Beauty Trends

A biomimic foundation is a type of cosmetic product designed to mimic the natural properties and behaviors of human skin, providing a seamless and natural-looking coverage. It often incorporates advanced formulations and technologies inspired by biological processes to enhance skin compatibility, hydration, and breathability. This foundation is ideal for individuals seeking a natural and flawless complexion with the added benefits of skin-friendly ingredients and innovative skincare technology.

A company that designs modern, coconut-soy wax candles inspired by personal recollections and cultural trends. Each candle is crafted to evoke memories and stories worth sharing, focusing on creating scents that are both unique and nostalgic. The target demographic includes individuals seeking personalized and emotionally resonant home fragrance products.

Boho tribal braids are a hairstyle that combines elements of bohemian and tribal aesthetics, featuring a mix of different braid styles and often incorporating accessories like beads and shells. This hairstyle is known for its free-spirited and natural appearance, offering a versatile and unique look that can be styled in various ways. Boho tribal braids primarily appeal to individuals seeking a distinctive and culturally inspired hairstyle that emphasizes creativity and individuality.

Method used in the cosmetics and fashion industry to determine the colors that best suit an individual's natural coloring. This process often involves assigning a person to one of twelve color seasons based on their skin tone, hair color, and eye color, helping to enhance their appearance and personal style. Color analysis is particularly beneficial for individuals looking to optimize their wardrobe and makeup choices to complement their natural features.

UV curable nail gel that has been added to the Bio Sculpture range of curable nail gels. It offers a durable and long-lasting finish, differentiating itself with its unique formulation that ensures a strong bond and high gloss. This product is targeted at professional nail technicians and individuals seeking high-quality, long-lasting nail enhancements.

Face lift patches are cosmetic skincare products designed to temporarily tighten and smooth the skin by lifting targeted areas of the face. They distinguish themselves by using adhesive technology and active ingredients, such as collagen or hyaluronic acid, to reduce the appearance of fine lines and sagging without invasive procedures. Face lift patches are primarily targeted at individuals seeking non-surgical, at-home solutions for anti-aging and skin-firming treatments.

Hair care product that contains pigments designed to brighten, tone, or enhance your current hair color. In addition to these color benefits, it also hydrates and softens the hair, similar to regular conditioners, making it a multifunctional product. Color depositing conditioners are particularly popular among individuals looking to maintain or refresh their hair color between salon visits.

A specialized cleanser formulated to clean and maintain eyelash extensions, ensuring they remain free from dirt, oil, and makeup residue. Lash shampoos are typically free from harsh chemicals like parabens and sulfates, making them gentle on the eyes and lashes while providing effective cleansing. These products are primarily targeted at individuals who wear eyelash extensions and seek to prolong their lifespan and maintain their appearance.

Decorative jewels attached to the surface of teeth using a strong adhesive. Tooth gems can last for over six months and come in various forms, from a single small stone to jewel-encrusted caps covering multiple teeth, offering a unique and personalized aesthetic. They are primarily targeted at individuals seeking to enhance their smile with a touch of sparkle and uniqueness.

Skincare products designed to deliver a concentrated dose of hydration to the skin. Typically made from materials like cotton or hydrogel, these masks are infused with hydrating ingredients such as hyaluronic acid, glycerin, and botanical extracts, providing benefits like replenishing moisture levels, soothing inflammation, and improving overall skin appearance. Suitable for various skin types, including oily and normal skin, they help reduce sebum production and shrink enlarged pores.

Type of collagen derived from fish and other marine sources, known for its benefits in skin health. It helps reduce wrinkles, improve skin elasticity, and enhance the overall structure and appearance of the skin, while also accelerating wound healing and possessing anti-aging properties. Marine collagen is particularly beneficial for individuals seeking to improve their skin health and combat signs of aging.

Korean toner is a skincare product designed to balance the skin’s pH, hydrate, and prepare the skin for better absorption of subsequent skincare products. Unlike traditional astringent-based toners, Korean toners are often infused with soothing and nourishing ingredients like hyaluronic acid, centella asiatica, or green tea to enhance hydration and skin health. Korean toners are primarily used by individuals seeking a gentle, hydrating skincare routine, particularly those following the multi-step Korean skincare regimen.

Skincare product formulated with retinol, a derivative of Vitamin A, known for its anti-aging properties. Retinol serum enhances skin cell production, unclogs pores, exfoliates the skin, and boosts collagen production, thereby reducing fine lines and wrinkles and improving skin texture. It is primarily targeted at individuals seeking to diminish signs of aging and achieve a fresher, plumper skin appearance.

Skincare product known for its energizing and hydrating properties. It is loaded with nourishing proteins, vitamins, and minerals that quickly saturate the skin with hydration, enhancing the skin's natural repair process and maintaining elasticity. This toner is popular among individuals seeking to improve their skin's overall health and appearance.

Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.

A picosecond laser is a laser device that emits extremely short pulses of light, typically in the picosecond range (one trillionth of a second). This technology is primarily used in dermatology and aesthetic treatments to target and break down pigmentation and ink particles with minimal damage to surrounding tissues. It is particularly beneficial for individuals seeking tattoo removal, skin rejuvenation, and treatment of pigmented lesions.

Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.

Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.

Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.

Skincare technique that involves using two different types of cleansers consecutively to ensure a thorough cleanse. The first cleanser, typically oil-based or a balm, breaks down makeup, oil-based products, and excess oil, while the second, water-based cleanser removes remaining impurities from the skin's surface. This method is particularly effective for individuals who wear heavy makeup or sunscreen and want to ensure their skin is properly prepared for subsequent skincare steps.

Medical-grade product designed to treat and improve the appearance of scars and skin texture. Silicone patches are reusable and work by hydrating the skin and creating an optimal healing environment, which helps to reduce the visibility of scars over time. These patches are suitable for individuals looking to minimize scars from surgeries, injuries, or acne, and are available in various forms such as sheets and tapes.

A spa headband is a hair accessory made from soft, comfortable stretch fabric designed to securely hold hair in place without pulling or tugging. It is commonly used in salons and spas to keep hair away from the face during treatments, minimizing the risk of cross-contamination and creating a safe environment for both clients and professionals. This product is particularly beneficial for beauty and skincare professionals as well as individuals seeking convenience during their personal care routines.

Topical treatments designed to promote hair growth and reduce hair loss. They often contain active ingredients like Minoxidil, Finasteride, or natural extracts that aim to stimulate hair follicles and improve scalp health. These serums are typically used by individuals experiencing hair thinning or hair loss, seeking to enhance hair density and overall scalp health.

Cosmetic procedure involving the injection of dermal fillers into the chin to enhance its shape and appearance. This minimally invasive treatment aims to improve facial symmetry and create a more defined jawline, often utilizing hyaluronic acid-based fillers. It is primarily sought by individuals looking to enhance their facial profile and achieve a more balanced appearance.

Line of hair styling products by Conair, including multi-attachment styling systems, automatic curling irons, and other styling tools. These products are designed to offer professional-quality styling at home, featuring advanced technologies such as ceramic and ionic conditioning to enhance hair health and appearance. InfinitiPRO is targeted at individuals seeking versatile and high-performance hair styling tools, available at major retailers like Target, Amazon, and Ulta Beauty.

A collagen mask is a skincare product designed to boost skin hydration and elasticity by delivering collagen directly to the skin. These masks often come in the form of sheet masks or gel applications, helping to reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion. They are particularly popular among individuals seeking anti-aging treatments and those looking to enhance their skin's overall texture and tone.

A product designed to exfoliate the scalp, similar to how body scrubs exfoliate the skin on other parts of the body. It helps remove product buildup, dirt, excess oil, and dead skin cells from the scalp, promoting a healthier scalp environment and potentially improving hair health. Scalp scrubs are particularly beneficial for individuals experiencing scalp issues such as dandruff, oiliness, or buildup from hair products.

Company focused on providing health and wellness products made with real ingredients. Just Ingredients differentiates itself by emphasizing the use of natural, non-toxic components in its product line, which includes supplements, skincare, and household items, aiming to promote a healthy and fulfilling life. The target demographic includes health-conscious individuals seeking natural and effective alternatives to conventional products.

A deep cleansing process that removes impurities, hair product build-up, dead skin cells, and dirt from the scalp. This process helps to unclog hair follicles, balance natural oils, and maintain scalp pH levels, promoting a healthier scalp environment. Scalp detox is particularly beneficial for individuals experiencing scalp issues such as dandruff, excess oil, or product build-up, and those looking to improve overall scalp health.

Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.