Marketing Trends

Media company that focuses on aggregating, curating, and narrating local content to engage and activate communities. It delivers daily emails with relevant local news and events, aiming to redefine community engagement and communication by providing easily accessible and concise information. The primary audience includes local residents and community members who seek to stay informed about local happenings and events.

Superhuman is an email client designed to streamline and enhance productivity through a highly responsive and minimalist interface optimized for efficiency. The platform distinguishes itself by offering advanced features like AI-powered triage, personalized shortcuts, and predictive email responses, which enable faster email management and a clutter-free user experience. Superhuman is primarily targeted at professionals, executives, and busy individuals seeking to improve their email handling speed and reduce inbox overwhelm.

User interface designs crafted to trick or manipulate users into making decisions they might not otherwise make. These designs exploit cognitive biases and can lead to actions such as unwittingly signing up for subscriptions, sharing more personal information than intended, or making unintended purchases. Dark patterns primarily affect online consumers who may not be fully aware of the manipulative tactics being used against them.

Credentials that individuals can earn by completing courses or programs offered over the internet. These certifications cover a wide range of subjects, from technical skills like programming and data analysis to soft skills like communication and leadership, and are often provided by universities, professional organizations, and online learning platforms such as Coursera, Udemy, edX, and LinkedIn Learning. Online certifications are particularly beneficial for individuals seeking career advancement, skill development, and personal growth due to their flexibility and accessibility.

Comprehensive suite of advertising solutions designed to help brands reach and engage with customers on Amazon and beyond. It includes tools like Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Video Ads, which drive visibility, sales, and customer loyalty through targeted advertising and detailed analytics. Amazon Advertising is primarily aimed at businesses and marketers looking to enhance their online presence and optimize their advertising strategies on the Amazon platform.

A free platform provided by Tableau Software that allows users to create, share, and explore data visualizations online. It enables users to design interactive and shareable dashboards and visualizations, which are stored on Tableau's public server and accessible to anyone. Tableau Public is aimed at individuals ranging from beginners to advanced users who want to tell stories with data.

An individual hired by a company to represent its brand positively, aiming to increase brand awareness and sales. Brand ambassadors are selected for their ability to influence a large audience through social media, public appearances, or other communication forms, differentiating themselves by their strong connection with the brand's target market. They are particularly beneficial for companies looking to humanize their brand and build a loyal customer base.

Web-based platform that allows users to create and manage online forms, surveys, quizzes, and more. Known for its user-friendly interface and visually appealing design, it enhances the engagement of respondents by making the process of filling out forms more interactive. Typeform is ideal for businesses, educators, and marketers looking to gather information in a more engaging and efficient manner.

A compact and portable charger designed to be attached to a keychain, making it easy to carry around. These devices serve as emergency backup power sources for smartphones and other small electronic devices, offering a quick power boost when needed. Keychain power banks are particularly useful for individuals who require a lightweight and convenient solution for on-the-go charging.

Digital analytics involves the collection, measurement, analysis, and reporting of data from digital platforms such as websites, mobile apps, and social media. It aims to understand user behavior, optimize digital experiences, and drive business decisions by using tools like Google Analytics and Adobe Analytics. This field is essential for businesses looking to improve user engagement, enhance digital strategies, and measure the success of their online initiatives.

Conversion marketing is a strategy focused on converting visitors or potential customers into actual customers. It involves optimizing various aspects of the marketing funnel to increase the likelihood that a visitor will take a desired action, such as making a purchase or signing up for a newsletter. This approach is particularly valuable for businesses looking to improve their return on investment (ROI) by enhancing the effectiveness of their marketing efforts.

SEO tool known as the Screaming Frog SEO Spider, which functions as a website crawler to help improve onsite SEO by auditing for common SEO issues. It allows users to download and crawl up to 500 URLs for free, with the option to purchase a license for unlimited crawling and advanced features, making it a versatile tool for both small and large websites. This tool is particularly beneficial for SEO professionals and webmasters seeking to enhance their site's search engine performance and identify technical SEO problems.

Capital city of Japan and one of the most populous metropolitan areas globally, known for its modern architecture and rich cultural heritage. Tokyo serves as a major financial hub, housing the Tokyo Stock Exchange, and offers a blend of traditional and contemporary attractions, including historic temples and cutting-edge technology. The city appeals to tourists, business professionals, and residents who appreciate a vibrant urban environment with diverse cultural and recreational opportunities.

Refers to the sharing of content through private channels such as messaging apps and email, which are difficult to track with web analytics programs. This type of traffic is significant but often underreported, making it challenging for marketers to measure the full impact of their content and campaigns. Dark social primarily affects digital marketers and businesses looking to understand the complete reach and effectiveness of their online content.

A company that provides software solutions and platforms for mobile content creators. It offers services such as analytics, user monetization, conversion, acquisition, and optimization for all devices, helping application developers to thrive in the app economy. The primary target demographic includes mobile application developers and businesses seeking to enhance their app performance and revenue.

Narrato is a content creation and workflow management platform designed to help teams and individuals streamline the content production process. It stands out by offering a comprehensive suite of tools, including AI-powered content suggestions, collaboration features, and task management capabilities, all within a single platform. Narrato is primarily aimed at content creators, marketing teams, and agencies looking for an efficient way to manage and scale their content creation efforts.

Clari is a revenue operations platform designed to help businesses manage their sales processes, forecast revenue, and drive predictable growth. It leverages artificial intelligence and machine learning to provide real-time insights into sales pipelines, forecast accuracy, and deal progress, offering a unified view across the organization. Clari is primarily targeted at sales teams, revenue operations professionals, and business leaders who want to enhance their sales efficiency and improve overall revenue outcomes.

Statista is a leading provider of market and consumer data, offering statistics, reports, and insights across a wide range of industries and topics. The platform distinguishes itself by providing reliable data and tools for data visualization and analysis, making it easier for users to interpret and utilize the information. Statista is widely used by businesses, researchers, and policymakers for decision-making and analysis.

YouTube offers a variety of ad formats designed to meet different marketing objectives, including Bumper Ads, Skippable Ads, Non-Skippable Ads, Overlay Ads, Display Ads, Sponsored Cards, and Masthead Ads. These formats provide advertisers with options to engage viewers in different ways, from short, non-skippable messages to interactive display ads, enhancing brand visibility and user engagement. YouTube ads are primarily targeted at businesses and marketers looking to reach a broad and diverse audience through video content.

Strategies and techniques aimed at increasing the visibility, subscriber count, and engagement of a YouTube channel. These methods often include optimizing video titles, descriptions, and tags, creating high-quality and consistent content, and leveraging social media and collaborations to reach a wider audience. The target demographic for these strategies includes content creators and businesses looking to expand their presence and influence on the YouTube platform.

Strategic approach that combines psychology, data analysis, and persuasive communication techniques to understand and influence human behavior. Influence engineering involves understanding emotions and the science behind influencing people effectively, aiming to shape decisions and actions in various contexts such as marketing, politics, and social campaigns. This approach is particularly valuable for marketers, political strategists, and organizations looking to enhance their persuasive capabilities and achieve specific behavioral outcomes.

Platform that helps drivers gain insights into their vehicle's health and performance. Dimo differentiates itself by rewarding users for contributing to the development of future automotive technologies, thereby fostering a community-driven approach to vehicle data and innovation. The platform primarily targets tech-savvy drivers and automotive enthusiasts interested in optimizing their vehicle's performance and contributing to automotive advancements.

Concept that involves the use of psychological insights to influence human behavior in a predictable way. This field combines elements of psychology, design, and behavioral economics to create environments, products, and services that encourage desired behaviors. Behavioral design is applicable in various domains such as health, finance, education, and public policy, benefiting individuals and organizations aiming to promote specific actions or decisions.

Hiring tool designed for small businesses, allowing employers to manage the hiring process on the go through native apps for iOS and Android. Proven differentiates itself by enabling employers to review resumes, respond to candidates, and post new jobs directly from their smartphones, providing a convenient and efficient hiring solution. The tool is primarily targeted at small business owners and hiring managers seeking a mobile-friendly platform to streamline their recruitment processes.

Landing page builder designed to create faster, mobile-optimized landing pages. It features a powerful drag-and-drop builder with over 25 elements and more than 80 pre-built blocks to assist users in the page-building process, differentiating itself with its speed and ease of use. Swipe Pages is targeted at marketers, small business owners, and web developers looking to create high-converting landing pages quickly and efficiently.

Data entry services involve the process of entering, updating, and maintaining data in computer systems or databases. These services can be manual or automated and are utilized across various industries such as healthcare, finance, and retail, providing benefits like accuracy, efficiency, and cost-effectiveness. The primary users of data entry services are businesses and organizations that require large volumes of data to be processed and managed efficiently.

Internet marketing service based in Murcia, Spain, offering an AI-powered platform for eCommerce businesses to create tailored marketing campaigns and hyper-personalized content by centralizing first-party user data. The platform focuses on 'Data First Marketing' to enhance customer communication with emotional intelligence and context, differentiating itself by leveraging AI to provide highly personalized marketing solutions. Connectif primarily targets eCommerce businesses looking to improve their marketing strategies and customer engagement through advanced data utilization.

A division within Ernst & Young (EY), EY Consulting provides a range of consulting services to businesses. These services encompass strategy, technology, risk management, and performance improvement, aiming to enhance organizational performance and mitigate risks through tailored expert advice and solutions. EY Consulting primarily serves businesses and organizations seeking to optimize their operations and achieve strategic goals.

Company that provides tools and services designed to help companies create interactive content easily and efficiently. Ceros differentiates itself by offering a no-code platform that allows users to design and publish interactive digital experiences without the need for traditional development resources, thereby enhancing customer engagement and marketing effectiveness. The primary target demographic for Ceros includes marketers, designers, and content creators looking to produce engaging, interactive content to boost audience interaction and brand visibility.

BrightEdge Technologies, Inc. designs and develops internet advertising and marketing software solutions. The company offers search engine optimization (SEO) tools that allow customers to effectively direct traffic to their websites from internet search engines, differentiating itself with advanced analytics and AI-driven insights. BrightEdge primarily targets digital marketers and businesses looking to enhance their online visibility and improve their search engine rankings.