Business Trends

Breakout trends and topics in the world of business.

Query service used in Amazon Web Services that does not require a server.

Person with a large social media following, making them a desirable marketing partner for brands.

Abbreviation of "property technology": a mix of platform economics and technology within the real estate market.

Email outreach SaaS tool for customer prospecting and follow-up automation.

Business software for customer engagement and customer support.

Influencer marketing

The practice of using social media influencers to help to market products and services to their audience.

Free software that enables secure "HTTPS" connections on websites, enhancing site security and privacy and increasing user trust.

Fashion influencer

Individual with a large social media following who sets fashion trends through their endorsements, often paid for by brands.

A workflow management platform that enables users to manage complex workflows.

A self-help book and set of practices to break bad habits and create new, good habits in their place.

B2B company that helps to clarify a company's storytelling in an effort to improve their marketing.

Instagram social marketing scheduler, allowing posts and stories to be drafted in advance and published at a set time.

A multinational Chinese company with multiple subsidiaries within the technology and AI sectors.

Skin care and makeup practices, products and techniques that originally gained popularity in South Korea.

Chatbot software that can be used on a website or on WhatsApp.

A podcast network that has backing from 20th Century Fox.

Ubiquiti UniFi Switch

Brand of gigabit switch, available with 24 or 48 ports. Used for connecting multiple devices to one local network.

Web app and mobile app that specializes in teaching various subjects to the English-speaking Indian market.

A penetration testing and cybersecurity learning and test platform.

Internet-based company, conducting most or all of its business through a website.

Online or offline learning program to teach people how to use and code for different Amazon Web Services products.

Linkedin email finder that scours relevant profiles for verified business email addresses, automatically collating a list of contacts.

Digital transformation

Term used to describe the act of using fast-paced technology to solve problems within a company.

A category of businesses that deliver recipes and pre-portioned ingredients for cooking at home.

Sustainable finance

A type of finance that can be renewed and sustained over time.

Expertise, authoratitiveness and trustworthiness. Stated Google criteria for search engine rankings, particularly for medical or financial advice sites.

Company that provides verified contact details for a vast database of professionals across a variety of fields, allowing businesses to phone or email decision-makers directly.

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