Top 100 Google Searches (November 2025)

This is our comprehensive list of the most popular Google searches in November 2025.

Google receives over 100 billion visits per month, and we've analyzed the top searches. 

Specifically, we're going to list:

• The top 100 keywords in the US
• The top 100 keywords globally
• Selection of popular keywords that are also trending

The data for the lists below was largely derived from Semrush, a keyword research and digital marketing platform.

Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

#	Search	Search Volume	Search Intent
1	YouTube	185 million	Navigational
2	Amazon	151 million	Navigational
3	Facebook	101 million	Navigational
4	Google	83.1 million	Navigational
5	Weather	55.6 million	Navigational
5	Gmail	55.6 million	Navigational, Transactional
5	Wordle	55.6 million	Informational, Navigational
8	Eight Sleep	45.5 million	Navigational
8	Google Translate	45.5 million	Navigational
10	Walmart	37.2 million	Navigational, Commercial
10	Translate	37.2 million	Navigational, Transactional
10	ChatGPT	37.2 million	Informational, Navigational
13	Food Near Me	30.4 million	Transactional
13	Home Depot	30.4 million	Navigational, Commercial
13	Yahoo	30.4 million	Navigational
13	News	30.4 million	Informational, Commercial
13	Yahoo Mail	30.4 million	Navigational, Transactional
13	NFL	30.4 million	Informational, Navigational
19	NBA	24.9 million	Informational, Navigational
19	Ebay	24.9 million	Navigational
19	Instagram	24.9 million	Navigational
19	Target	24.9 million	Navigational, Commercial
19	Amazon Prime	24.9 million	Navigational, Transactional
19	Calculator	24.9 million	Informational
19	ESPN	24.9 million	Navigational
19	Fox News	24.9 million	Informational, Navigational
27	CNN	20.4 million	Navigational
27	Twitter	20.4 million	Informational, Navigational
27	Google Flights	20.4 million	Navigational, Transactional
27	Costco	20.4 million	Navigational, Commercial
27	USPS Tracking	20.4 million	Navigational
27	Election Results	20.4 million	Informational
33	StreamEast	16.6 million	Informational
33	Zillow	16.6 million	Navigational
33	Google Maps	16.6 million	Navigational
33	Indeed	16.6 million	Navigational
33	Canva	16.6 million	Navigational
33	Lowes	16.6 million	Navigational
33	Netflix	16.6 million	Navigational
33	NFL Scores	16.6 million	Informational
33	Walgreens	16.6 million	Navigational
33	Blooket	16.6 million	Navigational
43	Restaurants Near Me	13.6 million	Transactional
43	Connections	13.6 million	Informational, Navigational
43	Best Buy	13.6 million	Navigational, Commercial
43	X	13.6 million	Navigational
43	USPS	13.6 million	Navigational
43	Spotify	13.6 million	Navigational
49	Traductor	11.1 million	Navigational
49	Google Docs	11.1 million	Navigational
49	CVS	11.1 million	Navigational
49	Capital One	11.1 million	Navigational
49	Craigslist	11.1 million	Navigational
49	Etsy	11.1 million	Navigational
49	Dow Jones	11.1 million	Informational
49	Wells Fargo	11.1 million	Navigational
49	English to Spanish	11.1 million	Informational
49	Facebook Marketplace	11.1 million	Navigational
49	MSN	11.1 million	Navigational
49	Roblox	11.1 million	Navigational
49	Spanish to English	11.1 million	Informational
49	Solitaire	11.1 million	Informational, Commercial
49	Shein	11.1 million	Navigational
64	Bank of America	9.1 million	Navigational, Commercial
64	MLB	9.1 million	Informational, Navigational
64	Speed Test	9.1 million	Informational, Navigational
64	Pinterest	9.1 million	Navigational
64	Cool Math Games	9.1 million	Navigational
64	Kahoot	9.1 million	Navigational
64	LinkedIn	9.1 million	Navigational
64	Dominos	9.1 million	Navigational, Commercial
64	American Airlines	9.1 million	Informational, Navigational
64	Airbnb	9.1 million	Navigational
64	TikTok	9.1 million	Navigational
64	FedEx Tracking	9.1 million	Navigational
76	Donald Trump	7.5 million	Informational
76	AOL Mail	7.5 million	Informational, Transactional
76	AutoZone	7.5 million	Navigational, Commercial
76	PayPal	7.5 million	Navigational
76	Harbor Freight	7.5 million	Navigational
76	Nvidia Stock	7.5 million	Informational
76	Old Navy	7.5 million	Navigational, Commercial
83	Temu	6.1 million	Navigational
83	Yankees	6.1 million	Informational
83	Outlook	6.1 million	Navigational, Transactional
83	Premier League	6.1 million	Informational, Navigational
83	Chase	6.1 million	Navigational
83	Daily Mail	6.1 million	Informational, Navigational
83	Dollar Tree	6.1 million	Navigational, Commercial
83	Ikea	6.1 million	Navigational, Commercial
83	McDonald's	6.1 million	Navigational
83	Pizza Hut	6.1 million	Navigational, Commercial
83	Starbucks	6.1 million	Navigational
83	Taco Bell	6.1 million	Navigational, Commercial
95	Twitch	5.0 million	Navigational
95	Discord	5.0 million	Navigational
95	Google Drive	5.0 million	Navigational, Transactional
95	DuckDuckGo	5.0 million	Navigational
99	Hotmail	4.1 million	Navigational
100	Prodigy	2.7 million	Navigational, Transactional

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

• Navigational: The searcher wants to find a specific website or web page.
• Informational: The searcher would like to learn more about something.
• Commercial: Indicates that the searcher is researching a product, service, or brand.
• Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are "branded searches": terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

• 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
• 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
• 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
• 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
• 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
• 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and the NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of November 2025, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Google, Weather, Gmail, and Worlde.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people who search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on November 2025 data from Semrush.

#	Search	Search Volume	Search Intent
1	YouTube	1.2 billion	Navigational
2	Facebook	607 million	Navigational
3	WhatsApp Web	485 million	Navigational
4	Translate	403.5 million	Navigational, Transactional
5	Instagram	383.7 million	Navigational
6	Gmail	369.8 million	Navigational, Transactional
7	Google	369.5 million	Navigational
8	Amazon	368.5 million	Navigational
9	Weather	284.7 million	Navigational
10	Google Translate	280.2 million	Navigational
11	Cricbuzz	258.8 million	Navigational
12	Clima	234.7 million	Informational
13	IG	215.6 million	Navigational
14	Traductor	209.7 million	Navigational
15	ChatGPT	180.2 million	Informational, Navigational
16	Satta King	151.3 million	Navigational
17	Canva	145.9 million	Navigational
18	WhatsApp	132.7 million	Navigational
19	Google Maps	129.5 million	Navigational
20	Chat GPT	125.4 million	Informational
21	Sarkari Result	124.2 million	Navigational
22	Twitter	121.9 million	Informational, Navigational
23	FB	112.4 million	Navigational
24	Yahoo	105.4 million	Navigational
25	Netflix	100.9 million	Navigational
26	Yahoo Mail	98.3 million	Navigational
27	Wordle	96.7 million	Informational, Navigational
28	Restaurants	95.8 million	Commercial
29	Tiempo	95.4 million	Navigational
30	Pinterest	95.3 million	Navigational
31	Hotmail	93.1 million	Navigational
32	TikTok	91.6 million	Navigational
33	погода	91.2 million	Navigational
34	переводчик	87.1 million	Informational, Transactional
35	X	85.0 million	Navigational
36	NBA	84.3 million	Informational, Navigational
36	Ibomma	84.3 million	Informational
38	IPL	81.9 million	Informational, Navigational
39	Weather Tomorrow	81.1 million	Informational, Transactional
40	Speed Test	80.6 million	Navigational
41	Instagram Login	79.5 million	Navigational, Transactional
42	Roblox	76.8 million	Navigational
43	Real Madrid	75.2 million	Informational
44	çeviri	73.5 million	Navigational
45	Poki	73.0 million	Navigational
46	Speedtest	71.5 million	Navigational
47	Yandex	69.6 million	Navigational
48	Flipkart	69.2 million	Navigational
49	Tradutor	69.1 million	Navigational
50	Dpboss	68.6 million	Informational
51	Xổ Số Miền Nam	68.3 million	Navigational
52	Lottery Sambad	68.2 million	Informational, Transactional
53	BBC News	65.3 million	Navigational
54	Ebay	62.4 million	Navigational
55	Premier League	61.7 million	Informational, Navigational
56	Map	60.6 million	Navigational
57	News	60.1 million	Informational, Commercial
58	Restaurants Near Me	59.7 million	Transactional
59	Spotify	59.6 million	Navigational
60	Outlook	58.4 million	Navigational, Transactional
61	Proxy	57.6 million	Informational
62	Betano	54.1 million	Navigational, Commercial
63	Facebook Login	53.5 million	Navigational, Transactional
64	ютуб	53.0 million	Navigational
65	LinkedIn	52.6 million	Navigational
66	Hotels	51.7 million	Navigational, Commercial
67	Calculator	51.6 million	Informational
68	DuckDuckGo	49.1 million	Navigational
68	Meteo	49.1 million	Commercial
70	Eight Sleep	48.9 million	Navigational
70	Ikea	48.9 million	Navigational
72	Walmart	48.3 million	Navigational
73	Hava Durumu	47.6 million	Transactional
73	Serie A	47.6 million	Navigational
75	Live Score	46.9 million	Navigational
76	Shein	46.7 million	Navigational
77	Google Traduction	46.3 million	Informational, Commercial
78	E Devlet	46.0 million	Informational
79	NFL	44.8 million	Informational, Navigational
80	ترجمة	44.6 million	Navigational
81	Cricket	43.1 million	Navigational
82	Indeed	43.0 million	Navigational
83	Airbnb	42.9 million	Navigational
84	Google Flights	42.2 million	Navigational, Transactional
85	Amazon Prime	40.6 million	Navigational, Transactional
86	Champions League	40.2 million	Informational, Navigational
87	Twitch	39.4 million	Navigational
88	Futbol Libre	39.1 million	Navigational
89	Temu	39.0 million	Navigational
90	Google Scholar	38.8 million	Navigational
91	Telegram	38.3 million	Navigational
92	Home Depot	37.0 million	Transactional
92	Food Near Me	37.0 million	Navigational
94	Gmail Login	36.1 million	Navigational
95	WP	33.9 million	Navigational
96	CNN	33.6 million	Navigational
97	Flashscore	33.3 million	Navigational
98	Flamengo	31.6 million	Navigational
99	Discord	31.3 million	Navigational
100	Costco	29.7 million	Navigational, Commercial

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

5-year search growth: 15%

Search growth status: Exploding

Search Volume (US): 5 million

Search Volume (Global): 31.3 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

• Discord login (1,830,000)
• Discord download (1,000,000)
• Discord servers (450,000)
• Is Discord down (110,000)

2. TikTok

5-year search growth: 185%

Search growth status: Exploding

Search Volume (US): 9.1 million

Search Volume (Global): 91.6 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of a proposed US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, although it has jumped to 165,000 monthly searches in the US.

3. Facebook Marketplace

5-year search growth: 51%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 15.8 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

eBay still leads the way in the US in terms of search volume, but Facebook Marketplace now receives equivalent monthly searches to Craigslist and Etsy. That's despite the fact that many users will access Marketplace through Facebook, rather than a direct search. 

4. Canva

5-year search growth: 633%

Search growth status: Exploding

Search Volume (US): 16.6 million

Search Volume (Global): 145.9 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates and has embraced AI tools to democratize the design process.

5. Telegram

5-year search growth: 245%

Search growth status: Exploding

Search Volume (US): 1.2 million

Search Volume (Global): 38.3 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over 1 billion users as of the latest reported figures in March 2025. 

6. WhatsApp

5-year search growth: 7%

Search growth status: Regular

Search Volume (US): 2.2 million

Search Volume (Global): 132.7 million

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.5 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates over 2.8 billion visits per month.

And while "WhatsApp" receives more than 100 million global monthly searches, WhatsApp Web is receiving close to 500 million. 

7. ChatGPT

5-year search growth: 8,700%

Search growth status: Exploding

Search Volume (US): 37.2 million

Search Volume (Global): 180.2 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

5-year search growth: 85%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 46.7 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shein does over $30 billion in annual sales. 

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (37.9 million monthly searches).

Key Takeaways

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.