Beauty Trends

Beta Hydroxy Acid (BHA) is a type of hydroxy acid commonly used in skincare products for its exfoliating and acne-treating properties. It penetrates deep into the pores to remove dead skin cells and excess oil, making it effective for treating acne and improving skin texture. BHA is particularly beneficial for individuals with oily or acne-prone skin seeking to achieve a clearer and smoother complexion.

Dental product designed to whiten teeth by breaking down stains and discolorations. Teeth whitening foam works by penetrating crevices in the teeth, effectively targeting discolorations while being gentle on the teeth, often using ingredients like hydrogen peroxide or carbamide peroxide. It is primarily used by individuals seeking a convenient and non-abrasive method to achieve a brighter smile.

Skincare brand founded in 2016 that focuses on using plant extracts to promote skin health. Breylee offers a variety of products, including Vitamin C Whitening Cream, Eyelash Growth Serum, Vitamin C Serum, Acne Scar Removal Cream, and Tea Tree products, differentiating itself by emphasizing natural ingredients. The brand primarily targets individuals seeking natural and effective skincare solutions.

A hair care product formulated in a solid bar form, incorporating nourishing ingredients like ginger, camellia oil, shea butter, and natural olive oil. These components are known for promoting hair growth and maintaining a healthy balance, resulting in silky, healthy-looking hair. The Ginger shampoo bar is particularly beneficial for individuals seeking natural and effective hair care solutions that support hair health and growth.

Skincare tools typically made from materials like jade, rose quartz, or other stones, used to massage the face. They are believed to improve blood circulation, reduce puffiness, enhance product absorption, and provide relaxation. Face rollers are often used by individuals looking to enhance their daily skincare routine and achieve a more radiant complexion.

Company that offers cruelty-free, natural-looking fake lashes designed to enhance the appearance of the eyes. Loveseen differentiates itself by focusing on ethical beauty practices and providing a range of lash styles that cater to various preferences and occasions. The brand primarily targets individuals seeking high-quality, ethical beauty products, including makeup enthusiasts and those looking for natural-looking lash enhancements.

A makeup product with a creamy texture designed to add color to the cheeks, providing a natural and blendable finish. Cream blush is valued for its ease of application and ability to create a dewy, youthful look, distinguishing it from powder blushes by offering a more hydrating option suitable for various skin types. It is particularly popular among individuals seeking a natural, radiant complexion and those with dry or mature skin who benefit from its moisturizing properties.

An ionic thermal brush is a heated styling tool that combines the functionality of a hairbrush with ionic and thermal technology to style and smooth hair. It uses negative ions to reduce frizz and static while evenly distributing heat to straighten or add volume and shape to hair without the intense direct heat of a flat iron. This tool is primarily targeted at individuals seeking efficient, salon-like hair styling at home, especially those with frizzy, wavy, or slightly curly hair looking for smoothness and volume.

A personal care product that incorporates Shea butter as a key ingredient to provide moisturizing benefits while controlling sweat and odor. Shea butter deodorant helps keep the skin under the arms soft and hydrated, often including additional beneficial ingredients like hyaluronic acid to even out skin tone. It is suitable for individuals seeking a natural, gentle deodorant option with a light and refreshing scent for daily use.

A shampoo bar is a concentrated soap bar designed for hair cleansing, activated by adding water and rubbing it on the hair to create a lather. It serves as an alternative to liquid shampoos, offering environmental benefits through reduced packaging and often featuring more natural ingredients. Shampoo bars are particularly appealing to eco-conscious consumers and those seeking sustainable personal care products.

Topical anesthetic medication applied to the skin to reduce pain or discomfort. It works by blocking nerve signals, making it useful for medical and cosmetic procedures like minor surgeries, tattooing, and laser treatments. Numbing cream is beneficial for individuals undergoing procedures that may cause pain or discomfort, providing temporary relief and ease during the process.

Curling cream is a hair styling product formulated to define, shape, and enhance natural curls while providing moisture and frizz control. It typically contains hydrating ingredients and light hold agents that help curls retain their shape without stiffness, making hair more manageable and bouncy. Curling cream is primarily targeted at individuals with wavy, curly, or coily hair seeking to enhance curl definition and maintain healthy, moisturized hair.

A nose patch is a skincare product specifically designed to cleanse and remove blackheads, dirt, and excess oil from the pores on the nose. Typically made of adhesive material, the patch is applied to damp skin, allowed to dry, and then peeled off, lifting impurities from the skin's surface. Nose patches are popular among individuals with oily or combination skin, or those looking for a quick and targeted solution to improve the appearance of their nose area.

A beauty tool designed to curl eyelashes, making them appear longer and more lifted. It typically features a small, curved clamp that is pressed together to curl the lashes, often used before applying mascara to enhance the effect and create a more dramatic look. This tool is primarily targeted at individuals seeking to enhance the appearance of their eyelashes, particularly those who use makeup regularly.

Keratin gel is a skincare product designed to reduce fine lines and wrinkles by promoting the proliferation of skin cells. It contains zinc protein complexes in low concentrations, which aid in the repair and maintenance of the skin, providing a hydrating and rejuvenating effect. This product is particularly beneficial for individuals seeking to improve skin elasticity and reduce signs of aging.

Cosmetic product used to set foundation and concealer, reduce shine, absorb excess oil, and give the skin a matte finish. It is available in loose and pressed forms and can be either translucent or tinted, providing versatility for different skin tones and types. Setting powder is primarily used by individuals seeking to prolong the wear of their makeup and achieve a polished, matte complexion.

Hair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among professional stylists, focusing on providing high-quality, salon-worthy hair care at an affordable price. The brand primarily targets individuals seeking effective and ethical hair care solutions without compromising on quality or budget.

Cosmetic product used to add color and a healthy glow to the cheeks, typically applied after liquid and cream products like foundation and concealer. Powder blush comes in various shades and finishes, including matte, shimmer, and satin, to suit different skin tones and preferences, and is known for its easy blendability and buildable intensity. It is particularly suitable for individuals with oily and combination skin types as it helps control shine and provides a long-lasting, natural finish.

A cosmetic product used to help set makeup in place and reduce shine, giving the skin a matte finish. It is typically applied after makeup application to help prolong the wear of the makeup and control oil throughout the day. Matte setting sprays are popular among individuals with oily skin or those who prefer a non-shiny, matte look.

Semi-permanent hair treatment that adds shine, enhances color, and improves the overall appearance of hair by coating the hair shaft. It can be clear or tinted and helps to smooth the hair cuticle, reduce frizz, and enhance the vibrancy of both natural and color-treated hair. Hair glaze is particularly beneficial for individuals looking to boost the shine and manageability of their hair without committing to permanent color changes.

A collagen drink is a type of nutritional supplement designed to promote skin, hair, nail, and joint health by providing collagen, a protein that supports the body’s connective tissues. These drinks typically contain hydrolyzed collagen peptides, making it easier for the body to absorb and utilize the protein for its intended benefits. Collagen drinks are primarily marketed to individuals concerned with aging, skincare, and joint health, including those seeking to improve their overall appearance and mobility.

Natural perfumes are fragrances created using aromatic raw materials sourced exclusively from nature. These materials are extracted through methods such as steam distillation or water extraction, and can include ingredients like trees, raw fruits, animal extracts, herbs, leaves, seeds, roots, and various types of woods. Natural perfumes are often favored by individuals seeking eco-friendly and chemical-free fragrance options.

Translucent gel used in nail art to create three-dimensional and textured effects, allowing for intricate and creative designs. This gel is distinguished by its ability to be molded and shaped without requiring a topcoat or wiping after curing, making it a versatile tool for professional nail artists. It is primarily targeted at nail technicians and enthusiasts seeking to enhance their nail art with unique and elaborate designs.

Dehydrated yogurt retains its flavor and nutritional benefits, offering a convenient and longer shelf life for various culinary applications. It is often used as a snack, in baking, or as a topping, providing a tangy taste and creamy texture without the need for refrigeration. This product is ideal for health-conscious consumers and those seeking convenient, portable dairy options.

A cosmetic product designed to enhance eyelashes, offering a brown shade as an alternative to traditional black mascara. It provides definition and volume while maintaining a more natural appearance, particularly suitable for individuals with lighter hair colors. Brown mascara is available in various formulas, including waterproof, volumizing, and lengthening, catering to diverse cosmetic preferences.

Skincare products designed to address various skin issues such as acne, aging, menopause-related changes, and dehydration by promoting skin regeneration and improving overall skin health. These creams are formulated with active ingredients that target specific skin needs, differentiating them from other skincare products by their focus on regeneration and repair. Regenerative creams are primarily targeted at individuals seeking to enhance their skin's appearance and health, particularly those experiencing specific skin concerns related to aging or hormonal changes.

Clean beauty brand that creates salon-grade, cruelty-free hair care and body products. Odele's products are designed to be safe, effective, and suitable for sharing among all family members, differentiating itself with its commitment to clean, inclusive beauty. The brand primarily targets health-conscious consumers seeking high-quality, ethical, and accessible personal care products.

This is a product created by dehydrating yogurt, resulting in a powder or solid form that retains the tangy flavor and nutritional benefits of traditional yogurt. It is often used in snacks, sauces, and dressings, and can be reconstituted with water to restore its original texture. Dried yogurt is particularly appealing to individuals seeking convenient, shelf-stable dairy options or those looking to incorporate yogurt into various culinary applications without refrigeration.

Products designed to enhance the appearance and manageability of hair by providing moisturization, frizz control, and shine. Hair styling oils often contain natural ingredients like argan, coconut, or jojoba oil, which offer nourishment and protection against heat damage, making them distinct from other styling products. These oils are particularly beneficial for individuals seeking to improve hair softness, manageability, and overall health, especially those with dry or frizzy hair.

Glutathione lotion is a body care product enriched with glutathione, an antioxidant known for its skin-brightening and protective properties. It is designed to hydrate the skin while helping to lighten dark spots, even out skin tone, and protect against environmental stressors. This lotion is mainly targeted at individuals interested in full-body skin brightening and hydration, often within the beauty and personal care market.