Top 100 Google Searches (October 2026)

The most searched term on Google is YouTube, with 185 million monthly searches in the US and 1.3 billion worldwide, based on Semrush data.

The next most searched terms in the US are Amazon, Facebook, Google and ChatGPT.

Google's AI assistant Gemini is the biggest newcomer, joining top 100 lists in the US and globally both.

In this article, we'll list:

• The top 100 Google searches in the US
• The top 100 Google searches globally
• 8 popular searches with notable recent growth

The data below comes from Semrush, a keyword research and digital marketing platform. We removed keywords that were inappropriate (NSFW), misspelled or repetitive.

What Are the Top Searches on Google?

The top search on Google is YouTube. In the US, the most searched terms are YouTube (185 million monthly searches), Amazon (151 million), Facebook (101 million), Google (83.1 million) and ChatGPT (68 million).

ChatGPT moved up from 7th to 5th place since our last update, jumping from 45.5 million in January to 68 million in October.

Google's AI assistant Gemini joined both lists. Gemini is now the 11th most searched term worldwide, with 257 million monthly searches.

Search volume is the average number of times people search for a term each month. Semrush calculates it as a 12-month average, which evens out seasonal spikes for terms such as "Halloween costume".

Top 100 Google Searches In the US

Here's a breakdown of the top 100 Google searches in the US:

#	Search	Search Volume	Search Intent
1	YouTube	185 million	Navigational
2	Amazon	151 million	Navigational
3	Facebook	101 million	Navigational
4	Google	83.1 million	Navigational
5	ChatGPT	68.0 million	Navigational
6	Gmail	55.6 million	Navigational
6	Wordle	55.6 million	Informational
8	Walmart	45.5 million	Navigational
8	Weather	45.5 million	Informational
10	Google Translate	37.2 million	Informational, Navigational
10	News	37.2 million	Informational
10	Translate	37.2 million	Informational
13	Food Near Me	30.4 million	Transactional
13	Home Depot	30.4 million	Navigational
13	Yahoo	30.4 million	Navigational
13	Yahoo Mail	30.4 million	Navigational
13	NFL	30.4 million	Informational, Navigational
13	NBA	30.4 million	Navigational
13	Ebay	30.4 million	Navigational
20	Amazon Prime	24.9 million	Navigational
20	Calculator	24.9 million	Informational
22	Target	20.4 million	Navigational
22	Google Flights	20.4 million	Navigational
22	Costco	20.4 million	Navigational
22	Canva	20.4 million	Navigational
22	Traductor	20.4 million	Informational, Navigational
22	Gemini	20.4 million	Navigational
28	Instagram	16.6 million	Navigational
28	Twitter	16.6 million	Navigational
28	Lowes	16.6 million	Navigational
28	Zillow	16.6 million	Navigational
28	NFL Scores	16.6 million	Informational
28	Google Maps	16.6 million	Navigational
28	Spotify	16.6 million	Navigational
35	ESPN	13.6 million	Navigational
35	Fox News	13.6 million	Navigational
35	USPS Tracking	13.6 million	Navigational, Transactional
35	Restaurants Near Me	13.6 million	Transactional
35	Indeed	13.6 million	Navigational
35	Netflix	13.6 million	Navigational
35	Walgreens	13.6 million	Navigational
35	Connections	13.6 million	Informational, Navigational
35	Best Buy	13.6 million	Navigational, Commercial
35	X	13.6 million	Navigational
35	Reddit	13.6 million	Navigational
46	CNN	11.1 million	Navigational
46	USPS	11.1 million	Navigational
46	CVS	11.1 million	Navigational
46	Dow Jones	11.1 million	Informational
46	Wells Fargo	11.1 million	Navigational
46	English to Spanish	11.1 million	Informational
46	Solitaire	11.1 million	Informational
46	Etsy	11.1 million	Navigational
46	Facebook Marketplace	11.1 million	Navigational
46	MLB	11.1 million	Informational, Navigational
46	Clima	11.1 million	Informational
57	Blooket	9.1 million	Navigational
57	Roblox	9.1 million	Navigational
57	Spanish to English	9.1 million	Informational
57	Shein	9.1 million	Navigational
57	Google Docs	9.1 million	Navigational, Transactional
57	Capital One	9.1 million	Navigational
57	Craigslist	9.1 million	Navigational
57	MSN	9.1 million	Navigational
57	Bank of America	9.1 million	Navigational
57	Speed Test	9.1 million	Informational
57	Pinterest	9.1 million	Navigational
57	American Airlines	9.1 million	Informational, Navigational
57	Airbnb	9.1 million	Navigational
57	TikTok	9.1 million	Navigational
57	Gmail Login	9.1 million	Navigational, Transactional
57	MLB Scores	9.1 million	Informational
57	NBA Scores	9.1 million	Informational
57	UPS Tracking	9.1 million	Navigational, Transactional
57	NFL Schedule	9.1 million	Informational
57	Flights	9.1 million	Informational
77	FedEx Tracking	7.5 million	Navigational, Transactional
77	LinkedIn	7.5 million	Navigational
77	Dominos	7.5 million	Navigational
77	AOL Mail	7.5 million	Navigational, Transactional
77	AutoZone	7.5 million	Navigational
77	Harbor Freight	7.5 million	Navigational
77	Old Navy	7.5 million	Navigational
77	Outlook	7.5 million	Commercial
77	Premier League	7.5 million	Informational
77	Dollar Tree	7.5 million	Navigational
77	Macy's	7.5 million	Navigational
77	DoorDash	7.5 million	Navigational
77	Bitcoin Price	7.5 million	Informational
77	Gimkit	7.5 million	Navigational
77	Hobby Lobby	7.5 million	Navigational
77	NBA Games	7.5 million	Informational
93	Poki	6.1 million	Navigational
93	Real Madrid	6.1 million	Informational, Navigational
93	Ikea	6.1 million	Navigational
93	Temu	6.1 million	Navigational
93	Twitch	6.1 million	Navigational
93	Discord	6.1 million	Navigational
93	Kahoot	6.1 million	Navigational
93	Google Drive	6.1 million	Navigational, Transactional

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

• Navigational: The searcher wants to find a specific website or web page.
• Informational: The searcher would like to learn more about something.
• Commercial: Indicates that the searcher is researching a product, service, or brand.
• Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are "branded searches": terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

• 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
• 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
• 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
• 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
• 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
• 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and the NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for. To see where your own pages rank, try our free keyword rank checker.

Top 100 Google Searches Globally

The global list includes several local searches that are huge in one country, such as the Vietnamese lottery results XSMB and XSMN, Naver in South Korea, and 天気 (weather) in Japan.

#	Search	Search Volume	Search Intent
1	YouTube	1.3 billion	Navigational
2	Facebook	553 million	Navigational
3	Instagram	448 million	Navigational
4	WhatsApp Web	433 million	Navigational
5	Translate	414 million	Informational
6	Amazon	367 million	Navigational
7	Gmail	361 million	Navigational, Transactional
8	Google	360 million	Navigational
9	Weather	332 million	Informational
10	IG	291 million	Navigational
11	Gemini	257 million	Navigational
12	ChatGPT	245 million	Navigational, Commercial
13	Cricbuzz	245 million	Navigational
14	Clima	239 million	Informational, Commercial
15	Canva	184 million	Navigational
16	Google Translate	181 million	Informational, Navigational
17	Traductor	177 million	Navigational
18	WhatsApp	146 million	Navigational
19	Poki	141 million	Navigational, Commercial
20	Google Maps	129 million	Navigational
21	Satta King	125 million	Informational, Commercial
22	Pinterest	117 million	Navigational
23	TikTok	111 million	Navigational
24	Погода	107 million	Informational, Commercial
25	Sarkari Result	101 million	Informational
26	Maps	99.9 million	Informational, Navigational
27	Twitter	95.8 million	Navigational
28	Wordle	94.8 million	Informational
29	Restaurants	94.3 million	Commercial
30	X	94.0 million	Navigational
31	Yahoo Mail	92.9 million	Navigational
32	Netflix	87.4 million	Navigational
32	XSMB	87.4 million	Commercial
34	XSMN	85.8 million	Informational
35	NBA	85.1 million	Informational, Navigational
36	IPL	82.1 million	Informational, Navigational
37	Roblox	79.1 million	Navigational
38	FB	77.1 million	Navigational
39	Yahoo	75.9 million	Navigational
40	Переводчик	75.4 million	Informational, Transactional
40	Real Madrid	75.4 million	Informational
42	Weather Tomorrow	75.0 million	Informational
43	Tradutor	73.5 million	Informational
44	Speed Test	71.9 million	Informational
45	Betano	71.5 million	Navigational
46	Proxy	71.2 million	Informational
47	News	70.0 million	Informational, Commercial
48	Satta Matka	69.8 million	Informational
49	Hotmail	68.9 million	Informational
50	Lottery Sambad	68.3 million	Informational, Transactional
51	Tiempo	67.1 million	Navigational
52	Premier League	66.5 million	Informational, Navigational
53	Spotify	64.5 million	Navigational, Transactional
54	Ebay	64.4 million	Navigational
55	BBC News	64.2 million	Navigational, Commercial
56	Serie A	58.2 million	Informational
57	Flipkart	58.1 million	Navigational
58	Haberler	56.9 million	Informational, Commercial
58	Ютуб	56.9 million	Navigational, Transactional
60	Walmart	56.2 million	Navigational
61	Livescore	53.4 million	Navigational
62	Outlook	52.4 million	Navigational
63	LinkedIn	52.0 million	Navigational
64	Meteo	51.5 million	Informational, Commercial
65	Calculator	51.2 million	Informational
66	Çeviri	50.3 million	Navigational
67	Hava Durumu	47.7 million	Informational
68	Hotels	47.5 million	Transactional
69	Facebook Login	47.1 million	Navigational, Transactional
70	NFL	46.3 million	Informational, Navigational
71	네이버 (Naver)	46.2 million	Navigational
72	天気 (weather)	45.7 million	Informational
73	Yandex	45.0 million	Navigational
74	Ikea	44.5 million	Navigational
75	Restaurants Near Me	44.2 million	Transactional
76	Google Traduction	44.0 million	Navigational, Transactional
77	Shein	42.5 million	Navigational
78	ВК (VK)	41.2 million	Informational
79	ВКонтакте (VKontakte)	40.6 million	Informational
79	ترجمة	40.6 million	Navigational
81	Temu	40.4 million	Navigational
82	Airbnb	40.3 million	Navigational, Commercial
83	Google Dịch	40.2 million	Informational, Navigational
84	Champions League	40.0 million	Informational, Navigational
84	Reddit	40.0 million	Navigational
86	Cuaca	39.5 million	Informational
86	English to Hindi	39.5 million	Informational
86	Яндекс (Yandex)	39.5 million	Navigational
89	Flamengo	39.3 million	Informational
90	Instagram Login	38.8 million	Navigational, Transactional
91	Twitch	38.3 million	Navigational
92	Indeed	38.0 million	Navigational
93	Dpboss	37.9 million	Informational
94	Previsão do Tempo	37.6 million	Informational
95	ヤフー (Yahoo Japan)	37.5 million	Navigational
96	Cricket	37.4 million	Informational
97	Home Depot	37.0 million	Navigational, Commercial
97	Amazon Prime	37.0 million	Navigational
99	Food Near Me	36.3 million	Transactional
100	Telegram	36.1 million	Navigational, Commercial

Most of these heavily searched brands have been around for years. They're popular, but they're not really trending. So we've highlighted 8 popular searches with notable recent growth, using Exploding Topics and Semrush data. For more, see our list of trending topics.

1. ChatGPT

5-year search growth: 7,600%

Search growth status: Regular

Semrush Search Volume (US): 68.0 million

Semrush Search Volume (Global): 245 million

Description: ChatGPT is the AI chatbot made by OpenAI. ChatGPT had 1.2 billion weekly users in September 2026. 

"ChatGPT" is now the 5th most searched term in the US, up from 7th in our last update. US searches for "ChatGPT" (68 million a month) are about 30 times higher than searches for its maker, OpenAI (2.24 million).

For more, see our ChatGPT user statistics.

2. Gemini

5-year search growth: 3,200%

Search growth status: Exploding

Semrush Search Volume (US): 20.4 million

Semrush Search Volume (Global): 257 million

Description: Gemini is Google's AI assistant. The Gemini app passed 1 billion monthly active users in August 2026.

Gemini is new to both of our lists. It's the 11th most searched term globally, with 257 million monthly searches. Some searches for "Gemini" are for the star sign, but they don't explain the sharp rise that began in 2024, which coincides with the launch of Google's AI assistant.

3. Canva

5-year search growth: 319%

Search growth status: Exploding

Semrush Search Volume (US): 20.4 million

Semrush Search Volume (Global): 184 million

Description: Canva is an online design platform aimed at non-designers, with drag-and-drop templates and built-in AI tools. Canva had more than 265 million monthly active users and 31 million paid users in 2025.

4. TikTok

5-year search growth: 52%

Search growth status: Exploding

Semrush Search Volume (US): 9.1 million

Semrush Search Volume (Global): 111 million

Description: TikTok is a short-form video platform owned by ByteDance. In January 2026, TikTok's US business moved to a new company, TikTok USDS Joint Venture LLC.

In January 2025, many TikTok users joined the Chinese app RedNote ahead of a possible US TikTok ban. US searches for RedNote are now 74,000 a month, down from 165,000 in our previous update.

5. Temu

5-year search growth: 6,000%

Search growth status: Exploding

Semrush Search Volume (US): 6.1 million

Semrush Search Volume (Global): 40.4 million

Description: Temu is an online marketplace known for low-priced goods shipped direct from manufacturers. Temu is new to our trending list this update, replacing Shein, whose US searches stayed flat at 9.1 million.

Temu's monthly US searches rose from 5 million to 6.1 million since our last update. Shoppers also search for Temu coupon (90,500) and Temu app (74,000).

6. Telegram

5-year search growth: 51%

Search growth status: Regular

Semrush Search Volume (US): 1.5 million

Semrush Search Volume (Global): 36.1 million

Description: Telegram is an encrypted messaging app with features such as Secret Chats and self-destructing media. Telegram crossed "significantly over 1 billion" monthly active users in March 2025.

7. Discord

5-year search growth: 16%

Search growth status: Regular

Semrush Search Volume (US): 6.1 million

Semrush Search Volume (Global): 33.0 million

Description: Discord is a text, voice and video chat platform that's popular with gaming communities. Discord had more than 200 million monthly active users in April 2025.

Discord is new to our US top 100 this update, with 6.1 million monthly searches. Related keywords with high volume in the US include:

• Discord login (450,000)
• Discord download (165,000)
• How to use Discord (165,000)
• Discord web (135,000)

8. Facebook Marketplace

5-year search growth: -10%

Search growth status: Regular

Semrush Search Volume (US): 11.1 million

Semrush Search Volume (Global): 16.5 million

Description: Facebook Marketplace is a peer-to-peer marketplace for buying and selling items locally, similar to eBay and Craigslist.

Searches for Facebook Marketplace fell 10% over 5 years based on Exploding Topics trend data. 

But Semrush shows that US searches grew from 9.1 million to 11.1 million since our last update. That puts Facebook Marketplace level with Etsy (11.1 million) and ahead of Craigslist (9.1 million) in the US.

What Do the Top Google Searches Tell Us?

Most popular Google searches are navigational. People search for a brand name, such as YouTube, Amazon or Gmail, to reach a website they already know.

AI tools are among the biggest risers. ChatGPT moved up to 5th in the US, and Gemini joined both of our top 100 lists this update. For more, see our list of the most popular AI tools.

For marketers, these lists show what people look for at scale, but they're too competitive to target directly. Use Exploding Topics Pro to find growing searches before they become crowded.

How We Compiled This List

We used Semrush keyword data. US search volumes are from Semrush's US database for July 2026, and global search volumes are the total across all of Semrush's country databases for August 2026.

Semrush search volume is a 12-month average. We started with the terms from our previous list, then checked several hundred other popular terms, and kept the 100 with the highest volume.

Where terms tie on US volume at the cut-off, we listed those with the higher global volume. We removed adult terms, misspellings and near-duplicates (for example, "chat gpt" is counted under "ChatGPT"). 5-year search growth figures are from Exploding Topics, as of October 2026.

Want to see how often people search for any term? Use the Semrush Keyword Overview to check search volume, intent and keyword difficulty for any keyword.