8 Top Trendalytics Alternatives (2024)

Trendalytics' mix of SKU data and social listening insights makes it a valuable tool for many retailers. But it's not the only place to discover what products and brands are popular with customers right now.

Depending on your industry, size, and sales channel, you may find one of the eight Trendalytics alternatives on this list to be an even better fit.

1. Charm

Charm is a brand discovery platform for e-commerce retailers.

Charm sources its data by crawling 2.5 million e-commerce websites and creating connections between domain names, ads, social media accounts, and more. It's even able to differentiate between brands, resellers, and distributors.

The company then organizes this data into lists of top brands sorted by industry sector and product category.

The platform's data is focused on direct-to-consumer (DTC) brands and goods. If that's your industry, then Charm can be a useful way to:

• See what kinds of products consumers are interested in now
• Understand which brands are increasing in popularity, and which ones are languishing
• Get links to different brands' social media pages and view their ad campaigns
• Source fashion, beauty, lifestyle, and other DTC goods that are a good fit for your inventory

You can even view data on different Amazon sellers, making Charm a nice choice for use across multiple sales channels.

How Much Does Charm Cost?

Charm customizes its plans based on your needs and business goals, so you'll have to request a product demo to learn more and get a price quote.

2. Exploding Topics

Exploding Topics is a versatile trend spotting tool.

We source our data from a variety of sources, including:

• Websites
• News outlets
• Social media platforms
• Online forums

Our team of skilled data analysts continuously reviews incoming data points to identify the top trends in B2C e-commerce, DTC, retail, and more.

We publish insights daily, too, so you're always getting the most up-to-date information on:

• Consumer interest in fashion, health, beauty, decor, and lifestyle trends
• Popular products on TikTok and Instagram
• Hot Amazon products, including sales volume and per-product pricing

We catch trends early, too. For example, we first identified pickleball as a topic to watch in October 2019.

The paddle-based game was eventually named the fastest growing sport in America during 2021 and 2022. This wasn't surprising to any sports and fitness retailers already using Exploding Topics.

How Much Does Exploding Topics Cost?

You can explore much of our library right now for free—need to create an account or login to anything. To access all of our trend data, though, along with trending products lists and exclusive trend analysis tools, you'll need an Exploding Topics Pro subscription.

Plans start at $79 per month (billed annually) and include a 14-day trial for just $1.

3. Trendstop

Trendstop is a fashion and retail consulting company.

Like Trendalytics, the Trendstop platform helps retailers, fashion buyers, and stylists research consumer trends.

The Trendstop team also publishes industry reports with 18 months' worth of trend forecasts and data on consumer values.

These reports provide insights around:

• Popular prints and materials for consumer goods
• Popular colors by season (including Pantone® references)
• Design features and silhouettes that are popular with customers
• Emerging trends in high fashion and street style
• Options for making your supply chain more sustainable

Trendstop offers more one-on-one and guided support than Trendalytics, though. As a Trendstop customer, you can also:

• Join 30-minute live calls every month to hear about new trends and shifts in consumer behavior
• Book personalized consulting sessions with the Trendstop team to discuss brand positioning, competitors, influencer collaborations, and more

This makes Trendstop a good choice for anyone who is interested in a done-for-you solution rather than the DIY approach offered by Trendalytics.

How Much Does Trendstop Cost?

You can sign up for trend emails at no cost. To access the entire Trendstop library, join group calls, or book a consulting session, you'll need to get in touch with the Trendstop team for more information.

4. Jungle Scout

Jungle Scout is a trend research and product insights tool for Amazon sellers.

Through your Jungle Scout account, you can:

• Research and monitor your top competitors
• Identify the top trending Amazon products in every category
• Find the right keywords to help bring your product listings up in Amazon search results
• Develop a pricing strategy using competitor data and Jungle Scout's fee calculator

Jungle Scout also includes an AI-powered feature that enables users to automate tasks. Called AI Assist, the tool can:

• Pick out patterns in your recent Amazon product reviews
• Generate product descriptions
• Prepare Amazon profit reports
• Answer questions about Amazon sales and related terminology

If you do the bulk of your sales through Amazon—and you’re interested in using machine learning to speed up some parts of your workflow—then you may find Jungle Scout to be a better choice than Trendalytics or Charm.

How Much Does Jungle Scout Cost?

Jungle Scout plans start at $49 per month or $349 per year. To get access to the AI Assist tool, though, you'll need to opt for a more expensive plan starting at $69 per month or $589 per year.

5. TikTok Creative Center

TikTok Creative Center is a multipurpose platform that offers insights around trending topics, sounds, and more.

Through the Creative Center portal, you can see data on the most popular:

• TikTok hashtags
• Creator accounts
• Sounds
• Videos

While Creative Center data isn't exclusively focused on consumer products and fashion trends, you can find that information easily. TikTok allows users to filter trend data by several broad categories, including:

• Apparel and accessories
• Baby, kids, and maternity
• Beauty and personal care
• Food and beverage
• Household products
• Tech and electronics

For example, we can see that two of the top three trends in beauty and personal care right now are related to hair:

And by clicking on any of these trends, we can explore:

• Related videos featuring popular products
• Changes in interest over time
• Total posts made during a time period
• Total views during a time period
• Audience insights
• Related interests and hashtags
• Regional popularity
• Top creators posting about the topic

If you know your customers are likely to use TikTok to consume media and get product recommendations, then it's worth including the Creative Center in your research workflow.

How Much Does TikTok Creative Center Cost?

TikTok Creative Center is free to use. You can see a few trends without logging in; to explore all of the platform's data you'll need a free TikTok account.

6. Semrush

Semrush is a search engine optimization and market research tool.

You can use the platform to find popular trends and track changing consumer interests in a few ways:

• Conduct keyword research on terms related to your industry
• View traffic to competitor websites
• Generate market data overviews
• Research audience demographics
• Create competitor benchmarks

Semrush offers a .Trends tool that makes it easy to understand:

• How saturated a market is
• How much market share your competitors hold
• Which companies are seeing the most growth in an industry
• What terms are currently trending and related to your market

Let's say I run a clothing store, and I'm interested in adding cosmetics products to my shelves. I could turn to Semrush to discover that La Roche Posay and Sole de Janeiro are two of the biggest names in beauty right now:

From there, I might examine the other competitors in the market, see how they've grown over time, and decide if I feel it's the right time for me to enter this market.

I could also conduct further research on trending products by using Semrush's keyword analytics tools.

How Much Does Semrush Cost?

Semrush plans start at $108.33 per month, billed annually. Access to the .Trends tool is an additional $289 per month, per user.

7. Flame Analytics

Flame Analytics is a retail consumer behavior measurement tool.

Flame differs from the other Trendalytics competitors on this list in one key way: it relies on data from in-store retail visits and sales, not online activity.

Flame Analytics focuses on each user's own customers. So, rather than relying on what people around the world are discussing on TikTok, Flame insights reflect actual actions customers take in stores that you own.

As such, the data sets generated by Flame Analytics might not have much of an impact if you're only using the software in one or two shops. If you're running a large chain of stores, though, then Flame's insights can be beneficial.

You can use Flame Analytics to identify:

• Customer behavior patterns while shopping
• Preferences related to products, prices, self-service vs. staffed checkout, layout, and more
• Peaks and dips in foot traffic
• Potential bottlenecks in the retail transaction process

For instance, you may learn that while your customers in South Carolina buy homewares in earthen tones every fall, your customers in Michigan are more likely to get a head start on their winter holiday decorating.

Flame Analytics also includes support for key marketing activities, such as sending coupons via push notification or text to customers while they're in your store.

How Much Does Flame Analytics Cost?

Flame Analytics uses a custom pricing model, so you'll need to request a demo to learn more about your options.

8. Glimpse

Glimpse is a trend spotting newsletter service and Google Chrome browser extension.

Like Exploding Topics, Glimpse gathers its trend data through social listening across websites, forums, video sites, Amazon, and social media platforms. (You can't explore the Glimpse trend library as fully without an account, though.)

Glimpse organizes trends into categories and sub-categories. For example, you could look up trends in the health and wellness category, then drill down deeper into:

• Fitness
• Diets
• Sleep
• Healthcare

The Glimpse “Google Trends Supercharged” Chrome extension doesn't change your existing Google search experience. Instead, it allows you to make a search from the Chrome extensions menu and opens Glimpse graphs in a new tab.

The graphs include:

• Searches from the past month
• Year-over-year change in interest
• Historical search volumes for the past four years
• Related trends, topics, and search queries
• Regional trend popularity
• Trend popularity by channel

The platform isn't limited to consumer data—you can find B2B topics as well—but you can easily pull up lists of popular products and fashion or beauty trends for review.

How Much Does Glimpse Cost?

Free Glimpse accounts include ten searches per month. This includes searches made on the Glimpse website as well as through the Chrome extension.

You can increase usage limits with a paid plan. Options start at $49 per month or $479 per year for 250 queries a month.

Conclusion

While conducting research on specific product and brand trends is important, don't forget to monitor the retail industry as a whole, too.

World events, economic fluctuations, and new developments in technology can impact not only when and why customers make purchases, but how you conduct your retail business.

To learn more about what you can expect in the world of retail over the next year, check out our guide to the top 11 retail trends in 2024 and 2025.