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How Many Google Searches Are There Per Day? (August 2024)

by Anthony Cardillo
August 9, 2024

Despite the rise of AI and alternative search engines, Google remains the king of search in 2024. The search giant processes billions of search queries daily and is the most visited website in the world.

In this report, we’ll do a deep dive into the latest data around how many people use Google and the number of searches they process each day.

People Using Google Stats (Top Picks)

  • There are approximately 22,083,870,968 searches on Google every day.
  • Google processes 255,600 searches per second.
  • India has the highest Google adoption rate at 92.9%.
  • The United States accounts for 19.44% of all Google traffic.
  • Google’s global market share among search engines is 91.47%.

How Many Google Searches Are There Per Day?

Based on July search data, Google processes approximately 22,083,870,968 searches per day. That equals 255,600 searches per second or 15,336,021 searches per minute.

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According to a 2019 survey, the majority of users claim to use Google more than three times per day. Based on our more recent data, the average Google user performs 6.8 searches per day.

Timeframe Number of Searches
Every day 6.8
Every week 47.73
Every month 206.83
Every year 2,482

Source: Exploding Topics Industry Research

Number of Google Searches Over Time

In Google’s first year, they processed only 3.5 million searches per day. That figure rose to roughly 3.3 billion in 2012.

Date Daily Searches
September 1998 10,000
September 1999 3,500,000
June 2000 18,000,000
August 2004 200,000,000
August 2012 3,300,000,000
July 2024 22,083,870,968

Google’s dominance over alternative search engines has remained steady for years. In 2024, their global market share is 91.47%. With 5.44 billion internet users, that would mean approximately 4.97 billion use Google.

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However, the actual figure is a bit lower. According to SimilarWeb data, Google generated 84.31 billion visits in July 2024, including 3.244 billion unique visitors.

Some countries, such as China, have banned Google for its citizens. With over 1 billion internet users, China’s lack of access is why Google’s estimated user count is lower based on SimilarWeb data compared to total internet user estimates.

Other countries, such as Iran (73.14 million internet users) and Syria (6.25 million internet users), have also banned Google.

Here’s a quick look at Google’s worldwide market share every January since 2015:

Year Market Share Annual Change
2015 89.62% -
2016 91.01% 1.55%
2017 92.78% 1.94%
2018 91.74% -1.12%
2019 92.86% 1.22%
2020 92.51% -0.38%
2021 91.86% -0.70%
2022 91.90% 0.04%
2023 92.90% 1.09%
2024 91.47% -1.43%

Overall, Google’s market share has remained steady over the last decade. However, noticeable changes have occurred when analyzing the platform’s desktop market share.

People on desktops are less likely to use Google, primarily because of the rise of AI and alternatives like Bing and ChatGPT.

Below is a breakdown of Google’s desktop search engine market share every January since 2015 compared to competitors:

Year Google Market Share Bing Market Share Yahoo Market Share Yandex Market Share
2015 88.10% 4.53% 4.13% 0.35%
2016 88.36% 4.85% 3.30% 0.57%
2017 89.06% 4.59% 3.08% 0.58%
2018 87.35% 5.79% 3.07% 0.59%
2019 89.95% 3.99% 2.84% 0.39%
2020 87.35% 5.53% 2.83% 0.42%
2021 85.86% 6.84% 2.76% 0.69%
2022 85.55% 7.61% 2.85% 1.43%
2023 84.69% 8.85% 2.59% 1.31%
2024 81.95% 10.51% 2.67% 2.42%
Total -6.98% 132.01% -35.35% 591.43%

Google’s control over the desktop search engine market remains strong but has steadily declined since 2015.

Notably, the most significant annual decline came in 2023-2024. During this period, Bing Chat was released, and ChatGPT became a mainstream tool for the public.

However, Google is still the preferred mobile search engine. Today, Google owns 95.14% of the mobile search engine market.

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Source: Internet Live Stats, Statista, SimilarWeb, Statista, Statcounter

Google Usage By Region

As of 2024, the United States had the largest Google traffic share, at 19.44% over the previous three months.

India has the next highest Google traffic, with 8.23%, followed by Brazil (5.85%) and Japan (5.83%).

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Despite their massive populations, countries like Pakistan (45.7 percent) and Nigeria (45.5 percent) rank quite low on the list due to their low internet adoption rates.

Rank Country Traffic Share
1 United States 19.44%
2 India 8.23%
3 Brazil 5.85%
4 Japan 5.83%
5 United Kingdom 3.58%
6 Germany 2.76%
7 Indonesia 2.73%
8 Mexico 2.58%
9 Canada 2.36%
10 France 2.34%
11 Turkey 2.33%
12 Russia 2.23%
13 Italy 2.22%
14 Spain 2.04%
15 Vietnam 1.91%

While Google is the most used search engine in the world, its dominance and share of desktop search traffic varies by country. India leads the way at 92.9%, followed by Italy at 87.84% and Spain at 87.05%.

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Although the United States accounts for 19.51% of Google traffic, the country ranks below the worldwide average (81.95%) at 76.25%.

Country Google Usage Rate
India 92.9%
Italy 87.84%
Spain 87.05%
Australia 86.34%
Brazil 86.12%
Hong Kong 85.04%
Canada 83.53%
United Kingdom 83.08%
Worldwide 81.95%
France 80.04%
Germany 79.2%
United States 76.25%
Japan 74.74%
South Korea 68.24%
Russia 25.01%
China 4.44%

Source: SimilarWeb, Statista

Google Search User Demographics

Today, 61.95% of website traffic comes from people using mobile devices. And much of this traffic comes from Google.

In fact, 60.46% of all global Google traffic is from mobile devices. Meanwhile, only 39.56% of traffic comes from desktops.

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Surprisingly, Google users are more likely to be male than female. 57.96% of Google traffic is male, while only 42.04% are female. However, they interact with Google differently.

Below is an activity breakdown for males vs. females when using Google.

Male Female
Pages Per Visit 11.65 12.76
Average Visit Duration 15 minutes 16 seconds 16 minutes 24 seconds
Bounce Rate 24.81% 23.39%

Men spend less time per visit and visit fewer pages than women. They are also quicker to leave Google if the results don’t answer their query adequately with a higher bounce rate.

It’s also more likely that someone visiting Google is under the age of 35. In fact, over 50% of Google visitors are 18-34.

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Meanwhile, users 55 and older only represent about 16.13% of Google traffic.

Age Group Percentage
18-24 21.59%
25-34 28.68%
35-44 19.54%
45-54 14.06%
55-64 9.76%
65+ 6.37%

Source: SimilarWeb

Conclusion

Despite the rise of AI and other changes to the search market in recent years, Google is still king.

As users look for increased privacy or more intuitive AI-powered interfaces, Google’s market share could drop unless they can adapt to new demand.

If you are interested in learning more about Google search topics, check out these related posts: Top Google Searches and Most Asked Questions On Google.