Marketing Trends

Platform that focuses on empowering product journeys through the use of data. It offers resources such as essays and articles on topics including product management, growth strategies, marketing, and analytics, providing valuable insights for better decision-making and product development. GoPractice primarily targets product managers, marketers, and business professionals seeking to leverage data for enhanced product and business outcomes.

Cooperative Artificial Intelligence tool designed to automate the generation of presentations. It leverages powerful AI capabilities, including machine-generated images and animations, to create visually appealing presentations with minimal effort from users, thereby saving time. Tome AI is particularly useful for professionals and businesses looking to streamline the presentation creation process and enhance visual communication.

An online platform that enables users to create, share, and interact with content created by other users. These platforms facilitate the discovery, collection, and repurposing of user-generated content, providing a space for community engagement and content diversity. UGC platforms are primarily targeted at individuals and businesses looking to leverage user-generated content for marketing, community building, and enhancing user engagement.

MDPI is a publisher of open-access scientific journals, founded in 1996 in Basel, Switzerland. It publishes over 390 peer-reviewed, open access journals and is one of the largest publishers in the world in terms of journal article output, dedicated to fostering open scientific exchange across all disciplines. MDPI primarily serves researchers, academics, and institutions seeking accessible and widely disseminated scientific knowledge.

Marketing framework created by Donald Miller that uses a storytelling approach to clarify a company's message. It positions the customer as the hero and the brand as the guide, helping the customer overcome challenges and achieve their goals through seven key elements: a character, a problem, a guide, a plan, a call to action, avoiding failure, and achieving success. The Storybrand framework is particularly beneficial for businesses looking to create clear, compelling marketing messages that resonate with their target audience.

Beautiful.ai is a cloud-based presentation software that helps users create visually appealing and professional slide decks with minimal effort. It features AI-driven design templates that automatically format content, ensuring consistent, polished layouts without requiring extensive manual adjustments. Beautiful.ai is primarily targeted at professionals, marketers, and teams seeking to streamline the presentation creation process and improve the visual impact of their slides.

Online wagering activities where players bet on the outcome of games or events, including sports betting, online casino games, and poker. The industry is characterized by its digital nature, allowing for convenient access and a wide variety of gaming options, supported by software providers, payment processors, and marketing affiliates. iGaming primarily targets individuals interested in gambling and betting, offering them a diverse and accessible platform for their activities.

Versatile tool that allows users to create websites easily by sharing and publishing pages. Notion offers features such as ease of use, templates, content creation, customization, integration, collaboration, and responsive design, making it a functional and visually appealing website builder. It is particularly beneficial for individuals and teams looking for a user-friendly and flexible tool to create simple websites.

A feature-rich directory plugin designed to create scalable directory listing websites. It offers powerful search and advanced filtering options, making it easier for users to find listings, and supports multiple monetization options, including paid and featured listings. The plugin is highly customizable and is ideal for businesses and individuals looking to create various types of directories, such as business or service directories.

Platform that helps businesses collect, manage, and analyze feedback from their customers. This software typically includes features such as surveys, feedback forms, and analytics tools to help companies gather insights into customer needs, preferences, and opinions, enabling businesses to improve their products, services, and overall customer experience based on the feedback received. Customer feedback software is primarily targeted at businesses seeking to enhance their customer satisfaction and loyalty by making data-driven improvements.

End-to-end business platform designed for digital media companies, providing tools for intelligent segmentation, multi-touchpoint and cross-channel experience management, offer presentation, split testing, billing, and customer care. It helps content companies create customized digital experiences and build commercial relationships with their users, thereby enhancing subscription and conversion rates. Piano.io primarily targets digital media companies looking to optimize their user engagement and monetization strategies.

​Liquid Death is a beverage company that offers mountain water products packaged in aluminum cans, aiming to promote sustainability and reduce plastic waste. Founded in 2017 by Mike Cessario, a former creative director at Netflix, the brand utilizes edgy marketing strategies to appeal to a younger demographic. Liquid Death's product line includes still and sparkling waters, as well as flavored variants like Mango Chainsaw and Severed Lime. The company targets environmentally conscious consumers seeking alternatives to traditional bottled water, combining hydration with a commitment to environmental responsibility.

Meta marketing in 2023 emphasizes personalization and the use of multiple platforms within the Meta ecosystem to reach diverse audiences. It leverages data-driven insights and various ad formats and tools to optimize marketing strategies, while also focusing on community building and exploring innovative technologies like augmented reality (AR) and virtual reality (VR). This approach primarily benefits businesses and marketers looking to enhance their digital advertising efforts and engage more effectively with their target demographics.

Steve.ai is an AI-powered video creation platform designed to simplify the process of generating animated and live-action videos. It enables users to convert text or scripts into professional-grade videos by leveraging artificial intelligence for automated scene selection, animation, and media integration. Steve.ai is aimed at marketers, content creators, educators, and small businesses looking for a quick and cost-effective way to produce engaging video content.

Retina.ai is a predictive customer insights platform that enables businesses to forecast customer lifetime value (CLV) from the initial interaction. By delivering over 90% accurate CLV predictions within hours, the platform allows companies to make informed decisions on customer acquisition, retention, and overall profitability. Retina.ai primarily serves e-commerce and subscription-based businesses seeking to enhance their marketing strategies and financial forecasting through data-driven insights.

AI-powered customer experience automation platform that offers multi-channel support, ticketing and workflow management, surveys, and feedback collection. It enhances customer support and engagement by providing customizable options and efficient automation tools, setting it apart from competitors. Kapture CX is targeted at businesses across various industries seeking to improve their customer service and operational efficiency.

A fast and easy-to-use platform designed for marketing teams to consolidate data across various channels and campaigns. It allows users to track their performance, report on key metrics, and create visual overviews, differentiating itself with its adaptability to different use cases or business types. Whatagraph primarily benefits marketing professionals and agencies looking to streamline their reporting processes and present clear, concise information to clients or stakeholders.

Tool designed to filter out invalid emails, bots, and traps, helping users to connect with the right creators. Influencers Club provides flexibility and versatility, making it a valuable resource for ensuring accurate and effective outreach. It is primarily used by small to medium-sized companies and professionals seeking to enhance their marketing and networking efforts.

Sentiment analysis, also known as opinion mining, is a natural language processing (NLP) technique used to determine whether data is positive, negative, or neutral. AI sentiment analysis involves using machine learning algorithms and models to automate the process of identifying and categorizing opinions expressed in a piece of text, with models trained on large datasets to recognize patterns and features that indicate sentiment. This technology is primarily used by businesses and researchers to analyze customer feedback, social media conversations, and other text data to gauge public sentiment or opinion.

Sales CRM tool designed to help sales teams manage their activities and interactions with leads and customers. It offers features such as scheduling meetings, recording notes, logging calls, and monitoring emails, providing a comprehensive record of all lead activity and correspondence. Leadleaper is primarily targeted at sales teams seeking to improve organization, communication, and efficiency in their sales processes.

Reachdesk is a data-driven platform designed for revenue-driven teams, focusing on delivering high ROI and achieving business goals. It allows companies to send gifts and direct mail to build deeper connections with customers, prospects, and employees, differentiating itself by providing measurable ROI and removing the guesswork from gifting. The platform primarily targets sales, marketing, and customer success teams looking to enhance engagement and drive significant business results through personalized gifting strategies.

Business function that aligns and optimizes the processes and tools across marketing, sales, and customer success teams to drive revenue growth. It involves data management, process optimization, technology integration, performance measurement, and alignment of teams to ensure a seamless customer experience and efficient revenue generation. Revenue operations primarily benefit organizations looking to enhance their revenue generation processes and improve cross-departmental collaboration.

NFT Marketing involves leveraging Non-Fungible Tokens (NFTs) for promotional and marketing purposes. This approach utilizes the unique and exclusive nature of NFTs to create valuable digital assets that can be sold or traded on blockchain platforms, thereby engaging audiences and fostering brand loyalty. NFT Marketing primarily targets digital marketers, brands, and content creators looking to innovate their marketing strategies and generate revenue through exclusive digital content.

A tool designed to help brands identify and connect with social media influencers across various platforms such as YouTube, Instagram, and TikTok. It provides valuable insights and data to facilitate collaborations for marketing campaigns, differentiating itself by offering advanced search filters and analytics to find the most suitable influencers. This tool is primarily targeted at e-commerce and direct-to-consumer brands looking to enhance their marketing strategies through influencer partnerships.

Ad tracking software designed to provide businesses with accurate ad performance data. Hyros differentiates itself by offering detailed insights that help identify successful ads, thereby optimizing marketing strategies and improving ROI. The software is primarily targeted at businesses and marketers seeking precise ad tracking and performance analytics.

Software company offering growth automation tools designed to generate leads from websites and social media platforms. Texau differentiates itself by providing a suite of automation features that streamline lead generation processes, making it easier for businesses to scale their outreach efforts efficiently. The primary target demographic includes digital marketers, sales teams, and businesses looking to enhance their lead generation and customer acquisition strategies.

A company that focuses on growing the mobile app ecosystem by providing tools for mobile app developers to automate and optimize the marketing and monetization of their applications. Applovin's software solutions help developers grow their businesses effectively by offering advanced analytics, user acquisition strategies, and monetization options. The primary target demographic for Applovin includes mobile app developers and businesses seeking to enhance their app's market reach and revenue potential.

Chatbot software that enables businesses to create and manage chatbots across multiple communication channels from a single platform. Crisp.chat enhances customer experience by providing instant answers through dedicated integrations with websites, Facebook Messenger, Line, WhatsApp, and Instagram. It is primarily targeted at businesses seeking to improve customer engagement and streamline communication processes.

Dropify is a platform that enables users to create their own e-commerce stores or sales funnels with ease. It offers a variety of features to support online business creation, including customizable templates, payment gateways, and marketing tools, differentiating itself by its user-friendly interface and comprehensive support. Dropify primarily targets entrepreneurs and small business owners looking to establish or enhance their online presence efficiently.

Writing assistant software that corrects spelling, grammar, word choice, and language style. It provides comprehensive writing analysis for various types of texts, distinguishing itself with multilingual support and advanced error detection capabilities. LanguageTool is beneficial for writers, students, and professionals seeking to improve the quality and accuracy of their written content.