Health Trends

Individuals who were assigned female at birth but identify more with masculinity. This group includes transgender men, non-binary people who lean towards masculinity, and others who identify with masculine traits or roles, offering a broad spectrum of gender identities. Transmasculine people often face challenges due to society's binary view of gender, and they benefit from inclusive and supportive environments that recognize diverse gender expressions.

Sugar-free electrolytes are a type of dietary supplement designed to replenish electrolytes in the body without the addition of sugar. They are often used by individuals who are looking to maintain hydration and electrolyte balance without consuming extra calories or sugar, which can be beneficial for those on low-carb or ketogenic diets, diabetics, or anyone looking to reduce sugar intake. These products typically contain essential electrolytes such as sodium, potassium, magnesium, and calcium, and may come in various forms like powders, tablets, or ready-to-drink solutions.

A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.

Company focused on promoting well-being through simple, thoughtful foods and nutritional products. NativePath aims to help people live more naturally in the modern world by offering a range of health and wellness products. The company primarily targets individuals seeking to improve their health and wellness through natural and holistic approaches.

Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.

This yogurt contains the probiotic bacteria Lactobacillus reuteri, which is believed to offer various health benefits. It is used to alleviate conditions such as stomach pain, colic, constipation, diarrhea, and Helicobacter pylori infection, although scientific evidence supporting these uses is limited. The product is primarily targeted at individuals seeking probiotic supplements to improve digestive health and manage specific health conditions.

A type of wearable blanket designed to provide gentle pressure on a child's body during sleep. The gentle pressure can create a calming effect, potentially improving sleep quality and duration for the child, differentiating it from regular sleep sacks. This product is primarily targeted at parents seeking to enhance their child's sleep experience and overall well-being.

Daily planning app designed to assist individuals, particularly those with ADHD, Autism, dyslexia, and other forms of neurodiversity, in visualizing time, building focus, and managing daily activities effectively. Developed by a software company based in Frederiksberg, Denmark, it offers tools to enhance productivity and organization, differentiating itself by catering specifically to neurodiverse users. Tiimo primarily benefits individuals who think, work, and plan differently, aiming to improve their daily routines and overall efficiency.

Bengaluru-based longevity and health-monitoring platform that designs, manufactures, and sells health tracking devices. Ultrahuman differentiates itself by offering advanced health tracking solutions such as the Ultrahuman Ring Air health tracker and the Ultrahuman M1 Continuous Glucose Monitor, along with services like the pre-release Ultrahuman Home health monitor and Blood Vision blood testing services. The platform primarily targets health-conscious individuals and those looking to monitor and improve their long-term health and wellness.

Davids toothpaste is a dental care product formulated with high-quality, naturally sourced and derived ingredients. It aims to kill harmful bacteria, remove plaque, whiten teeth naturally, remineralize enamel, and freshen breath, distinguishing itself with its commitment to natural and effective oral care. This toothpaste is targeted at health-conscious consumers seeking a natural alternative to conventional dental care products.

A self-cleaning water bottle is an innovative hydration solution equipped with technology to sanitize its interior and purify water automatically. It typically uses UV-C light to eliminate bacteria, viruses, and odors, ensuring clean and safe drinking water with minimal effort. Self-cleaning water bottles are ideal for travelers, outdoor enthusiasts, and health-conscious individuals seeking a convenient and hygienic way to stay hydrated.

A pressurized steam cleaner is a cleaning device that uses high-pressure steam to sanitize and remove dirt, grease, and stains from various surfaces without the need for chemicals. It features a water tank and heating element to produce steam, making it effective for deep cleaning tasks such as floors, upholstery, tiles, and kitchen appliances. Pressurized steam cleaners are ideal for households, professionals, and businesses seeking an eco-friendly and thorough cleaning solution.

NAD supplements, or nicotinamide adenine dinucleotide supplements, are health products designed to support cellular energy production and metabolic function. They work by replenishing NAD levels in the body, which naturally decline with age, potentially improving energy, promoting DNA repair, and supporting longevity. These supplements are primarily targeted at individuals seeking anti-aging benefits, improved cellular health, or enhanced physical and cognitive performance.

Skincare product formulated with hyaluronic acid, known for its exceptional moisture-retaining properties. This moisturizer helps to keep the skin hydrated, enhancing its flexibility and reducing the appearance of wrinkles and fine lines, while also aiding in faster wound healing and reducing scarring. It is particularly beneficial for individuals with dry or aging skin seeking intensive hydration and improved skin texture.

This moisturizing and soothing lip balm incorporates propolis, honey, and beeswax, known for their antibacterial and anti-inflammatory properties, which aid in healing chapped or cracked lips. It stands out by offering a variety of flavors such as Original, Sweet Honey, Orange Cremesicle, Rosemary Lime, Minty Lemongrass, and Raspberry Thyme, catering to diverse preferences. The product is particularly beneficial for individuals seeking natural remedies for lip care and those who prefer flavored lip balms with healing properties.

AHA deodorant is a personal care product that incorporates alpha hydroxy acids (AHAs) to improve underarm skin texture and reduce odor. The AHAs help exfoliate the skin, preventing clogged pores and reducing bacteria growth, which are common causes of body odor. This type of deodorant is targeted at individuals seeking a more gentle, skin-friendly alternative to traditional deodorants, especially those with sensitive skin or concerns about hyperpigmentation and ingrown hairs.

Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.

This type of undergarment is designed to offer full coverage and comfort while providing protection against menstrual leaks. It is distinguished by its disposable nature, allowing for convenient use and disposal, particularly beneficial during nighttime or heavy flow days. The primary demographic for disposable period underwear includes menstruating individuals seeking a hassle-free and reliable solution for menstrual protection.

AI-powered veterinary scribe designed to assist veterinary professionals by automating record-keeping tasks and improving clinic efficiency. It differentiates itself by offering features that streamline documentation processes, allowing veterinarians to focus more on patient care and less on administrative duties. The primary users of Scribenote are veterinary professionals and clinics seeking to enhance operational efficiency and reduce the time spent on paperwork.

Dentist-designed, woven dental floss infused with coconut oil, aimed at providing a more enjoyable and effective flossing experience. Cocofloss differentiates itself by being vegan, kid-friendly, and available in various flavors, enhancing the appeal and usability for a wide range of users. This product is particularly targeted at individuals seeking a high-quality, enjoyable, and eco-friendly dental hygiene solution.

Skincare product designed to make the skin soft, tender, and sleek. It is known for its ability to instantly reduce the appearance of fine lines and wrinkles, containing multiple plant essence compositions that promote skin metabolism and help the skin regain tightness. Rice serum is particularly beneficial for individuals looking to enhance their skincare routine with a product that offers anti-aging and skin-tightening benefits.

Healthcare company providing specialized, personalized healthcare services. They offer a range of affordable and effective products, including birth control, acne treatment, and at-home tests, which can be delivered to your door, differentiating themselves by offering these products without a prescription to complement prescription treatments. NURX primarily targets individuals seeking convenient and affordable healthcare solutions, often free with insurance or available at affordable out-of-pocket prices.

Lion's Mane supplements are derived from the Hericium erinaceus mushroom, traditionally used in Chinese medicine. These supplements are known for their potential benefits in supporting cognitive function, nerve growth, and overall brain health, distinguishing themselves with compounds that may stimulate the production of nerve growth factor (NGF). They are primarily targeted at individuals seeking to enhance cognitive performance, reduce inflammation, and support immune and digestive health.

A prominent company in the healthcare and life sciences sector, providing advanced analytics, technology solutions, and contract research services. Formed through the merger of IMS Health and Quintiles in 2016, it leverages data and technology to enhance clinical, commercial, and real-world outcomes for its clients. IQVIA primarily serves pharmaceutical, biotechnology, and medical device companies, as well as healthcare providers and payers.

A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.

Online platform that allows pet owners to find and book veterinarians for video consultations. Vetster provides access to a wide network of veterinarians across North America, offering convenient and timely health care for pets through virtual appointments. This service is particularly beneficial for pet owners seeking flexible and accessible veterinary care without the need for in-person visits.

Dietary supplements that contain turmeric extract, primarily the active compound curcumin, known for its anti-inflammatory and antioxidant properties. These gummies offer benefits such as reducing inflammation, neutralizing free radicals, and potentially improving brain function and heart health, differentiating themselves by providing a convenient and palatable form of turmeric intake. Turmeric gummies are targeted at individuals seeking to support overall health, manage arthritis symptoms, and enhance cognitive and cardiovascular functions.

Topical treatment commonly used for various skin conditions, including acne and rosacea. It works by unclogging pores, killing acne-causing bacteria, and reducing inflammation, while also helping to even out skin tone by eliminating free radicals and toxins that can damage skin cells. Azelaic acid lotion is particularly beneficial for individuals with acne-prone or rosacea-affected skin seeking to improve their skin's appearance and health.

A beverage designed to taste like traditional soda while supporting microbiome and digestive health. It contains plant fiber, prebiotics, botanicals, and other ingredients aimed at making it a healthier and more delicious alternative to conventional sodas. OLIPOP is targeted at health-conscious consumers looking for a tasty yet beneficial drink option.