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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Nicotinamide mononucleotide
74K
Volume
+74%
Growth
Nicotinamide mononucleotide (NMN) is a molecule that acts as a precursor to NAD+, a coenzyme essential for cellular metabolism and energy production. It has garnered interest for its potential to enhance mitochondrial function, boost energy metabolism, and possibly slow the aging process. NMN is primarily targeted at individuals interested in anti-aging therapies and those seeking to improve overall cellular health.
peaked
waterdrop
673K
Volume
+74%
Growth
Company founded in 2015 that specializes in water purification solutions, offering high-quality products to ensure clean and safe drinking water globally. Waterdrop differentiates itself by providing advanced filtration technologies and a wide range of products, including water filters, purifiers, and dispensers, designed to meet various consumer needs. The company's products are targeted at households and individuals seeking reliable and efficient water purification solutions for everyday use.
regular
Car diffuser
49.5K
Volume
+74%
Growth
Devices designed to disperse essential oils or fragrances within a vehicle, enhancing the ambiance and providing a pleasant scent. Car diffusers come in various forms, including USB-powered humidifiers and high-end models with customizable scents, offering a range of options to suit different preferences and needs. These devices are particularly popular among drivers and passengers who seek to improve the in-car environment with pleasant aromas and a calming atmosphere.
exploding
Citrulline
110K
Volume
+74%
Growth
An amino acid commonly found in foods like watermelon and produced naturally by the body. It is often used as a dietary supplement to improve exercise performance, reduce muscle soreness, and enhance cardiovascular health by aiding in the production of nitric oxide. Citrulline is particularly beneficial for athletes and individuals seeking to improve their physical performance and overall cardiovascular function.
exploding
Bacopa Monnieri
110K
Volume
+74%
Growth
Perennial, creeping herb native to the wetlands of southern and Eastern India, Australia, Europe, Africa, Asia, and North and South America, known for its medicinal properties. Often used as a nootropic, it is believed to enhance cognitive function, memory, and learning, and may also have antioxidant properties that help reduce anxiety and stress. Bacopa Monnieri is commonly used in supplements aimed at improving mental performance and reducing anxiety, appealing to individuals seeking cognitive enhancement and stress relief.
exploding
Sea moss products
590
Volume
+74%
Growth
Sea moss products are derived from a type of red algae known for its nutrient-rich composition and health benefits. These products are available in various forms, including gels, capsules, and powders, and are used to support heart health, digestive health, thyroid function, skin health, weight management, and joint and bone health. Sea moss products are primarily targeted at health-conscious individuals seeking natural supplements to enhance their overall well-being.
regular
Healthcare interoperability
480
Volume
+73%
Growth
Healthcare interoperability refers to the ability of various healthcare information systems, devices, and applications to access, exchange, integrate, and cooperatively use data in a coordinated manner. This capability enhances the quality, efficiency, and safety of patient care by ensuring that critical health information is available across different platforms and settings. Healthcare interoperability primarily benefits healthcare providers, patients, and organizations aiming to improve care coordination and outcomes.
regular
uchealth
74K
Volume
+73%
Growth
Healthcare organization dedicated to improving lives through learning, healing, and discovery. UCHealth focuses on both large-scale medical advancements and personal human connections, offering a network of nationally-recognized hospitals, clinics, and healthcare providers. The organization primarily serves individuals and communities in Colorado, southern Wyoming, and western Nebraska, aiming to optimize healthcare delivery and promote overall health.
exploding
Powder sunscreen
33.1K
Volume
+73%
Growth
A type of sunscreen that comes in a powdered form, often packaged with a built-in brush for easy application. Powder sunscreens are typically mineral-based, containing active ingredients like zinc oxide or titanium dioxide, providing broad-spectrum protection against UVA and UVB rays, and are convenient for reapplication throughout the day without disturbing makeup. This product is particularly beneficial for individuals with oily skin or those who need a non-greasy, lightweight sun protection solution.
peaked
Inpatient care
3.6K
Volume
+73%
Growth
Medical treatment provided to patients who are admitted to a hospital or another healthcare facility for at least one night. This type of care is typically required for serious illnesses, surgeries, or conditions that need close monitoring and continuous treatment, involving a multidisciplinary team of healthcare professionals. Inpatient care primarily benefits individuals with acute medical conditions, post-operative needs, or severe health issues requiring intensive supervision.
exploding
Insulin aspart
49.5K
Volume
+73%
Growth
Rapid-acting insulin analog used to control blood sugar levels in people with diabetes, typically taken just before or after meals to manage post-meal blood glucose spikes. It helps glucose enter cells for energy and is marketed under brand names like NovoLog and Fiasp, offering a quicker onset of action compared to regular insulin. Insulin aspart is primarily targeted at individuals with diabetes who require fast-acting insulin to manage their blood sugar levels effectively.
exploding
Eczema soothing cream
320
Volume
+73%
Growth
Eczema soothing cream is a topical treatment formulated to alleviate the symptoms of eczema, such as itching, redness, and inflammation. It typically contains ingredients like hydrocortisone, ceramides, or natural oils that help to moisturize and repair the skin barrier. This cream is especially beneficial for individuals suffering from eczema or other forms of dermatitis, providing relief and improving skin health.
regular
Glucosamine gummies
1K
Volume
+73%
Growth
Dietary supplements designed to support joint health by providing glucosamine, a natural compound found in cartilage. These gummies offer a convenient and palatable alternative to traditional glucosamine tablets or capsules, often including additional ingredients like chondroitin and MSM to enhance their joint-supporting properties. They are particularly beneficial for individuals with osteoarthritis or those experiencing joint discomfort, aiming to improve mobility and reduce inflammation.
regular
Water flosser
450K
Volume
+73%
Growth
A dental hygiene device that uses a stream of pulsating water to remove food particles, bacteria, and plaque from between teeth and below the gumline. It is particularly beneficial for individuals with braces, implants, or other dental work that makes traditional flossing difficult, offering a more thorough cleaning experience. Water flossers are often recommended by dentists as a complement to regular brushing and flossing routines.
regular
Watermelon soap
1.6K
Volume
+73%
Growth
Skincare product designed to hydrate the skin and provide various dermatological benefits. Watermelon soap helps heal and prevent acne and pimples, removes dark spots, and is typically paraben-free and cruelty-free, making it a gentle option for skincare. It is suitable for all skin types, appealing to individuals seeking a natural and effective skincare solution.
peaked
Synbiotic
22.2K
Volume
+73%
Growth
Combinations of probiotics (beneficial gut bacteria) and prebiotics (non-digestible fibers that promote the growth of these bacteria). These mixtures work synergistically in the digestive tract to enhance gut health, improving digestion and potentially boosting the immune system. Synbiotics are primarily targeted at individuals seeking to improve their digestive health and overall well-being through dietary supplements.
peaked
Natural Factors
18.1K
Volume
+72%
Growth
Leading manufacturer of natural health formulas committed to the source and purity of its products. Natural Factors emphasizes sustainable and environmentally friendly practices, operating certified organic farmlands in the Okanagan Valley and fisheries in Alaska, and combines ancient herbal medicine with modern clinical research to create health supplements. The company primarily targets health-conscious consumers seeking high-quality, natural health products.
regular
Warm compress
40.5K
Volume
+72%
Growth
A warm compress is a heated cloth or pad applied to a specific area of the body to relieve pain, increase blood flow, and relax muscles. It is commonly used to treat conditions such as muscle soreness, arthritis, and menstrual cramps, and can be made using methods like soaking a cloth in hot water, using a microwaveable heat pad, or employing a hot water bottle. Warm compresses are particularly beneficial for individuals experiencing localized pain or discomfort and seeking non-pharmacological relief.
exploding
Black maca
33.1K
Volume
+72%
Growth
A type of maca root native to the high Andes of Peru, known for its rich nutrient profile. Black maca contains over 22 fatty acids and a higher lipid content than other root crops, providing healthy levels of linolenic, palmitic, and oleic acids, which help fight inflammation and support brain and heart health. It is particularly beneficial for individuals looking to combat the effects of aging and enhance overall vitality and well-being.
regular
Shilajit capsule
40.5K
Volume
+72%
Growth
Natural supplement derived from a substance found in the Himalayas, known for its potential benefits in enhancing energy, cognitive function, anti-aging, and immune support. Shilajit capsules are commonly used in Ayurvedic medicine and are generally considered safe when taken in appropriate amounts, offering a natural alternative for various health benefits. The primary users of Shilajit capsules are individuals seeking natural supplements to improve overall health and well-being, particularly those interested in traditional Ayurvedic practices.
regular
Glycolic acid cleanser
6.6K
Volume
+72%
Growth
A skincare product formulated with glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. Glycolic acid cleansers help to remove dead skin cells, reduce signs of aging, treat acne, and address hyperpigmentation, while also potentially reversing sun damage. These cleansers are primarily targeted at individuals seeking to improve skin texture, clarity, and overall appearance, particularly those with concerns about aging, acne, or uneven skin tone.
regular
Coconut deodorant
4.4K
Volume
+72%
Growth
Natural, aluminum-free deodorant made with ingredients like coconut oil and shea butter. It is gentle on the skin, eco-friendly, and provides effective odor control. This product is particularly suitable for individuals with sensitive skin or those seeking natural and sustainable personal care options.
regular
L glutamine supplements
20
Volume
+72%
Growth
L-glutamine supplements are dietary products that provide the amino acid L-glutamine, which is essential for various bodily functions including immune support, gut health, and muscle recovery. These supplements are commonly used by athletes and bodybuilders to enhance muscle recovery and reduce soreness, and they are also utilized to support gut health in conditions like leaky gut syndrome and irritable bowel syndrome (IBS). L-glutamine supplements are typically available in forms such as powders, capsules, and tablets, and are generally considered safe when taken in appropriate doses under the guidance of a healthcare provider.
regular
True bugs
9.9K
Volume
+71%
Growth
Insects belonging to the order Hemiptera, characterized by their piercing-sucking mouthparts and hemelytra. True bugs undergo incomplete metamorphosis and inhabit various environments, serving roles as herbivores, predators, or parasites. They are of interest to entomologists and ecologists due to their diverse ecological roles and impact on agriculture.
exploding
prehab
6.6K
Volume
+71%
Growth
Proactive approach to health and fitness that involves preparing the body for upcoming physical stress, such as surgery or intense physical activity. It aims to improve strength, flexibility, and overall fitness to reduce injury risk and enhance recovery outcomes, often incorporating strength training, flexibility exercises, cardiovascular conditioning, and functional training. Prehab is particularly beneficial for individuals anticipating surgery, athletes, and those engaging in physically demanding activities.
regular
tellmeGen
12.1K
Volume
+71%
Growth
Genetic testing service offering comprehensive reports on health, ancestry, traits, and fitness, with lifetime updates. It differentiates itself by providing detailed insights and continuous updates, helping users understand their genetic predispositions and make informed health and lifestyle choices. The service is targeted at individuals interested in personalized health information and ancestry insights.
peaked
Inorganic waste
1.6K
Volume
+71%
Growth
Non-biodegradable materials that are not derived from living organisms, such as plastics, metals, glass, and certain chemicals. These materials are challenging to manage and recycle because they do not decompose naturally, posing significant environmental concerns. Proper disposal and recycling of inorganic waste are crucial to minimize environmental pollution and conserve resources, benefiting environmental agencies and communities focused on sustainability.
regular
Growth market
50
Volume
+71%
Growth
A market segment experiencing rapid expansion and increasing demand. Growth markets often arise due to factors such as technological advancements, changing consumer preferences, or emerging economic conditions, providing significant opportunities for revenue and profit increases. These markets are characterized by high levels of investment, innovation, and competition, appealing to companies looking to gain a larger market share.
regular
Better & Better
1.6K
Volume
+71%
Growth
Company that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit both health and the environment. The target demographic includes health-conscious individuals seeking eco-friendly and vitamin-enriched oral care solutions.
exploding
Base Culture
1.3K
Volume
+71%
Growth
Next-generation bakery that promotes clean eating without restrictions. Base Culture offers a line of baked goods made with real, simple, and intentional ingredients designed to taste delicious and fuel the body, mind, and soul. The products are primarily targeted at health-conscious individuals seeking nutritious and tasty baked goods.
regular
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