Top 100 Google Searches (January 2026)

This is our comprehensive list of the most popular Google searches in January 2026.

Google receives over 100 billion visits per month, and we've analyzed the top searches. 

Specifically, we're going to list:

• The top 100 keywords in the US
• The top 100 keywords globally
• Selection of popular keywords that are also trending

The data for the lists below was largely derived from Semrush, a keyword research and digital marketing platform.

Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

#	Search	Search Volume	Search Intent
1	YouTube	185 million	Navigational
2	Amazon	124 million	Navigational
3	Facebook	101 million	Navigational
4	Google	83.1 million	Navigational
5	Gmail	55.6 million	Navigational, Transactional
5	Wordle	55.6 million	Informational
7	ChatGPT	45.5 million	Navigational, Commercial
7	Google Translate	45.5 million	Informational, Navigational
7	Walmart	45.5 million	Navigational
10	Weather	37.2 million	Informational
10	News	37.2 million	Informational, Commercial
12	Translate	30.4 million	Informational
12	Food Near Me	30.4 million	Transactional
12	Chat GPT	30.4 million	Navigational
12	Home Depot	30.4 million	Navigational, Commercial
12	Yahoo	30.4 million	Navigational
12	Yahoo Mail	30.4 million	Navigational
12	NFL	30.4 million	Informational, Navigational
19	NBA	24.9 million	Informational, Navigational
19	Ebay	24.9 million	Navigational
19	Target	24.9 million	Navigational, Commercial
19	Amazon Prime	24.9 million	Navigational
19	Calculator	24.9 million	Informational
19	Eight Sleep	24.9 million	Navigational
25	Instagram	20.4 million	Navigational
25	ESPN	20.4 million	Navigational, Commercial
25	Fox News	20.4 million	Navigational
25	CNN	20.4 million	Navigational
25	Twitter	20.4 million	Navigational
25	Google Flights	20.4 million	Informational, Transactional
25	Costco	20.4 million	Navigational
25	Election Results	20.4 million	Informational, Commerical
25	Canva	20.4 million	Navigational
34	Lowes	16.6 million	Navigational, Commercial
34	Zillow	16.6 million	Navigational
34	NFL Scores	16.6 million	Informational
34	USPS Tracking	16.6 million	Navigational
34	Blooket	16.6 million	Navigational, Transactional
39	Restaurants Near Me	13.6 million	Transactional
39	Google Maps	13.6 million	Navigational
39	Indeed	13.6 million	Navigational
39	StreamEast	13.6 million	Informational
39	Netflix	13.6 million	Navigational
39	Walgreens	13.6 million	Navigational, Commercial
39	Connections	13.6 million	Informational
39	Best Buy	13.6 million	Commercial
39	X	13.6 million	Navigational
39	USPS	13.6 million	Navigational
39	Spotify	13.6 million	Navigational, Transactional
50	Roblox	11.1 million	Navigational
50	Traductor	11.1 million	Navigational
50	CVS	11.1 million	Navigational
50	Dow Jones	11.1 million	Informational
50	Wells Fargo	11.1 million	Navigational, Commercial
50	English to Spanish	11.1 million	Informational
50	Spanish to English	11.1 million	Informational
50	Solitaire	11.1 million	Informational
58	Shein	9.1 million	Navigational
58	Google Docs	9.1 million	Navigational
58	Capital One	9.1 million	Navigational, Commercial
58	Craigslist	9.1 million	Navigational
58	Etsy	9.1 million	Navigational
58	Facebook Marketplace	9.1 million	Navigational
58	MSN	9.1 million	Navigational, Commercial
58	Bank of America	9.1 million	Navigational, Commercial
58	MLB	9.1 million	Navigational
58	Speed Test	9.1 million	Informational
58	Pinterest	9.1 million	Navigational
58	American Airlines	9.1 million	Informational
58	Airbnb	9.1 million	Navigational, Commercial
58	TikTok	9.1 million	Navigational
58	FedEx Tracking	9.1 million	Navigational, Transactional
73	Kahoot	7.5 million	Navigational, Transactional
73	LinkedIn	7.5 million	Navigational
73	Dominos	7.5 million	Navigational
73	Donald Trump	7.5 million	Informational
73	AOL Mail	7.5 million	Navigational, Transactional
73	Real Madrid	7.5 million	Informational
73	Gmail Login	7.5 million	Navigational, Transactional
73	AutoZone	7.5 million	Navigational, Commercial
73	Harbor Freight	7.5 million	Navigational
73	Old Navy	7.5 million	Navigational
83	Outlook	6.1 million	Navigational
83	Premier League	6.1 million	Informational, Navigational
83	Dollar Tree	6.1 million	Navigational, Commercial
83	Ikea	6.1 million	Navigational
83	McDonald's	6.1 million	Navigational, Transactional
83	Pizza Hut	6.1 million	Navigational, Commercial
83	Starbucks	6.1 million	Navigational
83	Taco Bell	6.1 million	Navigational, Commercial
83	PayPal	6.1 million	Navigational
83	Twitch	6.1 million	Navigational
83	Poki	6.1 million	Navigational, Commercial
83	Nvidia Stock	6.1 million	Informational
83	Cool Math Games	6.1 million	Navigational
96	Google Drive	5.0 million	Navigational, Transactional
96	DuckDuckGo	5.0 million	Navigational
96	Daily Mail	5.0 million	Informational, Navigational
96	Temu	5.0 million	Navigational
96	Taylor Swift	5.0 million	Informational

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

• Navigational: The searcher wants to find a specific website or web page.
• Informational: The searcher would like to learn more about something.
• Commercial: Indicates that the searcher is researching a product, service, or brand.
• Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are "branded searches": terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

• 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
• 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
• 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
• 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
• 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
• 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and the NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of January 2026, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Google, Gmail, and Wordle.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people who search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on January 2026 data from Semrush.

#	Search	Search Volume	Search Intent
1	YouTube	1.3 billion	Navigational
2	Facebook	589.6 million	Navigational
3	WhatsApp Web	476.1 million	Navigational
4	Instagram	411.8 million	Navigational
5	Translate	383.6 million	Informational
6	Gmail	364.1 million	Navigational, Transactional
7	Google	359.1 million	Navigational
8	Amazon	345.8 million	Navigational
9	Google Translate	298.9 million	Informational, Navigational
10	Weather	290.5 million	Informational
11	Cricbuzz	257.7 million	Navigational
11	Clima	257.7 million	Informational, Commercial
13	IG	251.5 million	Navigational
15	ChatGPT	213.1 million	Navigational, Commercial
16	Traductor	204.9 million	Navigational
17	Canva	163.7 million	Navigational
18	Satta King	151.4 million	Informational, Commercial
19	Chat GPT	150.8 million	Informational
20	Google Maps	128.3 million	Navigational
21	Twitter	116.3 million	Navigational
22	Pinterest	105.5 million	Navigational
23	Yahoo	104.8 million	Navigational
24	FB	103.9 million	Navigational
25	TikTok	101.3 million	Navigational
26	Sarkari Result	101.2 million	Informational
27	погода	96.5 million	Informational, Commercial
28	Poki	96 million	Navigational, Commercial
29	Weather Tomorrow	95.4 million	Informational
30	Yahoo Mail	95.2 million	Navigational
31	Wordle	94.3 million	Informational
31	Restaurants	94.3 million	Commercial
33	X	94 million	Navigational
34	Netflix	93 million	Navigational
35	NBA	88.3 million	Informational, Navigational
36	Hotmail	85.9 million	Informational
37	переводчик	82.3 million	Informational, Transactional
38	IPL	81.9 million	Informational, Navigational
39	Roblox	81.7 million	Navigational
40	Real Madrid	81.6 million	Informational
41	Speed Test	81.3 million	Informational
42	Instagram Login	79.6 million	Navigational, Transactional
43	Speedtest	71.4 million	Informational
44	News	70.1 million	Informational, Commercial
44	Proxy	70.1 million	Informational
46	Flipkart	69.3 million	Navigational
47	Tradutor	68.9 million	Informational
48	Xổ Số Miền Nam	68.3 million	Informational, Commercial
49	Lottery Sambad	68.2 million	Informational, Transactional
50	BBC News	65.2 million	Navigational, Commercial
51	Restaurants Near Me	64.3 million	Transactional
52	Premier League	63.7 million	Informational, Navigational
53	Tiempo	63.2 million	Navigational
54	Yandex	63 million	Navigational
55	Map	62.2 million	Informational
56	çeviri	61 million	Navigational
57	Ebay	60.5 million	Navigational
58	Spotify	59.8 million	Navigational, Transactional
59	Betano	56.6 million	Navigational
60	Outlook	56.5 million	Navigational
60	Walmart	56.5 million	Navigational
62	ютуб	56.4 million	Navigational, Transactional
63	Dpboss	56.2 million	Informational
64	Calculator	53.1 million	Informational
64	Facebook Login	53.1 million	Navigational, Transactional
66	Hotels	52.7 million	Transactional
67	LinkedIn	51.7 million	Navigational
68	Live Score	50.5 million	Navigational
69	Serie A	49.3 million	Informational
70	DuckDuckGo	49.1 million	Navigational
70	Meteo	49.1 million	Informational, Commercial
72	Ikea	48.9 million	Navigational
73	Hava Durumu	47.8 million	Informational
74	Google Traduction	47.5 million	Navigational, Transactional
75	E Devlet	45.9 million	Navigational
75	Futbol Libre	45.9 million	Informational, Transactional
75	NFL	45.9 million	Informational, Navigational
78	ترجمة	44.4 million	Navigational
79	Shein	43.9 million	Navigational
80	Google Flights	43.3 million	Informational, Transactional
81	Champions League	43.1 million	Informational, Navigational
82	Airbnb	41.9 million	Navigational, Commercial
83	Twitch	40.1 million	Navigational
84	Temu	39.9 million	Navigational
85	Amazon Prime	39.4 million	Navigational
86	Indeed	38.7 million	Navigational
87	Ibomma	38.4 million	Informational, Transactional
88	Telegram	38.2 million	Navigational, Commercial
89	Google Scholar	37.7 million	Navigational
90	Food Near Me	36.7 million	Transactional
91	Cricket	36.5 million	Informational
92	Home Depot	36.4 million	Navigational, Commercial
93	Gmail Login	34.5 million	Navigational, Transactional
94	Flashscore	34 million	Navigational
95	WP	33.9 million	Informational
96	Flamengo	32.2 million	Informational
97	Discord	31.9 million	Navigational
98	Costco	30.3 million	Navigational
99	CNN	28.7 million	Navigational
100	Eight Sleep	26.6 million	Navigational

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

5-year search growth: 18%

Search growth status: Exploding

Search Volume (US): 5 million

Search Volume (Global): 31.9 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

• Discord login (1,830,000)
• Discord download (1,000,000)
• Discord servers (450,000)
• Is Discord down (110,000)

2. TikTok

5-year search growth: 85%

Search growth status: Regular

Search Volume (US): 9.1 million

Search Volume (Global): 101.3 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of a proposed US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, although it has jumped to 165,000 monthly searches in the US.

3. Facebook Marketplace

5-year search growth: 28%

Search growth status: Regular

Search Volume (US): 9.1 million

Search Volume (Global): 14 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

eBay still leads the way in the US in terms of search volume, but Facebook Marketplace now receives equivalent monthly searches to Craigslist and Etsy. That's despite the fact that many users will access Marketplace through Facebook, rather than a direct search. 

4. Canva

5-year search growth: 555%

Search growth status: Exploding

Search Volume (US): 20.4 million

Search Volume (Global): 163.7 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates and has embraced AI tools to democratize the design process.

5. Telegram

5-year search growth: 121%

Search growth status: Regular

Search Volume (US): 1.0 million

Search Volume (Global): 38.2 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over 1 billion users as of the latest reported figures in March 2025. 

6. WhatsApp

5-year search growth: 8%

Search growth status: Regular

Search Volume (US): 2.2 million

Search Volume (Global): 141.3 million

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.5 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates over 2.8 billion visits per month.

And while "WhatsApp" receives more than 100 million global monthly searches, WhatsApp Web is receiving close to 500 million. 

7. ChatGPT

5-year search growth: 7,600%

Search growth status: Regular

Search Volume (US): 45.5 million

Search Volume (Global): 213.1 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

5-year search growth: 7%

Search growth status: Peaked

Search Volume (US): 9.1 million

Search Volume (Global): 43.9 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shein does over $30 billion in annual sales. 

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (37.9 million monthly searches).

Key Takeaways

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.