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Top 100 Google Searches (January 2025)

by Brian Dean
January 8, 2025

This is our comprehensive list of the most popular Google searches in January 2024.

Specifically, we're going to list:

  • The top 100 keywords in the US
  • The top 100 keywords globally
  • Selection of popular keywords that are also trending

The data for the lists below were largely derived from Semrush, a keyword research and digital marketing platform.

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Before continuing, please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

RankingKeywordUS Search Volume
1YouTube185,000,000
2Amazon151,000,000
3Facebook124,000,000
4Weather83,100,000
5Google68,000,000
=6Gmail55,600,000
=6Wordle55,600,000
=8Google Translate45,500,000
=8Translate45,500,000
=10Home Depot37,200,000
=10NFL37,200,000
=10Walmart37,200,000
=10Yahoo37,200,000
=14Ebay30,400,000
=14Instagram30,400,000
=14NBA30,400,000
=14Yahoo Mail30,400,000
=18Amazon Prime24,900,000
=18CNN24,900,000
=18ESPN24,900,000
=18Food Near Me24,900,000
=18Fox News24,900,000
=18Google Maps24,900,000
=18Target24,900,000
=18Twitter24,900,000
=26Calculator20,400,000
=26ChatGPT20,400,000
=26Connections20,400,000
=26Costco20,400,000
=26Google Flights20,400,000
=26Indeed20,400,000
=26NFL Scores20,400,000
=26StreamEast20,400,000
=26USPS Tracking20,400,000
=26Zillow20,400,000
=36Netflix16,600,000
=36OnlyFans16,600,000
=36Traductor16,600,000
=39Best Buy13,600,000
=39Canva13,600,000
=39Cool Math Games13,600,000
=39Craigslist13,600,000
=39Etsy13,600,000
=39Google Docs13,600,000
=39Restaurants Near Me13,600,000
=39Shein13,600,000
=39Spotify13,600,000
=39Walgreens13,600,000
=39Wells Fargo13,600,000
=50Airbnb11,100,000
=50Capital One11,100,000
=50Dominos11,100,000
=50English to Spanish11,100,000
=50Facebook Marketplace11,100,000
=50LinkedIn11,100,000
=50MLB11,100,000
=50MSN11,100,000
=50Pinterest11,100,000
=50Roblox11,100,000
=50Spanish to English11,100,000
=50X11,100,000
=62AOL Mail9,140,000
=62American Airlines9,140,000
=62Bank of America9,140,000
=62Blooket9,140,000
=62CVS9,140,000
=62Discord9,140,000
=62Outlook9,140,000
=62PayPal9,140,000
=62Solitaire9,140,000
=62TikTok9,140,000
=72Chase7,480,000
=72Dow Jones7,480,000
=72FedEx Tracking7,480,000
=72Google Drive7,480,000
=72Harbor Freight7,480,000
=72Hotmail7,480,000
=72Internet Speed Test7,480,000
=72Old Navy7,480,000
=72Premier League7,480,000
=72Twitch7,480,000
=82AutoZone6,120,000
=82Daily Mail6,120,000
=82Google Classroom6,120,000
=82Ikea6,120,000
=82Kahoot6,120,000
=82McDonald's6,120,000
=82Pizza Hut6,120,000
=82Starbucks6,120,000
=82Taco Bell6,120,000
=82Weather Tomorrow6,120,000
=82Yankees6,120,000
=93Bitcoin Price5,000,000
=93Chipotle5,000,000
=93Dollar Tree5,000,000
=93Hobby Lobby5,000,000
=93Snake Game5,000,000
=93Southwest Airlines5,000,000
=93Subway5,000,000
=93YouTube TV5,000,000

It's notable that many of the top searches on Google are brands like YouTube, Amazon, and NFL.

What are the top searches on Google?

As of January 2024, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Weather, Google, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people that search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

RankingKeywordGlobal Search Volume
1YouTube1,200,000,000
2Facebook746,000,000
3WhatsApp Web521,000,000
4Translate465,600,000
5Instagram462,900,000
6Google412,100,000
7Amazon395,500,000
8Gmail388,200,000
9Weather309,000,000
10Google Translate291,100,000
11Cricbuzz264,800,000
12Traductor222,600,000
13WhatsApp171,300,000
14Satta King151,300,000
15Tiempo150,700,000
16Twitter144,500,000
17Google Maps144,200,000
18ChatGPT131,300,000
19Sarkari Result124,200,000
20Canva123,000,000
21Yahoo121,400,000
22Hotmail112,200,000
23Netflix112,000,000
24TikTok104,000,000
25Ibomma102,200,000
26Wordle101,500,000
27Yahoo Mail99,100,000
28Tradutor97,200,000
29Pinterest93,800,000
30Roblox91,000,000
31NBA90,100,000
32Speed Test84,400,000
33Flipkart84,300,000
34IPL (Indian Premier League)81,300,000
35Instagram Login79,300,000
36Yandex77,500,000
37Weather Tomorrow71,700,000
38X70,700,000
39Ebay68,900,000
40Premier League68,200,000
41Outlook65,700,000
42BBC News65,000,000
43Restaurants Near Me59,700,000
44Spotify59,600,000
45Meteo58,700,000
46Real Madrid57,500,000
47Proxy57,400,000
48LinkedIn56,800,000
49Live Score56,600,000
50Dpboss56,100,000
51Facebook Login56,000,000
52Xổ Số Miền Nam (Lottery)55,900,000
53Poki55,000,000
54Cricket53,300,000
55NFL52,300,000
56Calculator51,300,000
57Indeed51,200,000
58Shein50,100,000
59Walmart48,300,000
60Ikea48,300,000
61Hava Durumu47,500,000
62Twitch47,500,000
63Serie A47,000,000
64Hotels45,900,000
65E Devlet45,900,000
66Snaptik45,700,000
67Amazon Prime44,900,000
68Home Depot44,600,000
69Telegram44,500,000
70Betano43,900,000
71Airbnb42,800,000
72OnlyFans42,200,000
73Google Scholar40,600,000
74Google Flights40,400,000
75Gmail Login40,400,000
76Flamengo38,400,000
77Discord38,100,000
78CNN36,300,000
79Champions League35,100,000
80Mercadolibre34,600,000
81Bet36534,200,000
82WP34,100,000
83Daily Mail33,500,000
84Marca33,200,000
85Booking32,800,000
86PayPal32,600,000
87La Liga32,500,000
88Seznam31,700,000
89Flashscore31,600,000
90SXMB31,200,000
91네이버 (Naver)31,000,000
92Matka30,900,000
93Zara30,200,000
94ESPN29,700,000
95Costco29,600,000
96Fox News28,000,000
97Kahoot27,900,000
98Google Drive27,800,000
99Pogoda27,100,000
100Onet26,800,000

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

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5-year search growth: 187%

Search growth status: Regular

Search Volume (US): 9,140,000

Search Volume (Global): 38,100,000

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics. 

2. TikTok

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5-year search growth: 633%

Search growth status: Regular

Search Volume (US): 9,140,000

Search Volume (Global): 104,000,000

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

3. Facebook Marketplace

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5-year search growth: 129%

Search growth status: Regular

Search Volume (US): 11,100,000

Search Volume (Global): 16,100,000

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

4. Canva

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5-year search growth: 1,283%

Search growth status: Exploding

Search Volume (US): 13,600,000

Search Volume (Global): 123,000,000

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

5. Telegram

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5-year search growth: 400%

Search growth status: Exploding

Search Volume (US): 1,500,000

Search Volume (Global): 44,500,000

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Today, Telegram has over 900 million users and expects to reach 1 billion within a year. 

6. WhatsApp

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5-year search growth: 120%

Search growth status: Regular

Search Volume (US): 2,700,000

Search Volume (Global): 171,300,000

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates WhatsApp generates 3.96 billion visits per month.

7. ChatGPT

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5-year search growth: 99x+

Search growth status: Exploding

Search Volume (US): 20,400,000

Search Volume (Global): 131,300,000

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days. Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5 in 2025. 

8. Shein

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5-year search growth: 226%

Search growth status: Regular

Search Volume (US): 13,600,000

Search Volume (Global): 50,100,000

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows them to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales. 

Conclusion

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.