Top 100 Google Searches (June 2025)

This is our comprehensive list of the most popular Google searches in May 2025.

Google receives over 100 billion visits per month, and we've analyzed the top searches. 

Specifically, we're going to list:

• The top 100 keywords in the US
• The top 100 keywords globally
• Selection of popular keywords that are also trending

The data for the lists below was largely derived from Semrush, a keyword research and digital marketing platform.

Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

Ranking	Keyword	Monthly Traffic (Visits)	Search Intent
1	YouTube	185 million	Navigational
2	Amazon	151 million	Navigational
3	Facebook	124 million	Navigational
=4	Eight Sleep	83.1 million	Navigational
=4	Weather	83.1 million	Navigational
6	Google	68 million	Navigational
=7	Gmail	55.6 million	Navigational, Transactional
=7	Wordle	55.6 million	Informational, Navigational
=9	Google Translate	45.5 million	Navigational
=9	Translate	45.5 million	Navigational, Transactional
=11	Food Near Me	37.2 million	Transactional
=11	Home Depot	37.2 million	Navigational, Commercial
=11	Walmart	37.2 million	Navigational, Commercial
=11	Yahoo	37.2 million	Navigational
=15	Ebay	30.4 million	Navigational
=15	Instagram	30.4 million	Navigational
=15	NBA	30.4 million	Informational, Navigational
=15	NFL	30.4 million	Informational, Navigational
=15	Target	30.4 million	Navigational, Commercial
=15	Yahoo Mail	30.4 million	Navigational, Transactional
=21	Amazon Prime	24.9 million	Navigational, Transactional
=21	Calculator	24.9 million	Informational
=21	CNN	24.9 million	Navigational
=21	Costco	24.9 million	Navigational, Commercial
=21	ESPN	24.9 million	Navigational
=21	Fox News	24.9 million	Informational, Navigational
=21	Twitter	24.9 million	Informational, Navigational
=28	Google Maps	20.4 million	Navigational
=28	ChatGPT	20.4 million	Informational, Navigational
=28	Connections	20.4 million	Informational, Navigational
=28	Google Flights	20.4 million	Navigational, Transactional
=28	Election Results	20.4 million	Informational
=28	Indeed	20.4 million	Navigational
=28	News	20.4 million	Informational, Commercial
=28	StreamEast	20.4 million	Informational
=28	USPS Tracking	20.4 million	Navigational
=28	Zillow	20.4 million	Navigational
=38	Canva	16.6 million	Navigational
=38	Lowes	16.6 million	Navigational
=38	Netflix	16.6 million	Navigational
=38	NFL Scores	16.6 million	Informational
=38	Restaurants Near Me	16.6 million	Transactional
=38	Walgreens	16.6 million	Navigational
=44	Best Buy	13.6 million	Navigational, Commercial
=44	Traductor	16.6 million	Navigational
=44	Cool Math Games	13.6 million	Navigational
=44	Craigslist	13.6 million	Navigational
=44	Etsy	13.6 million	Navigational
=44	Spotify	13.6 million	Navigational
=44	Wells Fargo	13.6 million	Navigational
=44	X	13.6 million	Navigational
=44	USPS	13.6 million	Navigational
=53	Airbnb	11.1 million	Navigational
=53	American Airlines	11.1 million	Informational, Navigational
=53	Bank of America	11.1 million	Navigational, Commercial
=53	Blooket	11.1 million	Navigational
=53	CVS	11.1 million	Navigational
=53	Capital One	11.1 million	Navigational
=53	Dominos	11.1 million	Navigational, Commercial
=53	English to Spanish	11.1 million	Informational
=53	Facebook Marketplace	11.1 million	Navigational
=53	Google Docs	11.1 million	Navigational
=53	LinkedIn	11.1 million	Navigational
=53	MLB	11.1 million	Informational, Navigational
=53	MSN	11.1 million	Navigational
=53	Pinterest	11.1 million	Navigational
=53	Roblox	11.1 million	Navigational
=53	Spanish to English	11.1 million	Informational
=53	Solitaire	11.1 million	Informational, Commercial
=53	Speed Test	11.1 million	Informational, Navigational
=53	Shein	11.1 million	Navigational
=72	AOL Mail	9.1 million	Informational, Transactional
=72	PayPal	9.1 million	Navigational
=72	TikTok	9.1 million	Navigational
=75	AutoZone	7.5 million	Navigational, Commercial
=75	Chase	7.5 million	Navigational
=75	Donald Trump	7.5 million	Informational
=75	Dow Jones	7.5 million	Informational
=75	FedEx Tracking	7.5 million	Navigational
=75	Harbor Freight	7.5 million	Navigational
=75	Kahoot	7.5 million	Navigational
=75	Nvidia Stock	7.5 million	Informational
=75	Old Navy	7.5 million	Navigational, Commercial
=75	Outlook	7.5 million	Navigational, Transactional
=75	Premier League	7.5 million	Informational, Navigational
=75	Temu	7.5 million	Navigational
=75	Twitch	7.5 million	Navigational
=75	Yankees	7.5 million	Informational
=89	Daily Mail	6.1 million	Informational, Navigational
=89	Discord	6.1 million	Navigational
=89	Google Drive	6.1 million	Navigational, Transactional
=89	Dollar Tree	6.1 million	Navigational, Commercial
=89	Hotmail	6.1 million	Navigational
=89	Ikea	6.1 million	Navigational, Commercial
=89	McDonald's	6.1 million	Navigational
=89	Pizza Hut	6.1 million	Navigational, Commercial
=89	DuckDuckGo	6.1 million	Navigational
=89	Starbucks	6.1 million	Navigational
=89	Taco Bell	6.1 million	Navigational, Commercial
100	Prodigy	5.0 million	Navigational, Transactional

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

• Navigational: The searcher wants to find a specific website or web page.
• Informational: The searcher would like to learn more about something.
• Commercial: Indicates that the searcher is researching a product, service, or brand.
• Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are brands like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

• 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
• 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
• 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
• 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
• 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
• 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of May 2025, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Eight Sleep, Weather, Google, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people who search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on May 2025 data from Semrush.

Ranking	Keyword	Monthly Traffic (Visits)	Search Intent
1	YouTube	1.1 billion	Navigational
2	Facebook	656.2 million	Navigational
3	WhatsApp Web	507.6 million	Navigational
4	Translate	416 million	Navigational, Transactional
5	Instagram	398.6 million	Navigational
6	Amazon	373.3 million	Navigational
7	Gmail	373 million	Navigational, Transactional
8	Google	372.9 million	Navigational
9	Weather	297.9 million	Navigational
10	Google Translate	284.8 million	Navigational
11	Cricbuzz	259.2 million	Navigational
12	IG	214.5 million	Navigational
13	Traductor	211.8 million	Navigational
14	Clima	199.6 million	Informational
15	ChatGPT	151.4 million	Informational, Navigational
16	Satta King	151.3 million	Navigational
17	Canva	136.5 million	Navigational
18	Google Maps	136.4 million	Navigational
19	Twitter	133.3 million	Informational, Navigational
20	WhatsApp	130.5 million	Navigational
21	Sarkari Result	124.2 million	Navigational
22	Chat GPT	114.9 million	Informational
23	Yahoo	111.6 million	Navigational
24	Tiempo	106.3 million	Navigational
25	FB	112.9 million	Navigational
26	Netflix	106.1 million	Navigational
27	Yahoo Mail	99.5 million	Navigational
28	Hotmail	98.9 million	Navigational
29	Restaurants	97.9 million	Commercial
30	Wordle	96.8 million	Informational, Navigational
31	Pinterest	94.4 million	Navigational
32	погода	90.7 million	Navigational
33	NBA	88.1 million	Informational, Navigational
34	TikTok	88 million	Navigational
35	переводчик	87.7 million	Navigational
36	Ibomma	84.3 million	Informational
37	Speed Test	82.8 million	Navigational
38	IPL	81.7 million	Informational, Navigational
39	Tradutor	81.7 million	Navigational
40	Roblox	80.1 million	Navigational
41	Instagram Login	79.6 million	Navigational, Transactional
42	X	79.2 million	Navigational
43	çeviri	73.3 million	Navigational
44	Real Madrid	73.1 million	Informational
45	Speedtest	72.7 million	Navigational
46	Eight Sleep	72.1 million	Navigational
47	Weather Tomorrow	69.8 million	Navigational, Transactional
48	Yandex	69.2 million	Navigational
49	Flipkart	69.2 million	Navigational
50	Dpboss	68.5 million	Informational
51	Lottery Sambad	68.2 million	Informational, Transactional
52	Ebay	68 million	Navigational
53	Poki	67 million	Navigational
54	Premier League	65.3 million	Informational, Navigational
55	BBC News	65.2 million	Navigational
56	Restaurants Near Me	63 million	Transactional
57	Map	60.5 million	Navigational
58	Outlook	59.1 million	Navigational, Transactional
59	Proxy	57.6 million	Informational
60	Spotify	56 million	Navigational
61	Xổ Số Miền Nam	55.9 million	Navigational
62	Facebook Login	55.3 million	Navigational, Transactional
63	LinkedIn	54.8 million	Navigational
64	Betano	53.8 million	Navigational, Commercial
65	Calculator	52.6 million	Informational
66	ютуб	52.5 million	Navigational
67	Meteo	51.2 million	Commercial
68	Hotels	50.1 million	Navigational, Commercial
69	DuckDuckGo	50 million	Navigational
70	Google Traduction	46.9 million	Informational, Commercial
71	News	49.5 million	Informational, Commercial
72	Ikea	48.5 million	Navigational
73	Indeed	48.3 million	Navigational
74	Walmart	48.3 million	Navigational
75	Live Score	47.7 million	Navigational
76	Hava Durumu	47.6 million	Transactional
77	Shein	47.4 million	Navigational
78	Futbol Libre	46.1 million	Navigational
79	E Devlet	45.9 million	Informational
80	Serie A	45.8 million	Navigational
81	NFL	44.8 million	Informational, Navigational
82	Home Depot	44.5 million	Transactional
83	ترجمة	44.5 million	Navigational
84	Airbnb	43.7 million	Transactional
85	Food Near Me	43.6 million	Navigational
86	Cricket	43.1 million	Navigational
87	Amazon Prime	42.1 million	Navigational, Transactional
88	Twitch	42.1 million	Navigational
89	Google Flights	42.1 million	Navigational, Transactional
90	Champions League	39.8 million	Navigational
91	Google Scholar	39.6 million	Navigational
92	Temu	38.8 million	Informational
93	Telegram	38.5 million	Navigational
94	Flamengo	38.3 million	Navigational
95	Gmail Login	38.3 million	Navigational
96	CNN	38.1 million	Navigational, Transactional
97	Costco	34.6 million	Navigational, Commercial
98	WP	33.9 million	Navigational
99	Flashscore	33.4 million	Navigational
100	Discord	33.3 million	Navigational

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

5-year search growth: 41%

Search growth status: Regular

Search Volume (US): 6.1 million

Search Volume (Global): 37.2 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

• Discord login (550,000)
• Discord download (165,000)
• Is Discord down (40,500)

2. TikTok

5-year search growth: 171%

Search growth status: Regular

Search Volume (US): 9.1 million

Search Volume (Global): 83.1 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of the US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, with just 18,100 monthly searches in the US.

3. Facebook Marketplace

5-year search growth: 47%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 16.6 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

In terms of search volume, Craigslist still leads in the US with 13.6 million monthly searches on average.

4. Canva

5-year search growth: 1,011%

Search growth status: Exploding

Search Volume (US): 16.6 million

Search Volume (Global): 128 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

5. Telegram

5-year search growth: 241%

Search growth status: Exploding

Search Volume (US): 1.5 million

Search Volume (Global): 30.4 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over 1 billion users as of March 2025. 

6. WhatsApp

5-year search growth: 41%

Search growth status: Exploding

Search Volume (US): 2.7 million

Search Volume (Global): 151 million

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.5 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates over 3 billion visits per month.

7. ChatGPT

5-year search growth: 99x+

Search growth status: Exploding

Search Volume (US): 20.4 million

Search Volume (Global): 504 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

5-year search growth: 35%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 46.8 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales. 

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (38.8 million monthly searches) and AliExpress (33.3 million).

Key Takeaways

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.