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Top 100 Google Searches (December 2024)

by Brian Dean
December 2, 2024

This is our comprehensive list of the most popular Google searches in December 2024.

Specifically, we're going to list:

  • The top 100 keywords in the US
  • The top 100 keywords globally
  • Selection of popular keywords that are also trending

The data for the lists below were largely derived from Semrush, a keyword research and digital marketing platform.

Before continuing, please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

RankingKeywordUS Search Volume
1YouTube185,000,000
2Amazon151,000,000
3Facebook124,000,000
4Weather83,100,000
5Google68,000,000
=6Gmail55,600,000
=6Wordle55,600,000
=8Google Translate45,500,000
=8Translate45,500,000
=10Home Depot37,200,000
=10NFL37,200,000
=10Walmart37,200,000
=10Yahoo37,200,000
=14Ebay30,400,000
=14Instagram30,400,000
=14NBA30,400,000
=14Yahoo Mail30,400,000
=18Amazon Prime24,900,000
=18CNN24,900,000
=18ESPN24,900,000
=18Food Near Me24,900,000
=18Fox News24,900,000
=18Google Maps24,900,000
=18Target24,900,000
=18Twitter24,900,000
=26Calculator20,400,000
=26ChatGPT20,400,000
=26Costco20,400,000
=26Google Flights20,400,000
=26Indeed20,400,000
=26USPS Tracking20,400,000
=26Zillow20,400,000
=26NFL Scores20,400,000
=26StreamEast20,400,000
=35Netflix16,600,000
=35OnlyFans16,600,000
=35Traductor16,600,000
=35Connections16,600,000
=35Best Buy13,600,000
=35Canva13,600,000
=35Craigslist13,600,000
=35Etsy13,600,000
=35Google Docs13,600,000
=35Restaurants Near Me13,600,000
=35Shein13,600,000
=35Spotify13,600,000
=35Walgreens13,600,000
=35Wells Fargo13,600,000
=35Cool Math Games13,600,000
=50Airbnb11,100,000
=50Capital One11,100,000
=50Dominos11,100,000
=50Facebook Marketplace11,100,000
=50LinkedIn11,100,000
=50MLB11,100,000
=50MSN11,100,000
=50Pinterest11,100,000
=50Roblox11,100,000
=50English to Spanish11,100,000
=50Spanish to English11,100,000
=61AOL Mail9,140,000
=61American Airlines9,140,000
=61Bank of America9,140,000
=61CVS9,140,000
=61Discord9,140,000
=61Outlook9,140,000
=61PayPal9,140,000
=61TikTok9,140,000
=61Solitaire9,140,000
=61Blooket9,140,000
=71Chase7,480,000
=71Dow Jones7,480,000
=71FedEx Tracking7,480,000
=71Google Drive7,480,000
=71Harbor Freight7,480,000
=71Hotmail7,480,000
=71Internet Speed Test7,480,000
=71Old Navy7,480,000
=71Premier League7,480,000
=71Twitch7,480,000
=81AutoZone6,120,000
=81Daily Mail6,120,000
=81Google Classroom6,120,000
=81Ikea6,120,000
=81Kahoot6,120,000
=81Pizza Hut6,120,000
=81Starbucks6,120,000
=81Taco Bell6,120,000
=81Weather Tomorrow6,120,000
=81Yankees6,120,000
=91Chipotle5,000,000
=91Dollar Tree5,000,000
=91Hobby Lobby5,000,000
=91McDonald's5,000,000
=91Southwest Airlines5,000,000
=91Subway5,000,000
=91YouTube TV5,000,000
=91Bitcoin Price5,000,000
=91Snake Game5,000,000
100Apple4,090,000

It's notable that many of the top searches on Google are brands like YouTube, Amazon, and NFL.

What are the top searches on Google?

As of December 2024, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Weather, Google, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people that search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

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With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

RankingKeywordGlobal Search Volume
1YouTube1,200,000,000
2Facebook724,500,000
3WhatsApp Web521,000,000
4Translate460,800,000
5Google405,300,000
6Instagram403,200,000
7Amazon393,100,000
8Gmail392,300,000
9Google Translate325,900,000
10Cricbuzz317,700,000
11Weather310,600,000
12Traductor222,600,000
13Tiempo161,200,000
14Satta King151,300,000
15Twitter148,500,000
16Google Maps142,400,000
17ChatGPT128,300,000
18Sarkari Result124,200,000
19Yahoo121,500,000
20WhatsApp120,600,000
21Canva117,400,000
22Hotmail117,200,000
23Netflix105,300,000
24Ibomma102,200,000
25Wordle101,500,000
26Yahoo Mail99,100,000
27Tradutor96,900,000
28NBA90,200,000
29Pinterest88,300,000
30Speed Test84,400,000
31IPL (Indian Premier League)81,300,000
32Roblox80,100,000
33Yandex77,400,000
34TikTok76,200,000
35Premier League69,600,000
36Flipkart69,200,000
37Weather Tomorrow68,900,000
38Ebay68,800,000
39Outlook66,700,000
40BBC News65,600,000
41Cricket64,200,000
42Meteo58,700,000
43Restaurants Near Me58,600,000
44Proxy57,400,000
45Real Madrid57,100,000
46Facebook Login56,200,000
47Dpboss56,100,000
48Xổ Số Miền Nam (Lottery)55,900,000
49LinkedIn55,300,000
50Live Score54,800,000
51Poki54,100,000
52Spotify53,300,000
53NFL52,300,000
54Indeed51,900,000
55Calculator49,300,000
56Shein48,400,000
57Walmart48,200,000
58Hava Durumu47,500,000
59Twitch47,400,000
60Serie A47,100,000
61Ikea46,300,000
62Hotels46,100,000
63E Devlet45,900,000
64Snaptik45,700,000
65Home Depot44,600,000
66Betano44,500,000
67Amazon Prime43,600,000
68Airbnb42,100,000
69OnlyFans41,300,000
70WP40,800,000
71Google Scholar40,500,000
72Google Flights40,400,000
73CNN36,900,000
74Champions League36,800,000
75Discord36,400,000
76Daily Mail33,500,000
77Marca33,200,000
78Bet36533,100,000
79Booking32,900,000
80Onet32,300,000
81La Liga32,300,000
82Mercadolibre32,100,000
83PayPal31,900,000
84Seznam31,700,000
85Flamengo31,600,000
86Flashscore31,500,000
87SXMB31,200,000
88UOL31,100,000
89네이버 (Naver)31,000,000
90Matka30,900,000
91Costco30,700,000
92ESPN29,700,000
93Zara29,400,000
94Bild28,800,000
95Fox News28,000,000
96Kahoot27,900,000
97Pogoda27,200,000
98Telegram27,100,000
99Google Drive27,000,000
100Globo26,600,000

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

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5-year search growth: 152%

Search growth status: Regular

Search Volume (US): 9,140,000

Search Volume (Global): 36,400,000

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics. 

2. TikTok

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5-year search growth: 1,086%

Search growth status: Regular

Search Volume (US): 9,140,000

Search Volume (Global): 76,200,000

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

3. Facebook Marketplace

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5-year search growth: 186%

Search growth status: Regular

Search Volume (US): 11,100,000

Search Volume (Global): 16,100,000

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

4. Canva

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5-year search growth: 1,567%

Search growth status: Exploding

Search Volume (US): 13,600,000

Search Volume (Global): 117,400,000

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

5. Telegram

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5-year search growth: 426%

Search growth status: Exploding

Search Volume (US): 1,500,000

Search Volume (Global): 27,100,000

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Today, Telegram has over 900 million users and expects to reach 1 billion within a year. 

6. WhatsApp

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5-year search growth: 126%

Search growth status: Exploding

Search Volume (US): 2,700,000

Search Volume (Global): 120,600,000

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day.

7. ChatGPT

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5-year search growth: 99x+

Search growth status: Exploding

Search Volume (US): 20,400,000

Search Volume (Global): 128,300,000

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days. Currently, more than 180 million people use ChatGPT. 

8. Shein

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5-year search growth: 209%

Search growth status: Regular

Search Volume (US): 13,600,000

Search Volume (Global): 48,400,000

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows them to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales. 

Conclusion

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.