Health Trends

A twist-up balm that serves as both a hydrating serum and a makeup primer. It provides moisture and smooths the skin, making it easier to apply makeup and ensuring a longer-lasting finish. This product is ideal for individuals looking for a convenient, dual-purpose skincare and makeup solution.

Wearable devices designed to monitor heart rate variability, offering insights into cardiovascular health and the autonomic nervous system's function. These watches differentiate themselves by integrating HRV tracking with other health metrics, providing users with comprehensive health data and personalized feedback. HRV watches are primarily targeted at health-conscious individuals and athletes seeking to optimize their fitness and wellness through detailed physiological monitoring.

Flavored collagen supplement designed to support skin, joint, bone, hair, nail, and gut health. Vanilla collagen can be incorporated into various foods and beverages such as smoothies, shakes, baking, coffee, tea, yogurt, and oatmeal, offering a versatile way to enhance nutritional intake. This product is particularly beneficial for individuals seeking to improve their overall health and wellness through dietary supplements.

Sleep earbuds are specialized wireless earbuds designed to help users sleep by providing noise cancellation, soothing sounds, or white noise to block out external disturbances. They are typically lightweight, comfortable, and designed to fit snugly in the ear for extended use throughout the night without causing discomfort. Sleep earbuds are primarily targeted at individuals who struggle with sleep issues, such as light sleepers, frequent travelers, or those living in noisy environments.

Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.

​Milo is a digital assistant designed to help families manage daily tasks and responsibilities. It offers features such as shared calendars, to-do lists, and reminders, aiming to streamline household organization and communication. Milo primarily serves parents and caregivers seeking to coordinate family activities efficiently and reduce the mental load associated with managing a household.

The term refers to the maximum amount of time a baby can stay awake between naps or before bedtime. This period encompasses activities such as feeding, diaper changes, and playtime, and its duration varies based on the baby's age and developmental needs. Wake windows are crucial for parents and caregivers to understand in order to ensure proper sleep patterns and overall well-being for the baby.

Dental product designed to whiten teeth by breaking down stains and discolorations. Teeth whitening foam works by penetrating crevices in the teeth, effectively targeting discolorations while being gentle on the teeth, often using ingredients like hydrogen peroxide or carbamide peroxide. It is primarily used by individuals seeking a convenient and non-abrasive method to achieve a brighter smile.

Company that provides personalized nutrition support and recommendations through a platform where users can interact with a coach via calls and digital messaging. It aims to help individuals develop healthy and lasting eating habits by making nutrition care accessible to millions of Americans at little-to-no cost. Wellory primarily targets individuals seeking affordable and personalized nutrition guidance to improve their overall health and well-being.

Super greens gummies are dietary supplements in the form of chewable gummies that contain a blend of nutrient-rich green vegetables and other superfoods. These gummies are designed to provide essential vitamins, minerals, and antioxidants to support overall health, boost energy levels, and improve digestive health. They are ideal for individuals seeking a convenient and tasty way to incorporate more greens into their diet, particularly those with busy lifestyles or who dislike the taste of traditional green supplements.

A naturally occurring polyamine compound found in ribosomes and living tissues, spermidine plays a role in various metabolic functions within organisms. It is involved in cellular processes such as autophagy, which helps in cleaning out damaged cells and regenerating healthier ones, and has been associated with potential health benefits like promoting longevity and improving cardiovascular and cognitive health. Spermidine is primarily of interest to individuals seeking to enhance their health and longevity, often through dietary sources or supplementation.

A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.

Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.

Compact, battery-powered devices designed for making smoothies and other blended drinks on the go. These juicers typically feature a small jar and rechargeable batteries, offering convenience for travel and quick use. Portable juicers are ideal for individuals who need a quick and easy way to prepare fresh beverages while on the move.

Ashwagandha coffee is a beverage that combines traditional coffee with adaptogenic herbs such as Ashwagandha and Chaga mushrooms. This blend aims to provide a balanced energy boost while also offering stress relief, differentiating it from regular coffee by its added health benefits. It is primarily targeted at health-conscious individuals seeking both the stimulating effects of coffee and the adaptogenic benefits of Ashwagandha.

Panthenol cream is a skincare product formulated with panthenol, a derivative of vitamin B5, which acts as a moisturizer and skin-soothing agent. It promotes skin hydration, reduces inflammation, and aids in the repair of the skin barrier, making it effective for treating dry, irritated, or damaged skin. Panthenol cream is commonly used by individuals with sensitive skin or those seeking relief from conditions like eczema, minor burns, or irritation caused by environmental factors.

A dermatological condition characterized by the presence of acne on the trunk of the body, including the chest, back, and shoulders. Truncal acne can lead to persistent scarring, such as macular atrophic scarring and keloids, and is often caused by hormonal changes, genetics, and lifestyle factors. This condition primarily affects adolescents and young adults, but can also occur in individuals of any age who are prone to acne.

Dietary products made from animal organs, often sourced from grass-fed cows, and typically available in capsule form. These supplements are marketed for their potential health benefits, including improved energy levels and enhanced nutrient absorption, differentiating themselves by their natural and ancestral approach to nutrition. They are primarily targeted at health-conscious individuals seeking to supplement their diet with nutrient-dense organ meats.

An organization focused on the study and communication of growth hormone research, likely involving therapies and applications in the medical field. GH Research aims to advance understanding and development of growth hormone-related treatments, distinguishing itself by its specialized focus on this area of medical research. The primary audience includes medical professionals, researchers, and healthcare organizations interested in growth hormone therapies and advancements.

Health supplements designed to support various aspects of wellness, including bone and joint health, immune function, eye care, and blood sugar regulation. Thorne supplements are distinguished by their use of high-quality ingredients and evidence-based formulations, ensuring efficacy and safety. These products are primarily targeted at individuals seeking personalized, scientific wellness solutions to enhance their overall health and extend their health spans.

These are dietary products formulated to ease the symptoms experienced during the transitional phase before menopause. They typically include a blend of vitamins, minerals, and other nutrients aimed at improving mood, energy levels, and bone health. Perimenopause supplements are primarily targeted at women undergoing perimenopause who seek to manage their symptoms and enhance their overall well-being.

The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.

A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.

​Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF certified and third-party tested to ensure high quality and efficacy. Create Wellness caters to individuals seeking convenient and effective supplements to enhance physical performance and cognitive function

A company that provides a web and mobile platform supporting a wide range of digital therapeutic initiatives. Rmdy Health focuses on care management for payors, chronic disease management for healthcare providers, pharma patient support programs, research, and wellness, differentiating itself by offering comprehensive digital solutions across multiple healthcare sectors. The platform primarily benefits healthcare providers, payors, pharmaceutical companies, and patients seeking enhanced care management and support.

The practice of building a narrative around a set of data and its accompanying visualizations to help convey insights in a compelling and easily understandable way. It combines data, visuals, and narrative to tell a story that can influence decision-making and drive action, making complex data more accessible and engaging. Data storytelling is widely used in fields such as business, journalism, and academia to enhance the communication of data-driven insights.

Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.

A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.

Process of overseeing and controlling the lifecycle of a subscription-based service, including customer onboarding, billing, renewals, cancellations, and analytics. Subscription management is crucial for businesses offering recurring services or products, as it ensures smooth operations and customer satisfaction through efficient handling of subscription-related tasks. This process primarily benefits companies with subscription models, such as SaaS providers, streaming services, and membership-based organizations.

Laser hair removal devices utilize laser or IPL technology to target and damage hair follicles, thereby inhibiting future hair growth. These devices are generally effective for individuals with light skin and dark hair, offering a convenient and cost-effective alternative to professional treatments. The primary users of these devices are people seeking long-term hair reduction solutions that can be safely used at home with proper adherence to instructions.