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Top 100 Google Searches (July 2025)

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by Brian Dean
Last Updated: July 28, 2025

This is our comprehensive list of the most popular Google searches in July 2025.

Google receives over 100 billion visits per month, and we've analyzed the top searches. 

Specifically, we're going to list:

  • The top 100 keywords in the US
  • The top 100 keywords globally
  • Selection of popular keywords that are also trending

The data for the lists below was largely derived from Semrush, a keyword research and digital marketing platform.

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Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

#SearchSearch VolumeSearch Intent
1YouTube185 millionNavigational
2Amazon151 millionNavigational
3Facebook124 millionNavigational
4Eight Sleep55.6 millionNavigational
4Weather55.6 millionNavigational
4Google55.6 millionNavigational
4Gmail55.6 millionNavigational, Transactional
4Wordle55.6 millionInformational, Navigational
9Google Translate45.5 millionNavigational
10Walmart37.2 millionNavigational, Commercial
10Translate37.2 millionNavigational, Transactional
12Food Near Me30.4 millionTransactional
12Home Depot30.4 millionNavigational, Commercial
12Yahoo30.4 millionNavigational
12News30.4 millionInformational, Commercial
12Yahoo Mail30.4 millionNavigational, Transactional
12ChatGPT30.4 millionInformational, Navigational
12NFL30.4 millionInformational, Navigational
19Ebay24.9 millionNavigational
19Instagram24.9 millionNavigational
19NBA24.9 millionInformational, Navigational
19Target24.9 millionNavigational, Commercial
19Amazon Prime24.9 millionNavigational, Transactional
19Calculator24.9 millionInformational
19CNN24.9 millionNavigational
19ESPN24.9 millionNavigational
19Fox News24.9 millionInformational, Navigational
28Twitter20.4 millionInformational, Navigational
28Google Flights20.4 millionNavigational, Transactional
28Google Maps20.4 millionNavigational
28Costco20.4 millionNavigational, Commercial
28StreamEast20.4 millionInformational
28USPS Tracking20.4 millionNavigational
28Zillow20.4 millionNavigational
28Election Results20.4 millionInformational
36Connections16.6 millionInformational, Navigational
36Indeed16.6 millionNavigational
36Canva16.6 millionNavigational
36Lowes16.6 millionNavigational
36Netflix16.6 millionNavigational
36NFL Scores16.6 millionInformational
36Walgreens16.6 millionNavigational
36Blooket16.6 millionNavigational
44Restaurants Near Me13.6 millionTransactional
44Best Buy13.6 millionNavigational, Commercial
44Traductor13.6 millionNavigational
44X13.6 millionNavigational
44USPS13.6 millionNavigational
44Spotify13.6 millionNavigational
44Google Docs13.6 millionNavigational
51Bank of America11.1 millionNavigational, Commercial
51CVS11.1 millionNavigational
51Capital One11.1 millionNavigational
51Craigslist11.1 millionNavigational
51Etsy11.1 millionNavigational
51Dow Jones11.1 millionInformational
51Wells Fargo11.1 millionNavigational
51English to Spanish11.1 millionInformational
51Facebook Marketplace11.1 millionNavigational
51MLB11.1 millionInformational, Navigational
51MSN11.1 millionNavigational
51Pinterest11.1 millionNavigational
51Roblox11.1 millionNavigational
51Spanish to English11.1 millionInformational
51Solitaire11.1 millionInformational, Commercial
51Speed Test11.1 millionInformational, Navigational
51Shein11.1 millionNavigational
68Donald Trump9.1 millionInformational
68AOL Mail9.1 millionInformational, Transactional
68Cool Math Games9.1 millionNavigational
68Kahoot9.1 millionNavigational
68LinkedIn9.1 millionNavigational
68Dominos9.1 millionNavigational, Commercial
68American Airlines9.1 millionInformational, Navigational
68Airbnb9.1 millionNavigational
68TikTok9.1 millionNavigational
77AutoZone7.5 millionNavigational, Commercial
77Yankees7.5 millionInformational
77Temu7.5 millionNavigational
77PayPal7.5 millionNavigational
77FedEx Tracking7.5 millionNavigational
77Harbor Freight7.5 millionNavigational
77Nvidia Stock7.5 millionInformational
77Old Navy7.5 millionNavigational, Commercial
85Outlook6.1 millionNavigational, Transactional
85Premier League6.1 millionInformational, Navigational
85Chase6.1 millionNavigational
85Twitch6.1 millionNavigational
85Daily Mail6.1 millionInformational, Navigational
85Discord6.1 millionNavigational
85Google Drive6.1 millionNavigational, Transactional
85Dollar Tree6.1 millionNavigational, Commercial
85Ikea6.1 millionNavigational, Commercial
85McDonald's6.1 millionNavigational
85Pizza Hut6.1 millionNavigational, Commercial
85DuckDuckGo6.1 millionNavigational
85Starbucks6.1 millionNavigational
85Taco Bell6.1 millionNavigational, Commercial
99Hotmail5.0 millionNavigational
100Prodigy2.7 millionNavigational, Transactional

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

  • Navigational: The searcher wants to find a specific website or web page.
  • Informational: The searcher would like to learn more about something.
  • Commercial: Indicates that the searcher is researching a product, service, or brand.
  • Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are "branded searches": terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

  • 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
  • 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
  • 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
  • 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
  • 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
  • 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of May 2025, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Eight Sleep, Weather, Google, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people who search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for around 500 times each month.

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Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on July 2025 data from Semrush.

#SearchSearch VolumeSearch Intent
1YouTube1.1 billionNavigational
2Facebook651.9 millionNavigational
3WhatsApp Web487.9 millionNavigational
4Translate413.1 millionNavigational, Transactional
5Instagram387.3 millionNavigational
6Amazon369.0 millionNavigational
7Gmail367.1 millionNavigational, Transactional
8Google350.0 millionNavigational
9Google Translate284.4 millionNavigational
10Weather283.8 millionNavigational
11Cricbuzz259.0 millionNavigational
12IG215.3 millionNavigational
13Traductor212.0 millionNavigational
14Clima201.4 millionInformational
15ChatGPT161.0 millionInformational, Navigational
16Satta King151.3 millionNavigational
17Canva140.7 millionNavigational
18Google Maps134.7 millionNavigational
19WhatsApp132.1 millionNavigational
20Twitter131.2 millionInformational, Navigational
21Sarkari Result124.2 millionNavigational
22Chat GPT116.2 millionInformational
23FB113.0 millionNavigational
24Yahoo111.2 millionNavigational
25Tiempo105.3 millionNavigational
26Netflix103.9 millionNavigational
27Yahoo Mail99.3 millionNavigational
28Restaurants97.8 millionCommercial
29Hotmail96.7 millionNavigational
30Wordle96.6 millionInformational, Navigational
31Pinterest95.0 millionNavigational
32погода90.7 millionNavigational
33переводчик87.5 millionNavigational
34TikTok86.5 millionNavigational
35Ibomma84.3 millionInformational
36NBA83.0 millionInformational, Navigational
37Speed Test82.2 millionNavigational
38IPL81.3 millionInformational, Navigational
39Instagram Login80.6 millionNavigational, Transactional
40X80.6 millionNavigational
41Roblox79.9 millionNavigational
42çeviri73.4 millionNavigational
43Real Madrid71.7 millionInformational
44Speedtest71.6 millionNavigational
45Weather Tomorrow69.8 millionNavigational, Transactional
46Yandex69.4 millionNavigational
47Flipkart69.3 millionNavigational
48Tradutor69.2 millionNavigational
49Dpboss68.5 millionInformational
50Lottery Sambad68.2 millionInformational, Transactional
51Poki67.5 millionNavigational
52BBC News65.2 millionNavigational
53Premier League63.4 millionInformational, Navigational
54Ebay62.5 millionNavigational
55Restaurants Near Me60.0 millionTransactional
56Map59.9 millionNavigational
57News59.6 millionInformational, Commercial
58Eight Sleep59.6 millionNavigational
59Outlook59.3 millionNavigational, Transactional
60Proxy57.6 millionInformational
61Spotify56.2 millionNavigational
62Xổ Số Miền Nam55.9 millionNavigational
63Betano53.9 millionNavigational, Commercial
64Facebook Login53.8 millionNavigational, Transactional
65Calculator52.9 millionInformational
66ютуб52.7 millionNavigational
67LinkedIn51.8 millionNavigational
68Meteo51.1 millionCommercial
69Hotels50.1 millionNavigational, Commercial
70DuckDuckGo50.1 millionNavigational
71Walmart48.4 millionNavigational
72Ikea48.1 millionNavigational
73Live Score47.7 millionNavigational
74Hava Durumu47.6 millionTransactional
75Serie A47.0 millionNavigational
76Futbol Libre46.4 millionNavigational
77Shein46.2 millionNavigational
78Google Traduction46.0 millionInformational, Commercial
79E Devlet45.9 millionInformational
80NFL44.8 millionInformational, Navigational
81ترجمة44.3 millionNavigational
82Cricket43.1 millionNavigational
83Indeed43.4 millionNavigational
84Google Flights42.1 millionNavigational, Transactional
85Amazon Prime41.8 millionNavigational, Transactional
86Twitch41.7 millionNavigational
87Airbnb41.2 millionTransactional
88Google Scholar39.6 millionNavigational
89Temu39.0 millionInformational
90Champions League38.9 millionNavigational
91Telegram38.5 millionNavigational
92CNN38.3 millionNavigational, Transactional
93Home Depot37.1 millionTransactional
94Food Near Me36.8 millionNavigational
95Gmail Login36.4 millionNavigational
96WP33.9 millionNavigational
97Flashscore33.3 millionNavigational
98Discord32.7 millionNavigational
99Flamengo31.5 millionNavigational
100Costco30.2 millionNavigational, Commercial

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

"Discord" growth chart

5-year search growth: 38%

Search growth status: Exploding

Search Volume (US): 6.1 million

Search Volume (Global): 32.7 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

  • Discord login (450,000)
  • Discord download (165,000)
  • Discord servers (90,500)
  • Is Discord down (49,500)

2. TikTok

"TikTok" growth chart

5-year search growth: 147%

Search growth status: Regular

Search Volume (US): 9.1 million

Search Volume (Global): 86.5 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

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In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of a proposed US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, although it has jumped to 165,000 monthly searches in the US.

3. Facebook Marketplace

"Facebook Marketplace" growth chart

5-year search growth: 51%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 15.9 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

eBay still leads the way in the US in terms of search volume, but Facebook Marketplace now receives equivalent monthly searches to Craigslist and Etsy. That's despite the fact that many users will access Marketplace through Facebook, rather than a direct search. 

4. Canva

"Canva" growth chart

5-year search growth: 670%

Search growth status: Exploding

Search Volume (US): 16.6 million

Search Volume (Global): 140.7 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates, and has embraced AI tools to democratize the design process.

5. Telegram

"Telegram" growth chart

5-year search growth: 241%

Search growth status: Exploding

Search Volume (US): 1.5 million

Search Volume (Global): 38.5 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over 1 billion users as of the latest reported figures in March 2025. 

Trending Topics

6. WhatsApp

"WhatsApp" growth chart

5-year search growth: 38%

Search growth status: Regular

Search Volume (US): 2.7 million

Search Volume (Global): 132.1 million

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.5 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates over 2.5 billion visits per month.

And while "WhatsApp" receives more than 100 million global monthly searches, WhatsApp Web is receiving close to 500 million. 

7. ChatGPT

"ChatGPT" growth chart

5-year search growth: 99x+

Search growth status: Exploding

Search Volume (US): 30.4 million

Search Volume (Global): 161 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

"Shein" growth chart

5-year search growth: 66%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 46.2 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (39 million monthly searches).

Key Takeaways

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.

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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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Written By

Brian Dean

Founder

Brian is the co-founder of Exploding Topics. He is an internationally recognized SEO expert and also the founder of Backlinko. Bri... Read more