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Top 32 Social Media Platforms (May 2024)

by Josh Howarth
May 2, 2024

We’ve compiled this list of the top social media platforms.

Specifically, we ranked the most popular social media networks based on number of users and monthly traffic data.

(Traffic data was obtained using Semrush and Similarweb).

All traffic data is estimated based on the most recent available April 2024 data. Monthly active user estimates are calculated from the latest reports from each platform.

What Is The #1 Most Popular Social Media Platform?

According to the latest available data, Facebook is the world's most popular and widely used social media platform. With 3.06 billion monthly active users, that means 37 percent of the world’s population uses Facebook at least once per month. With 2.78 billion users, WhatsApp is the second most popular social network and the most popular messaging platform.

Social media networks that focus on short-form video content are growing quickly. This includes YouTube, Instagram, and TikTok. Messenger applications like Facebook Messenger and Telegram have also quickly climbed this list over the past few years.

Top 32 Most Popular Social Media Websites

Ranking Social Media Network Monthly Active Users (MAUs) Monthly Organic Traffic
1 Facebook 3.06 billion 17,900,000,000
2 WhatsApp 2.78 billion 3,300,000,000
3 YouTube 2.70 billion 110,300,000,000
4 Instagram 2.35 billion 8,000,000,000
5 TikTok 1.67 billion 3,600,000,000
6 WeChat 1.67 billion 9,100,000
7 Messenger 1.30 billion 238,600,000
8 Telegram 800 million 384,900,000
9 Snapchat 750 million 189,800,000
10 Douyin 743 million 51,400,000
11 Qzone 605 million 135,100,000
12 Spotify 600 million 837,500,000
13 Sina Weibo 599 million 55,900,000
14 Pinterest 450 million 1,000,000,000
15 Reddit 430 million 7,800,000,000
16 X (Twitter) 371 million 9,000,000,000
17 Kuaishou 370 million 3,000,000
18 LinkedIn 310 million 1,900,000,000
19 Quora 305 million 1,800,000,000
20 Skype 300 million 40,300,000
21 Microsoft Teams 280 million 1,900,000,000
22 Line 230 million 416,700,000
23 SoundCloud 175 million 204,500,000
24 Vimeo 170 million 149,500,000
25 Discord 154 million 868,100,000
26 Josh 151 million 2,200,000
27 Threads 150 million 100,200,000
28 Twitch 140 million 1,900,000,000
29 Tumblr 135 million 355,300,000
30 Stack Exchange 105 million 149,300,000
31 VK (Vkontakte) 80 million 1,400,000,000
32 Rumble 67 million 84,200,000

Not surprisingly, this list includes many of the big names in the social media space, like Facebook, Instagram, and X (Twitter).

We decided to highlight a few of the top social networks experiencing increased growth right now. 

1. Telegram

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5-year search growth: 416%

Search growth status: Exploding

Monthly Active Users: 800 million

Monthly Traffic (Global): 384,900,000

Description: Telegram is a freemium instant messaging application that prioritizes security and encryption. The cloud-based platform allows users to share large media files and create groups of up to 200,000 members. Telegram Premium, an ad-free experience, grew to 1 million users within six months after its launch.

2. TikTok

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5-year search growth: 2,500%

Search growth status: Exploding

Monthly Active Users: 1.67 billion

Monthly Traffic (Global): 3,600,000,000

Description: TikTok is a short-form video social media network focused on a highly personalized "For You" feed. Unlike many popular social media sites, TikTok's algorithm shows videos based on users' interactions, making it possible for users to go viral without a huge following.

3. Rumble

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5-year search growth: 5,200%

Search growth status: Regular

Monthly Active Users: 67 million

Monthly Traffic (Global): 84,200,000

Description: Rumble is an “alt-tech” online video-sharing platform similar to YouTube. Rumble allows for immediate monetization for new creators and aims to be more creator-friendly by sharing up to 60% of ad revenue with users. The platform was originally backed by some big-name investors (like Peter Thiel) and went public in a SPAC deal in 2022.

4. Discord

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5-year search growth: 242%

Search growth status: Regular

Monthly Active Users: 154 million

Monthly Traffic (Global): 868,100,000

Description: Discord is a communication platform for creating communities and groups for gaming, education, or any other topic. Notably, the company turned down a $10 billion acquisition offer from Microsoft in 2021.

5. WhatsApp

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5-year search growth: 203%

Search growth status: Exploding

Monthly Active Users: 2.79 billion

Monthly Traffic (Global): 3,300,000,000

Description: Now part of Meta, WhatsApp is a messaging app that allows users to send text messages, voice messages, make voice and video calls, and share media with other users. End-to-end encryption and user privacy controls keep conversations secure and private.

6. Reddit

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5-year search growth: 98%

Search growth status: Exploding

Monthly Active Users: 430 million

Monthly Traffic (Global): 7,800,000,000

Description: Reddit is a social news and discussion platform where users can share content, vote on it, and comment on posts. It is organized into communities or subreddits about specific niche topics. This social media network aims to create authentic human connections online.

7. Douyin

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5-year search growth: 1,150%

Search growth status: Exploding

Monthly Active Users: 743 million

Monthly Traffic (Global): 51,400,000

Description: Douyin is a social media app for creating and sharing short videos. It’s popular in China and other Asian countries and is owned and operated by ByteDance, the same company that created TikTok. The platforms are nearly identical but operate as completely different entities.

Conclusion

That concludes our list of the world's most popular social media networks.

Big brands like Facebook, Instagram, and YouTube have all pivoted to short-form video content to keep users engaged, like TikTok. This content and messaging apps like Telegram, Whatsapp, and Discord are growing and popular and worth keeping an eye on throughout 2024.