Health Trends

Sustainable protein involves the development of protein sources that have a reduced environmental footprint compared to traditional animal-based proteins. This includes innovations such as cell-based foods, protein-rich plants, mycelium, algae, and microbes, as well as more sustainable practices in conventional meat and dairy farming. The primary beneficiaries of sustainable protein are environmentally conscious consumers and industries seeking to reduce their ecological impact.

A form of the essential mineral magnesium bound to threonic acid, a metabolite of vitamin C. This form is known for its potential to enhance cognitive function and improve memory by effectively crossing the blood-brain barrier, making it particularly beneficial for brain health. It is primarily targeted at individuals seeking to support brain health, improve sleep quality, and reduce symptoms of anxiety and depression.

The company is recognized for its innovative smart ring, which monitors various health metrics such as sleep patterns, physical activity, heart rate, and body temperature to deliver comprehensive health insights. This product differentiates itself by offering a discreet, wearable solution that provides users with detailed health data and personalized recommendations to improve overall well-being. The Oura Ring is primarily targeted at health-conscious individuals seeking to optimize their lifestyle through advanced health tracking technology.

A thermometer patch is a wearable adhesive sensor that continuously measures body temperature when placed on the skin. It differentiates itself from traditional thermometers by offering ongoing, hands-free monitoring and often includes wireless connectivity for real-time temperature tracking through a companion app. Thermometer patches are primarily targeted at parents, patients, and caregivers who need continuous, non-intrusive temperature monitoring for children or adults.

Personalized skincare involves creating customized skincare products and routines tailored to an individual's unique skin type, concerns, and goals. This approach includes an initial skin assessment, customized formulations, adaptive routines, and often emphasizes the use of clean and natural ingredients. It is particularly beneficial for individuals seeking targeted solutions for their specific skin issues and those who prefer a more personalized approach to skincare.

Company providing at-home hormone and fertility testing services for women, regulated by the MHRA in the UK and Europe. Hertility differentiates itself by offering convenient, accessible testing options that allow women to monitor their reproductive health from the comfort of their homes. The primary target demographic for Hertility's services includes women seeking to understand and manage their fertility and hormonal health more effectively.

Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.

An EEG headband is a wearable device equipped with sensors that detect and measure the brain’s electrical activity through the scalp. It distinguishes itself from traditional clinical EEG systems by offering a lightweight, consumer-friendly form factor that enables real-time monitoring for focus, relaxation, or sleep insights. EEG headbands are primarily targeted at individuals interested in neurofeedback, meditation training, cognitive tracking, and wellness-oriented brain activity monitoring.

Noninvasive cosmetic procedure used to smooth wrinkles and enhance the appearance of the jawline, making it look more defined and youthful. The effects are temporary, typically lasting between six to 18 months, requiring repeat injections to maintain the results. Jaw fillers are primarily sought by individuals looking to achieve a more contoured and youthful facial appearance without undergoing surgery.

Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.

A subsidiary of Alphabet Inc., this company focuses on utilizing artificial intelligence to expedite drug discovery and development. It leverages AI technologies to model biological processes, aiming to enhance the efficiency and accuracy of pharmaceutical research. The primary beneficiaries of its innovations are pharmaceutical companies and researchers seeking advanced solutions in drug development.

Hair care product infused with cannabidiol (CBD), a compound derived from the cannabis plant, aimed at improving scalp and hair health. CBD shampoo offers benefits such as reducing scalp inflammation, moisturizing the scalp and hair, and potentially strengthening hair due to its rich nutrient content, including vitamins and essential fatty acids. This product is particularly beneficial for individuals with scalp conditions like dandruff or psoriasis, as well as those seeking to enhance hair moisture and strength.

Clear protein powders are a type of protein supplement that offer a lighter and more refreshing alternative to traditional protein shakes, often featuring fruity flavors. These powders are designed to be easier to digest and provide hydration benefits, distinguishing them from other protein supplements. They are particularly appealing to fitness enthusiasts and individuals seeking a convenient, low-calorie protein source that is easy to consume post-workout or throughout the day.

A beverage made by soaking or boiling cloves in water to extract their beneficial compounds. Clove water is known for its high concentration of eugenol and other compounds, which are believed to offer various health benefits such as improved digestion and anti-inflammatory properties. This drink is primarily targeted at individuals seeking natural remedies and health-conscious consumers looking for alternative beverages with potential health benefits.

Brand specializing in fitness equipment, particularly for home gyms. RitFit offers products such as power cages, leg press and hack squat machines, and comprehensive home gym packages, differentiating itself with a focus on affordability and versatility. The brand primarily targets fitness enthusiasts and individuals looking to set up home gyms with reliable and cost-effective equipment.

A wellness brand that provides 100% natural supplements aimed at enhancing women's health and well-being. Arrae differentiates itself by focusing on natural ingredients and empowering women to achieve their best selves through holistic health solutions. The brand primarily targets women seeking natural and effective wellness alternatives to support their health and lifestyle.

Single-cell RNA sequencing (scRNA-seq) is a technique used to analyze the gene expression profiles of individual cells. This method allows researchers to understand cellular heterogeneity, identify rare cell types, and study cellular responses to various conditions at a single-cell resolution. It is particularly valuable for researchers in fields such as developmental biology, cancer research, immunology, and neuroscience.

A menstrual disc is a type of menstrual product designed to collect menstrual fluid by being inserted into the vaginal canal and sitting at the base of the cervix. Unlike menstrual cups, which sit lower in the vaginal canal, menstrual discs can be worn for up to 12 hours and are known for their capacity and comfort, making them a popular choice for people with heavy menstrual flow or those seeking a more comfortable alternative to tampons and pads. This product is particularly beneficial for individuals looking for a sustainable menstrual solution and those who experience menstrual cramps.

A smart rowing machine is a fitness device that incorporates advanced technology to enhance rowing workouts with features such as performance tracking, app integration, and virtual training sessions. It typically includes sensors to monitor metrics like stroke rate, distance, and calories burned, as well as connectivity options for interactive classes and progress tracking. Smart rowing machines are favored by fitness enthusiasts and home gym users who want an immersive, data-driven exercise experience that improves cardiovascular fitness and muscle endurance.

A portable, handheld tool designed to provide percussive massage treatment or vibration therapy. It works by stimulating sensory cells on the skin, which interrupts muscle contractions and helps to relax them, thereby relieving muscle soreness, improving blood flow, and enhancing recovery after physical activities. This device is particularly beneficial for athletes, fitness enthusiasts, and individuals seeking relief from muscle tension and pain.

Company specializing in nutritional supplements aimed at improving overall health and well-being. Codeage differentiates itself by offering high-quality ingredients and a wide selection of unique formulas, including multi-collagen protein powders, liposomal NAD+ supplements, and multivitamins for men. The target demographic includes health-conscious individuals seeking premium dietary supplements to enhance their wellness routines.

This skincare tool utilizes high-frequency electrical currents to address skin concerns such as acne and wrinkles. It enhances blood circulation and stimulates collagen production, offering a non-invasive method to improve skin texture and appearance. The high frequency wand is primarily used by individuals seeking to enhance their skincare routine with advanced technology for clearer and more youthful skin.

Tools and devices designed to enhance athletic performance and optimize training. These include wearable devices like fitness trackers and smartwatches that monitor metrics such as heart rate, steps, and sleep patterns, as well as apps and software tools for performance analysis and training optimization. Sports performance technology is beneficial for athletes and fitness enthusiasts looking to improve their performance and achieve their goals.

Various cooking oils and fats such as olive oil, avocado oil, coconut oil, beef tallow, and butter are considered alternatives to seed oils. These alternatives are often chosen for their perceived health benefits and stability at high temperatures, offering different nutritional profiles and flavors compared to traditional seed oils. They are primarily targeted at health-conscious consumers and those seeking to avoid seed oils for dietary or culinary reasons.

Small, handheld objects designed to help individuals focus, relieve stress, and manage anxiety. These toys come in various forms, including spinners, cubes, putty, and textured objects, providing tactile, visual, and sometimes auditory stimulation. They are often used by people with ADHD, autism, anxiety disorders, and other conditions that benefit from sensory input.

Dietary supplements containing sea moss, a type of red algae, known for providing carbohydrates, small amounts of protein and fat, and some vitamins and minerals, including iodine. These capsules are used for various purposes such as combating fatigue, addressing iodine deficiency, improving muscle strength, alleviating pain, and enhancing overall quality of life, although there is no strong scientific evidence to support these uses. Sea moss capsules are primarily targeted at individuals seeking natural supplements to potentially improve their health and well-being.

AI tool designed for veterinary practices to create SOAP notes, which are structured formats for documenting patient information. It helps organize appointment details efficiently, ensuring that no important information is overlooked, thereby enhancing the accuracy and completeness of veterinary records. The primary users of Scribenote are veterinary professionals seeking to streamline their documentation process and improve the quality of patient care.

Davids toothpaste is a dental care product formulated with high-quality, naturally sourced and derived ingredients. It aims to kill harmful bacteria, remove plaque, whiten teeth naturally, remineralize enamel, and freshen breath, distinguishing itself with its commitment to natural and effective oral care. This toothpaste is targeted at health-conscious consumers seeking a natural alternative to conventional dental care products.

Taste Salud is a brand that offers a hydration and immunity drink mix designed to help with dehydration and boost immunity. The product is distinguished by its gluten-free, vegan, non-GMO, dairy-free, and soy-free formulation, and it includes beneficial ingredients like electrolytes and elderberry. It is targeted at health-conscious individuals seeking convenient and effective hydration and immune support solutions.

Vet telehealth is a service that enables pet owners to access veterinary care for their pets remotely. It provides value by allowing consultations through instant messaging, video calls, and the sharing of multimedia to help diagnose and treat pet conditions without the need for in-person visits. This service is particularly beneficial for pet owners who require convenient and immediate veterinary advice, especially those in remote areas or with mobility constraints.