Health Trends

The term refers to the maximum amount of time a baby can stay awake between naps or before bedtime. This period encompasses activities such as feeding, diaper changes, and playtime, and its duration varies based on the baby's age and developmental needs. Wake windows are crucial for parents and caregivers to understand in order to ensure proper sleep patterns and overall well-being for the baby.

Niacinamide whitening toothpaste is an oral care product that incorporates niacinamide, a form of vitamin B3, to help reduce discoloration and support overall tooth and gum health. It aims to whiten teeth by gently lifting stains while promoting enamel strength and reducing inflammation, distinguishing itself with a vitamin-infused formulation uncommon in traditional whitening toothpastes. This product is primarily targeted at consumers interested in both cosmetic whitening and maintaining oral health through multifunctional, vitamin-based ingredients.

Dietary supplements derived from the maca plant, native to the Andes mountains in Peru, known for their potential health benefits. Maca root capsules are commonly used to improve sexual health and fertility, reduce menopause symptoms, and enhance mood, although research on these benefits is still limited. These supplements are primarily targeted at individuals seeking natural remedies for sexual health, hormonal balance, and mood enhancement.

Service offering custom allergy treatments designed by board-certified allergists, backed by scientific research. These treatments are delivered directly to the customer's door and use custom combinations and doses of up to four active ingredients to tailor the treatment to the individual's specific allergy needs. The service is particularly beneficial for individuals seeking personalized and scientifically-backed solutions for managing their allergies.

Fatphobia, also known as weight bias or weight stigma, refers to the irrational fear, dislike, or discrimination against people who are overweight or obese. It manifests in various ways, including negative stereotypes, social exclusion, and unfair treatment in areas such as healthcare, employment, and media representation. Fatphobia primarily affects individuals who are overweight or obese, contributing to issues like low self-esteem, depression, and even eating disorders.

A tea latte made from Japanese roasted green tea (hojicha), water, and milk. It is typically prepared using Hojicha Powder, which is produced from finely milled roasted tea leaves, allowing for the consumption of the entire tea leaves. This beverage is popular among tea enthusiasts who appreciate the unique, smoky flavor of roasted green tea and seek a comforting, warm drink.

This company facilitates access to mental healthcare by connecting clients with qualified in-network therapists. It differentiates itself by focusing on expanding access to mental health services through a network of vetted professionals, ensuring clients receive appropriate care. The primary beneficiaries of this service are individuals seeking mental health support who prefer or require in-network therapy options.

Platform designed to enhance access to mental healthcare by linking clients with qualified in-network therapists. It simplifies the process of locating and utilizing mental health services, thereby facilitating easier access to necessary care. This service primarily benefits individuals seeking mental health support and therapy, particularly those looking for in-network options.

Veterinary clinic offering compassionate, thorough, and friendly pet care in a warm, comfortable environment. Bond Vet provides services such as walk-ins and online booking, differentiating itself with a focus on convenience and accessibility for pet owners. The clinic primarily serves pet owners in multiple locations including Atlanta, Boston, Chicago, Connecticut, the D.C. area, Long Island, New Jersey, and New York City.

A type of Japanese green tea that is distinct due to its unique roasting process. The roasting gives it a reddish-brown color and a toasty, slightly caramel-like flavor, with reduced caffeine content, making it suitable for evening consumption. Hojicha is popular among tea enthusiasts who appreciate its warm, nutty flavor and lower caffeine levels.

Essential oil blend known for its invigorating scent and potential benefits in improving concentration, reducing stress, promoting hair growth, and providing a cooling effect. It is commonly used in aromatherapy, personal care products, and as a massage oil, offering a refreshing and revitalizing experience. This oil is particularly appealing to individuals seeking natural remedies for stress relief, enhanced focus, and hair care solutions.

Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.

AI software platform designed to assist injured and disabled individuals in returning to work by guiding examiners and adjusters to the appropriate claims. EvolutionIQ differentiates itself by leveraging advanced machine learning algorithms to streamline the claims process, improving efficiency and accuracy in claim handling. The platform primarily benefits insurance companies, claims adjusters, and injured or disabled individuals seeking a smoother return-to-work process.

The Carnivore diet is a dietary plan that involves consuming only animal products, such as meat, fish, eggs, and some dairy products. It excludes all plant-based foods, including fruits, vegetables, grains, nuts, and seeds, and is claimed to offer benefits like weight loss, improved mental clarity, and reduced inflammation. This diet primarily targets individuals seeking a high-protein, low-carbohydrate regimen, but it is controversial among health experts due to concerns about its long-term sustainability and potential health risks.

A recovery bath soak is a wellness product formulated to help relax muscles, relieve soreness, and rejuvenate the body after physical exertion or stress. It often contains ingredients like Epsom salt, essential oils, and minerals known for their soothing and therapeutic properties. Recovery bath soaks are ideal for athletes, fitness enthusiasts, and individuals seeking a restorative and calming bathing experience.

Warm-up exercises performed to music and guidance from radio broadcasts. Originating in the United States, these exercises have gained significant popularity in Japan and other parts of East Asia, providing a structured and accessible way to promote physical fitness. Radio calisthenics are particularly beneficial for individuals seeking a simple and effective daily exercise routine, including school children, office workers, and the elderly.

Skincare brand specializing in men's skincare products, including daily moisturizing sunscreen, ultra luminous face serum, and anti-aging moisturizer. Jaxon Lane is known for the texture, fragrance, and effectiveness of its products, setting it apart in the men's skincare market. The brand primarily targets men seeking high-quality, effective skincare solutions.

Biotechnology company specializing in clinical-stage immuno-oncology cell therapies. It focuses on developing off-the-shelf NK (Natural Killer) and CAR-T (Chimeric Antigen Receptor T-cell) cell therapies for treating solid tumors and hematologic malignancies, differentiating itself by using cells from healthy donors. The primary beneficiaries of Wugen's therapies are patients suffering from various types of cancer.

Dietary supplements designed to promote the growth of a thicker and fuller beard by providing essential vitamins, minerals, and nutrients. These gummies often contain ingredients like biotin, collagen, MSM, keratin, and bamboo extract, and are typically flavored to enhance palatability. They are targeted at individuals looking to improve their beard growth and overall hair health, though effectiveness can vary based on genetics and health factors.

Sea moss products are derived from a type of red algae known for its nutrient-rich composition and health benefits. These products are available in various forms, including gels, capsules, and powders, and are used to support heart health, digestive health, thyroid function, skin health, weight management, and joint and bone health. Sea moss products are primarily targeted at health-conscious individuals seeking natural supplements to enhance their overall well-being.

Company that offers innovative recovery products, including an ice bath that functions as a giant insulated cool bag. This product is designed to maintain cold temperatures for cold water therapy, providing benefits at 15°C degrees and below without the need for added ice, differentiating it from traditional ice baths that require constant ice replenishment. Nurecover primarily targets athletes and individuals seeking efficient and convenient methods for muscle recovery and cold water therapy.

​Lykos Therapeutics, formerly known as MAPS Public Benefit Corporation (MAPS PBC), is a public benefit corporation focused on developing MDMA-assisted therapy for post-traumatic stress disorder (PTSD). Established in 2014 as a subsidiary of the Multidisciplinary Association for Psychedelic Studies (MAPS), the company rebranded to Lykos Therapeutics in January 2024 to reflect its evolving mission. Lykos Therapeutics primarily serves individuals suffering from PTSD, aiming to provide innovative, evidence-based therapeutic options to improve mental health outcomes

Company specializing in natural anti-aging skincare products, emphasizing the use of organic, cruelty-free, and paraben-free ingredients. Earth's Cure differentiates itself by offering a range of skincare solutions that are both environmentally friendly and effective in promoting youthful skin. The target demographic includes individuals seeking natural and ethical skincare options, particularly those concerned with aging and skin health.

A global Software-as-a-Service (SaaS) company based in Basel, Switzerland, focusing on enabling value-based healthcare through its network platform. The platform facilitates healthcare insurances, pharmaceutical companies, MedTech firms, and hospitals in establishing and executing value-based and outcome-based contracts for services and therapies with efficiency, trust, and transparency. Lyfegen primarily targets industry leaders in the healthcare sector aiming to transform healthcare delivery.

Adhesive patches designed to reduce skin mobility and help prevent or improve the appearance of wrinkles. These patches, often made of paper or silicone, work by smoothing out the skin and keeping it in place, thereby minimizing the formation of new wrinkles and reducing the appearance of existing ones. Wrinkle patches are primarily targeted at individuals seeking non-invasive methods to maintain youthful skin and reduce signs of aging.

Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and effective, differentiating itself with a playful approach to serious skincare issues. The brand primarily targets individuals with chronic skin conditions seeking effective and enjoyable skincare solutions.

Cloud-based software company that provides dental practice management solutions. Designed in collaboration with dentists, it aims to streamline dental practice operations, allowing practitioners to work from anywhere and manage their practices more efficiently by securely storing all data on the cloud. Dentally is primarily targeted at dental practitioners seeking to improve practice administration, patient care, and team management without the need for expensive hardware and servers.

Light therapy glasses are wearable devices designed to deliver specific wavelengths of light to the eyes, mimicking natural sunlight to help regulate circadian rhythms and improve mood. These glasses are often used to alleviate symptoms of seasonal affective disorder (SAD), jet lag, and sleep disorders by promoting wakefulness and enhancing overall well-being. They are primarily targeted at individuals experiencing mood or sleep-related issues, such as those affected by seasonal changes or frequent travelers.

Dietary approach that emphasizes foods derived from plant sources, including fruits, vegetables, nuts, seeds, oils, whole grains, legumes, and beans. This diet can range from strictly vegan, excluding all animal products, to flexitarian, which includes occasional meat and fish, offering various health benefits such as lower risk of heart disease and improved digestion. Plant-based diets are particularly appealing to individuals seeking health improvements, environmental sustainability, and diverse, flexible eating habits.

​Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF certified and third-party tested to ensure high quality and efficacy. Create Wellness caters to individuals seeking convenient and effective supplements to enhance physical performance and cognitive function