Top Google Searches (March 2023)
This is our comprehensive list of the most searched keywords in Google in 2023.
The search data for the lists below were largely derived from Semrush, a keyword research and digital marketing platform.
Before continuing, please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.
Top 100 Google Searches In the US
| Ranking | Keyword | US Search Volume |
|
=1 |
youtube |
151,000,000 |
|
=1 |
amazon |
151,000,000 |
|
3 |
124,000,000 |
|
|
4 |
wordle |
101,000,000 |
|
5 |
83,100,000 |
|
|
6 |
gmail |
68,000,000 |
|
=7 |
walmart |
45,500,000 |
|
=7 |
google translate |
45,500,000 |
|
=9 |
weather |
37,200,000 |
|
=9 |
yahoo |
37,200,000 |
|
=9 |
home depot |
37,200,000 |
|
=9 |
fox news |
37,200,000 |
|
=9 |
yahoo mail |
37,200,000 |
|
=14 |
ebay |
30,400,000 |
|
=14 |
30,400,000 |
|
|
=14 |
nba |
30,400,000 |
|
=14 |
nfl |
30,400,000 |
|
=18 |
target |
24,900,000 |
|
=18 |
cnn |
24,900,000 |
|
=18 |
24,900,000 |
|
|
=21 |
espn |
24,400,000 |
|
=21 |
amazon prime |
20,400,000 |
|
=21 |
google docs |
20,400,000 |
|
=21 |
zillow |
20,400,000 |
|
=25 |
usps tracking |
16,600,000 |
|
=25 |
craigslist |
16,600,000 |
|
=25 |
costco |
16,600,000 |
|
=25 |
lowes |
16,600,000 |
|
=25 |
netflix |
16,600,000 |
|
=25 |
best buy |
16,600,000 |
|
=25 |
google maps |
16,600,000 |
|
=25 |
indeed |
16,600,000 |
|
=25 |
etsy |
16,600,000 |
|
=34 |
roblox |
13,600,000 |
|
=34 |
shein |
13,600,000 |
|
=34 |
msn |
13,600,000 |
|
=34 |
google flights |
13,600,000 |
|
=38 |
calculator |
11,100,000 |
|
=38 |
kahoot |
11,100,000 |
|
=38 |
onlyfans |
11,100,000 |
|
=38 |
walgreens |
11,100,000 |
|
=38 |
hotmail |
11,100,000 |
|
=38 |
wells fargo |
11,100,000 |
|
=38 |
dominos |
11,100,000 |
|
=38 |
macys |
11,100,000 |
|
=38 |
dow jones |
11,100,000 |
|
=38 |
omegle |
11,100,000 |
|
=48 |
google classroom |
9,100,000 |
|
=48 |
cvs |
9,100,000 |
|
=48 |
fedex tracking |
9,100,000 |
|
=48 |
bank of america |
9,100,000 |
|
=48 |
9,100,000 |
|
|
=48 |
american airlines |
9,100,000 |
|
=48 |
spotify |
9,100,000 |
|
=48 |
paypal |
9,100,000 |
|
=48 |
airbnb |
9,100,000 |
|
=48 |
southwest airlines |
9,100,000 |
|
=58 |
capital one |
7,500,000 |
|
=58 |
outlook |
7,500,000 |
|
=58 |
ikea |
7,500,000 |
|
=58 |
kohls |
7,500,000 |
|
=58 |
twitch |
7,500,000 |
|
=58 |
discord |
7,500,000 |
|
=58 |
google drive |
7,500,000 |
|
=58 |
old navy |
7,500,000 |
|
=58 |
chase |
7,500,000 |
|
=58 |
tiktok |
7,500,000 |
|
=58 |
aol mail |
7,500,000 |
|
=58 |
mcdonalds |
7,500,000 |
|
=58 |
mlb |
7,500,000 |
|
=58 |
facebook marketplace |
7,500,000 |
|
=58 |
canva |
7,500,000 |
|
=58 |
starbucks |
7,500,000 |
|
=74 |
yankees |
6,100,000 |
|
=74 |
disney plus |
6,100,000 |
|
=74 |
premier league |
6,100,000 |
|
=74 |
daily mail |
6,100,000 |
|
=78 |
zoom |
5,000,000 |
|
=78 |
youtube tv |
5,000,000 |
|
=78 |
dollar tree |
5,000,000 |
|
=78 |
apple |
5,000,000 |
|
=78 |
taco bell |
5,000,000 |
|
=78 |
fedex |
5,000,000 |
|
=78 |
nike |
5,000,000 |
|
=78 |
t mobile |
5,000,000 |
|
=78 |
autozone |
5,000,000 |
|
=78 |
chick fil a |
5,000,000 |
|
=88 |
sams club |
4,100,000 |
|
=88 |
chipotle |
4,100,000 |
|
=88 |
pizza hut |
4,100,000 |
|
=91 |
office 365 |
3,400,000 |
|
=91 |
bitcoin |
3,400,000 |
|
=91 |
subway |
3,400,000 |
|
=91 |
pandora |
3,400,000 |
|
=95 |
bbc news |
2,700,000 |
|
=95 |
zara |
2,700,000 |
|
=95 |
champions league |
2,700,000 |
|
=98 |
dunkin donuts |
2,200,000 |
|
=98 |
planet fitness |
2,200,000 |
|
=98 |
ps5 |
2,200,000 |
What is the most searched thing on Google?
As of March 2023, the most searched things on Google are “YouTube” and "Amazon". The next most popular keywords are “Facebook”, “Wordle” and "Google".
Before moving onto our list of top global searches, it’s worth describing what “search volume” means. Search volume is the average number of people that search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for approximately 500 times per month.
Different platforms measure search volume in different ways. But most (including the platform we used to generate this list) calculate search volume as a rolling 12 month average.
With that, let’s dive into the most popular Google searches worldwide.
Top 100 Google Searches Globally
| Ranking | Keyword | Global Search Volume |
|
1 |
youtube |
1,200,000,000 |
|
2 |
873,900,000 |
|
|
3 |
472,100,000 |
|
|
4 |
translate |
422,100,000 |
|
5 |
gmail |
418,500,000 |
|
6 |
weather |
372,500,000 |
|
7 |
amazon |
355,200,000 |
|
8 |
320,300,000 |
|
|
9 |
cricbuzz |
262,600,000 |
|
10 |
wordle |
182,900,000 |
|
11 |
hotmail |
181,500,000 |
|
12 |
151,500,000 |
|
|
13 |
satta king |
151,200,000 |
|
14 |
yahoo |
130,600,000 |
|
15 |
yandex |
125,700,000 |
|
16 |
sarkari result |
124,100,000 |
|
17 |
netflix |
121,200,000 |
|
18 |
yahoo mail |
118,600,000 |
|
19 |
google maps |
116,700,000 |
|
20 |
roblox |
108,600,000 |
|
21 |
92,000,000 |
|
|
22 |
nba |
81,900,000 |
|
23 |
bbc news |
81,500,000 |
|
24 |
outlook |
75,300,000 |
|
25 |
ebay |
73,700,000 |
|
26 |
70,200,000 |
|
|
27 |
flipkart |
68,900,000 |
|
28 |
omegle |
68,600,000 |
|
29 |
tiktok |
64,900,000 |
|
30 |
ipl (indian premier league) |
64,300,000 |
|
31 |
live score |
63,700,000 |
|
32 |
canva |
62,800,000 |
|
33 |
hava durumu |
57,200,000 |
|
34 |
ibomma |
56,100,000 |
|
35 |
walmart |
55,900,000 |
|
36 |
premier league |
54,600,000 |
|
37 |
ikea |
51,700,000 |
|
38 |
twitch |
50,400,000 |
|
=39 |
shein |
50,100,000 |
|
=39 |
50,100,000 |
|
|
41 |
home depot |
46,100,000 |
|
42 |
e devlet |
45,800,000 |
|
43 |
xổ số miền nam (lottery) |
45,700,000 |
|
44 |
snaptik |
44,700,000 |
|
45 |
cricket |
42,900,000 |
|
46 |
serie a |
42,400,000 |
|
47 |
nfl |
42,000,000 |
|
48 |
fox news |
41,400,000 |
|
=49 |
wp |
40,800,000 |
|
=49 |
marca |
40,800,000 |
|
51 |
bild |
40,700,000 |
|
52 |
amazon prime |
40,200,000 |
|
53 |
indeed |
39,800,000 |
|
54 |
spotify |
38,900,000 |
|
55 |
daily mail |
38,600,000 |
|
56 |
uol |
37,900,000 |
|
57 |
cnn |
37,800,000 |
|
=58 |
dpboss |
37,600,000 |
|
=58 |
matka |
37,600,000 |
|
=60 |
airbnb |
37,100,000 |
|
=60 |
booking |
37,100,000 |
|
62 |
champions league |
36,200,000 |
|
63 |
discord |
35,600,000 |
|
64 |
calculator |
35,300,000 |
|
65 |
mercadolibre |
33,700,000 |
|
66 |
google docs |
33,500,000 |
|
67 |
kahoot |
32,900,000 |
|
=68 |
pogoda |
32,700,000 |
|
=68 |
paypal |
32,700,000 |
|
71 |
onet |
32,300,000 |
|
72 |
seznam |
31,500,000 |
|
73 |
mynet |
31,000,000 |
|
74 |
네이버 (naver) |
30,900,000 |
|
75 |
uolo |
30,800,000 |
|
76 |
nynet |
30,700,000 |
|
77 |
kalyan chart |
30,500,000 |
|
78 |
onlyfans |
30,200,000 |
|
=79 |
google classroom |
29,800,000 |
|
=79 |
mcdonalds |
29,800,000 |
|
81 |
espn |
29,400,000 |
|
82 |
zara |
28,700,000 |
|
83 |
msn |
28,600,000 |
|
84 |
target |
28,100,000 |
|
85 |
etsy |
27,700,000 |
|
86 |
nike |
27,400,000 |
|
87 |
globo |
26,800,000 |
|
88 |
flamengo |
26,200,000 |
|
89 |
costco |
25,700,000 |
|
90 |
sxmb |
25,500,000 |
|
91 |
office 365 |
25,300,000 |
|
92 |
epfo |
25,000,000 |
|
93 |
disney plus |
24,800,000 |
|
94 |
flashscore |
24,600,000 |
|
=95 |
zoom |
23,300,000 |
|
=95 |
apple |
23,300,000 |
|
97 |
la liga | 21,700,000 |
|
98 |
dominos |
22,700,000 |
|
99 |
craigslist |
18,400,000 |
|
100 |
badoo |
15,700,000 |
As you may have noticed from the lists above, many of the most searched for things on Google are brands like YouTube, Amazon, and Gmail.
Most of these heavily searched brands have often been around for years or decades. So while they remain popular, they’re not really trending. Which is why we thought we’d take a look at a few trending searches from the top 100 list.
1. OnlyFans
5-year search growth: 9,600%
Search growth status: Exploding
Search Volume (US): 11,100,000
Search Volume (Global): 30,200,000
Description: Onlyfans is a “subscription social platform” based in London. The site boasts over 170 million registered users with 1.5 million content creators.
2. Discord
5-year search growth: 241%
Search growth status: Exploding
Search Volume (US): 7,500,000
Search Volume (Global): 35,600,000
Description: Discord is a text and voice chat platform popular in gaming communities. Users can join various communities (called “servers”) which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.
3. TikTok
5-year search growth: 4,600%
Search growth status: Exploding
Search Volume (US): 7,500,000
Search Volume (Global): 64,900,000
Description: TikTok is a now-mainstream short video sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1 billion users.
4. Facebook Marketplace
5-year search growth: 1,242%
Search growth status: Exploding
Search Volume (US): 7,500,000
Search Volume (Global): 11,800,000
Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.
5. Canva
5-year search growth: 1,150%
Search growth status: Exploding
Search Volume (US): 7,500,000
Search Volume (Global): 62,500,000
Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.
6. YouTube TV
5-year search growth: 153%
Search growth status: Exploding
Search Volume (US): 5,000,000
Search Volume (Global): 5,400,000
Description: YouTube TV is a subscription-based streaming service that’s aiming to be a web-based alternative to traditional cable. Plans start around $65 per month and feature 79 of the top 100 networks including Fox, AMC, and TNT.
7. WhatsApp
5-year search growth: 171%
Search growth status: Exploding
Search Volume (US): 1,800,000
Search Volume (Global): 92,000,000
Description: WhatsApp is a massively-popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day.
8. Yandex
5-year search growth: 109%
Search growth status: Regular
Search Volume (US): 1,200,000
Search Volume (Global): 125,700,000
Description: Founded 25 years ago, Yandex is a multinational search engine focused on the Russian-speaking market. Like Google, Yandex features a number of non-search features like e-commerce, maps/navigation, and a number of mobile apps.
9. Flipkart
5-year search growth: 90%
Search growth status: Regular
Search Volume (US): 74,000
Search Volume (Global): 68,900,000
Description: Flipkart is an e-commerce site based in Bangalore, India. Like Amazon, Flipkart began as an online book store. But quickly expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products. The success of the company soon caught the attention of the large conglomerate retailer Walmart, who acquired a controlling stake in the company in 2018 for $16 billion.
10. DpBOSS
5-year search growth: 260%
Search growth status: Exploding
Search Volume (US): 9,900
Search Volume (Global): 37,600,000
Description: DpBOSS is an India-based gambling platform. Although offline gambling has been illegal in India since the British government introduced the Public Gaming Act in 1867, online gambling is legal. This has drawn quite a crowd as the website had close to 90 million visits in November 2022 alone.
Conclusion
This concludes our lists of the top 100 keywords searched globally and in the US.
There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).
This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.