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Lifestyle Trends

Key Insights

In January, several emerging trends have taken off in the lifestyle space. Leading the charge is Granny square, the top trending startup, with a search volume of 90.5K and an impressive +134% growth rate. Other notable rising trends include Cults (450K, +83%) and konjac, which has seen a +18% increase in interest.

lifestyle Trends Overview

There are over undefined trends in the lifestyle category. With top trends seeing an average +51.40% growth rate and ranging between 701M searches per month.