market share is 91.47%. With 5.44 billion internet users, that would mean approximately 4.97 billion use Google.
However, the actual figure is a bit lower. According to SimilarWeb data, Google generated 83.26 billion visits in September 2024, including 3.209 billion unique visitors.
Some countries, such as China, have banned Google for its citizens. With over 1 billion internet users, China’s lack of access is why Google’s estimated user count is lower based on SimilarWeb data compared to total internet user estimates.
Other countries, such as Iran (73.14 million internet users) and Syria (6.25 million internet users), have also banned Google.
Here’s a quick look at Google’s worldwide market share every January since 2015:
| Year | Market Share | Annual Change |
| 2015 | 89.62% | - |
| 2016 | 91.01% | 1.55% |
| 2017 | 92.78% | 1.94% |
| 2018 | 91.74% | -1.12% |
| 2019 | 92.86% | 1.22% |
| 2020 | 92.51% | -0.38% |
| 2021 | 91.86% | -0.70% |
| 2022 | 91.90% | 0.04% |
| 2023 | 92.90% | 1.09% |
| 2024 | 91.47% | -1.43% |
Overall, Google’s market share has remained steady over the last decade. However, noticeable changes have occurred when analyzing the platform’s desktop market share.
People on desktops are less likely to use Google, primarily because of the rise of AI and alternatives like Bing and ChatGPT.
Below is a breakdown of Google’s desktop search engine market share every January since 2015 compared to competitors:
| Year | Google Market Share | Bing Market Share | Yahoo Market Share | Yandex Market Share |
| 2015 | 88.10% | 4.53% | 4.13% | 0.35% |
| 2016 | 88.36% | 4.85% | 3.30% | 0.57% |
| 2017 | 89.06% | 4.59% | 3.08% | 0.58% |
| 2018 | 87.35% | 5.79% | 3.07% | 0.59% |
| 2019 | 89.95% | 3.99% | 2.84% | 0.39% |
| 2020 | 87.35% | 5.53% | 2.83% | 0.42% |
| 2021 | 85.86% | 6.84% | 2.76% | 0.69% |
| 2022 | 85.55% | 7.61% | 2.85% | 1.43% |
| 2023 | 84.69% | 8.85% | 2.59% | 1.31% |
| 2024 | 81.95% | 10.51% | 2.67% | 2.42% |
| Total | -6.98% | 132.01% | -35.35% | 591.43% |
Google’s control over the desktop search engine market remains strong but has steadily declined since 2015.
Notably, the most significant annual decline came in 2023-2024. During this period, Bing Chat was released, and ChatGPT became a mainstream tool for the public.
However, Google is still the preferred mobile search engine. Today, Google owns 95.14% of the mobile search engine market.
Source: Internet Live Stats, Statista, SimilarWeb, Statista, Statcounter
Google Usage By Region
As of 2024, the United States had the largest Google traffic share, at 19.58% over the previous three months.
India has the next highest Google traffic, with 8.24%, followed by Brazil (5.86%) and Japan (5.82%).
Despite their massive populations, countries like Pakistan (45.7 percent) and Nigeria (45.5 percent) rank quite low on the list due to their low internet adoption rates.
| Rank | Country | Traffic Share |
| 1 | United States | 19.58% |
| 2 | India | 8.24% |
| 3 | Brazil | 5.86% |
| 4 | Japan | 5.82% |
| 5 | United Kingdom | 3.56% |
While Google is the most used search engine in the world, its dominance and share of desktop search traffic varies by country. India leads the way at 92.9%, followed by Italy at 87.84% and Spain at 87.05%.
Although the United States accounts for 19.51% of Google traffic, the country ranks below the worldwide average (81.95%) at 76.25%.
| Country | Google Usage Rate |
| India | 92.9% |
| Italy | 87.84% |
| Spain | 87.05% |
| Australia | 86.34% |
| Brazil | 86.12% |
| Hong Kong | 85.04% |
| Canada | 83.53% |
| United Kingdom | 83.08% |
| Worldwide | 81.95% |
| France | 80.04% |
| Germany | 79.2% |
| United States | 76.25% |
| Japan | 74.74% |
| South Korea | 68.24% |
| Russia | 25.01% |
| China | 4.44% |
Source: SimilarWeb, StatCounter
Google Search User Demographics
Today, around 63% of website traffic comes from people using mobile devices. And much of this traffic comes from Google.
In fact, based on Semrush's latest data, 72.73% of all global Google traffic is from mobile devices. Meanwhile, only 27.27% of traffic comes from desktops.
These figures have remained relatively unchanged in recent months. For further analysis, take a look at our 14-day Semrush Pro free trial here.
Perhaps surprisingly, Google users are more likely to be male than female. 57.96% of Google traffic is male, while only 42.04% are female. However, they interact with Google differently.
Below is an activity breakdown for males vs. females when using Google.
| Male | Female | |
| Pages Per Visit | 11.65 | 12.76 |
| Average Visit Duration | 15 minutes 16 seconds | 16 minutes 24 seconds |
| Bounce Rate | 24.81% | 23.39% |
Men spend less time per visit and visit fewer pages than women. They are also quicker to leave Google if the results don’t answer their query adequately with a higher bounce rate.
It’s also more likely that someone visiting Google is under the age of 35. In fact, over 50% of Google visitors are 18-34.
Meanwhile, users 55 years and older only represent about 16.13% of Google traffic.
| Age Group | Percentage |
| 18-24 | 21.59% |
| 25-34 | 28.68% |
| 35-44 | 19.54% |
| 45-54 | 14.06% |
| 55-64 | 9.76% |
| 65+ | 6.37% |
Source: Semrush, SimilarWeb
Conclusion
Despite the rise of AI and other changes to the search market in recent years, Google is still king.
As users look for increased privacy or more intuitive AI-powered interfaces, Google’s market share could drop unless they can adapt to new demand.
If you are interested in learning more about Google search topics, check out these related posts: Top Google Searches and Most Asked Questions On Google.
