Health Trends

Products labeled as PFAS-free do not contain Per- and Polyfluoroalkyl Substances, which are man-made chemicals known for their water- and grease-resistant properties. These chemicals are persistent in the environment and human body, potentially leading to health risks, so PFAS-free products aim to provide safer alternatives. PFAS-free products are particularly beneficial for health-conscious consumers seeking to minimize their exposure to potentially harmful substances.

Citicoline is a supplement that appears to increase a brain chemical called phosphatidylcholine. It may also boost the levels of other chemicals that facilitate communication in the brain, potentially enhancing cognitive functions. This supplement is often targeted at individuals seeking to improve memory and brain function, particularly those recovering from a stroke or experiencing age-related cognitive decline.

Dietary supplements designed to support digestive health by stimulating the growth of healthy bacteria in the intestine. These gummies typically contain prebiotics like Oligofructose and may also include probiotics like Bacillus Coagulans, offering a convenient and great-tasting way to improve gut health. They are primarily targeted at individuals seeking to enhance their gastrointestinal health through an easy-to-consume supplement.

Brand offering high-quality silk products such as sleep masks, pillowcases, and beauty bands, all made from 100% Mulberry silk. These products are distinguished by their luxurious feel and benefits to skin and hair health, providing a smooth and gentle surface that reduces friction and helps maintain moisture. Blissy primarily targets individuals seeking premium, skin-friendly bedding and beauty accessories, often appealing to those who prioritize luxury and self-care.

Ancestral Supplements offers a range of dietary supplements derived from grass-fed animals, designed to support various aspects of health such as liver function, energy, immune support, and bone and joint health. These supplements are distinguished by their use of high-quality, grass-fed animal organs and tissues, aiming to provide nutrient-dense products that mimic traditional diets. The target demographic includes individuals seeking natural, whole-food-based supplements to enhance their overall health and well-being.

Probiotic cleaner is a cleaning solution that utilizes beneficial bacteria to break down dirt, grime, and organic matter at a microscopic level. Unlike traditional chemical-based cleaners, probiotic cleaners introduce live microorganisms that continue working over time, helping to maintain a healthier and more balanced microbial environment on surfaces. These cleaners are primarily targeted at eco-conscious consumers, allergy sufferers, and businesses or households seeking non-toxic, long-lasting cleaning solutions with minimal environmental impact.

A method for estimating biological age by examining DNA methylation levels. Recent research has focused on using different epigenetic clocks to measure biological aging, serving as predictors of health outcomes or as health outcomes of interest, highlighting the significance of DNA methylation in understanding aging and related diseases. The epigenetic clock is particularly valuable for researchers and healthcare professionals studying aging and age-related diseases.

Company that offers a variety of dietary supplements, including protein, vitamin, and mineral supplements. Nutricost differentiates itself by providing high-quality, affordable supplements that cater to various health needs and deficiencies, supporting muscle building, recovery, and essential bodily functions. The target demographic includes fitness enthusiasts, individuals with specific nutritional deficiencies, and those seeking to improve their overall health and wellness.

Technology that provides accurate, low-cost embedded voice and biometric artificial intelligence on the edge. Sensory AI is designed to be private, fast, and does not require cloud computing, differentiating it from other AI solutions that rely on cloud infrastructure. This technology is particularly beneficial for developers and companies seeking efficient, secure, and cost-effective AI solutions for their embedded systems.

AI-powered veterinary scribe designed to assist veterinary professionals by automating record-keeping tasks and improving clinic efficiency. It differentiates itself by offering features that streamline documentation processes, allowing veterinarians to focus more on patient care and less on administrative duties. The primary users of Scribenote are veterinary professionals and clinics seeking to enhance operational efficiency and reduce the time spent on paperwork.

Nano-hydroxyapatite toothpaste is a dental care product formulated with nano-sized hydroxyapatite particles, which are designed to remineralize tooth enamel and repair microscopic damage. This toothpaste mimics the natural mineral composition of teeth, helping to reduce sensitivity, prevent cavities, and enhance overall oral health. It is particularly suitable for individuals looking for a fluoride alternative or those with sensitive teeth who need a gentle yet effective toothpaste for daily use.

Microbiome support refers to products or practices intended to maintain or enhance the balance of beneficial microorganisms in the human gut and other bodily microbiomes. These offerings typically include probiotics, prebiotics, synbiotics, or dietary formulations designed to improve digestive function, immune response, and overall microbial diversity, differentiating themselves by targeting measurable changes in microbiome composition. Microbiome support is primarily geared toward health-conscious individuals seeking to improve gut health, manage digestive discomfort, or support overall wellness through microbiome-focused interventions.

High-quality cannabis concentrate made using a solventless extraction process from fresh or flash-frozen cannabis plants. Known for its purity, rich flavor, and strong effects, it offers a premium experience compared to other cannabis concentrates. Live rosin is particularly popular among cannabis connoisseurs seeking a potent and flavorful product.

Cayenne pepper drops supplement is a liquid dietary product formulated with extracts from cayenne peppers, known for their high capsaicin content. This supplement is typically used to support metabolism, enhance circulation, and aid digestion, leveraging the thermogenic and anti-inflammatory properties of capsaicin. It is primarily marketed to individuals seeking natural support for weight management, cardiovascular health, and digestive function.

Period underwear brand offering comfortable and leak-proof options for different levels of menstrual flow. Femtis differentiates itself by providing a range of styles and absorbency levels, ensuring users can find a suitable product for their specific needs. The target demographic includes menstruating individuals seeking a sustainable and convenient alternative to traditional menstrual products.

High potency probiotic medical food containing 8 strains of live bacteria, available in concentrations of 450 billion bacteria per packet and 112.5 billion bacteria per capsule. It is designed for the dietary management of microbial imbalances associated with conditions such as Irritable Bowel Syndrome (IBS) and Ulcerative Colitis (UC), offering a targeted approach to gut health. Visbiome is primarily aimed at individuals suffering from gastrointestinal disorders who seek to improve their gut microbiota balance.

Seamoss gel is a nutrient-rich natural supplement made from red algae, typically Chondrus crispus, that is consumed for its high content of minerals and vitamins. It is commonly used to support immune health, digestion, skin vitality, and overall wellness due to its abundance of iodine, potassium, and other essential nutrients. Seamoss gel primarily appeals to individuals interested in holistic health, plant-based nutrition, and natural remedies.

Biotechnology company specializing in the development of novel immunotherapies for advanced cancers and infectious diseases. ImmunityBio differentiates itself with key products such as the IL-15 superagonist Anktiva (N-803), engineered NK-92® cell-based therapies, and next-generation adenovirus-vectored anti-cancer vaccines, which aim to enhance the immune system's ability to combat serious diseases. The company's primary target demographic includes patients suffering from advanced cancers and infectious diseases, as well as healthcare providers seeking innovative treatment options.

Dietary supplements designed to help maintain hydration and electrolyte balance in the body. They typically contain essential electrolytes such as sodium, potassium, magnesium, and calcium, and are often used by athletes or individuals engaging in strenuous physical activities to replenish electrolytes lost through sweat. These gummies are particularly beneficial for those needing to quickly restore electrolyte levels and maintain optimal hydration.

A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.

Plant-based detergent is a cleaning product formulated using natural, biodegradable ingredients derived from plants instead of synthetic chemicals. It offers an eco-friendly alternative to traditional detergents by using enzymes, essential oils, and plant-based surfactants to effectively remove dirt and stains while being gentle on fabrics and skin. Plant-based detergents are primarily targeted at environmentally conscious consumers, individuals with sensitive skin, and households looking for sustainable and non-toxic cleaning solutions.

Recess is a brand that offers mood-boosting beverages, primarily in the form of sparkling water and powders. These products are designed to promote relaxation and mental clarity through ingredients like magnesium L-threonate, L-theanine, and adaptogens such as passion flower, which are known for their calming and stress-relieving properties. Recess drinks are targeted at individuals seeking a healthier alternative to traditional soft drinks, particularly those looking to enhance their mental well-being and reduce stress.

A digital biology company founded in 2021, Isomorphic Labs is a subsidiary of Alphabet Inc. that focuses on utilizing artificial intelligence to revolutionize drug discovery processes. By leveraging advanced AI technologies, the company aims to enhance the efficiency and accuracy of identifying potential therapeutic compounds, setting it apart from traditional pharmaceutical research methods. The primary beneficiaries of Isomorphic Labs' innovations are pharmaceutical companies and researchers seeking to expedite and improve the drug development pipeline.

Biotechnology company focused on developing targeted in vivo RNA technologies. Capstan Therapeutics aims to expand therapeutic possibilities for patients through advanced RNA-based treatments, differentiating itself by its innovative approach to RNA delivery and targeting. The primary beneficiaries of Capstan Therapeutics' innovations are patients with conditions that can be treated or managed through RNA-based therapies.

FitnessAI is a software company that offers an iPhone app designed to generate personalized workout plans using artificial intelligence. The app optimizes sets, reps, and weights for each exercise based on extensive data from over 5.9 million workouts and 40,000 users, aiming to help users achieve strength and fitness goals more efficiently. FitnessAI primarily targets fitness enthusiasts and individuals looking for data-driven, customized workout solutions.

A company based in Helsinki, Finland, offering a focused 12-week program designed to improve mental health and well-being. The program is clinically proven and provides a clear roadmap for change, delivering measurable and long-lasting results. Meru Health primarily targets individuals seeking effective and structured mental health care solutions.

Health insurance company based in El Segundo, California, offering various insurance plans. Founded in 2018, it provides coverage options for large groups, ACA, and IFP markets across 18 states, differentiating itself with transparent pricing and flexible plans. The primary target demographic includes individuals and businesses seeking customizable and straightforward health insurance solutions.

Beauty product used to temporarily lift and tighten the skin, often for cosmetic purposes. It is typically used to create a more youthful appearance by smoothing out wrinkles and fine lines, and can be hidden under makeup or hair. The tape is popular for special occasions or photo shoots where a temporary lift is desired.

A THC cartridge that contains prefilled cannabis oil or concentrate with varying cannabinoid percentages. These cartridges are used with cannabis vape pens to vaporize and inhale the cannabis oil, offering a convenient and discreet method of cannabis consumption. Weed carts are primarily targeted at adult cannabis users seeking an alternative to traditional smoking methods.

The Diva disc is a menstrual disc designed for menstrual fluid collection, offering a relatively soft firmness. It is similar to other menstrual discs like Nixit and Ziggy but features a slightly more structured rim for added stability. This product is targeted at individuals seeking a reusable, comfortable, and eco-friendly alternative to traditional menstrual products.