Top Google Searches In 2022 (US and Global)
This is our comprehensive list of the most searched keywords in Google in 2022.
The search data for the lists below were derived from Semrush, a keyword research and digital marketing platform.
Before continuing, please note that we cleaned up the list to remove all keywords that were inappropriate (NSFW), mistyped, or repetitive.
Top 100 Google Searches In the US
| Ranking | Keyword | US Search Volume |
|
1 |
youtube |
185,000,000 |
|
2 |
151,000,000 |
|
|
3 |
amazon |
124,000,000 |
|
4 |
weather |
101,000,000 |
|
5 |
83,100,000 |
|
|
6 |
gmail |
68,000,000 |
|
7 |
wordle |
68,000,000 |
|
8 |
google translate |
55,600,000 |
|
9 |
walmart |
45,500,000 |
|
10 |
yahoo |
37,200,000 |
|
11 |
home depot |
37,200,000 |
|
12 |
fox news |
37,200,000 |
|
13 |
yahoo mail |
37,200,000 |
|
14 |
ebay |
30,400,000 |
|
15 |
30,400,000 |
|
|
16 |
nba |
30,400,000 |
|
17 |
target |
24,900,000 |
|
18 |
nfl |
24,900,000 |
|
19 |
cnn |
24,900,000 |
|
20 |
amazon prime |
24,900,000 |
|
21 |
20,400,000 |
|
|
22 |
espn |
20,400,000 |
|
23 |
craigslist |
20,400,000 |
|
24 |
netflix |
20,400,000 |
|
25 |
usps tracking |
20,400,000 |
|
26 |
google docs |
20,400,000 |
|
27 |
costco |
16,600,000 |
|
28 |
lowes |
16,600,000 |
|
29 |
zillow |
16,600,000 |
|
30 |
best buy |
16,600,000 |
|
31 |
google maps |
16,600,000 |
|
32 |
roblox |
13,600,000 |
|
33 |
calculator |
13,600,000 |
|
34 |
indeed |
13,600,000 |
|
35 |
etsy |
13,600,000 |
|
36 |
shein |
13,600,000 |
|
37 |
msn |
13,600,000 |
|
38 |
onlyfans |
13,600,000 |
|
39 |
kahoot |
13,600,000 |
|
40 |
walgreens |
13,600,000 |
|
41 |
hotmail |
11,100,000 |
|
42 |
cvs |
11,100,000 |
|
43 |
wells fargo |
11,100,000 |
|
44 |
paypal |
11,100,000 |
|
45 |
macys |
11,100,000 |
|
46 |
dominos |
11,100,000 |
|
47 |
google classroom |
11,100,000 |
|
48 |
google flights |
11,100,000 |
|
49 |
fedex tracking |
11,000,000 |
|
50 |
bank of america |
9,100,000 |
|
51 |
9,100,000 |
|
|
52 |
kohls |
9,100,000 |
|
53 |
spotify |
9,100,000 |
|
54 |
dow jones |
9,100,000 |
|
55 |
airbnb |
9,100,000 |
|
56 |
southwest airlines |
9,100,000 |
|
57 |
american airlines |
9,100,000 |
|
58 |
capital one |
9,100,000 |
|
59 |
outlook |
7,500,000 |
|
60 |
ikea |
7,500,000 |
|
61 |
omegle |
7,500,000 |
|
62 |
twitch |
7,500,000 |
|
63 |
discord |
7,500,000 |
|
64 |
pizza hut |
7,500,000 |
|
65 |
old navy |
7,500,000 |
|
66 |
chase |
7,500,000 |
|
67 |
tiktok |
7,500,000 |
|
68 |
aol mail |
7,500,000 |
|
69 |
mcdonalds |
7,500,000 |
|
70 |
mlb |
7,500,000 |
|
71 |
facebook marketplace |
7,500,000 |
|
72 |
chick fil a |
6,100,000 |
|
73 |
taco bell |
6,100,000 |
|
74 |
canva |
6,100,000 |
|
75 |
autozone |
6,100,000 |
|
76 |
zoom |
6,100,000 |
|
77 |
apple |
6,100,000 |
|
78 |
starbucks |
6,100,000 |
|
79 |
disney plus |
6,100,000 |
|
80 |
dollar tree |
6,100,000 |
|
81 |
premier league |
5,000,000 |
|
82 |
sam's club |
5,000,000 |
|
83 |
fedex |
5,000,000 |
|
84 |
nike |
5,000,000 |
|
85 |
t mobile |
5,000,000 |
|
86 |
daily mail |
5,000,000 |
|
87 |
youtube tv |
5,000,000 |
|
88 |
4,500,000 |
|
|
89 |
chipotle |
4,100,000 |
|
90 |
subway |
4,100,000 |
|
91 |
bitcoin |
4,100,000 |
|
92 |
dollar general |
4,100,000 |
|
93 |
yankees |
4,100,000 |
|
94 |
pandora |
4,100,000 |
|
95 |
office 365 |
3,400,000 |
|
96 |
ps5 |
3,400,000 |
|
97 |
champions league |
3,400,000 |
|
98 |
burger king |
3,400,000 |
|
99 |
bbc news |
2,700,000 |
|
100 |
zara |
2,700,000 |
What is the most searched thing on Google?
According to the latest data, the most searched thing on Google in 2022 is “YouTube”. The next most popular keywords are “Facebook” and “Amazon”.
Before moving onto our list of top global searches, it’s worth describing what “search volume” means. Search volume is the average number of people that search for a term in a given month.
Different platforms measure this in different ways. But most calculate search volume as a rolling 12 month average.
With that, let’s dive into the most popular Google searches worldwide.
Top 100 Google Searches Globally
| Ranking | Keyword | Global Search Volume |
|
1 |
youtube |
1,200,000,000 |
|
2 |
992,900,000 |
|
|
3 |
664,600,000 |
|
|
4 |
507,400,000 |
|
|
5 |
gmail |
437,400,000 |
|
6 |
weather |
422,800,000 |
|
7 |
translate |
409,900,000 |
|
8 |
amazon |
369,400,000 |
|
9 |
333,000,000 |
|
|
10 |
cricbuzz |
255,100,000 |
|
11 |
hotmail |
219,300,000 |
|
12 |
satta king |
151,200,000 |
|
13 |
yahoo |
134,200,000 |
|
14 |
133,500,000 |
|
|
15 |
netflix |
130,600,000 |
|
16 |
google maps |
123,600,000 |
|
17 |
wordle |
122,000,000 |
|
18 |
yahoo mail |
121,800,000 |
|
19 |
roblox |
101,800,000 |
|
20 |
sarkari result |
101,100,000 |
|
21 |
ipl (indian premier league) |
94,300,000 |
|
22 |
yandex |
91,100,000 |
|
23 |
nba |
87,200,000 |
|
24 |
outlook |
81,400,000 |
|
25 |
ebay |
81,000,000 |
|
26 |
bbc news |
79,200,000 |
|
27 |
flipkart |
68,900,000 |
|
28 |
tiktok |
64,400,000 |
|
29 |
omegle |
62,700,000 |
|
30 |
live score |
61,700,000 |
|
31 |
hava durumu |
57,300,000 |
|
32 |
walmart |
56,600,000 |
|
33 |
ikea |
56,100,000 |
|
34 |
53,600,000 |
|
|
35 |
twitch |
52,700,000 |
|
36 |
canva |
52,700,000 |
|
37 |
shein |
49,800,000 |
|
38 |
google classroom |
47,800,000 |
|
39 |
amazon prime |
47,500,000 |
|
40 |
47,000,000 |
|
|
41 |
premier league |
46,800,000 |
|
42 |
e devlet |
45,800,000 |
|
43 |
cowin |
45,600,000 |
|
44 |
home depot |
45,500,000 |
|
45 |
discord |
44,400,000 |
|
46 |
serie a |
43,000,000 |
|
47 |
fox news |
41,600,000 |
|
48 |
mercadolibre |
40,700,000 |
|
49 |
bild |
40,700,000 |
|
50 |
wp |
40,700,000 |
|
51 |
calculator |
38,400,000 |
|
52 |
dpboss |
37,500,000 |
|
53 |
kahoot |
37,300,000 |
|
54 |
paypal |
36,500,000 |
|
55 |
snaptik |
36,500,000 |
|
56 |
airbnb |
36,400,000 |
|
57 |
indeed |
36,000,000 |
|
58 |
cnn |
36,000,000 |
|
59 |
nfl |
35,700,000 |
|
60 |
spotify |
35,400,000 |
|
61 |
google docs |
34,200,000 |
|
62 |
marca |
34,100,000 |
|
63 |
zoom |
33,700,000 |
|
64 |
pogoda |
32,900,000 |
|
65 |
onet |
32,800,000 |
|
66 |
globo |
32,600,000 |
|
67 |
booking |
32,600,000 |
|
68 |
glob |
32,200,000 |
|
69 |
champions league |
32,000,000 |
|
70 |
ali express |
31,900,000 |
|
71 |
daily mail |
31,900,000 |
|
72 |
seznam |
31,700,000 |
|
73 |
flamengo |
31,300,000 |
|
74 |
zara |
31,200,000 |
|
75 |
uol |
31,000,000 |
|
76 |
matka |
30,900,000 |
|
77 |
mynet |
30,900,000 |
|
78 |
uolo |
30,800,000 |
|
79 |
nynet |
30,800,000 |
|
80 |
kalyan chart |
30,500,000 |
|
81 |
cricket |
30,400,000 |
|
82 |
onlyfans |
30,400,000 |
|
83 |
msn |
29,600,000 |
|
84 |
office 365 |
28,300,000 |
|
85 |
target |
27,900,000 |
|
86 |
nike |
27,100,000 |
|
87 |
mcdonalds |
25,700,000 |
|
88 |
sxmb |
25,600,000 |
|
89 |
espn |
25,300,000 |
|
90 |
네이버 (naver) |
25,300,000 |
|
91 |
ibomma |
25,200,000 |
|
92 |
xổ số miền nam (lottery) |
25,100,000 |
|
93 |
apple |
25,100,000 |
|
94 |
epfo |
25,000,000 |
|
95 |
costco |
24,900,000 |
|
96 |
etsy |
24,300,000 |
|
97 |
disney plus |
24,300,000 |
|
98 |
badoo |
23,200,000 |
|
99 |
craigslist |
22,300,000 |
|
100 |
dominos |
21,800,000 |
As you may have noticed from the lists above, many of the most searched for things on Google are brands like YouTube, Google and Facebook.
These brands have often been around for years or decades. So while they remain popular, they’re not really trending. Which is why we thought we’d take a look at a few keywords from the top 100 list that are trending upwards.
1. Roblox
5-year search growth: 158%
Search growth status: Exploding
Search Volume (US): 13,600,000
Search Volume (Global): 101,800,000
Description: Roblox is a user-created gaming platform and online community. The company went public in March of 2021, and the Roblox Corporation is now trading at around $40 per share.
2. Shein
5-year search growth: 888%
Search growth status: Exploding
Search Volume (US): 13,600,000
Search Volume (Global): 49,800,000
Description: Shein is a China-based DTC fashion brand primarily focused on women’s wear. That said, they also offer men’s wear, children’s wear, and a variety of fashion accessories. Shein is currently valued at $100 billion after its most recent funding round in April 2022.
3. OnlyFans
5-year search growth: 8900%
Search growth status: Exploding
Search Volume (US): 13,600,000
Search Volume (Global): 30,400,000
Description: Onlyfans is a “subscription social platform” based in London. The site boasts over 170 million registered users with 1.5 million content creators.
4. Discord
5-year search growth: 285%
Search growth status: Exploding
Search Volume (US): 7,500,000
Search Volume (Global): 44,400,000
Description: Discord is a text and voice chat platform popular in gaming communities. Users can join various communities (called “servers”) which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.
5. TikTok
5-year search growth: 8800%
Search growth status: Exploding
Search Volume (US): 7,500,000
Search Volume (Global): 64,400,000
Description: TikTok is a now-mainstream short video sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release date in 2016 and has now amassed over 1 billion users.
6. Facebook Marketplace
5-year search growth: 1460%
Search growth status: Exploding
Search Volume (US): 7,500,000
Search Volume (Global): 11,800,000
Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.
7. Disney Plus
5-year search growth: 4800%
Search growth status: Regular
Search Volume (US): 6,100,000
Search Volume (Global): 24,300,000
Description: Disney+ is an on-demand streaming service that competes directly with Netflix and Amazon Prime. The service features films and shows from Disney, Pixar, Marvel, National Geographic, and Star Wars. Disney+ has well over 130 million users and plans currently cost $8/month.
8. Canva
5-year search growth: 966%
Search growth status: Exploding
Search Volume (US): 6,100,000
Search Volume (Global): 52,700,000
Description: Canva is an online design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.
9. YouTube TV
5-year search growth: 239%
Search growth status: Exploding
Search Volume (US): 5,000,000
Search Volume (Global): 5,400,000
Description: YouTube TV is a subscription-based streaming service that’s aiming to be a web-based alternative to traditional cable. Plans start around $65 per month and feature 79 of the top 100 networks including Fox, AMC, and TNT.
10. WhatsApp
5-year search growth: 158%
Search growth status: Exploding
Search Volume (US): 4,500,000
Search Volume (Global): 664,600,000
Description: WhatsApp is a massively-popular text and VoIP service owned and operated by parent company Meta. WhatsApp currently has well over 2.4 billion users who on average, send out 100+ billion messages a day.
11. Cricbuzz
5-year search growth: 165%
Search growth status: Regular
Search Volume (US): 301,000
Search Volume (Global): 255,800,000
Description: Cricbuzz is an Indian news website focused on the sport of cricket. Owned by Times Internet, the platform offers videos, text commentary, player statistics, and rankings both online and through their app. Launched in 2004, the company hosts over 50 million users and generated $7.8 million in 2021.
12. Yandex
5-year search growth: 122%
Search growth status: Exploding
Search Volume (US): 1,000,000
Search Volume (Global): 91,100,000
Description: Founded 25 years ago, Yandex is a multinational search engine focused on the Russian-speaking market. Like Google, Yandex features a number of non-search features like e-commerce, maps/navigation, and a number of mobile apps.
13. Flipkart
5-year search growth: 255%
Search growth status: Exploding
Search Volume (US): 90,500
Search Volume (Global): 68,900,000
Description: Flipkart is an e-commerce site based in Bangalore, India. Like Amazon, Flipkart began as an online book store.But quickly expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products. The success of the company soon caught the attention of the large conglomerate retailer Walmart, who acquired a controlling stake in the company in 2018 for $16 billion.
14. DpBOSS
5-year search growth: 450%
Search growth status: Exploding
Search Volume (US): 8,100
Search Volume (Global): 37,500,000
Description: DpBOSS is an India-based gambling platform. Although offline gambling has been illegal in India since the British government introduced the Public Gaming Act in 1867, online gambling is legal. This has drawn quite a crowd as the website had close to 200 million visits in September 2022 alone.
15. Twitch
5-year search growth: 117%
Search growth status: Regular
Search Volume (US): 7,500,000
Search Volume (Global): 52,700,000
Description: Twitch is a live streaming service primarily focused gamers. The platform also hosts and broadcasts esports competitions, music streaming, and other creative content. The company was launched in 2011 and with its popularity, caught the eyes of Amazon, who purchased Twitch for $970 million in 2014.
Conclusion
This concludes our lists of the top 100 keywords searched globally and in the US.
There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).
This list will continue to be updated on a quarterly basis to include updated data and potentially new keywords.