How Many Google Searches Are There Per Day? (March 2025)
Despite the rise of AI and alternative search engines, Google remains the king of search in 2025.
The search giant processes billions of search queries daily and is the most visited website in the world.
And so far, it appears that AI search has failed to significantly impact the number of Google searches.
In this report, we’ll do a deep dive into the latest data on how many people use Google and the number of searches they process each day.
Contents:
People Using Google Stats (Top Picks)
- There are approximately 16.4 billion searches on Google every day
- Google processes 189,815 searches per second
- India has the highest Google adoption rate at 92.9%
- The United States accounts for 19.44% of all Google traffic
- Google’s global market share among search engines is 90.14%
- The US Google site gets 139.9 billion visits each month, of which 6.4 billion are unique visitors
How Many Google Searches Are There Per Day?
Based on March data for Google users in the US, the search engine processes approximately 16.4 billion searches per day.
That equals 189,815 searches per second or 11.4 million searches per minute on google.com.
The average Google user performs 4.2 searches per day. However, the median is much lower at 1.8 searches per day.
This suggests that there are a small number of searchers who are much more active than the average Google user.
| Timeframe | Number of Searches |
| Every day | 4.2 |
| Every week | 29.4 |
| Every month | 126 |
| Every year | 1,533 |
Search data covers searches for the United States, which constitutes the vast majority of Google usage. However, Google has a significant number of country-specific domains that are not included in these statistics.
Here's an example of Google domains and the number of unique monthly visits they received in February 2025, according to Semrush traffic data.
| Google Domain | Country | Unique Monthly Visits |
| google.com | USA | 6.4 billion |
| google.co.uk | UK | 58.7 million |
| google.co.in | India | 46.7 million |
| google.de | Germany | 37.8 million |
| google.co.kr | Rep. of Korea | 37.2 million |
| google.com.br | Brazil | 35.3 million |
| google.co.jp | Japan | 34.8 million |
| google.ca | Canada | 20.5 million |
| google.ru | Russia | 20.3 million |
| google.com.mx | Mexico | 19.6 million |
| google.co.id | Indonesia | 13.4 million |
| google.com.hk | Hong Kong | 9.5 million |
| google.com.pk | Pakistan | 2.8 million |
| google.com.ng | Nigeria | 1 million |
| google.cn | China | 918,500 |
China has banned Google, hence the relatively low number of visits.
It's also important to note that Google searches do not necessarily lead to a click on an ad or an organic search result.
According to Datos statistics, 58.5% of searches in the US do not result in the user clicking on a result in the SERP.
In the EU, the percentage of zero-click searches is slightly higher, at 59.7%.
Number of Google Searches Over Time
In Google’s first year, they processed only 10,000 searches per day. In 2025, Google is projected to handle 13.6 billion searches every day. That equates to almost 5 trillion searches per year.
Here's the same data broken down by year, according to available estimates.
| Year | Daily Searches |
| 1998 | 10,000 |
| 1999 | 3,000,000+ |
| 2000 | 18,000,000 |
| 2001 | 55,000,000+ |
| 2004 | 200,000,000 |
| 2009 | 1,000,000,000+ |
| 2012 | 3,300,000,000 |
| 2016 | 5,400,000,000+ |
| 2024 | 8,300,000,000+ |
| 2025 (projected) | 13,600,000,000+ |
In 2024, their global market share was 91.47%. In March 2025, this fell slightly to 90.14%.
With 5.56 billion internet users, that would mean approximately 4.9 billion use Google.
According to Semrush data, Google received 139.9 billion visits in February 2025, including 6.4 billion unique visitors.
Some countries, such as China, have banned Google for its citizens. With over 1 billion internet users, China’s lack of access is why Google’s estimated user count is lower compared to total internet user estimates.
Other countries, such as Iran (73.14 million internet users) and Syria (6.25 million internet users), have also banned Google.
Want to Spy on Your Competition?
Explore competitors’ website traffic stats, discover growth points, and expand your market share.
Here’s a quick look at Google’s worldwide market share every year since 2015:
| Year | Market Share | Annual Change |
| 2015 | 89.62% | - |
| 2016 | 91.01% | 1.55% |
| 2017 | 92.78% | 1.94% |
| 2018 | 91.74% | -1.12% |
| 2019 | 92.86% | 1.22% |
| 2020 | 92.51% | -0.38% |
| 2021 | 91.86% | -0.70% |
| 2022 | 91.90% | 0.04% |
| 2023 | 92.90% | 1.09% |
| 2024 | 91.47% | -1.43% |
| 2025 | 90.14% | -1.33% |
For mobile users, Google is still the preferred search engine. Today, Google owns 94.33% of the mobile search engine market.
Google’s control over the desktop search engine market remains strong but has steadily declined since 2015.
Below is a breakdown of Google’s desktop search engine market share every January since 2015 compared to competitors:
| Year | Google Market Share | Bing Market Share | Yahoo Market Share | Yandex Market Share | Others |
| 2015 | 88.10% | 4.53% | 4.13% | 0.35% | 2.89% |
| 2016 | 88.36% | 4.85% | 3.30% | 0.57% | 2.92% |
| 2017 | 89.06% | 4.59% | 3.08% | 0.58% | 2.66% |
| 2018 | 87.35% | 5.79% | 3.07% | 0.59% | 3.20% |
| 2019 | 89.95% | 3.99% | 2.84% | 0.39% | 2.84% |
| 2020 | 87.35% | 5.53% | 2.83% | 0.42% | 3.89% |
| 2021 | 85.86% | 6.84% | 2.76% | 0.69% | 3.85% |
| 2022 | 85.55% | 7.61% | 2.85% | 1.43% | 2.57% |
| 2023 | 84.69% | 8.85% | 2.59% | 1.31% | 2.56% |
| 2024 | 81.95% | 10.51% | 2.67% | 2.42% | 2.45% |
| 2025 | 79.32% | 11.96% | 2.91% | 3.09% | 2.70% |
| % Change | -9.97% | 164.01% | -29.54% | 782.86% | -6.57% |
In 2023-2024, Bing Chat was released, and ChatGPT became a mainstream tool for the public.
However, ChatGPT and Perplexity have not made a significant dent in Google usage so far.
Datos reports that, in May 2024:
- Google had more than 290x the number of searches performed in Perplexity
- 99% of people who use LLMs to search continue to use traditional search engines
- Perplexity’s web user base is less than 1% the size of Google's
Source: Internet Live Stats, Statista, Semrush, Statista, Statcounter, Search Engine Land, Datos
Google Usage By Region
As of 2024, the United States had the largest Google traffic share, at 19.58% over the previous three months.
India has the next highest Google traffic, with 8.24%, followed by Brazil (5.86%) and Japan (5.82%).
Despite their massive populations, countries like Pakistan (45.7 percent) and Nigeria (45.5 percent) rank quite low on the list due to their low internet adoption rates.
| Rank | Country | Traffic Share |
| 1 | United States | 19.58% |
| 2 | India | 8.24% |
| 3 | Brazil | 5.86% |
| 4 | Japan | 5.82% |
| 5 | United Kingdom | 3.56% |
While Google is the most used search engine in the world, its dominance and share of desktop search traffic varies by country. India leads the way at 92.9%, followed by Italy at 87.84% and Spain at 87.05%.
Although the United States accounts for 19.51% of Google traffic, the country ranks below the worldwide average (81.95%) at 76.25%.
| Country | Google Usage Rate |
| India | 92.9% |
| Italy | 87.84% |
| Spain | 87.05% |
| Australia | 86.34% |
| Brazil | 86.12% |
| Hong Kong | 85.04% |
| Canada | 83.53% |
| United Kingdom | 83.08% |
| Worldwide | 81.95% |
| France | 80.04% |
| Germany | 79.2% |
| United States | 76.25% |
| Japan | 74.74% |
| South Korea | 68.24% |
| Russia | 25.01% |
| China | 4.44% |
Source: SimilarWeb, StatCounter
Google Search User Demographics
Today, around 63% of website traffic comes from people using mobile devices. And much of this traffic comes from Google.
In fact, based on Semrush's latest data, 72.73% of all global Google traffic is from mobile devices. Meanwhile, only 27.27% of traffic comes from desktops.
These figures have remained relatively unchanged in recent months. For further analysis, take a look at our 14-day Semrush Pro free trial here.
Perhaps surprisingly, Google users are more likely to be male than female. 57.96% of Google traffic is male, while only 42.04% are female. However, they interact with Google differently.
Below is an activity breakdown for males vs. females when using Google.
| Male | Female | |
| Pages Per Visit | 11.65 | 12.76 |
| Average Visit Duration | 15 minutes 16 seconds | 16 minutes 24 seconds |
| Bounce Rate | 24.81% | 23.39% |
Men spend less time per visit and visit fewer pages than women. They are also quicker to leave Google if the results don’t answer their query adequately with a higher bounce rate.
It’s also more likely that someone visiting Google is under the age of 35. In fact, over 50% of Google visitors are 18-34.
Meanwhile, users 55 years and older only represent about 16.13% of Google traffic.
| Age Group | Percentage |
| 18-24 | 21.59% |
| 25-34 | 28.68% |
| 35-44 | 19.54% |
| 45-54 | 14.06% |
| 55-64 | 9.76% |
| 65+ | 6.37% |
Source: Semrush, SimilarWeb
Types of Google Searches
In a survey conducted by Datos, 44.19% of Google searches were for brands.
When broken down by search intent, the vast majority of Google searches were found to be Informational.
Just 0.69% of queries had transactional intent, meaning the searcher was looking to purchase or sign up for something.
| Search Intent | Volume of Queries |
| Informational | 52.65% |
| Navigational | 32.15% |
| Commercial | 14.51% |
| Transactional | 0.69% |
Source: SparkToro
Conclusion
Despite the rise of AI and other changes to the search market in recent years, Google is still king.
And AI driven search has yet to make a meaningful impact on Google's market share.
If you are interested in learning more about Google search topics, check out these related posts: Top Google Searches and Most Asked Questions On Google.
Stop Guessing, Start Growing 🚀
Use real-time topic data to create content that resonates and brings results.
