Beauty Trends

Onion shampoo is a hair care product formulated with onion extract, known for its potential to support hair growth and improve scalp health. The sulfur content in onion extract helps to nourish hair follicles, reduce hair thinning, and promote stronger, healthier hair. It is especially targeted at individuals experiencing hair fall, thinning hair, or those seeking to enhance their hair's overall strength and shine.

Makeup product with a fluid consistency used to add a natural flush of color to the cheeks. It offers a seamless, dewy finish and can be applied with fingers, a sponge, or a brush, providing blendable and long-lasting results. Liquid blushes are ideal for individuals seeking a natural, radiant look with customizable intensity.

A saturated and stable hydrocarbon used in skincare products, derived from squalene. It is known for its excellent moisturizing properties, mimicking the skin's natural oils, and is non-comedogenic, making it suitable for all skin types. Squalane is particularly beneficial for individuals seeking hydration and protection from environmental damage.

An undereye corrector is a cosmetic product specifically formulated to neutralize and conceal dark circles and discoloration under the eyes. It typically contains color-correcting pigments, such as peach or orange tones, which counteract blue or purple hues in the undereye area and may also include hydrating ingredients to address dryness and fine lines. Undereye correctors are primarily used by individuals seeking a brighter, more even-toned appearance under the eyes, particularly those experiencing dark circles due to genetics, fatigue, or aging.

Nixit is a brand that offers an ultra-soft silicone menstrual cup, also known as a menstrual disc. This product is suction-free, reusable, and BPA-free, designed to provide comfort and a secure fit during menstruation. Nixit primarily targets individuals seeking a sustainable and comfortable alternative to traditional menstrual products.

A brand specializing in nail care products, including nail polishes, manicure tools, and other related items. Known for high-quality, non-toxic, and vegan-friendly products, the brand aims to make salon-quality manicures accessible at home. Olive and June primarily target individuals seeking professional-looking manicures with the convenience of at-home application.

This skincare product is a moisturizing essence with a creamy texture that is easy to spread and provides softness to the skin. It is designed to enhance positive emotions by offering a soothing and hydrating experience, differentiating itself with its unique texture and emotional benefits. The target demographic includes individuals seeking a gentle and effective moisturizing solution that also contributes to a sense of well-being.

A bronzing stick is a cosmetic product used to give the skin a sun-kissed glow. It typically comes in a solid stick form, making it easy to apply directly to the skin. The product is often used to contour the face or add warmth to the complexion.

Online store offering all-natural, plastic-free shampoo and conditioner bars inspired by the ancient haircare rituals of the Red Yao Tribe. Viori differentiates itself by focusing on sustainable, eco-friendly products that are free from harmful chemicals and packaged without plastic, appealing to environmentally conscious consumers. The primary target demographic includes individuals seeking natural haircare solutions and those committed to reducing their environmental footprint.

The Caffeine wash process involves steaming coffee beans to open their pores and then washing them for about ten hours with Ethyl Acetate, a compound naturally found in fruit. This method allows the caffeine to adhere to the Ethyl Acetate, which is then separated from the beans, effectively decaffeinating them. The process is primarily used by coffee producers aiming to offer decaffeinated coffee options to consumers who prefer or require lower caffeine intake.

Brand offering eco-friendly and sustainable personal care products, including toothpaste, bamboo toothbrushes, biodegradable floss, and stainless steel tongue cleaners. Happier Beauty differentiates itself by focusing on environmentally friendly materials and reducing plastic waste in personal care routines. The brand primarily targets environmentally conscious consumers seeking sustainable alternatives for their daily hygiene needs.

This process involves the movement of lymph fluid through the lymphatic system, aiding in the removal of toxins and waste from the body. Lymphatic drainage can also refer to a specialized massage technique designed to enhance this natural process, thereby reducing swelling and improving circulation. It is particularly beneficial for individuals experiencing lymphedema, post-surgical swelling, or those seeking to improve their overall lymphatic health.

Natural and luxurious beauty line dedicated to crafting personal care products with the finest formulations. Viebeauti differentiates itself by curating pure ingredients from nature, aiming to help men and women around the world age gracefully. The brand primarily targets individuals seeking high-quality, natural skincare solutions.

Company specializing in personal care products, including lotions, powders, setting sprays, oils, mousse, and skincare items. Supergoop differentiates itself by focusing on sun protection, offering a wide range of SPF-infused products designed to protect the skin from harmful UV rays while providing additional skincare benefits. The brand primarily targets individuals who are conscious about sun protection and skincare, including those with active outdoor lifestyles and those seeking daily sun protection in their beauty routines.

Luxurious skincare brand focused on delivering clean and sustainable products. They ethically source vegan ingredients from nature, ensuring their products are free from toxins and fillers, and provide high-quality, clinically proven skincare solutions. True Botanicals primarily targets consumers who are conscious about using eco-friendly and non-toxic skincare products.

Health and wellness company that focuses on providing essential nutrients and supplements in their purest form. They emphasize simplicity in their approach to health, responsibly source their ingredients, and aim to minimize their environmental impact, differentiating themselves through a commitment to quality and sustainability. Their products are primarily targeted at health-conscious individuals seeking high-quality, effective supplements to improve their overall well-being.

Company specializing in personalized hair care and hair color products, founded in 2017 and based in Italy. Shampora creates customized hair care solutions tailored to individual needs and delivers them directly to customers' doors, differentiating itself by offering a highly personalized approach to hair care. The target demographic includes individuals seeking customized hair care products that cater to their unique hair types and preferences.

Deep conditioning treatments designed to restore moisture, strength, and vitality to damaged or dry hair. Hair repair masks often contain ingredients like proteins, oils, and vitamins that help repair and nourish the hair shaft. They are typically used once a week or as needed, depending on the level of hair damage, and are popular among individuals with damaged, dry, or chemically treated hair seeking to improve hair health.

A lip sleeping mask is an overnight lip care product designed to hydrate, nourish, and repair dry or chapped lips. Formulated with moisturizing ingredients like hyaluronic acid, shea butter, and vitamins, it works to lock in moisture and improve the lips' texture and appearance while you sleep. Lip sleeping masks are popular among individuals seeking intensive lip care, especially during dry or cold seasons, or for those with persistently dry lips.

A beauty science company that focuses on empowering individuals to achieve their full beauty potential through scientifically-based solutions. Mediheal differentiates itself by offering a range of skincare products that are developed with advanced scientific research and innovative ingredients, aiming to provide effective and targeted beauty treatments. The company's products are primarily targeted at individuals seeking high-quality, science-backed skincare solutions to enhance their beauty regimen.

Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.

A keratin hair mask is a deep-conditioning hair treatment formulated with keratin, a protein that helps strengthen and repair damaged hair. By replenishing lost keratin, this product improves hair texture, reduces frizz, and enhances shine, making it particularly effective for dry, brittle, or chemically treated hair. Keratin hair masks are typically targeted at individuals seeking to restore hair health and manageability, especially those with damaged or unmanageable hair due to heat styling or chemical treatments.

Face taping is a beauty trend involving the application of tape to the face to achieve a temporary lifting and smoothing effect on the skin. This method is often used to create a quick facelift appearance, differentiating itself by offering a non-invasive and immediate solution for skin tightening. It primarily appeals to individuals seeking a temporary cosmetic enhancement without undergoing surgical procedures.

Skincare products designed to remove dead skin cells, improving skin texture and appearance. These serums often contain ingredients like AHAs, BHAs, or enzymes, which help address issues such as acne and hyperpigmentation, and are recommended to be used with sunscreen. Exfoliating serums are primarily targeted at individuals seeking to enhance their skin's smoothness and clarity, particularly those dealing with uneven skin tone or blemishes.

Beauty service provider specializing in organic hair removal techniques, particularly sugaring. Sugaring NYC differentiates itself by using natural, organic products for hair removal, offering a gentler alternative to traditional waxing methods. The services are primarily targeted at individuals seeking eco-friendly and less painful hair removal options.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

Extracted from the nuts of the murumuru palm tree native to the Amazon rainforest in Brazil, this butter is typically white or yellow in appearance. It is commonly used in beauty products such as lotions, body butters, leave-in conditioners, and lip balms due to its high fatty acid content, which provides deep hydration and nourishment. Murumuru butter is particularly beneficial for individuals with dry or damaged skin and hair, offering intensive moisture and restoration.

Brightening soap is a skincare product formulated to cleanse the skin while promoting a more even complexion and reducing the appearance of dark spots and discoloration. It often contains ingredients such as vitamin C, kojic acid, or licorice extract, which help to lighten hyperpigmentation and enhance skin radiance. Brightening soap is commonly used by individuals seeking to improve skin tone, minimize blemishes, and achieve a more luminous appearance.

This skincare product is formulated with propolis extract, which is recognized for its hydrating, anti-inflammatory, and antibacterial properties. It aims to enhance the skin's moisture barrier and improve texture, making it particularly beneficial for those with dry, sensitive, or irritated skin. The toner is targeted at individuals seeking to soothe and hydrate their skin while addressing issues related to sensitivity and irritation.

A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.