9 Top SEO AI Tools (2024)

by Josh Howarth
May 7, 2024

Artificial intelligence (AI) can help you speed up time-consuming search engine optimization (SEO) tasks.

From content optimization to competitor tracking, these are nine of the best AI SEO tools available today.

1. Alli AI

Alli AI is a no-code on-page SEO assistant.


It connects to any CMS via a site tag and can streamline the process of reviewing and refreshing older webpages on your site.

Once installed, Alli AI will regularly check your site for various issues that may affect search engine rankings. These include missing images, bad links, improper or missing schema, and more.

Alli AI has other SEO capabilities, too. It can also help you:

  • Check and improve site speeds
  • Track keyword ranking
  • Improve internal link building
  • A/B test page titles

Despite the platform’s automation capability, Alli AI lets you maintain control over your site. You can set rules to guide how it scans your site—and you’ll have to approve any suggested changes before the AI makes updates.

How Much Does Alli AI cost?

Plans start at $299 per month or $2,990 per year for five user seats and the ability to monitor up to five sites.

2. Semrush SEO Content Checker

The Semrush SEO Content Checker is a content optimization tool.


The tool works in your browser, Google Docs, Microsoft Word, or on a WordPress site. Use it to:

  • Assess how readable your content is
  • Run a competitor analysis
  • Conduct semantic keyword research
  • Check for broken links before publishing
  • Analyze tone of voice and brand voice
  • Check for plagiarism
  • Reword sentences and paragraphs
  • Turn long-form content into shareable snippets for social media

This mix of features makes the Semrush SEO Content Checker a nice choice for SEO professionals who want some help when creating content. It can also be a good choice for writers without a strong SEO background.

How Much Does the Semrush SEO Content Checker Cost?

You can analyze the readability of your content and get semantic keyword suggestions with this tool for free. To remove plan limitations and get access to the AI writer and other features, you’ll need a paid Guru or Business tier plan.

Options start at $249.95 per month when billed annually.

3. ChatGPT

ChatGPT is a multipurpose generative AI chatbot.


The chatbot works directly in your web browser—no login required—or through a mobile app.

While the paid version of ChatGPT can access the internet, its biggest SEO benefit lies in using custom GPTs.

A custom GPT is a program that runs within the ChatGPT interface. These GPTs typically have a singular purpose, such as turning an optimized blog post into a YouTube video description.

For example, paid ChatGPT users can find GPTs that act as:

  • An SEO article and FAQ writing assistant
  • A URL analysis bot
  • A meta description writing tool
  • A blog outline generator
  • A post-update page performance evaluation tool
  • A PDF summarizer to speed up article research

Anyone can create a GPT, so you’ll need to assess each one you try for quality and accuracy. You can also try creating your own GPT to automate common digital marketing and SEO tasks. OpenAI’s included GPT building tool will walk you through the process.

How Much Does ChatGPT Cost?

You can use a basic version of ChatGPT for free. (It won’t be able to access the internet or call upon custom GPTs.) To get the most SEO benefit out of ChatGPT, you’ll need a Plus subscription. It costs $20 per user, per month.

There’s also an API—GPT pricing starts at $0.50 for one million input tokens or $1.50 for one million output tokens.

4. Exploding Topics

Exploding Topics is a trend-spotting tool.


You can use Exploding Topics to:

  • See the top trending topics related to any industry
  • Assess where people are most likely to discuss a topic (such as on LinkedIn or YouTube)
  • Map out how different topics and trends relate to or influence each other
  • Get a forecast of how popular a term or trend could be in the future
  • See search volumes on any topic—with data that goes back 15 years
  • Get insights about the top startups or e-commerce products in your industry

We use AI to evaluate online conversations across an array of different channels, including:

  • Blogs
  • Social media
  • News sites
  • Online forums

Our AI collects this data continuously, and it’s reviewed by a human data expert before publication on our website.

This blend of human and AI work allows us to publish new data daily—meaning that you’re always getting the most up-to-date trend information. And because all of the AI work happens behind the scenes, you don’t have to develop prompts or decide which AI model to use.

Fresh Exploding Topics data is ready for you to explore every time you log in.

How Much Does Exploding Topics Cost?

You can search the Exploding Topics trend library right now for free—no login required. To see all of our available trend data, and unlock additional data points, you’ll need an Exploding Topics Pro plan.

Options start at $39 per month, billed annually, and you can get a 14-day trial for just $1.

5. Frase

Frase is an SEO brief and content creation tool.


You can use Frase’s built-in AI and keyword tools to:

  • Analyze the current search engine results page (SERP) for any keyword and get optimization suggestions
  • Collaborate with the Frase AI to revise and enhance your own copy
  • Produce new AI-generated content

Frase works similarly to the Semrush SEO Content Checker in that it:

  • Compares your content to competitors
  • Helps you identify topics to write about
  • Gives keyword suggestions as you work.

Frase is best suited for long-form content writing. If you don't need the additional SEO tools that Semrush provides, then Frase is a solid choice.

How Much Does Frase Cost?

Anyone may use Frase to optimize one search term for free. If you like how the tool works, then you can unlock higher usage limits with a paid plan. Options start at $12 per month, billed annually. Team plans are also available.

AI content generation requires a plan add-on that costs $35 per month.

6. Claude

Claude is a ChatGPT alternative.


Like ChatGPT, it works directly in your browser. There’s also an app for iOS devices.

Claude differs from ChatGPT, though, because it doesn’t connect to the internet and it doesn’t offer access to third-party tools. Instead, Claude excels in processing large volumes of information and analyzing documents used for work purposes.

For example, if you export a large list of keywords from a tool like Semrush or Ahrefs, you can ask Claude to sort your export by different parameters (such as funnel stage or search intent) while you move on to other tasks.

Claude’s natural language processing (NLP) capabilities mean that it also acts as an AI writing assistant. Simply give Claude a topic and a list of keywords—then ask it to produce outlines, blog posts, and more.

ChatGPT does these things too, though, so the best AI chatbot for your SEO efforts ultimately comes down to preference.

How Much Does Claude Cost?

Claude is free to use, with limits. If you’d like to upload files and access the most advanced version of the Claude AI, you’ll need a paid plan. Options start at $20 per person, per month.

You can also opt to use the Claude API; its usage-based rates start at $0.25 for one million input tokens and $1.25 for one million output tokens.

7. Quattr

Quattr is a suite of automation and AI tools for SEO.


It offers a wide range of features, including tools to help you:

  • Understand changes in your website analytics or organic traffic metrics
  • Evaluate a competitor’s content
  • Generate SEO optimized content for your website
  • Create SEO content briefs
  • Evaluate and improve website speeds
  • Organize target keywords by search intent
  • Save your historical Google Search Console data
  • Find internal link opportunities

If you’re interested in the automation capabilities of a tool like Alli AI, but also want to create Frase-style content briefs, then Quattr is a good all-in-one solution.

How Much Does Quattr Cost?

Quattr plans start at $79 per month for a single user and up to two connected domains.

The company also offers a few free tools, including an H1 generator and a paragraph rewriter, so you can get a feel for what the Quattr system is like.

8. SE Ranking Content Marketing

SE Ranking Content Marketing is an AI content editor and semantic keyword research tool.


You can use the content marketing tool to:

  • Generate lists of content ideas based on a starting keyword
  • Develop content briefs with automatic link suggestions
  • Find semantic keywords
  • Add keywords to content you write yourself
  • Generate outlines or entire articles with AI
  • Optimize content as you work in Google Docs

Like Semrush's content optimizer, this tool is part of a larger SEO platform.

One interesting feature offered by SE Ranking is the ability to white label the platform. This means that you can give your clients access to an SEO tool that only has your company’s branding on it.

While you can’t white label the content marketing tool, it’s a good solution for agencies that want to use SE Ranking to optimize client content ... and then allow those clients to track results in a branded portal.

How Much Does SE Ranking Content Marketing Cost?

SE Ranking subscriptions start at $44 per month, billed annually. The content marketing tools are an additional $23.20 per month when billed annually.

9. Jasper

Jasper is an AI content marketing tool.


Jasper says that it can create high-quality content for a variety of purposes, from sales emails to SEO articles. The platform includes a variety of copywriting templates to jumpstart your content creation process, and you can also chat directly with the Jasper AI assistant.

While Jasper isn’t wholly focused on SEO, it integrates with Surfer SEO. Connecting the two tools allows you to generate reports similar to those found in Semrush, Frase, and SE Ranking.

You can use Jasper AI to write content while simultaneously using Surfer data to get actionable insights about its:

  • Readability
  • Semantic keyword use
  • Length
  • Structure and headings

If you need to create a lot of content—but not strictly SEO content—then Jasper plus Surfer SEO may be a good addition to your workflow. If you’re only interested in creating long-form SEO content, though, you may find a tool like Frase to be more straightforward.

How Much Does Jasper Cost?

Jasper pricing starts at $39 per month when billed annually. To use the Surfer SEO integration, though, you'll also need a Surfer plan—which costs an additional $69 (and up) every month, billed annually.


There are several ways that AI can help with all of your marketing efforts, not just SEO. Get started with our full guide to the 10 best AI tools for marketing—or read more about the future of AI to discover how much faster you can work with the right tools.