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Top Google Searches (March 2023)

by Josh Howarth
March 2, 2023

This is our comprehensive list of the most searched keywords in Google in 2023.

The search data for the lists below were largely derived from Semrush, a keyword research and digital marketing platform.

Before continuing, please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

Ranking Keyword US Search Volume

=1

youtube

151,000,000

=1

amazon

151,000,000

3

facebook

124,000,000

4

wordle

101,000,000

5

google

83,100,000

6

gmail

68,000,000

=7

walmart

45,500,000

=7

google translate

45,500,000

=9

weather

37,200,000

=9

yahoo

37,200,000

=9

home depot

37,200,000

=9

fox news

37,200,000

=9

yahoo mail

37,200,000

=14

ebay

30,400,000

=14

instagram

30,400,000

=14

nba

30,400,000

=14

nfl

30,400,000

=18

target

24,900,000

=18

cnn

24,900,000

=18

twitter

24,900,000

=21

espn

24,400,000

=21

amazon prime

20,400,000

=21

google docs

20,400,000

=21

zillow

20,400,000

=25

usps tracking

16,600,000

=25

craigslist

16,600,000

=25

costco

16,600,000

=25

lowes

16,600,000

=25

netflix

16,600,000

=25

best buy

16,600,000

=25

google maps

16,600,000

=25

indeed

16,600,000

=25

etsy

16,600,000

=34

roblox

13,600,000

=34

shein

13,600,000

=34

msn

13,600,000

=34

google flights

13,600,000

=38

calculator

11,100,000

=38

kahoot

11,100,000

=38

onlyfans

11,100,000

=38

walgreens

11,100,000

=38

hotmail

11,100,000

=38

wells fargo

11,100,000

=38

dominos

11,100,000

=38

macys

11,100,000

=38

dow jones

11,100,000

=38

omegle

11,100,000

=48

google classroom

9,100,000

=48

cvs

9,100,000

=48

fedex tracking

9,100,000

=48

bank of america

9,100,000

=48

linkedin

9,100,000

=48

american airlines

9,100,000

=48

spotify

9,100,000

=48

paypal

9,100,000

=48

airbnb

9,100,000

=48

southwest airlines

9,100,000

=58

capital one

7,500,000

=58

outlook

7,500,000

=58

ikea

7,500,000

=58

kohls

7,500,000

=58

twitch

7,500,000

=58

discord

7,500,000

=58

google drive

7,500,000

=58

old navy

7,500,000

=58

chase

7,500,000

=58

tiktok

7,500,000

=58

aol mail

7,500,000

=58

mcdonalds

7,500,000

=58

mlb

7,500,000

=58

facebook marketplace

7,500,000

=58

canva

7,500,000

=58

starbucks

7,500,000

=74

yankees

6,100,000

=74

disney plus

6,100,000

=74

premier league

6,100,000

=74

daily mail

6,100,000

=78

zoom

5,000,000

=78

youtube tv

5,000,000

=78

dollar tree

5,000,000

=78

apple

5,000,000

=78

taco bell

5,000,000

=78

fedex

5,000,000

=78

nike

5,000,000

=78

t mobile

5,000,000

=78

autozone

5,000,000

=78

chick fil a

5,000,000

=88

sams club

4,100,000

=88

chipotle

4,100,000

=88

pizza hut

4,100,000

=91

office 365

3,400,000

=91

bitcoin

3,400,000

=91

subway

3,400,000

=91

pandora

3,400,000

=95

bbc news

2,700,000

=95

zara

2,700,000

=95

champions league

2,700,000

=98

dunkin donuts

2,200,000

=98

planet fitness

2,200,000

=98

ps5

2,200,000

What is the most searched thing on Google?

As of March 2023, the most searched things on Google are “YouTube” and "Amazon". The next most popular keywords are “Facebook”, “Wordle” and "Google".

Before moving onto our list of top global searches, it’s worth describing what “search volume” means. Search volume is the average number of people that search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for approximately 500 times per month.

Different platforms measure search volume in different ways. But most (including the platform we used to generate this list) calculate search volume as a rolling 12 month average.

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Ranking Keyword Global Search Volume

1

youtube

1,200,000,000

2

facebook

873,900,000

3

google

472,100,000

4

translate

422,100,000

5

gmail

418,500,000

6

weather

372,500,000

7

amazon

355,200,000

8

instagram

320,300,000

9

cricbuzz

262,600,000

10

wordle

182,900,000

11

hotmail

181,500,000

12

twitter

151,500,000

13

satta king

151,200,000

14

yahoo

130,600,000

15

yandex

125,700,000

16

sarkari result

124,100,000

17

netflix

121,200,000

18

yahoo mail

118,600,000

19

google maps

116,700,000

20

roblox

108,600,000

21

whatsapp

92,000,000

22

nba

81,900,000

23

bbc news

81,500,000

24

outlook

75,300,000

25

ebay

73,700,000

26

pinterest

70,200,000

27

flipkart

68,900,000

28

omegle

68,600,000

29

tiktok

64,900,000

30

ipl (indian premier league)

64,300,000

31

live score

63,700,000

32

canva

62,800,000

33

hava durumu

57,200,000

34

ibomma

56,100,000

35

walmart

55,900,000

36

premier league

54,600,000

37

ikea

51,700,000

38

twitch

50,400,000

=39

shein

50,100,000

=39

linkedin

50,100,000

41

home depot

46,100,000

42

e devlet

45,800,000

43

xổ số miền nam (lottery)

45,700,000

44

snaptik

44,700,000

45

cricket

42,900,000

46

serie a

42,400,000

47

nfl

42,000,000

48

fox news

41,400,000

=49

wp

40,800,000

=49

marca

40,800,000

51

bild

40,700,000

52

amazon prime

40,200,000

53

indeed

39,800,000

54

spotify

38,900,000

55

daily mail

38,600,000

56

uol

37,900,000

57

cnn

37,800,000

=58

dpboss

37,600,000

=58

matka

37,600,000

=60

airbnb

37,100,000

=60

booking

37,100,000

62

champions league

36,200,000

63

discord

35,600,000

64

calculator

35,300,000

65

mercadolibre

33,700,000

66

google docs

33,500,000

67

kahoot

32,900,000

=68

pogoda

32,700,000

=68

paypal

32,700,000

71

onet

32,300,000

72

seznam

31,500,000

73

mynet

31,000,000

74

네이버 (naver)

30,900,000

75

uolo

30,800,000

76

nynet

30,700,000

77

kalyan chart

30,500,000

78

onlyfans

30,200,000

=79

google classroom

29,800,000

=79

mcdonalds

29,800,000

81

espn

29,400,000

82

zara

28,700,000

83

msn

28,600,000

84

target

28,100,000

85

etsy

27,700,000

86

nike

27,400,000

87

globo

26,800,000

88

flamengo

26,200,000

89

costco

25,700,000

90

sxmb

25,500,000

91

office 365

25,300,000

92

epfo

25,000,000

93

disney plus

24,800,000

94

flashscore

24,600,000

=95

zoom

23,300,000

=95

apple

23,300,000

97

la liga 21,700,000

98

dominos

22,700,000

99

craigslist

18,400,000

100

badoo

15,700,000

As you may have noticed from the lists above, many of the most searched for things on Google are brands like YouTube, Amazon, and Gmail.

Most of these heavily searched brands have often been around for years or decades. So while they remain popular, they’re not really trending. Which is why we thought we’d take a look at a few trending searches from the top 100 list.

1. OnlyFans

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5-year search growth: 9,600%

Search growth status: Exploding

Search Volume (US): 11,100,000

Search Volume (Global): 30,200,000

Description: Onlyfans is a “subscription social platform” based in London. The site boasts over 170 million registered users with 1.5 million content creators.

2. Discord

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5-year search growth: 241%

Search growth status: Exploding

Search Volume (US): 7,500,000

Search Volume (Global): 35,600,000

Description: Discord is a text and voice chat platform popular in gaming communities. Users can join various communities (called “servers”) which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

3. TikTok

5-year search growth: 4,600%

Search growth status: Exploding

Search Volume (US): 7,500,000

Search Volume (Global): 64,900,000

Description: TikTok is a now-mainstream short video sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1 billion users.

4. Facebook Marketplace

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5-year search growth: 1,242%

Search growth status: Exploding

Search Volume (US): 7,500,000

Search Volume (Global): 11,800,000

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

5. Canva

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5-year search growth: 1,150%

Search growth status: Exploding

Search Volume (US): 7,500,000

Search Volume (Global): 62,500,000

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

6. YouTube TV

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5-year search growth: 153%

Search growth status: Exploding

Search Volume (US): 5,000,000

Search Volume (Global): 5,400,000

Description: YouTube TV is a subscription-based streaming service that’s aiming to be a web-based alternative to traditional cable. Plans start around $65 per month and feature 79 of the top 100 networks including Fox, AMC, and TNT.

7. WhatsApp

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5-year search growth: 171%

Search growth status: Exploding

Search Volume (US): 1,800,000

Search Volume (Global): 92,000,000

Description: WhatsApp is a massively-popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day.

8. Yandex

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5-year search growth: 109%

Search growth status: Regular

Search Volume (US): 1,200,000

Search Volume (Global): 125,700,000

Description: Founded 25 years ago, Yandex is a multinational search engine focused on the Russian-speaking market. Like Google, Yandex features a number of non-search features like e-commerce, maps/navigation, and a number of mobile apps.

9. Flipkart

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5-year search growth: 90%

Search growth status: Regular

Search Volume (US): 74,000

Search Volume (Global): 68,900,000

Description: Flipkart is an e-commerce site based in Bangalore, India. Like Amazon, Flipkart began as an online book store. But quickly expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products. The success of the company soon caught the attention of the large conglomerate retailer Walmart, who acquired a controlling stake in the company in 2018 for $16 billion.

10. DpBOSS

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5-year search growth: 260%

Search growth status: Exploding

Search Volume (US): 9,900

Search Volume (Global): 37,600,000

Description: DpBOSS is an India-based gambling platform. Although offline gambling has been illegal in India since the British government introduced the Public Gaming Act in 1867, online gambling is legal. This has drawn quite a crowd as the website had close to 90 million visits in November 2022 alone.

Conclusion

This concludes our lists of the top 100 keywords searched globally and in the US.

There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.