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Top Google Searches In 2022 (US and Global)

by Josh Howarth
October 28, 2022

This is our comprehensive list of the most searched keywords in Google in 2022.

The search data for the lists below were derived from Semrush, a keyword research and digital marketing platform.

Before continuing, please note that we cleaned up the list to remove all keywords that were inappropriate (NSFW), mistyped, or repetitive.

Top 100 Google Searches In the US

Ranking Keyword US Search Volume

1

youtube

185,000,000

2

facebook

151,000,000

3

amazon

124,000,000

4

weather

101,000,000

5

google

83,100,000

6

gmail

68,000,000

7

wordle

68,000,000

8

google translate

55,600,000

9

walmart

45,500,000

10

yahoo

37,200,000

11

home depot

37,200,000

12

fox news

37,200,000

13

yahoo mail

37,200,000

14

ebay

30,400,000

15

instagram

30,400,000

16

nba

30,400,000

17

target

24,900,000

18

nfl

24,900,000

19

cnn

24,900,000

20

amazon prime

24,900,000

21

twitter

20,400,000

22

espn

20,400,000

23

craigslist

20,400,000

24

netflix

20,400,000

25

usps tracking

20,400,000

26

google docs

20,400,000

27

costco

16,600,000

28

lowes

16,600,000

29

zillow

16,600,000

30

best buy

16,600,000

31

google maps

16,600,000

32

roblox

13,600,000

33

calculator

13,600,000

34

indeed

13,600,000

35

etsy

13,600,000

36

shein

13,600,000

37

msn

13,600,000

38

onlyfans

13,600,000

39

kahoot

13,600,000

40

walgreens

13,600,000

41

hotmail

11,100,000

42

cvs

11,100,000

43

wells fargo

11,100,000

44

paypal

11,100,000

45

macys

11,100,000

46

dominos

11,100,000

47

google classroom

11,100,000

48

google flights

11,100,000

49

fedex tracking

11,000,000

50

bank of america

9,100,000

51

linkedin

9,100,000

52

kohls

9,100,000

53

spotify

9,100,000

54

dow jones

9,100,000

55

airbnb

9,100,000

56

southwest airlines

9,100,000

57

american airlines

9,100,000

58

capital one

9,100,000

59

outlook

7,500,000

60

ikea

7,500,000

61

omegle

7,500,000

62

twitch

7,500,000

63

discord

7,500,000

64

pizza hut

7,500,000

65

old navy

7,500,000

66

chase

7,500,000

67

tiktok

7,500,000

68

aol mail

7,500,000

69

mcdonalds

7,500,000

70

mlb

7,500,000

71

facebook marketplace

7,500,000

72

chick fil a

6,100,000

73

taco bell

6,100,000

74

canva

6,100,000

75

autozone

6,100,000

76

zoom

6,100,000

77

apple

6,100,000

78

starbucks

6,100,000

79

disney plus

6,100,000

80

dollar tree

6,100,000

81

premier league

5,000,000

82

sam's club

5,000,000

83

fedex

5,000,000

84

nike

5,000,000

85

t mobile

5,000,000

86

daily mail

5,000,000

87

youtube tv

5,000,000

88

whatsapp

4,500,000

89

chipotle

4,100,000

90

subway

4,100,000

91

bitcoin

4,100,000

92

dollar general

4,100,000

93

yankees

4,100,000

94

pandora

4,100,000

95

office 365

3,400,000

96

ps5

3,400,000

97

champions league

3,400,000

98

burger king

3,400,000

99

bbc news

2,700,000

100

zara

2,700,000

What is the most searched thing on Google?

According to the latest data, the most searched thing on Google in 2022 is “YouTube”. The next most popular keywords are “Facebook” and “Amazon”.

Before moving onto our list of top global searches, it’s worth describing what “search volume” means. Search volume is the average number of people that search for a term in a given month.

Different platforms measure this in different ways. But most calculate search volume as a rolling 12 month average.

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Ranking Keyword Global Search Volume

1

youtube

1,200,000,000

2

facebook

992,900,000

3

whatsapp

664,600,000

4

google

507,400,000

5

gmail

437,400,000

6

weather

422,800,000

7

translate

409,900,000

8

amazon

369,400,000

9

instagram

333,000,000

10

cricbuzz

255,100,000

11

hotmail

219,300,000

12

satta king

151,200,000

13

yahoo

134,200,000

14

twitter

133,500,000

15

netflix

130,600,000

16

google maps

123,600,000

17

wordle

122,000,000

18

yahoo mail

121,800,000

19

roblox

101,800,000

20

sarkari result

101,100,000

21

ipl (indian premier league)

94,300,000

22

yandex

91,100,000

23

nba

87,200,000

24

outlook

81,400,000

25

ebay

81,000,000

26

bbc news

79,200,000

27

flipkart

68,900,000

28

tiktok

64,400,000

29

omegle

62,700,000

30

live score

61,700,000

31

hava durumu

57,300,000

32

walmart

56,600,000

33

ikea

56,100,000

34

pinterest

53,600,000

35

twitch

52,700,000

36

canva

52,700,000

37

shein

49,800,000

38

google classroom

47,800,000

39

amazon prime

47,500,000

40

linkedin

47,000,000

41

premier league

46,800,000

42

e devlet

45,800,000

43

cowin

45,600,000

44

home depot

45,500,000

45

discord

44,400,000

46

serie a

43,000,000

47

fox news

41,600,000

48

mercadolibre

40,700,000

49

bild

40,700,000

50

wp

40,700,000

51

calculator

38,400,000

52

dpboss

37,500,000

53

kahoot

37,300,000

54

paypal

36,500,000

55

snaptik

36,500,000

56

airbnb

36,400,000

57

indeed

36,000,000

58

cnn

36,000,000

59

nfl

35,700,000

60

spotify

35,400,000

61

google docs

34,200,000

62

marca

34,100,000

63

zoom

33,700,000

64

pogoda

32,900,000

65

onet

32,800,000

66

globo

32,600,000

67

booking

32,600,000

68

glob

32,200,000

69

champions league

32,000,000

70

ali express

31,900,000

71

daily mail

31,900,000

72

seznam

31,700,000

73

flamengo

31,300,000

74

zara

31,200,000

75

uol

31,000,000

76

matka

30,900,000

77

mynet

30,900,000

78

uolo

30,800,000

79

nynet

30,800,000

80

kalyan chart

30,500,000

81

cricket

30,400,000

82

onlyfans

30,400,000

83

msn

29,600,000

84

office 365

28,300,000

85

target

27,900,000

86

nike

27,100,000

87

mcdonalds

25,700,000

88

sxmb

25,600,000

89

espn

25,300,000

90

네이버 (naver)

25,300,000

91

ibomma

25,200,000

92

xổ số miền nam (lottery)

25,100,000

93

apple

25,100,000

94

epfo

25,000,000

95

costco

24,900,000

96

etsy

24,300,000

97

disney plus

24,300,000

98

badoo

23,200,000

99

craigslist

22,300,000

100

dominos

21,800,000

As you may have noticed from the lists above, many of the most searched for things on Google are brands like YouTube, Google and Facebook.

These brands have often been around for years or decades. So while they remain popular, they’re not really trending. Which is why we thought we’d take a look at a few keywords from the top 100 list that are trending upwards.

1. Roblox

roblox-min.png

5-year search growth: 158%

Search growth status: Exploding

Search Volume (US): 13,600,000

Search Volume (Global): 101,800,000

Description: Roblox is a user-created gaming platform and online community. The company went public in March of 2021, and the Roblox Corporation is now trading at around $40 per share.

2. Shein

shein-min.png

5-year search growth: 888%

Search growth status: Exploding

Search Volume (US): 13,600,000

Search Volume (Global): 49,800,000

Description: Shein is a China-based DTC fashion brand primarily focused on women’s wear. That said, they also offer men’s wear, children’s wear, and a variety of fashion accessories. Shein is currently valued at $100 billion after its most recent funding round in April 2022.

3. OnlyFans

onlyfans-min.png

5-year search growth: 8900%

Search growth status: Exploding

Search Volume (US): 13,600,000

Search Volume (Global): 30,400,000

Description: Onlyfans is a “subscription social platform” based in London. The site boasts over 170 million registered users with 1.5 million content creators.

4. Discord

discord-min.png

5-year search growth: 285%

Search growth status: Exploding

Search Volume (US): 7,500,000

Search Volume (Global): 44,400,000

Description: Discord is a text and voice chat platform popular in gaming communities. Users can join various communities (called “servers”) which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

5. TikTok

tiktok-min.png

5-year search growth: 8800%

Search growth status: Exploding

Search Volume (US): 7,500,000

Search Volume (Global): 64,400,000

Description: TikTok is a now-mainstream short video sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release date in 2016 and has now amassed over 1 billion users.

6. Facebook Marketplace

facebook-marketplace-min.png

5-year search growth: 1460%

Search growth status: Exploding

Search Volume (US): 7,500,000

Search Volume (Global): 11,800,000

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

7. Disney Plus

disney-min.png

5-year search growth: 4800%

Search growth status: Regular

Search Volume (US): 6,100,000

Search Volume (Global): 24,300,000

Description: Disney+ is an on-demand streaming service that competes directly with Netflix and Amazon Prime. The service features films and shows from Disney, Pixar, Marvel, National Geographic, and Star Wars. Disney+ has well over 130 million users and plans currently cost $8/month.

8. Canva

canva-min.png

5-year search growth: 966%

Search growth status: Exploding

Search Volume (US): 6,100,000

Search Volume (Global): 52,700,000

Description: Canva is an online design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

9. YouTube TV

youtube-tv-min.png

5-year search growth: 239%

Search growth status: Exploding

Search Volume (US): 5,000,000

Search Volume (Global): 5,400,000

Description: YouTube TV is a subscription-based streaming service that’s aiming to be a web-based alternative to traditional cable. Plans start around $65 per month and feature 79 of the top 100 networks including Fox, AMC, and TNT.

10. WhatsApp

whatsapp-min.png

5-year search growth: 158%

Search growth status: Exploding

Search Volume (US): 4,500,000

Search Volume (Global): 664,600,000

Description: WhatsApp is a massively-popular text and VoIP service owned and operated by parent company Meta. WhatsApp currently has well over 2.4 billion users who on average, send out 100+ billion messages a day.

11. Cricbuzz

cricbuzz-min.png

5-year search growth: 165%

Search growth status: Regular

Search Volume (US): 301,000

Search Volume (Global): 255,800,000

Description: Cricbuzz is an Indian news website focused on the sport of cricket. Owned by Times Internet, the platform offers videos, text commentary, player statistics, and rankings both online and through their app. Launched in 2004, the company hosts over 50 million users and generated $7.8 million in 2021.

12. Yandex

yandex-min.png

5-year search growth: 122%

Search growth status: Exploding

Search Volume (US): 1,000,000

Search Volume (Global): 91,100,000

Description: Founded 25 years ago, Yandex is a multinational search engine focused on the Russian-speaking market. Like Google, Yandex features a number of non-search features like e-commerce, maps/navigation, and a number of mobile apps.

13. Flipkart

flipkart-min.png

5-year search growth: 255%

Search growth status: Exploding

Search Volume (US): 90,500

Search Volume (Global): 68,900,000

Description: Flipkart is an e-commerce site based in Bangalore, India. Like Amazon, Flipkart began as an online book store.But quickly expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products. The success of the company soon caught the attention of the large conglomerate retailer Walmart, who acquired a controlling stake in the company in 2018 for $16 billion.

14. DpBOSS

dpboss-min.png

5-year search growth: 450%

Search growth status: Exploding

Search Volume (US): 8,100

Search Volume (Global): 37,500,000

Description: DpBOSS is an India-based gambling platform. Although offline gambling has been illegal in India since the British government introduced the Public Gaming Act in 1867, online gambling is legal. This has drawn quite a crowd as the website had close to 200 million visits in September 2022 alone.

15. Twitch

twitch-min.png

5-year search growth: 117%

Search growth status: Regular

Search Volume (US): 7,500,000

Search Volume (Global): 52,700,000

Description: Twitch is a live streaming service primarily focused gamers. The platform also hosts and broadcasts esports competitions, music streaming, and other creative content. The company was launched in 2011 and with its popularity, caught the eyes of Amazon, who purchased Twitch for $970 million in 2014.

Conclusion

This concludes our lists of the top 100 keywords searched globally and in the US.

There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).

This list will continue to be updated on a quarterly basis to include updated data and potentially new keywords.