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Top 100 Google Searches (June 2025)

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by Brian Dean
Last Updated: June 25, 2025

This is our comprehensive list of the most popular Google searches in May 2025.

Google receives over 100 billion visits per month, and we've analyzed the top searches. 

Specifically, we're going to list:

  • The top 100 keywords in the US
  • The top 100 keywords globally
  • Selection of popular keywords that are also trending

The data for the lists below was largely derived from Semrush, a keyword research and digital marketing platform.

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Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

RankingKeywordMonthly Traffic (Visits)Search Intent
1YouTube185 millionNavigational
2Amazon151 millionNavigational
3Facebook124 millionNavigational
=4Eight Sleep83.1 millionNavigational
=4Weather83.1 millionNavigational
6Google68 millionNavigational
=7Gmail55.6 millionNavigational, Transactional
=7Wordle55.6 millionInformational, Navigational
=9Google Translate45.5 millionNavigational
=9Translate45.5 millionNavigational, Transactional
=11Food Near Me37.2 millionTransactional
=11Home Depot37.2 millionNavigational, Commercial
=11Walmart37.2 millionNavigational, Commercial
=11Yahoo37.2 millionNavigational
=15Ebay30.4 millionNavigational
=15Instagram30.4 millionNavigational
=15NBA30.4 millionInformational, Navigational
=15NFL30.4 millionInformational, Navigational
=15Target30.4 millionNavigational, Commercial
=15Yahoo Mail30.4 millionNavigational, Transactional
=21Amazon Prime24.9 millionNavigational, Transactional
=21Calculator24.9 millionInformational
=21CNN24.9 millionNavigational
=21Costco24.9 millionNavigational, Commercial
=21ESPN24.9 millionNavigational
=21Fox News24.9 millionInformational, Navigational
=21Twitter 24.9 millionInformational, Navigational
=28Google Maps20.4 millionNavigational
=28ChatGPT20.4 millionInformational, Navigational
=28Connections20.4 millionInformational, Navigational
=28Google Flights20.4 millionNavigational, Transactional
=28Election Results20.4 millionInformational
=28Indeed20.4 millionNavigational
=28News20.4 millionInformational, Commercial
=28StreamEast20.4 millionInformational
=28USPS Tracking20.4 millionNavigational
=28Zillow20.4 millionNavigational
=38Canva16.6 millionNavigational
=38Lowes16.6 millionNavigational
=38Netflix16.6 millionNavigational
=38NFL Scores16.6 millionInformational
=38Restaurants Near Me16.6 millionTransactional
=38Walgreens 16.6 millionNavigational
=44Best Buy13.6 millionNavigational, Commercial
=44Traductor16.6 millionNavigational
=44Cool Math Games13.6 millionNavigational
=44Craigslist13.6 millionNavigational
=44Etsy13.6 millionNavigational
=44Spotify13.6 millionNavigational
=44Wells Fargo13.6 millionNavigational
=44X13.6 millionNavigational
=44USPS13.6 millionNavigational
=53Airbnb11.1 millionNavigational
=53American Airlines11.1 millionInformational, Navigational
=53Bank of America11.1 millionNavigational, Commercial
=53Blooket11.1 millionNavigational
=53CVS11.1 millionNavigational
=53Capital One11.1 millionNavigational
=53Dominos11.1 millionNavigational, Commercial
=53English to Spanish11.1 millionInformational
=53Facebook Marketplace11.1 millionNavigational
=53Google Docs11.1 millionNavigational
=53LinkedIn11.1 millionNavigational
=53MLB11.1 millionInformational, Navigational
=53MSN11.1 millionNavigational
=53Pinterest11.1 millionNavigational
=53Roblox11.1 millionNavigational
=53Spanish to English11.1 millionInformational
=53Solitaire11.1 millionInformational, Commercial
=53Speed Test11.1 millionInformational, Navigational
=53Shein11.1 millionNavigational
=72AOL Mail9.1 millionInformational, Transactional
=72PayPal9.1 millionNavigational
=72TikTok9.1 millionNavigational
=75AutoZone7.5 millionNavigational, Commercial
=75Chase7.5 millionNavigational
=75Donald Trump7.5 millionInformational
=75Dow Jones7.5 millionInformational
=75FedEx Tracking7.5 millionNavigational
=75Harbor Freight7.5 millionNavigational
=75Kahoot7.5 millionNavigational
=75Nvidia Stock7.5 millionInformational
=75Old Navy7.5 millionNavigational, Commercial
=75Outlook7.5 millionNavigational, Transactional
=75Premier League7.5 millionInformational, Navigational
=75Temu7.5 millionNavigational
=75Twitch7.5 millionNavigational
=75Yankees7.5 millionInformational
=89Daily Mail6.1 millionInformational, Navigational
=89Discord6.1 millionNavigational
=89Google Drive6.1 millionNavigational, Transactional
=89Dollar Tree6.1 millionNavigational, Commercial
=89Hotmail6.1 millionNavigational
=89Ikea6.1 millionNavigational, Commercial
=89McDonald's6.1 millionNavigational
=89Pizza Hut6.1 millionNavigational, Commercial
=89DuckDuckGo6.1 millionNavigational
=89Starbucks6.1 millionNavigational
=89Taco Bell6.1 millionNavigational, Commercial
100Prodigy5.0 millionNavigational, Transactional

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

  • Navigational: The searcher wants to find a specific website or web page.
  • Informational: The searcher would like to learn more about something.
  • Commercial: Indicates that the searcher is researching a product, service, or brand.
  • Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are brands like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

  • 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
  • 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
  • 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
  • 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
  • 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
  • 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of May 2025, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Eight Sleep, Weather, Google, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people who search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for around 500 times each month.

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Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on May 2025 data from Semrush.

RankingKeywordMonthly Traffic (Visits)Search Intent
1YouTube1.1 billionNavigational
2Facebook656.2 millionNavigational
3WhatsApp Web507.6 millionNavigational
4Translate416 millionNavigational, Transactional
5Instagram398.6 millionNavigational
6Amazon373.3 millionNavigational
7Gmail373 millionNavigational, Transactional
8Google372.9 millionNavigational
9Weather297.9 millionNavigational
10Google Translate284.8 millionNavigational
11Cricbuzz259.2 millionNavigational
12IG214.5 millionNavigational
13Traductor211.8 millionNavigational
14Clima199.6 millionInformational
15ChatGPT151.4 millionInformational, Navigational
16Satta King151.3 millionNavigational
17Canva136.5 millionNavigational
18Google Maps136.4 millionNavigational
19Twitter133.3 millionInformational, Navigational
20WhatsApp130.5 millionNavigational
21Sarkari Result124.2 millionNavigational
22Chat GPT114.9 millionInformational
23Yahoo111.6 millionNavigational
24Tiempo106.3 millionNavigational
25FB112.9 millionNavigational
26Netflix106.1 millionNavigational
27Yahoo Mail99.5 millionNavigational
28Hotmail98.9 millionNavigational
29Restaurants97.9 millionCommercial
30Wordle96.8 millionInformational, Navigational
31Pinterest94.4 millionNavigational
32погода90.7 millionNavigational
33NBA88.1 millionInformational, Navigational
34TikTok88 millionNavigational
35переводчик87.7 millionNavigational
36Ibomma84.3 millionInformational
37Speed Test82.8 millionNavigational
38IPL81.7 millionInformational, Navigational
39Tradutor81.7 millionNavigational
40Roblox80.1 millionNavigational
41Instagram Login79.6 millionNavigational, Transactional
42X79.2 millionNavigational
43çeviri73.3 millionNavigational
44Real Madrid73.1 millionInformational
45Speedtest72.7 millionNavigational
46Eight Sleep72.1 millionNavigational
47Weather Tomorrow69.8 millionNavigational, Transactional
48Yandex69.2 millionNavigational
49Flipkart69.2 millionNavigational
50Dpboss68.5 millionInformational
51Lottery Sambad68.2 millionInformational, Transactional
52Ebay68 millionNavigational
53Poki67 millionNavigational
54Premier League65.3 millionInformational, Navigational
55BBC News65.2 millionNavigational
56Restaurants Near Me63 millionTransactional
57Map60.5 millionNavigational
58Outlook59.1 millionNavigational, Transactional
59Proxy57.6 millionInformational
60Spotify56 millionNavigational
61Xổ Số Miền Nam55.9 millionNavigational
62Facebook Login55.3 millionNavigational, Transactional
63LinkedIn54.8 millionNavigational
64Betano53.8 millionNavigational, Commercial
65Calculator52.6 millionInformational
66ютуб52.5 millionNavigational
67Meteo51.2 millionCommercial
68Hotels50.1 millionNavigational, Commercial
69DuckDuckGo50 millionNavigational
70Google Traduction46.9 millionInformational, Commercial
71News49.5 millionInformational, Commercial
72Ikea48.5 millionNavigational
73Indeed48.3 millionNavigational
74Walmart48.3 millionNavigational
75Live Score47.7 millionNavigational
76Hava Durumu47.6 millionTransactional
77Shein47.4 millionNavigational
78Futbol Libre46.1 millionNavigational
79E Devlet45.9 millionInformational
80Serie A45.8 millionNavigational
81NFL44.8 millionInformational, Navigational
82Home Depot44.5 millionTransactional
83ترجمة44.5 millionNavigational
84Airbnb43.7 millionTransactional
85Food Near Me43.6 millionNavigational
86Cricket43.1 millionNavigational
87Amazon Prime42.1 millionNavigational, Transactional
88Twitch42.1 millionNavigational
89Google Flights42.1 millionNavigational, Transactional
90Champions League39.8 millionNavigational
91Google Scholar39.6 millionNavigational
92Temu38.8 millionInformational
93Telegram38.5 millionNavigational
94Flamengo38.3 millionNavigational
95Gmail Login38.3 millionNavigational
96CNN38.1 millionNavigational, Transactional
97Costco34.6 millionNavigational, Commercial
98WP33.9 millionNavigational
99Flashscore33.4 millionNavigational
100Discord33.3 millionNavigational

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

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5-year search growth: 41%

Search growth status: Regular

Search Volume (US): 6.1 million

Search Volume (Global): 37.2 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

  • Discord login (550,000)
  • Discord download (165,000)
  • Is Discord down (40,500)

2. TikTok

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5-year search growth: 171%

Search growth status: Regular

Search Volume (US): 9.1 million

Search Volume (Global): 83.1 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

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In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of the US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, with just 18,100 monthly searches in the US.

3. Facebook Marketplace

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5-year search growth: 47%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 16.6 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

In terms of search volume, Craigslist still leads in the US with 13.6 million monthly searches on average.

4. Canva

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5-year search growth: 1,011%

Search growth status: Exploding

Search Volume (US): 16.6 million

Search Volume (Global): 128 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

5. Telegram

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5-year search growth: 241%

Search growth status: Exploding

Search Volume (US): 1.5 million

Search Volume (Global): 30.4 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over 1 billion users as of March 2025. 

6. WhatsApp

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5-year search growth: 41%

Search growth status: Exploding

Search Volume (US): 2.7 million

Search Volume (Global): 151 million

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.5 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates over 3 billion visits per month.

7. ChatGPT

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5-year search growth: 99x+

Search growth status: Exploding

Search Volume (US): 20.4 million

Search Volume (Global): 504 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

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5-year search growth: 35%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 46.8 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (38.8 million monthly searches) and AliExpress (33.3 million).

Key Takeaways

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.

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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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Written By

Brian Dean

Founder

Brian is the co-founder of Exploding Topics. He is an internationally recognized SEO expert and also the founder of Backlinko. Bri... Read more