Top 100 Google Searches (February 2025)

This is our comprehensive list of the most popular Google searches in February 2025.

Specifically, we're going to list:

• The top 100 keywords in the US
• The top 100 keywords globally
• Selection of popular keywords that are also trending

The data for the lists below were largely derived from Semrush, a keyword research and digital marketing platform.

Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

Ranking	Keyword	Monthly Traffic (Visits)	Search Intent
1	YouTube	185 million	Navigational
2	Amazon	151 million	Navigational
3	Facebook	124 million	Navigational
=4	Eight Sleep	83.1 million	Navigational
=4	Weather	83.1 million	Navigational
6	Google	68 million	Navigational
=7	Gmail	55.6 million	Navigational, Transactional
=7	Wordle	55.6 million	Informational, Navigational
=9	Google Translate	45.5 million	Navigational
=9	Translate	45.5 million	Navigational, Transactional
=11	Food near me	37.2 million	Transactional
=11	Home Depot	37.2 million	Navigational, Commercial
=11	NFL	37.2 million	Informational, Navigational
=11	Walmart	37.2 million	Navigational
=11	Yahoo	37.2 million	Navigational
=16	Ebay	30.4 million	Navigational
=16	Instagram	30.4 million	Navigational
=16	NBA	30.4 million	Informational, Navigational
=16	Target	30.4 million	Navigational, Commercial
=16	Yahoo Mail	30.4 million	Navigational, Transactional
=21	Amazon Prime	24.9 million	Navigational, Transactional
=21	Calculator	24.9 million	Informational
=21	CNN	24.9 million	Navigational
=21	Costco	24.9 million	Navigational, Commercial
=21	ESPN	24.9 million	Navigational
=21	Fox News	24.9 million	Informational, Navigational
=21	Google Maps	24.9 million	Navigational
=21	Twitter	24.9 million	Informational, Navigational
=29	ChatGPT	20.4 million	Informational, Navigational
=29	Connections	20.4 million	Informational, Navigational
=29	Google Flights	20.4 million	Navigational, Transactional
=29	Election results	20.4 million	Informational
=29	Indeed	20.4 million	Navigational
=29	News	20.4 million	Informational, Commercial
=29	StreamEast	20.4 million	Informational
=29	USPS Tracking	20.4 million	Navigational
=29	Zillow	20.4 million	Navigational
=38	Canva	16.6 million	Navigational
=38	Lowes	16.6 million	Navigational
=38	Netflix	16.6 million	Navigational
=38	NFL Scores	16.6 million	Informational
=38	Restaurants near me	16.6 million	Transactional
=38	Traductor	16.6 million	Navigational
=38	Walgreens	16.6 million	Navigational
=45	Best Buy	13.6 million	Navigational, Commercial
=45	Cool Math Games	13.6 million	Navigational
=45	Craigslist	13.6 million	Navigational
=45	Etsy	13.6 million	Navigational
=45	Google Docs	13.6 million	Navigational, Transactional
=45	Shein	13.6 million	Navigational
=45	Spotify	13.6 million	Navigational
=45	USPS	13.6 million	Navigational
=45	Wells Fargo	13.6 million	Navigational
=45	X	13.6 million	Navigational
=55	Airbnb	11.1 million	Navigational
=55	American Airlines	11.1 million	Informational, Navigational
=55	Bank of America	11.1 million	Navigational, Commercial
=55	Blooket	11.1 million	Navigational
=55	Capital One	11.1 million	Navigational
=55	Dominos	11.1 million	Navigational, Commercial
=55	English to Spanish	11.1 million	Informational
=55	Facebook Marketplace	11.1 million	Navigational
=55	LinkedIn	11.1 million	Navigational
=55	MLB	11.1 million	Informational, Navigational
=55	MSN	11.1 million	Navigational
=55	Pinterest	11.1 million	Navigational
=55	Roblox	11.1 million	Navigational
=55	Spanish to English	11.1 million	Informational
=55	Solitaire	11.1 million	Informational, Commercial
=55	speed test	11.1 million	Informational, Navigational
=71	AOL Mail	9.1 million	Informational, Transactional
=71	CVS	9.1 million	Navigational
=71	PayPal	9.1 million	Navigational
=71	TikTok	9.1 million	Navigational
=75	AutoZone	7.5 million	Navigational, Commercial
=75	Discord	7.5 million	Navigational
=75	Donald Trump	7.5 million	Informational
=75	Dow Jones	7.5 million	Informational
=75	duckduckgo	7.5 million	Navigational
=75	FedEx Tracking	7.5 million	Navigational
=75	Google Drive	7.5 million	Navigational, Transactional
=75	Harbor Freight	7.5 million	Navigational
=75	Kahoot	7.5 million	Navigational
=75	Nvidia stock	7.5 million	Informational
=75	Old Navy	7.5 million	Navigational, Commercial
=75	Outlook	7.5 million	Navigational, Transactional
=75	Premier League	7.5 million	Informational, Navigational
=75	Temu	7.5 million	Navigational
=75	Twitch	7.5 million	Navigational
=90	Chase	6.1 million	Navigational
=90	Daily Mail	6.1 million	Navigational
=90	Dollar Tree	6.1 million	Navigational, Commercial
=90	Hotmail	6.1 million	Navigational
=90	Ikea	6.1 million	Navigational, Commercial
=90	McDonald's	6.1 million	Navigational
=90	Pizza Hut	6.1 million	Navigational, Commercial
=90	Prodigy	6.1 million	Navigational, Transactional
=90	Starbucks	6.1 million	Navigational
=90	Taco Bell	6.1 million	Navigational, Commercial
=90	Yankees	6.1 million	Informational

The Search Intent column tells us the likely purpose for the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

• Navigational: The searcher wants to find a specific website or web page.
• Informational: The searcher would like to learn more about something.
• Commercial: Indicates that the searcher is researching a product, service, or brand.
• Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are brands like YouTube, Amazon, and NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of February 2025, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Weather, Google, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people that search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on February 2025 data from Semrush.

Ranking	Keyword	Monthly Traffic (Visits)	Search Intent
1	YouTube	1.1 billion	Navigational
2	Facebook	681.9 million	Navigational
3	WhatsApp Web	520.5 million	Navigational
4	Translate	457 million	Navigational, Transactional
5	Instagram	406.7 million	Navigational
6	Google	392.3 million	Navigational
7	Amazon	384.1 million	Navigational
8	Gmail	383.8 million	Navigational, Transactional
9	Google Translate	326.2 million	Navigational
10	Weather	311.9 million	Navigational
11	Cricbuzz	259.2 million	Navigational
12	Traductor	222 million	Navigational
13	ig	213.9 million	Navigational
14	clima	197.4 million	Informational
15	Satta King	151.3 million	Navigational
16	Google Maps	141.8 million	Navigational
17	Twitter	139.2 million	Informational, Navigational
18	Tiempo	135.7 million	Navigational
19	chat gpt	133.3 million	Informational
20	WhatsApp	132.6 million	Navigational
21	ChatGPT	130.9 million	Informational, Navigational
22	Canva	126.6 million	Navigational
23	Sarkari Result	124.2 million	Navigational
24	Yahoo	120.2 million	Navigational
25	fb	115.7 million	Navigational
26	Netflix	108.3 million	Navigational
27	Hotmail	108.2 million	Navigational
28	Wordle	100.2 million	Informational, Navigational
29	Yahoo Mail	99.3 million	Navigational
30	погода	98.6 million	Navigational
31	Tradutor	97.1 million	Navigational
32	Pinterest	92.9 million	Navigational
33	restaurants	92 million	Commercial
34	TikTok	90.1 million	Navigational
35	переводчик	89.7 million	Navigational
36	NBA	89.3 million	Informational, Navigational
37	eight sleep	88.1 million	Navigational
38	Ibomma	84.4 million	Informational
39	Speed Test	83.4 million	Navigational
40	IPL	81.1 million	Informational, Navigational
41	Roblox	80.1 million	Navigational
42	Instagram Login	79.5 million	Navigational, Transactional
43	speedtest	74.1 million	Navigational
44	çeviri	73.1 million	Navigational
45	X	72.4 million	Navigational
46	Yandex	69.5 million	Navigational
=47	Flipkart	69.2 million	Navigational
=47	Weather Tomorrow	69.2 million	Navigational, Transactional
49	Ebay	68.6 million	Navigational
50	Dpboss	68.5 million	Informational
51	Premier League	68.4 million	Informational, Navigational
52	BBC News	64.8 million	Navigational
53	Restaurants Near Me	62.9 million	Transactional
54	Outlook	62.2 million	Navigational, Transactional
55	Poki	61.6 million	Navigational
56	Real Madrid	61.3 million	Informational
57	Map	60 million	Navigational
58	Meteo	58.4 million	Commercial
59	Proxy	57.6 million	Informational
=60	Spotify	55.8 million	Navigational
=60	lottery sambad	55.8 million	Informational, Transactional
=60	LinkedIn	55.8 million	Navigational
63	Facebook Login	55.4 million	Navigational, Transactional
64	Xổ Số Miền Nam	55.9 million	Navigational
65	Calculator	53.7 million	Informational
66	ютуб	53.6 million	Navigational
67	Live Score	53 million	Navigational
68	NFL	52.4 million	Informational, Navigational
69	ind vs eng	51.1 million	Informational, Commercial
70	google traduction	49.7 million	Navigational
71	Shein	49.6 million	Navigational
72	Indeed	49.2 million	Navigational
73	Walmart	48.4 million	Navigational
74	Ikea	48.3 million	Navigational, Commercial
75	Hotels	47.6 million	Transactional
76	Hava Durumu	47.5 million	Navigational
77	Twitch	46.9 million	Navigational
78	Serie A	46 million	Informational
79	E Devlet	45.9 million	Navigational
80	duckduckgo	44.8 million	Navigational
81	Snaptik	45.6 million	Transactional
82	futbol libre	44.7 million	Navigational
83	Home Depot	44.6 million	Navigational, Commercial
84	ترجمة	44.1 million	Navigational
85	Betano	44 million	Navigational
86	Cricket	43.3 million	Navigational
87	food near me	43.2 million	Transactional
88	Amazon Prime	43.2 million	Navigational, Transactional
89	Airbnb	42.4 million	Navigational
90	Google Flights	41.1 million	Navigational, Transactional
91	Google Scholar	40.3 million	Navigational
92	Telegram	38.9 million	Navigational
93	Flamengo	38.2 million	Informational
94	Gmail Login	38.1 million	Navigational, Transactional
95	temu	37.1 million	Navigational
96	CNN	36.9 million	Navigational
97	Discord	36.0 million	Navigational
98	aliexpress	35.5 million	Navigational
99	Costco	34.6 million	Navigational, Commercial
100	Champions League	34.4 million	Informational, Navigational

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

5-year search growth: 187%

Search growth status: Regular

Search Volume (US): 7.5 million

Search Volume (Global): 36 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

• Discord login (550,000)
• Discord download (165,000)
• Is Discord down (33,100)

2. TikTok

5-year search growth: 633%

Search growth status: Regular

Search Volume (US): 9.1 million

Search Volume (Global): 91 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of the US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, with just 18,100 monthly searches in the US.

3. Facebook Marketplace

5-year search growth: 129%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 16.1 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

In terms of search volume, Craigslist still leads in the US with 13.6 million monthly searches on average.

4. Canva

5-year search growth: 1,283%

Search growth status: Exploding

Search Volume (US): 16.6 million

Search Volume (Global): 126.6 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

5. Telegram

5-year search growth: 400%

Search growth status: Exploding

Search Volume (US): 1.5 million

Search Volume (Global): 38.9 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Today, Telegram has over 900 million users and expects to reach 1 billion within a year. 

6. WhatsApp

5-year search growth: 120%

Search growth status: Regular

Search Volume (US): 2.7 million

Search Volume (Global): 132.6 milion

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates WhatsApp generates 3.96 billion visits per month.

7. ChatGPT

5-year search growth: 99x+

Search growth status: Exploding

Search Volume (US): 20.4 million

Search Volume (Global): 130.9 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

5-year search growth: 226%

Search growth status: Regular

Search Volume (US): 13.6 million

Search Volume (Global): 49.6 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows them to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales. 

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (37.1 million monthly searches) and AliExpress (35.3 million).

Conclusion

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.