Marketing Trends

Writers who publish their work without the involvement of an established third-party publishing house. They take on responsibilities such as editing, formatting, cover design, marketing, and distribution, allowing for greater creative control and a higher percentage of royalties. This approach is particularly beneficial for authors seeking autonomy and willing to manage the business aspects of publishing.

Wax seals are traditional methods used to authenticate and secure documents by imprinting a unique design into melted wax. Historically, they were used to sign contracts, agreements, and letters, serving as a means of verifying the authenticity and integrity of documents. Wax seals are primarily utilized by individuals and organizations seeking to add a touch of historical elegance and security to their correspondence and official documents.

Service that is redefining email for the Web3 era by providing anonymous and encrypted wallet-to-wallet communication. It sets a new standard in email marketing by eliminating cluttered inboxes and irrelevant ads, ensuring privacy and security for users. EtherMail primarily targets individuals and businesses involved in the Web3 ecosystem who prioritize secure and private communication.

Branch Technology is a company that utilizes patented 3D-printed fabrication technology, combining additive manufacturing, prefabrication, and digital technology at a construction scale. Their digital fabrication process enables architects, designers, and innovators to create complex design structures that were previously considered impossible with traditional construction methods. Branch Technology primarily serves architects, designers, and construction professionals seeking innovative and efficient solutions for complex architectural projects.

Research platform where researchers assist individuals and teams with specific tasks. It focuses on providing detailed and accurate information on various research topics by leveraging the expertise of its researchers. The platform is primarily used by businesses, professionals, and individuals seeking in-depth research and data analysis.

Advertising technology that automatically generates, iterates on, and optimizes personalized ads in real time. Dynamic creative leverages user data and behavior to tailor messages, enhancing the relevance and effectiveness of programmatic advertising campaigns. This technology is particularly beneficial for marketers and advertisers aiming to improve engagement and conversion rates through highly targeted and personalized ad content.

Self-publishing is the process where authors publish their own books or media without the involvement of an established publisher. This method allows authors to maintain full control over the content, design, and distribution of their work, often resulting in higher royalties per sale compared to traditional publishing. Self-publishing is particularly beneficial for authors who prefer creative control and are willing to handle the marketing and production aspects of their work.

Feature on YouTube that allows viewers to financially support content creators through monthly memberships. By joining, users commit to a recurring monthly payment, which provides them with exclusive perks set by the channel owner, such as badges, emojis, and members-only content. This feature primarily benefits content creators seeking a steady revenue stream and viewers who wish to support their favorite channels while receiving exclusive benefits.

Affiliate program or associate program is a relationship in which a merchant pays you (the “affiliate”) for links from your site to his site.

Component of the Aha! suite of product management software that focuses on idea management. It allows teams to collect, organize, and prioritize feedback and suggestions from various stakeholders to make informed decisions about product development. Aha Ideas is particularly useful for product managers and development teams seeking to streamline their idea management process and enhance collaboration with stakeholders.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

Software company based in Kitchener, Ontario, specializing in creating software for hosting and analyzing video performance. Vidyard differentiates itself by offering advanced video analytics, personalized video content, and seamless integration with various marketing and sales platforms, enhancing user engagement and conversion rates. The primary target demographic includes businesses and marketers looking to leverage video content for improved customer engagement and sales performance.

Comprehensive platform offering event management, membership management, and community engagement tools. Initially focused on event management, Glue Up has expanded its services to include a wide range of features that help organizations manage events, memberships, and communications more effectively. The platform is designed for event organizers, associations, and businesses looking to streamline their operations and enhance member engagement.

A method used to compare two versions of a webpage, app, or other user experience to determine which one performs better. A/B testing involves formulating a hypothesis, creating variants, randomly assigning users, collecting data, and analyzing the results for statistical significance, aiming to improve metrics like conversion rates, click-through rates, and user engagement. This method is particularly beneficial for digital marketers, UX designers, and product managers seeking to optimize user experiences and drive better business outcomes.

Channels and content that a company or individual has complete control over, such as websites, blogs, email newsletters, and social media profiles. Owned media allows for direct communication with the audience, consistent messaging, and can be a cost-effective way to engage with customers and drive organic traffic. It is particularly beneficial for businesses and individuals looking to build a strong, controlled online presence and foster long-term relationships with their audience.

Process used to evaluate a product, such as a website or application, by testing it with real users. UX testing helps identify usability issues, gather qualitative and quantitative data, and determine overall user satisfaction with the product, differentiating itself by focusing on real user interactions and feedback. It is primarily targeted at product designers, developers, and businesses aiming to enhance user experience and product usability.

A data visualization technique that shows the magnitude of a phenomenon as color in two dimensions. The variation in color may be by hue or intensity, providing an immediate visual summary of information, making it easier to interpret complex data sets. Heat maps are commonly used in fields such as business analytics, biology, and web analytics to represent data in a more understandable and visually appealing way.

A Go to Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce and sell its products or services to customers. It includes key components such as market research, target audience identification, value proposition, marketing and sales tactics, pricing strategy, distribution plan, and metrics for success, ensuring a structured approach to market entry. This strategy is essential for businesses aiming to successfully launch and gain traction in competitive markets.

Solution or bath used for preserving or cleaning, typically involving a brine or vinegar solution. This method is commonly used to preserve foods by creating an acidic environment that inhibits bacterial growth, thereby extending the shelf life of the product. Pickling is particularly beneficial for individuals looking to preserve vegetables, fruits, and other perishable items for long-term storage.

Marketing automation platform that helps businesses create, execute, and optimize cross-channel campaigns. It is designed to enable marketers to send personalized messages to their customers through various channels such as email, SMS, push notifications, in-app notifications, and direct mail. The platform offers features like segmentation, workflow automation, A/B testing, and analytics to help marketers improve their campaign performance and customer engagement.

Effective strategies to boost business revenue encompass various approaches such as increasing prices, expanding market reach, and enhancing product or service offerings. These strategies aim to improve customer retention, optimize sales channels, and leverage technology to maximize profitability. Businesses of all sizes can benefit from these methods to achieve sustainable growth and financial success.

Undergraduate degree focusing on commerce and related subjects, designed to provide students with a broad range of managerial skills. The curriculum typically includes courses in accounting, finance, business management, economics, marketing, and business law, with some programs offering specializations in areas such as international business and human resource management. This degree is aimed at individuals seeking careers in accounting, finance, marketing, human resources, and management, and is globally recognized.

AI-powered animation maker that allows users to create explainer videos quickly and easily. Simpleshow differentiates itself by providing a user-friendly platform that simplifies the process of creating engaging and informative videos, making it accessible even to those without technical skills. The primary target demographic includes businesses, educators, and individuals looking to explain complex topics in a simple and engaging manner.

Comprehensive e-commerce product research tool designed to help eCommerce sellers find profitable items to sell. It provides valuable insights and data analysis on various product metrics, including sales performance, competition levels, and pricing trends, and tracks all ads on all networks. Minea is particularly useful for eCommerce sellers looking to optimize their product listings and understand market trends.

A professional responsible for managing relationships with clients and ensuring their needs are met by the company. They often work in sales, marketing, advertising, and public relations industries, focusing on client relationship management, sales, project coordination, and reporting. The role is primarily targeted at businesses seeking to maintain and grow their client base through effective relationship management and service delivery.

A high-level plan that outlines what a business aims to achieve with its product and how it plans to achieve it. It involves defining the product vision, identifying the target market, understanding customer needs, and setting goals and objectives, differentiating itself by providing a clear roadmap and value proposition. Product strategy primarily benefits product managers, business strategists, and companies looking to align their product development with market demands and business goals.

Attentive is a personalized mobile messaging platform designed to help businesses engage with their customers through SMS marketing. It provides tools for creating targeted text message campaigns, automating responses, and analyzing customer interactions to drive higher engagement and sales. Attentive.com is primarily aimed at eCommerce businesses and marketers looking to enhance their customer communication and boost revenue through effective mobile messaging strategies.

A fishbowl conversation is a form of dialogue used in large groups to facilitate inclusive discussions by having a few people speak in the 'fishbowl' while others listen, and then rotate speakers. The Fishbowl app is a professional networking platform where users can engage in industry-specific conversations and share insights with other professionals, differentiating itself by fostering anonymous and candid discussions. Both the fishbowl conversation method and the Fishbowl app are beneficial for professionals and organizations seeking to enhance communication, collaboration, and knowledge sharing.

A content marketer is a person who plans, researches, creates, distributes, and analyzes content with the aim of attracting and engaging potential customers.

Online community for showcasing creative work, particularly in graphic design, web design, illustration, and photography. It serves as a platform for designers to share their work, receive feedback, and connect with potential clients or collaborators, differentiating itself with its focus on visual content and community engagement. Dribbble primarily targets designers and creative professionals looking to showcase their portfolios and network within the industry.